Super JV

Secrets Proven Tactics for Getting Top

Joint Venture Partners To

Promote for YOU!

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Contents

What Is A Joint Venture? ....................................................................... 5

Reasons To Join In A Joint Venture ......................................................... 7

How To Find A Joint Venture Partner To Promote Your Product ................. 11

How Does a Joint Venture Boost Online Sales? ....................................... 14

How to Find and Cut A Joint Venture Deal Just Like A Professional ............ 17

How Do You Know You Are Ready For An Online Joint Venture? ................ 20

Looking At The Joint Venture As A Process............................................. 23

Who To Go After As A Joint Venture Partner........................................... 26

Joint Ventures And Face To Face Encounters .......................................... 29

Three Key Elements to Making Your Online Joint Venture Successful ......... 32

Setting Up Competitive Barriers with Your Joint Venture Partner............... 35

Tools For Picking Out The Right Joint Venture Partner For You.................. 38

Creativity, Persistence, And Vision ........................................................ 41

Joint Venture Partnerships Without You Having A Product ........................ 44

Using Free Products To Use As A Joint Venture ....................................... 46

More Benefits of Joint Marketing Ventures ............................................. 49

When To Enter A Joint Venture With Caution.......................................... 53

How To Avoid Legal Issues In Your Joint Venture.................................... 56

Personal Success Stories With Joint Venture Partners.............................. 60

That‟s One Spicy Sauce! ......................................................... .......... 60

Fashion Is A Must ............................................................................ 61

You Sell Butterflies? ......................................................................... 62

Music Enthusiast Make Big ................... ............................................. 63

Home With the Kids and Still Working ................................................ 64

What Have We Learned About Joint Venture Partnerships ........................ 67

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Recommended Resources ......... ........................................................... 69

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What Is A Joint

Venture?

A joint venture, defined by Webster‟s is an

entity formed between two or more parties to

undertake an economic activity together. The

parties that wish to form this group, though

separate at the beginning of the venture,

makes agreed upon allowances in work

division and economic contributions.

The venture is usually for one specific project only and usually the venture

will break once that particular job is done. Sometimes the ventures, if

successful, will come together as a continued venture in another line of

direction or the venture will follow the same line, but will end when the

venture goal ends.

There is equity in states when a joint venture becomes solidified. If there

were no equity in states then the joint venture would be called a strategic

alliance and the alliance is not as rigid both economically and physically as a

joint venture. A joint venture may be a corporation in which duel agreed

upon investments in money and time are agreed on or there is a lesser form

where one partner will have a limited liability than t he other. The joint

venture can be called a partnership, but the legal structure of a partnership

would hold each party liable equally in case of civil or criminal litigation.

Joint ventures are common in the gas and oil industry, but they are often

done on a much smaller scale. Sometimes two business men will just agree

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to come together to market a certain product or to do research and

development that will benefit both. Joint ventures have a fairly low rate of

success if geographic location, communication, and all avenues of business

is not planned and implemented from the start. Joint ventures do well in

third world countries where the substance of one man cannot compete with

the local economy without the assistance of another. In industrial countries,

the idea of a joint venture is to use the other partner‟s materials, money,

expertise, or marketing outlets to further the ambitions of the first partner.

The negative aspect of a joint venture is that if the product is technologically

based, then most partnerships cannot keep up with the technological

changes in the makeup of the product or the structure of the joint venture

prohibits the product to keep up with competition due to marketing

strategies and initial marketing output. Because of this many countries such

as China and India require that joint ventures have to be formed with

domestic companies in their home country before they can enter the market

for that particular product. This is due to the high failure rate of joint

ventures with outside companies due to cultural differences, language,

currency, and other factors that limit productivity and marke ting.

Joint ventures on a small scale with two experienced partners have shown to

be very compatible with today‟s markets and have proven that they can

stand the test of time if the agreement is comprehensive and both partners

uphold their end of the bargain. The joint venture can bring a company to

the next level of competition or get a product out faster and more efficiently

than if the single partner tried to do it on their own. It is advisable to include

your lawyer in the negotiations at the planning phase of the joint venture.

Without the legal advice it could be more expensive down the road to quell

in legal problems.

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Reasons To Join In A

Joint Venture

There are many reasons to come into a joint venture and most are

categorized into three categories. The first is internal reasons. The internal

makeup of a company may not be able to get the company goal completed

without the help of another company. By sharing the vision and the profit,

the company can use another company‟s assets and materials to bring the

vision to be without adding expenditure and restructuring of the origin al

company.

One of the internal reasons to join in a joint venture is to build on the

companies strengths. If you are marketing an e -book or other internet

related properties, you might have a good customer base. To go into a joint

venture with a partner who has experience selling and marketing on the

internet, your company‟s strengths will be higher, because you can use the

reputation and the know how of your joint venture partner to boost the

integrity of your company. Your profit is a direct reflection to the strength of

your company and to use the other guy‟s knowledge and strength to build

your own just makes good business sense.

Another internal reason to go into a joint venture is to spread out the costs

and the risks of your goal. If you are short of capital and you need the extra

money to start your marketing strategy, than the money or capital of the

joint venture partner will strengthen your plan. By having the joint venture

partner absorb the costs of the initial marketing campaign, you will use less

of your capital and, in return, you take less of a risk in losing that capital. If

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your product does not sell or if there is some faux pas in the plan, you lose

what you invested and the partner will lose his share and you will both still

be in business.

When taking on a new project and

securing financial resources, it is

wise to use someone else‟s credit

if your credit is not adequate in

covering the costs. If your

proposed joint venture partner has better credit or other financial resources,

you can adjust apart of your profit to give them in exchange f or their good

financial credit and backing. You could apply and get new loans, go to

different companies with financial backing, and you could look better on your

portfolio.

Your joint venture partner may have the financial backing to finance the

entire project, but expect a large portion of the profits to go to the person

putting in the most money.

I‟m bigger therefore I win. This sentiment can be explained by having both

companies and partners merging to become a bigger impact maker in the

market. The bigger you are, the more you will be noticed and seen by

potential customers as someone with a solid foothold in the business. They

won‟t see you as a fly by night person that will promise goods and services

and then not deliver. Over thirty percent of marketing failures come from

the business not being in business long enough or the power of the name

backing the business not having enough clout to complete in the market.

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A fourth internal reason to go into a joint venture is the size advantage. If

you and your partner pool your customers, your customer base will be larger

and the potential for higher profits will be greater. Another advantage of size

would be that there would be more potential for public awareness. A

business that is joint ventured with another one enjoys more prestige

because of the increased customer base and the increased sell ing power and

services in now offers. Size gains attention because most clients and

services would rather do business with a larger, established giant, then the

Jack that most small businesses are considered.

That last two reasons for an internal joint

venture is to innovate the managerial practices

and to bring in new technologies. Even on a

small scale, say if you are an author, you may

have the product, the written text, but you may

not have the technology or the know how to get

the book printed, published, and marketed. A

joint venture with an individual or a company that has expertise in these

things will give you the means and the competitive edge to be able to get

that book to market and to start you on your way to making a profit.

The next category for reasons for a joint venture is for competitive reasons

or goals. If you have a prototype product that will revolutionize an aspect of

the industry, you need the size and the clout to get this new product to

market. With a joint venture partner, you can combine resources and

knowledge to lead this cutting edge technology to the markets you want to

cover and at the same time you want to be able to have enough persuasion

to break into existing companies in which your product would benefit.

