supereco: our concept design for reducing food mileage to help the earth
TRANSCRIPT
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SuperEco: Our Concept Design for Reducing Food Mileage to Help the EarthUser Experience DesignerDarcy WuangRita Chou
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Design Background
Proposed Design - SuperEcoSummary
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What is Food -miles?
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Food -miles is a term which refers to the distance food is transported from the time of its production until it reaches the consumer.
- Wikipedia
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Distance:12,055 kmCO2 emission:45,510 gram
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Food-miles CO2 emission Global warming= =
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Food-miles CO2 emission Global warming= =
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Our Service Design
To buy and eat more local food
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?
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The Career Woman
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Interview Field study
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1. Busy with working and caring family.2. Occasional preference for exotic food with high food-mile ingredients.3. Lack of immediate benefits due to their low food mile choice.
Career woman’s problems
1. Lack of food mile data in supermarkets.Supermarket’s problem
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Proposed Design - SuperEco
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Food miles@#&%*
Easy Preparing
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Virtual servicePhysical entity
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SuperEco Supermarket
Physical entity
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Special Shopping bagwith embedded chip
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5%15%
20%25%
30%
10%
More Food-Miles you reduced, more discounts you can received
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Special Shopping carts
Hang upShopping bag
Shopping history in the chips
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The guide of the low Food-Miles ingredients shopping
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Promotion!
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Virtual device
touch screen deviceat home kitchen
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Summary
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1. Low food-miles2. Convenient way for career woman3. Real and tastable experience4. Plentiful recipes5. Social feature
SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth
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Thanks for your attention!