The graph above is something I created late last week, and it shows all eight of the trailers that played during the Superbowl on February 7th, 2016.  I thought it would be interesting to take a look at all of their YouTube views 8 hours following the game, and then to go back four days later to look at the views again to see who had made the most dramatic jump in terms of numbers.  All of the views that I pulled on the 8th and 12th are taken directly from the studio's page, so it doesn't take into account other YouTube pages like Movieclips Trailers, Fandango, FilmSelect, Zero Media, etc. that posted the Superbowl TV spots as well.

The spreadsheets, graphs and numbers speak for themselves, so I won't go into too much detail.  Directly following the game, Captain

America: Civil War garnered the most attention, with The Jungle Book receiving the least amount of views.  Four days later though, The Jungle Book increased its total viewership among the Superbowl Spots by 4.3%, giving it the largest increase among the bunch.  10 Cloverfield Lane had the largest decrease of total viewership with 5.1%, perhaps because it has one of the smaller target demographics or because they had released a teaser just days before the Big Game.  It's been eight years since Cloverfield was released in theaters back in 2008, so there could be a bit of nostalgia for the film which could explain how it shot out of the gate so quickly on the 8th--it also doesn't hurt to have J.J. Abrams attached to the project either.  The increase among total viewers of every film on this list could be from studios pushing their film through commercials or other social media sites, I'm not really sure; however, the decrease could come largely from viewer fatigue, competition from other YouTube pages or simply indifference from the viewers.

It's going to be interesting to see how these numbers evolve over the next few months, and it's something I'm going to keep my eye on.  If you see anything interesting with the spreadsheet or charts, let me know what you think.  Also, if you think there's a reason certain trailers performed the way they did on February 8th and later on the 12th, let me know why and your reasoning for it.