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A joint venture can also pre-empt your competition. If you have a

competitor at the same financial strength that you have and one that has

the same resources and skills, the joint venture partner that you bring into

the deal may have more skill and resources and you can beat your

competition to the punch and rake in the benefits of having your product or

service on the market before them. The product will also be seen as an

innovation when it comes out with the right marketing and the right time.

A joint venture can also make your partnership a stronger competitive unit

than either business that stands alone. The integrity and strength of your

company lies on your bottom line of profit versus deficit. With a stronger

base of the combined companies, you will be able to over run and over step

the advances of your competitor and in an open marketing battle, you will

be able to persuade a lending institution or a larger marketing firm to go on

your side of the argument versus the side of your competitor.

You will be able to get your products to market faster if you pick a joint

venture partner that has marketing capabilities. If you are lacking in

anything that would hinder your product‟s progress , you need to find that

weakness and supplement with the strength of your future joint venture

partner. This will improve your agility in the market and at the same time,

you will be able to use your new found ally to f ind new markets and to flood

the ones that you have already structured.

The last category is self -explanatory. Diversification leads to productivity and

higher success. If you have a joint venture partner that has the tools you

need, you product and your goal can diversify to meet the needs of your

clients.

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How To Find A Joint

Venture Partner To

Promote Your Product

Now that you know what a joint venture is and how it can help you promote

your business or product, the question now is, “Where do I find a joint

venture partner?” There are several places to find a partner and this chapter

will give you the best resources in finding the right joint venture partner for

you that is best for your ideas of business and your business needs. No

matter what venue you choose, have a plan before you go into a

conversation with a potential partner.

The best venue is offline resources.

Seminars, conferences, and tradeshows

offer many opportunities of other people

that are of a like mind. Get to know the

people at these events. They may not be

able to help you now, but they can be a

resource in the future. Trade business cards

and keep them on your rolodex. You can

always go back and find that promising person if the need arises. Go to as

many public get-togethers as you can and make yourself and your business

known. There may even be people that might want to use your company and

your skill to become a joint venture partner for their product or service.

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You might want to use services like Click Bank or other kinds of network

affiliates that are willing to promote your product. Other services like Google

ads and yahoo have mass media contacts that can get your product to more

internet sites and give you more exposure. Though not an official joint

venture partner, you can network and find someone that is familiar with

these venues. Make sure they have been in business for awhile and have a

successful track record. Look at a future joint venture partner like most

other companies look at you.

Search engines are a choice but you need to search for your competition as

well as a joint venture partner. Make sure that your potential partner does

not have affiliations with a competitor. This could lead to a business conflict

and a potential legal problem down the road. Find your niche and go with it.

Don‟t just depend on the first couple of pages of hits you get. Most of these

are there because of keyword stuffing or written articles that are

strategically placed to get your attention and business. Dive deeper and

check out sites that are found on page five and six of your keyword search.

There are networks for joint ventures on the web that allows you to post

your idea for a joint venture and let interested parties contact you. This is a

good system but beware. Sometimes you will be contacted by people that do

not have your best interest in mind. Investigate their backgrounds and find

out if they are truly authentic. When you are putting your idea on the web,

you are also putting your idea open to your competitors. They could easily

still your marketing ideas and put them up for their own stealing your profit

and your jump on the market.

Myface.com and Myspace.com are good social networks to find a partner if

you are in the right circles. Again be careful who you pitch your ideas to. The

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person might be trying to network to find out how to market their product

and your proposal could give them all the information they need.

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How Does a Joint

Venture Boost Online

Sales?

By using a joint venture you can enhance the

relationship of your subscribers or future customers

on your website. If you have a product or service

that is unique or if your product has a price that will

draw customers, then joint venturing is the best

way to increase your online sales.

You have to convince the customer that you are going out of the way to give

them a deal or offer them something that they can‟t go without. They have

to see the worth of your product or they may think that you are trying to

cheat them.

When you increase the size of your investment or opt -in, you are

automatically increasing the size of your subscribers. If you are joint

venturing with one specific site or a network of sites, you potential to add

hundreds and perhaps thousands of potential subscribers can happen within

minutes or hours. As the subscriber base increases, you might want to

promote the person that you are in a joint venture with. You can watch each

others back and trade off good clientele with a good word passed on about

your partner. This kind of relationship reciprocates and your good name will

be passed on also.

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As your partner passes on your good name, your creditability will grow as

well as your customer base. Gaining credibility and goodwill between the

partnerships creates trust within the joint venture and gives the customer a

feeling of trust and well being seeing the partners back up each other. If

there is a one sided good will credit being given and it is not reciprocated,

then the customer will be put off and both companies and parties will suffer.

It‟s like going into a restaurant and seeing the employees having a good

time and being proud of their service and product. Seeing this, you want to

be a customer again and again.

Your customers trust you now and stay with

you because you have done the right in the

past and they are happy with your product

or service. When you pass on the good

name of your partner, that trust goes with

it. You have to have a partner that will live

up to that trust because if your partner does

your subscriber wrong, you will lose that

customer. The same reciprocation goes on

with you. Your partner is giving you‟re the benefit of the doubt, and if you

screw up, then you both lose a customer. It is a lose-lose situation if one of

the other of you lets down the customer. You both are left empty handed

and it may cause both of your interests to suffer.

A recidivating joint venture is a great way to boost your online sales without

really putting anything out there in the financial realm. It allows you to get

in and take your partners traffic and at the same time you don‟t have to

spend money to get new traffic in. This way you will not take the risk of

having to lose all your money if no traffic is generated.

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The last reason a joint venture boosts online sales is that you can offer your

partners products on your site and they can offer yours or theirs. This way

you have two sites carrying your name and your products, doubling your

exposure and letting you increase sales with no or very little loss of money.

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How to Find and Cut A

Joint Venture Deal Just Like A

Professional

The first thing you need to consider when planning on a joint venture is to

find a partner out there that sells similar items that you are selling. For

example, if you sell used books online and you have an inventory on your

site of a thousand books, you need to find someone as large as you are or

larger and post your books on their site and their books on yours. This way

the used book buying public will have double the chance of exposure of both

your sites and all of your books. This will drive up sales for both partners

without investing anything into the venture.

If you are a reputable company and sale high quality products, you need to

find the same kind of company with similar products. You should look for

someone that has been in business for some time and has a customer base

that can be exploited. At the same time you have to offer yourself up as the

same kind of trustworthy company and be ready for your joint venture

partner to exploit from you. Exploit is a harsh word, but the idea is the

same. You are both using each other in a symbiotic relationship not for

survival, but for the continuation of a successful business.

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For example, if you sell pet name

tags on your site and you call up a

site that sells dog collars, you can go

into a joint venture with them

offering their collars on your site and

your tags on their‟s. You both have a

win-win situation because you both

have a customer base of pet owners.

Your products compliment each other and if your tags are sold, so might be

a collar to put it on. Vice versa, if your partner sells a collar, you might get a

sale on the tag. Any product is interchangeable if it follows the same

semblance or usefulness with the product partner.

You and your partner can co-develop new products for both websites. To go

back to the dog collar and dog tag business, if you both develop a collar that

already has a tag on it without them being sold separately, then both of you

could put the collar on the both sites and share the profit after

manufacturing expenses have been factored out. Again, both parties win and

both parties profit.

