super simple wordpress seo
DESCRIPTION
This presentation gives you useful SEO tips and practical WORDPRESS fixes for your website. Including settings, plugins (Yoast), copywriting, and more. Presented at the recent WordCamp event in Sydney, this preso is great for small businesses, bloggers and WordPress developers. Improve your site's Search Engine Optimisation and boost your ranking!TRANSCRIPT
The Clever Copywriting School
We aim to help aspiring copywriters build a thriving copywriting business, hone their
writing skills, connect with other writers and boost their confidence.
#CopywritingSch
KATE TOON
An award-winning SEO copywriter and SEO consultant
based in Sydney.
www.katetooncopywriter.com.au
Your presenter
• The first four steps• WordPress SEO - Yoast• Title tags• Meta descriptions• Meta keywords• SEO copywriting
Today’s presentation
• Image optimisation• XML sitemap• Basic SEO tips• Additional Plugins• Advanced tips• Your SEO offering
What is SEO?Search Engine Optimisation is the process of
influencing natural search results so that your website pages rank well for your chosen
keywords
Now sometimes called inbound marketing
Understanding the algorithm
• Around 200 factors• Each different• Always changing
Understanding the algorithm
• Panda = Content• Penguin = Links• Hummingbird = Intent
• Setting > Permalinks• Change to /post-name or category/post-name
Step 1: Change your permalinks
• Setting > General• Choose the version you want to show• Set in Google Webmaster Tools
Step 2: WWW or non WWW
Step 3: SSL“There's no ‘need’ to do anything, but if you have SSL set up already for parts of the site, moving the rest over seems like a no-brainer.”
”’Worth the effort’ is not something I can say for you :). This isn't something that will go away ‘if only I could access this site insecurely’ isn't something users will ever say).”
John Mueller
• Setting > Reading
Step 4: Uncheck this box
WordPress SEO – Yoast• SEO Data Transporter• Choose the version you want to show• Set in Google Webmaster Tools
WordPress SEO – YoastLots of settings!
A few good guides online andobviously Yoast’s help page
Title tagsCheck if you get duplicate title tags with your theme
Title tags
Title tags• There is no magic number• 55 characters including spaces• Unique and relevant• One keyword phrase
Title tags• No shopping lists• No breadcrumb trails• Brand isn’t always necessary
Meta description• Only used if it contains the keyword• All in One SEO uses automated descriptions• There are no short cuts
Meta description• 70–160 characters including spaces• Unique and relevant, different to title tag• One keyword phrase• Different to title tag• Two-lines sales pitch• Include phone number
Meta keywords
SEO Copywriting
WRITE COMPELLING CONTENT
THEN OPTIMISE
SEO Copywriting• H1• Sub headers (H2-H6)• First 100 words• Bullets• Links / Anchor text• Click depth and location
SEO Copywriting• Don’t load a page with keywords• Avoid long tail keyword stuffing• Don’t worry about density• Think synonyms and related keywords• Focus on creating useful information-rich
content
Image optimisation• Write strong alt tags• Name images intelligently• Use hyphens not underscores• Well optimised• Correct size• Dimensions in HTML
XML Sitemap• Auto feature of WordPress SEO• Auto submits
Basic SEO tips• Choose a responsive theme• Focus on speed• Clean up your code– JavaScript– CSS
• Use breadcrumbs• Avoid blog rolls
Additional Plugins• Broken links (Link checker)• Security (Wordfence plugin)• Redirects (301 redirects)• Caching (W3 Total Cache)
Advanced tips• Duplicate content– Author archives– Date archives
• Rel=canonical• Microkid’s Related Post plugin• Tags
Your SEO offering• Installing a plugin• Keyword research?• Title and meta description optimisation?• SEO-friendly copywriting?• Google webmasters analytics?• Submission of sitemaps?• Link building?
Further reading
Q & A
FEEDBACK