You can also invest in an Ezine partnership. This allows several partners to

get together and promote each other‟s products on their websites. These

partnerships should remain common. For example, if you are promoting an

eBook on bipolar disorder, you could partner up with someone who has a

product to help bipolar disorder or you could be advertised on other mental

illness sites. In return you need to be able to advertise those other sites that

promote yours. Make sure they are common thought . If your site promotes

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your book on bipolar disorder, you wouldn‟t want a lawn mower site

advertising on your site and vise versa.

Commonality, reciprocation, and trust are the key components of a joint

venture partnership. Go out and find all three attributes, and you will be able

to increase your sales, increase your customer base, and increase your

profits. The joint venture that you join into can make or break your

business, so be careful and pick your partners carefully.

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How Do You Know You

Are Ready For An

Online Joint Venture?

You are ready to join into a joint venture when

you are ready to make money. You are ready

when you have decided that you want to

expand your customer base and expand your

sales. You need a plan to maximize your initial

investment and only get the customers that

you know are interested in your product. Your

future partner has to provide that site and also

share in the same belief that a partnership will

raise revenue for both parties. Without these want and attributes in place,

then you need to rethink joint venture partnership.

You need to identify who your market is and what customers really want

your product. Where are these customers? Are they set in one regional area

or is your potential customer base on a world wide scale. You may have a

good idea about your potential customers, but do they have the finances to

pay for your product and come back for more when they need supplemental

services?

You may have great demographics but without the revenue backing the

want, you are out of business. For example, the demographics say that the

country of Mexico is screaming for your product, but does that population

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have the financial means to purchase it. You would be wasting time and

money trying to sell a product to a population that wants the product but

can‟t afford it.

The next realization that you must come to is to f igure out where you are

right now in your sales and where you want to be. Is a joint venture wise at

this time in your business plan or do you need to wait longer until the time is

right? Look at where you and where you want to be in terms of profit,

growth, and expansion. If you have a attainable goal, then you have to look

at how you are going to get there. Is a joint venture the best opportunity

you have right now at the lowest cost? Most of the times it is, but sometimes

your business layout is not in the position to take up the responsibility of

providing your partner with reciprocating services.

You need effective marketing knowledge to get to where you want to be and

maybe, at this time, that knowledge is not there. This is when you need to

seek that joint venture partner that has that knowledge and can share or

use it for you. As part of the agreement, you can offer something to the

partnership to compensate for your use of that knowledge. This can be in

the form of more space on your site or a percentage of the sales that are

generated from your partner‟s site. You have to give a little to equal up what

you are lacking in the deal.

You have to have passion about your product to go into the joint venture

world and your partner should have the same passion. You have to have a

willingness to learn and even take a small loss to gain knowledge. If you

partner up with someone that has extensive sales and marketing knowledge,

keep your ears open and your mouth shut. Learn. The information shared

either through communication or through the experience in t he joint

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venturing partnership will help you through the next time you want to

expand using the joint venture method. Don‟t be a know it all. Share what

you know and help your partner and at the same time be willing to accept

feedback and utilize it for your success.

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Looking At The Joint

Venture As A Process

When you are looking for a joint venture

partner, you have to ask yourself, “What are

they looking for?” You would think that they

are looking for money from you to expand on

their own needs and wants. This is not always

true. Sometimes the joint venture partner

wants a symbiotic relationship where both

partners will benefit. They may need someone

who is business savvy and can push their products in a new direction or

expand their sales base. It is cheaper to have you as a partner, usually free,

then hiring a marketing expert or even a secretary to hunt up leads and

potential customers.

When you are dealing with a potential joint venture partner for the first

time, don‟t jump right into bed with them, but feel them out for their

potential sincerity. Never make a deal on a first meeting or on verbal

interaction.

Get the information that you need verbally, and then ask them where to

send the proposal for the joint venture. This will give them the idea that you

are a legitimate business and that you are not going to be led by their ideas

but your own. The written proposal will set down a legal back trail incase

something goes negative in the relationship.

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When you present your proposal in a written form, there are still some

people in today‟s society that appreciates the written word instead of the

electronic version. Their inboxes are probably filled everyday with other joint

venture proposals and to receive a professional document by hand could be

the edge to get the proposal looked at if not accepted. By slamming the

internet full of proposals you are just another fish in the ocean trying to get

fed. A well thought out and planned proposal will turn the eye of any serious

future proposal.

You can find joint venture templates on the web using the template as a

keyword. They are easy to download and fill out and they look professional.

If you are really ambitious you might want to try to build your own form or

use the templates as a guide to build your own unique form. Either way, you

need to have your lawyer look at your proposal and make sure there are no

loopholes that will come back to bite you in the future. A simple misspelling

or a grammar error could cause you to lose a lot of money because of an ill

worded proposal.

Once the proposal is submitted give it about three days after you think it

would have been delivered. Call the prospective joint venture partner and

ask if they have had a chance to go over it. If they have, be prepared to

make amendments or other changes to make the partner happy. Have a

copy of the proposal in front of you as you talk on the phone or run the

document into a PDF file and you can conference call with Adobe to change

the document online while both of you are looking at it. Before signing any

changes, again have your lawyer look at it to make sure the changes did not

destroy the integrity of the document.

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Once Okayed and signed, be the first person to initiate the first phase of

your project. Your partner may not have the time to jump ri ght out there

and initiate the start. By going the distance and starting the process yourself

will instill more trust between partners.

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Who To Go After As A

Joint Venture Partner

Go for the big fish first. Don‟t waste your time

going to a hundred companies that are the

same size or smaller than you. If you land a

big joint venture partner, it will overshadow

the profit or the subscriber base you will find

in a plethora of smaller ones. Don‟t be

intimidated.

Most people are intimidated to submit a

proposal to one on the internet giants.

Because of this intimidation, many people do not try. By just sending a

proposal to a big fish, you are stepping out from the crowd and you will be

noticed for taking a chance.

Go after a joint venture product that has a like product as yours. You

wouldn‟t want to sell fishing lures on a makeup site and vice versa. Look at

the big fish, but the big fish that have a customer base that will match your

market. If you take a fishing lure proposal to a make up company, you will

be not only declined, but your integrity as a business man will be hurt. See

what‟s out there. Make a list of all the companies out there that are similar

to your product or service. Don‟t make it to big because you need to b e able

to keep control to who and where a proposal is going.

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Once the list is made, put the

companies in order from the

biggest to the smallest. This can

attained by the position they were

in on the web page you pulled up

with your product keyword. The

first five positions mean that

someone knows how to put their

products out there with the right

keywords and has enough internet savvy to market. Contact the people at

the top of your list f irst. You might want to make a daily goal and send out

five to ten proposals a day. Don‟t be discouraged if you get a negative reply

or no reply at all. Keep plugging and soon you will find a joint venture

partner worth waiting for.

Don‟t just rely on the internet to f ind possible joint venture partners. The

most successful unions have been met in a bar or golf course. Get out and

network. Tell people what you are doing and what you want to do.

It is amazing how many people you will find with a like mind that will be able

to appreciate and help you find a partner or have the things and skills you

need to become a partner themselves. Casual acquaintances that become

business partners have had a track record of being more successful than just

professional business junctures.

Once you put out your proposals, you might f ind that it is accepted by more

than just one partner. Great! You do not have to be exclusive and it is

sometimes unwise to sign an exclusive agreement with anyone. If you have

five or six offers and they look like they will be beneficial to your company,

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then take them. The more joint ventures you have the more customer base

you will have. You will have a chance to showcase a number of products on

your sites that might lead to additional sales on yours. Think of ways you

can incorporate your joint venture partners products with yours and with a

little research and development, you and your partner could come up with a

new product that both of you could feature and split the

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Joint Ventures And

Face To Face

Encounters

You are on your way to work. You are sitting in a

car and watching the pedestrians walk by.

Unbeknownst to you, each person that is walking

by could be a potential customer or joint venture

partner. This amazing fact is true. The best way

to find a joint venture partner is to get up close

and personal. Face to face encounters is the best

way to exchange ideas and to promote your product or service to be

displayed on another person‟s website. A verbal exchange at a bar or in the

locker room of your gym can give you the pre-knowledge of what the

potential viability of that person being a joint venture partner.

There are several venues in which you can meet people of like mind and that

are looking for a joint venture partner themselves. Trade shows and other

gatherings are excellent places to find a joint venture partner, because that

is what most trade shows and professional conferences are geared for. Have

a pocket full of business cards on you and be prepared to talk and convince

other people that your product or service is right for their needs. They then

will try to convince you of the same thing. It is a booming opportunity in

which you should include yourself every time you have a chance.

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The trade shows are a benefit, but as a potential joint venture pa rtner, you

have to look at everyone you meet as a potential partner. If you are sitting

at a restaurant alone at the bar, strike up a conversation with the person

next to you. After pleasantries, ask the age old question, “So, what do you

do?‟ You will be surprised at the number of people that you meet that are in

the online marketing industry or at least has some kind of sideline that is in

the market. It might not be but one or two out of ten people you meet, but

that one or two could change your profit margin hugely.

When you press your product face to face, try not to sell the idea. Propose

the idea and then ask how the other person thinks that the idea will be

successful for them. Let their mind start to generate possibilities and doll ar

signs. It will be easier to go into a conversation with the potential partner if

they are not of the defensive, but are thinking about how they are going to

come out on top of the deal. Sit back and then when they start asking you

questions, you can shine as you tell them how both of you can profit

together.

Other social situations like parties get togethers, or family reunions can be

an excellent source in finding potential joint venture partners. So what if you

haven‟t seen Uncle Bob for ten years. Find out what he is doing now and

how can his actions and business help promote yours. Get out, open your

mouth and talk and ask questions. If you do not put your self out there and

network.

It is reported that only 2% of all joint venture proposals sent by email are

looked at. That is a very small percentage and you have to get out there and

bring that percentage up. Email is fine, but the face to face encounter will

30

build a joint venture partnership with personal interactions, trust, and

eventually profit.

31

Three Key Elements to

Making Your Online

Joint Venture Successful

To be successful online, you and your

joint venture partner needs to know

what is steering the industry today.

Most people call these secrets, but these

secrets are out and you and your

partner or potential partner needs to

jump on the band wagon to be

successful in the market. Most of these

elements are free, but they do take a little time and effort to get them up

and running. Using these three elements will have any joint venture

partnership up and running to record sales and profits.

The first element that is essential is article marketing. This is a free add -on

to your website that will draw millions of visitors to it. With this element, you

need to write and submit articles to article submission sites that will draw

the reader of the article to your product. By using keywords and listing your

articles in various sites and using your website as a reference or a citation,

you will be able to draw visitors to your site in droves. This will increase the

number of inbound links to your page and then you will have a percentage of

those readers actually become clients.

32

If you have little or no writing talent, there are many writing services out

there that will write the articles for you for a fee. These articles can be

stuffed with as many keywords as you wish and each keyword will not only

bring the audience to the article, but link the article to your site.

Most writing services are reasonably priced and offer professional writing

that will not only draw customers, but will give the readers worth while

information that, again, will be passed on and draw more customers. It is a

domino affect that will crash toward one goal, making your site more

obtainable.

The second element to your joint venture project is to use Ezine publishing.

This is like using the article based element but this requires you to provide

your subscribers and your readers with valuable, enriching content that will

give them a solution to their problems. The vitamin and supplement industry

has used these Ezine articles successfully in the past because they give the

cause, the treatment, and the cure of a certain person‟s personal problem.

People are looking for answers and your Ezine publishing gives them those

answers.

The third element to a successful joint venture is search engine optimization.

This tool will drive not just traffic, but quality traffic to your website. You just

have to know how to please the search engine gods. Again you have to use

keywords throughout your content to „optimize‟ your exposure. When the

average Joe puts in the key word, bipolar disorder, the site that will come up

first on the search pages is the site that uses the word bipolar more often

throughout the page. Use the keywords in your article, title, and any tags

that might people to your site.

33

These elements are good for a single website, but when used in a joint

venture partnership, then the chances for customers and subscribers to

come to either site is increased greatly. If you have multiple joint venture

partners, these three elements used together can build a mighty business

force that can hardly be reckoned with. Double the exposure means double

the chances for increased sales and bigger profit.

34

Setting Up Competitive

Barriers with Your

Joint Venture Partner

Now that you have a joint venture

partner, what can you and they do to

capitalize on the partnership. Not only do

you have to look at the customers and

extra traffic you receive but you also have

to look at what your competitors are

doing and how you can beat them at the

punch. You and your partner or partners

can set up competitive barriers that will

not allow competitors to catch up with your progress and at the same time

you may flood the market with your product leaving them to catch the

scraps. You will lead your and your partners to a level that is untouchable by

people following in your footsteps.

The first step of setting up a competitive barrier is to find out exactly what

your competitors are doing. If you are selling dog toys, then get on the

internet and put in the keyword dog toys. Look at the first page of links t hat

is presented. Look at how the page is set up. What key words are they

using? What repetitive phrase or word do you see over and over? Look at

how the page arranged. Is there keyword articles or links that will take you

to an article or is there a search engine friendly phase that puts this at the

top of the heap?

35

They are on the first page for a reason. They have already done what you

are about to do so now you have to find a strategy to get your site on top.

This may be adding more articles or keywords or finding a unique niche in

which your site will be the prototype to follow. You may have to rework you

marketing strategy, but with the help and the support of your joint venture

partner you may have the volume to overcome the person you are tryin g to

compete with. The more out of the box ideas you come up with, the more

competitive you will be.

After f inding out what the competition is doing right, f ind out what they are

doing wrong. See if you can find a problem in their system like poor

customer service or late deliveries. Whatever they are doing wrong you can

do it right and maybe sway their traffic and customer base over to your site.

If the competition is combining shipping costs for multiple orders, then you

and your joint venture partner can devise a way to make shipping cheaper

and more user friendly than your competitor. Since you have a larger

customer base with your partner, you might be able to cut a deal with UPS

or other package carriers that could undercut your competition.

The barriers of competition are a never ending cycle to remain top dog. As

you are planning the demise of your competitor, you will have several people

looking at your site and seeing if you are doing something right or wrong in

which they can exploit. It sounds cut throat but it is apart of doing business.

Sometimes your greatest competitor can become a joint venture partner

themselves. This will eliminate the quest for their spot and you can focus on

other people that are not apart of your joint venture network.

Competition breeds business. You must compete to survive in the business

world whether your business is brick and mortar or virtual. The online

36

environment is fierce and you have to be at the top of you game to survive.

Surround yourself with good joint venture partners and the fight for

customers will go easier with allies.

37

Tools For Picking Out

The Right Joint

Venture Partner For You

When trying to find a joint venture partner

that is right for you, sometimes it takes

weeks and maybe months of research to

come up with the right partner, with the right

customer base, with the right terms for your

agreement. When you meet someone who

might be a potential joint venture partner,

you might get snowed if they are not on the

up and up.

They can tell you that there site receives more traffic than it actually does or

their keywords are not the ones that they claim. You find this out through

time taking research, but there are tools out there where you can assess the

website of your potential partner and assess the websites of your

competitors.

www.copernic.com offers a great joint venture tool that not only

contributes to the success of the joint venture partners, but also helps the

solo entrepreneur find the partner in the first place. This device searches

multiple search engines and uses keywords that you would find useful on

your personal website. This takes all the guessing out of the keyword

38

process and allows you to find the keywords that you need without takin g a

chance on using key words that don‟t. If the keywords that you choose

match up with a potential partner, the tool will let you visit their website so

you can contact them. All the pertinent information that you need to contact

this person will be provided by the search tool.

Another great tool can be found at www.alexa.com. This fantastic tool

downloads right on top of your browser and gives you the real time

information that you need to know that you are picking the right joint

venture partner. You will see how one site compares to another. So when

you are making the list that will start you on the way of picking a joint

venture partner, you will how one site ranks against another and you will be

able to pick the ones that are the most desirable. The s ites that have the

greatest number of hits are yahoo.com and google.com. They would be

listed in the top five. You would feel comfortable with picking a joint venture

partner from those ranked one to one hundred thousand. Like the tool for

www.copenic.com. You will also get the information that you need to contact

the person to set up your joint venture deal.

Another wonderful asset to finding a joint venture partner is email. This is

not a tool, but an essential in finding the right joint venture partner . The

secret to email is to not to mass email or spam your potential partners, but

to make each personal so that the potential partner will feel that you are

taking a time to make a personal request for their time and potential

partnership. Use group mail to personalize each of the mailings with the

information that you have stored in your database. You will be able to store

and use their personal contact information and the Ezine name. Just place in

their name and personal information in the name tag and you will add that

personal touch that will draw attention.

39

With these three tools and others that are out there, you can pinpoint that

potential joint venture partner and know that they have the clout on the web

to draw business to your site. You can also use the tools to keep a close eye

on your competitors and find out what they are doing right and what they

are doing wrong.

40

Creativity,

Persistence, And

Vision

To be successful in a joint venture

partnership, you have to be motivated.

There are three characteristics that you

need to make it into the big leagues.

Creativity, persistence, and vision are

your keywords to success. You have to

constantly think about these aspects to

keep yourself on top of the game and on

top of your competitor‟s moves. By

combining these three elements you can be a leader in the field of your

choosing and find and utilize the joint venture partner of your choosing.

Creativity is of the most important attributes you need to make your mark in

the market and build the kind of business that will stand the test of time and

competition. By thinking outside of the box and taking some risks on a new

idea or concept, you are breaking the mold and moving into new territories

that could be push you to the top. You have to see all angles of the business

you are in and the angles that your joint venture partner has also. With all

the angles considered, you can find a new niche in the market or find out

that the joint venture partner that you have does not f it your purposes

anymore and you need to find another partner that is more congruent.

41

You have to persistent in your efforts to align and realign yourself with

productive joint venture partners. If one does not work out, you need to

back out of the arrangement as politically as you can and find another

partner that is more productive. Even if the lame duck partner is not

producing much, keep them as a reserve because they may come up with an

idea or concept that could skyrocket you into a higher realm. You have to

stay on top of everything that is going on so that you can make the right

decisions at the right time. You need to stay on top of proposals that you

sent out so that your proposal does not get lost in the mix with the potential

partner.

The vision that you possess is your greatest asset. Without vision, you have

no goals or objectives to work toward. Your vision should be a shining trophy

that you are constantly looking for and you must strive to reach the trophy

every minute of your working day. The vision may become jagged or

rearranged as you find new struggles in your quest, but the vision has to

remain true in spite of bad deals, sour joint ventures, or a snag in your

production and sales.

Keep your vision clear and true with making negotiations with a future joint

venture partner. They may have good ideas, but if they take you away from

your vision, then you will have to realign your vision or not take this partner

seriously. Keep your customers in mind when making a deal. Is the overall

process going to leave them with fewer services even though you are

making the money? This may backfire in the end and your entire effort may

crumble around you unless you keep your vision clear and your goals set.

Changing goals in the middle of the game is fine, but do not let your future

or current joint venture partner dictate the direction you are going. If you do

42

change, make a sound redirection plan that will guarantee your success in

the endeavor.

43

Joint Venture

Partnerships Without

You Having A Product

So you are internet savvy. You know

how to market and to get a product out

there, but you have no products to sell.

That is okay. You can still form and

develop a joint venture partnership that

will be productive and make you

money. It might be a litt le tougher than

if you did have a product, but with perseverance and a little quick talking

you can land that joint venture partnership that will be symbiotic and

profitable. Therefore, you have to look at yourself differently. You are no

longer selling a product, you are selling the service and that joint venture

partner now has a chance to use your skills, instead of some product that

you are selling.

First you have to find a business partner with a product that matches your

skills. If you do not know anything about financing, you probably do not

want to align yourself with a joint venture partner that deals with stocks or

bonds. You probably want to go with a partner that has a product that you

are familiar with and that you know that you can market correctly. Look at

other people‟s websites. Look at what you could do to improve them.

Contact the webmaster with your ideas and make a proposal that is both

doable and is profitable for both parties involved.

44

Now that you have determined what you can offer a potential joint venture

partner, you have to decide what you want from them. Think about a fair

deal. Don‟t try to gouge your potential partner. They probably know what

you are worth and if you try to get over on them it could harm your deal

making prowess. Write a formal business plan that will address all issues,

negative and positive, and that will address all foreseeable problems that

might arise. You may also think about putting in an exit strategy if you or

your partner feels that the deal in not working and one or both of you want

out.

Another way to enter a joint venture without products is to find someone

with products to sell but no venue. This could be done locally or at a trade

show where you find local businesses that have the stock that they need

moved and do not have the internet experience to move it. Here again you

sell yourself as the product. You do not have to have a storehouse of

merchandise or a catalog of electronic texts to push. All you need t o be

successful is the means to open a highway of commerce for that business

man who does not know how to do it for themselves.

When you have no product, the product is you. If you do not know what you

are good at or what you have a niche for that sells, sit down and write out a

comprehensive list that lists all your good attributes that might be worth

selling. Start writing them down in a professional manner so that you can

show the future joint venture partner that you are experienced and you have

the skills to move their product. Just like a writer aspiring to get a new job.

They have to show a copy of their work to their potential employer to prove

they have skills and knowledge to be a valuable asset to the company. Your

skills are your resume and are sellable, just like any other product on the

market.

45

Using Free Products

To Use As A Joint

Venture

How do you obtain free products to sell on your website for a profit? Join

venture marketing has created a venue to obtain free electronic products

such as eBooks and Ezines that are given by the authors for free, in

exchange for their appearance on your website. Labeled as Master Resell

Right‟s products and Private Label Rights products, these items can increase

traffic to your website and at the same time provide a venue for the

marketer? These products are ready to go and need no shipping and

handling. You simply accept payment and download the material to your

client.

The benefit to both joint venture partners

is evident. You receive products to put on

your website and they provide the

products. When a product sells, according

to the agreement made, you will receive a

portion of the profits as a advertising

agent and the author of the e-material will

receive a portion for the creative rights of

his or her product. You are essentially a bill board in cyberspace. Where a

billboard provides a rental fee, you provide the avenue to push the product

and to get the product noticed by your subscriber base.

46

The negative thing about this kind of joint venture is that you are using your

client base and your partner does not have one from which you can draw. It

is one sided when you are looking at the partnership from the traditional

joint venture view. You would normally get your product exposed to their

customer base, but in this endeavor you stand alone on product distribution.

You are only the carrier of the product, and your products will remain on

your site without any extra exposure.

The positive thing about this one sided joint venture is that you could make

a lot of money of the commission of the sold e -texts on your site. If your

author is savvy to keywords and has an article that is of great public

interest, then not only will those keywords drive the market to your site, but

you are reciprocated when they by the e-text. For example if an author

wrote an e-text like a common subject about how to lose weight or how to

improve a relationship, then you would get the common responses to those

looking to fix their plight. If the author has found a special niche in the

market that will drive people to purchasing the information offered, then

your market base will spread and you website will receive higher number of

hits.

In the agreement, you might have to pay the provider of the e -texts with a

portion of the profits that you have made because of their product on your

website. Then can be hard to prove sometimes, but if you have an accurate

representation of what you were pulling in before the product was listed on

your site and what you are pulling in afterwards, then you would have a

guideline to barter for an interest agreement. You can even add customers

by having them sign up for your websites newsletter before they receive the

product that your partner is selling them. This will replace the data that you

are missing from the traditional joint venture. These types of partnerships

47

are risky if you do not know what you are doing during the proposal stage.

Ask advice from professionals and have your lawyer look at the contract

beforehand.

48

More Benefits of Joint

Marketing Ventures

As you have learned in this text there are many benefits to joint venture

partners and marketing. This next chapter will detail and expand on those

benefits so you as the reader can pick out the good points that you want to

stress during your joint venture partner proposal and implementation of your

project. You can be a devil‟s advocate on any of these points, but if you have

the three pre-mentioned attributes, creativity, persistence, and vision, you

will see that each benefit will work for you in any circumstance.

In a joint marketing venture, you can build long

lasting relationships that will be beneficial for

both partners for a long time to come. As the

market changes and fluxuates and new

marketing ideas and implications are presented,

you can ebb and flow as a tide to meet the new

challenges and become unified as a team that will succumb. A longer

relationship has stronger trust bonds and they intricacies of your partnership

will make your venture be able to problem solve faster and be able to meet

the demands placed on your market and your products.

You can increase you credibility by teaming up with someone that already

has a creditable reputation in the business. If your partner has a good

reputation and a solid customer base, then you will be guilty of having the

same through association with this partner. His credit and his track record

will become yours as you stand the test of time and become associated with

49

his site. You will reap the benefits from every good thing that is

accomplished or every customer that is satisfied. In retu rn, that partner will

also reap the same thins from you as your credibility grows.

As mentioned previously, you can receive free products such as e -commerce

and more tangible items to present and to sell on your site. This relationship

takes a little more planning, but he extra traffic sent to your site will allow

you to pick up the lost space on your page with profit. If you are doing the

„billboard‟ type partnership, then you will be free of storage and other things

that have to do with a tangible product. You don‟t have to worry about

shipping and handling. All you have to do is wait for the revenue to start

pouring into your bank account.

The real benefit is that you can construct most

proposals and joint venture deals with little or no

money. You are trading e-space and a customer

base, not anything that can be handed to each

other except for the monetary residuals that are

the most important thing. Joint venture deals can

be created so that you just have to expend the

time to create them. Once posted and presented

on the website, the only work you have to do is f ill

the orders or exchange the residuals between the

partners.

The main reason for a joint venture deal is the main benefit. That is to gain

new leads and customers. A joint venture deal may be one-sided and you

may have the bigger customer base, but if you look at things in the long

run, you probably are the small f ish to a bigger partner on another deal. You

50

win through statistics on the long haul. Just watch yourself and don‟t put to

many one-sided deals against you. Even out the playing field and balance

yourself with both sides of the equation to give you a solid foundation if a

partner was to back out of the deal.

With a solid joint venture partnership you can gain get discounts on products

or services. Previously mentioned, if you have a service you can provide to a

partner, you don‟t have to have any products to sell or trade, just you and

your toolbox. The same goes the other way. You might receive a free service

that will help boost your traffic and your sales and you do not have to put

their product on your site. You use them and they will promote their service.

Your product will be on their site and their service will be on yours.

With joint venture partnerships you can save a lot of money on your

business and your business operating costs. For example, if you were only

selling your products on the your site, you would have to pay for the entire

operating costs of promoting that website and delivering bought items. With

the revenue earned through your venture partner, you will have your

website operating expenses paid for or at least reduced by the income

generated from your partner‟s endeavors. Plus the extra income generated

from your products on their site will also break down you operating costs.

Beating the competition is the best feeling and a valuable benefit of joint

venture partnerships.

If you can weed out the competition, or at least slow them down, your

website and that of your partners will reap the benefits of added traffic and

revenue. Your partnership will be much stronger and have added resources

to compete effectively in the open market. What resources you don‟t have,

your partner may and this may be enough to effectively withstand any

51

competitor‟s tactics to bring you down. There is strength in numbers and as

in battle, so it is in business.

A real advantage of a joint venture partnership is that you can gain referral

for other businesses. If your partner is linked to several other partners that

you don‟t even know about, the increase in your partner‟s site in reference

to customers will increase. Because of the other partners, which you are not

apart of, his site will reach new traffic records. But because you are apart of

his website his gains are your gains. If he has a thousand new hits, you can

guarantee that you will be able to pull a significant gain from their fortune.

The time you save with a joint venture is

almost enough to cut money out of the

equation itself. With time you can enjoy the

quality of life that you expect as a self -

imposed businessman. You can spend time

with family and friends, while the partnerships that you make take some of

the load off your shoulders.

Your business problems will be solved faster with the help from your partner

and they will also benefit from your website. It is a win -win situation all the

way around and the both the partners benefit from the relationship. More

time and less money equal profitability in both the realms of the health of

your bank account and the health of your body and mind. It just makes

sense to share the burdens of business but also to share the benefits of

business. With joint venture marketing and the right joint venture partners.

Your business and your health will be better in the long run.

52

When To Enter A Joint

Venture With Caution

As mentioned previously in this text, you

really have to research your potential partner

when considering a joint venture. Ask for

references and see some samples of their

work and profitability before you take the

plunge and share your business bed with an

unknown person. Get proof of their past

successes and make sure that the proof is not bogus or made up. Also make

sure that what they are offering you is real. You might want to go

undercover and buy from their site to see what kind of service or product

you get from them.

The opposite is true. Sometimes it is bad to know you perspective partner

too well. Stay away from family members because of this. A bad partnership

will spill over to a bad family relationship. Just because Uncle Bob has a

good idea, a good website, and good traffic doesn‟t mean that either you or

him will at sometimes come to a disagreement about business that could

spill over to your family relationship. You may lose your business, but your

family relationships last, or should last forever. If you use a family member

be very careful and have the proposal and agreement zoned with a really

good exit strategy that will end the deal before it ends the personal

relationship.

53

Your really close friends are subject to turn on you if they are involved in a

joint venture with you. No matter how thick the blood or ties you have with

a friend, they are easily swayed to go their own direction when the business

deal sours. Then you loose out on both the friendship and the business

possibilities that you both share. Make sure that you are willing to risk both

when looking at a close friend for a business excursion. They may be like a

brother, but money and time investment can ruin a friendship for life if it

sours.

It is just human nature to trust family and friends. You might inadvertently

forget a step in the proposal process that will come back in bite you in the

butt in the future. You might overlook their lack of skill in the business or

their devotion to the partnership because you have an unyielding trust

toward the individual.

The balance is an easy one to maintain. You can find a partner that you

know well enough to trust with a business relationship, but the key is to not

know them well enough that a personal relationship will be damaged. The

same goes true for existing partners. If you and your partner develop a

relationship that goes beyond the agreement that you initially start with,

then you have a potential volatile situation in which that relationship, both

business and personal, will be damaged. You have to find a compatible

partner in which you are willing to let go if the need arises.

You both have a common vision and a common goal to work together. Your

Uncle Bob may want the same things that you want, but is he re ally going to

work hard to get there. The added question do you have enough gumption

to confront your Uncle or are you going to continue the business relationship

54

though you are losing money and time. It‟s a tough decision and this is

something you have to think about before you

55

How To Avoid Legal

Issues In Your Joint Venture

In a joint venture proposal, you have to plan, plan, and plan some more.

You need three important components of the proposal and the actual

agreement and the most important thing about all three is to have the

documents in written word and not a verbal agreement. If you follow these

rules, your legal hassles wil l not come to fruitation or will be very minimal.

You have to make sure that both parties sign the agreement and

acknowledge it as a legal document and not just a locker room partnership.

This will protect you and you will profit more with this assurance i n writing.

The first thing you need to have is a joint venture agreement. This will

provide a contract between you and your partner that is binding and legal.

The document will spell out the reason and the purpose of the joint venture

and the responsibilities of each partner during the duration of the

agreement. The time allotted for the venture is also included in the

agreement and a time allotted for an exit strategy incase one partner wants

out is also outlined. The most important aspect of the joint venture

agreement is that you decide how the revenue and profit is decided.

Make sure that you have a legal representative from both parties look at the

agreement. The document should be revised and reconstructed until both

parties and their legal representatives are happy. Don‟t use the same

lawyer. Each partner should have their own legal representative to look at

56

their interests specifically. If you share legal counsel, the counsel might side

with one or the other of you and you might end up on the losing end of the

deal.

If you draft the agreement with the partner,

have a checklist ready so that each of you can

check off as a potential problem or benefit of

the partnership. To get your future partner‟s

perspective could open up your creative spirits

and let you see new aspects of the partnerships

and new benefits that might come your way.

Also if you build the agreement jointly, all of

your interests will be covered and the amount of revenue that you receive

will be set in stone.

The second part of the process to keep you out of trouble legally is a

business plan. Not just as a business plan, but a sound business plan. This

document will spell out the goals and the objectives of your joint venture

and the path you need to take to get there. In this document you wil l

discuss if funding is need for the project and if the project needs funds at all.

If there are loans, investments, or other financial considerations, this is the

time that you would jot down your concerns and your expectations.

Even if you do not have to fund anything and the agreement is free for both

parties, you still need a good plan to carry out and meet your business

goals. This document is the one that both you and your partner will look at

to either rekindle a new interest or to makes sure the other side of the table

is holding up their side of the agreement. This is also the agreement that

you will use if you have to seek the financial help of a lending institution or

57

bank. They will use the business plan as a decision maker to see whether

you are sound enough to lend money to or not.

Most business plans are complex and if you are not a competent writer you

may word something in a way that you may not wish to. This will leave you

open to speculation and you may leave a loophole in which you or your

lawyer cannot fill. You may leave yourself out to hang unless you hire a

professional writer that is used to writing business proposals. Professional

writers are abundant on the web and the keywords freelance or free lance

writing will land you the person that can write you document in a

professional and legal manner.

If your business plan is strong and your proposal is right, you will probably

not have a problem with your partnership. If things go wrong, you need a

strong exit strategy that will get both parties out of the partnership with

little to no trouble. You or your partner may find a new marketing approach

that will invalidate your agreement. If suddenly you receive ten thousand or

more hits on your site and are receiving very little from his. The partnership

is not out of balance and your partner is getting more profit from your

efforts. It is time to realign the relationship or you need to get out of the

deal.

If you have to get out, you have to have a viable, realistic exit strategy. Yo u

need to know when to get out and how to get out of the partnership. It

should both be written in your proposal and in your business plan. Your

partner should not be surprised about you using an exit strategy and you

should not be surprised when they use it either. The guidelines and goals

should be set so both parties know when one of the either of you get in a

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position where the table have turned it is not profitable to be in the

partnership anymore.

You are setting yourself up for failure if you

go into a joint venture on a verbal

agreement. Verbal agreements are very

hard to prosecute and defend in a court of

law. You and your partner will both lose

time and money if you end up in a legal

dispute. Joint venturing is a new concept

when you throw in the internet and a lot of

the laws and legal consoling have not caught up to the new idea. That is why

you need an air tight proposal, business plan, and exit strategy. If one link

of these three in the chain is weak, your entire joint venture partnership will

be weak.

Remember to plan your strategy. Write it down in the proposal and to make

sure that legal consul has read and improved it. Your business plan needs to

be well rounded and secure. You can add or detract goals as necessary as

your partnership matures and your objectives or dynamics of your business

changes. This is the natural evolution of business, so don‟t let it shock you

system. Just go with the flow and you will find yourself a person that has a

successful business due to your professional endeavors with a joint venture

partnership.

59

Personal Success

Stories With Joint

Venture Partners

That’s One Spicy Sauce!

Starting out with just a blog and a passion for hot sauce, Nick Lindauer is a

true example of an online success story. Lindauer started his now profitable

business by hand out of his apartment while in college. Just starting the

online store Sweat 'N' Spice he did everything by hand. He would make,

package, and ship the orders himself. Not exactly a high rolling business to

start with, in fact Sweat 'N' Spice hardly made a p rofit in the starting year of

2001. Since then, through online advertising, word of mouth, and a popular

blog site called hotsauceblog.com in which Lindauer manages, the company

has made quite a surge. Lindauer now pushes over a thousand products

from various companies.

With their rise in popularity, Lindauer has

branched out from just selling hot sauce,

though still his number one passion. Sweat

'N' Spice also markets spices, relishes, and

snacks. How does this company compete

with other manufacturers? Sweat 'N' Spice

present their products in a unique as well as

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tasty fashion. The company puts flair in their product containers by making

bottles in fun and funky shapes, attributes interesting names to their

products, and even acquires celebrit ies to endorse products.

Lindauer offers a variety of pricing options that range from reasonable to

high depending on what the customer is looking for. You can get some hot

sauce for your next get together, or buy a limited edition sauce for a hefty

price, kind of resembles that of the wine market. By building his business to

offer such a variety and through well a well designed blog site, Lindauer has

built a profit that exceeds $130,000 yearly. Quite an amazing realization

that began with a simple college experiment, and expanded into a very

profitable and ever growing business.

Fashion Is A Must

How on earth does a person get an online

business started? Obviously having a great

product wasn't helpful if it couldn't be

marketed. Amber realized that trying to

just sell her personally designed purses on

word-of-mouth alone was not working.

This was evident by the stockpile of

inventory sitting in the house that also

acted as a temporary storage for her designs. The inventory wasn't moving

except for a small number here and there. That's when Amber Stockton

partnered with longtime friend and current business partner Rachel. Amber

describes Rachel as an unofficial internet genius.

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Rachel was a stay at home mom who had the time and knowledge to commit

to Amber's new business venture. Rachel recognized the potential in a purse

that offered the sense of simplicity with the combination of great fashion.

Especially for busy moms, having a purse that offers a variety of

compartments with the hand's free luxury is a must. Having the option of all

that in addition to a compact but fashionable design is hard to find,

especially on a lesser budget. Splitting the cost of an internet domain site,

Rachel did all the leg work in developing an operative web site that would

launch the new business. Amber supplied the goods and Rachel supplied the

know-how. With the help of online marketing, local advertising, and word of

mouth, there was a rapid increase in business. Being fortunate enough to

have our local new channel promote a story, sales began to soar.

Amber and Rachel not only made a profit in the first year, they proved that

with a marketable idea and great partnership, anything is possible. After

two years of business their clientele has increased with the sky rocket of

highly pleased customers. They now distribute their product all over the

United States. Who knows, that fashionable purse that you admired just

might be the product designed and produced by Amber and Rachel.

You Sell Butterflies?

When people think of products that can be sold

rarely do they think of insects. Normally

thoughts turn to food, clothing, and other

goods. Fortunately for one man and a bet

between friends, he profited off the idea of

selling butterflies online. Yes, butterflies, and

62

believe it or not it's quite a profitable business. Jose Muñiz began the

thriving business of selling butterflies n 1999 with the help of his business

partner and wife, Karen.

Starting out small the two began advertising their servi ces to weddings,

charities, business events, and funerals. Since the humble beginnings the

company properly named Amazing Butterflies has grown dramatically to

meet the needs of their thriving business. There are Florida, California, and

now Texas. Amazing Butterflies have been featured in many publications

such as Brides, Modern Bride, Martha Stewart Weddings, Premier Bride, Ritz

Carlton Weddings, Orange County Bride, Bridal Guide, as well as many

more.

Jose Muniz has clearly been successful in winning his bet as well as turning

the $100 bet in to a million dollar company. Amazing Butterflies not only

provides the service of shipping butterflies, they also offer plants in which

the butterflies can thrive on, artwork, apparel, and furniture. Not only h as

Jose Muniz and Karen made a profit on their business venture, they have

found something that they love to do. Just goes to show that not every

business venture has to be manufactured per say. Sometimes it just take a

great idea, great partnership, and using what's already been provided by

nature.

Music Enthusiast Make Big

Who knew that having a love of music and the knowledge of iPods would

come in handy? Evidently Barry recognized the opportunity with this type of

technology know how. He gets paid for transferring songs to customer's

IPods. Barry came up with the idea when he transferred songs for himself

63

as well as family members and friends. Barry realized that there was a need

for such services to the many that lack the knowledge or don't have the time

for a task such as this.

Although to not an expert in the field of music

Barry still has a lot to learn. With music taste

that varies hugely, Barry is devoted to doing

the research it takes to satisfy customers.

Teaming with business partner and Sister

Sandra who is also a music enthusiast, the duo

has been quite successful in advertising their

services to a vast population. In turn the

customers have been pouring in. The business

partners have had to work full time in order to

keep up with demand.

By charging reasonable prices for the provided services, Barry and Sandra

have many returning customers that were pleased with services in the past.

Although still being a new, it has already been recognized that they have

stumbled into a lucrative business. For the first year in business they are

projecting profits up to $100,000 and up to $150,000 for the next. The

company is looking for possible expansion into commercial office space

eventually, but for now is content with the profitable home business.

Sometimes business with family is a winning combination.

Home With the Kids and Still Working

Just because a person chooses to stay home with their kids doesn't mean

that they no longer have a money making career. Although raising kids is

64

definitely a full time job, there are ways to make a profit while staying at

home. So how does the average stay at home mom or dad make a little bit

of extra income? Really, it depends on an individual's talents as well as

motivation, but one mom found the secret.

Raising kids full time had Michelle surfing the

internet daily in order to find answers to

questions varying in range and topic. On day

while spending time on the computer Michelle

f igured that there must be a way to profit

while surfing in cyber space. She spoke to

neighbor and long time friend Marianne who

agreed and they both set out to come up with a solution. Both mothers

agreed that they wasted a lot of time trying to find answers pertaining to

their kids due to having to do various searches for the different answers. In

that single moment of agreement came the idea a of their new business

venture.

Since they had both done the motherhood thing more than once, they

decided they would provide a website that would compile all their well

researched information into one source. Doing the research that was

required and compiling into one source they in turn created a parent friendly

site that answered all imaginable questions pertaining to children and the

raising of them. Marianne and Michelle also added little tidbits learned

firsthand through the years as well.

With the website complete they then aggressively advertised to companies

who for a small fee could advertise on their site. After all, why not turn their

unpaid at home job of being a full time mother into a profit. In very little

65

time they had a highly popular site that was also helpful and informative for

parents in all aspects of life. The two used firsthand knowledge and real life

experience to become successful in their online joint venture. As with many,

not only do they profit from their business, they fully enjoy it.

66

What Have We

Learned About Joint Venture Partnerships

You have read almost twenty plus pages about joint venture partnerships

and the benefits that they can bring your business. Whether you have been

online for several years or have just plugged in today, you have the

potential of making huge amounts of money in a very short period of time.

You can partner yourself up with larger companies and each partner will act

as a beneficiary of the other. You will succeed with the proper precautions

and planning with little or no money out of your pocket. Your website will

develop more traffic and your sales will increase.

Now that you understand joint venture partnerships and are excited about

getting out there and forming new business relationships, you need to take a

close look at your business and your business goals. Don‟t just sit and think

for an hour or two. Spend days going over where you are now, where you

want to be, and how you are going to get there. Write it all down and look at

several goals or objectives to get you where you need to be. Put the goals in

a sequential order that will make sense to you and sense to your potential

partner.

Use your goals to emphasize your products and services. This should give

you an idea of where you need to go to find a joint venture partner that is

compatible with your business. Start your research of partners. Use the tools

that will really give you their place and traffic in the internet world and find a

67

partner that has a high traffic record, good credibility, and a customer base

that will benefit you. Make sure that you spend a lot of time on the research

phase. A bad partner could make or break your business if you are not

careful or you do not do your research carefully.

Once you have your potential partners lined up, send them a „personal‟

proposal that will get their attention and relay upon them that you are the

genuine article. Make your proposal legal and make sure it is written down.

No verbal agreements. Make sure that you and your partner know exactly

what you are agreeing on before you sign a business plan or other binding

agreement. Use your legal consul, not theirs but yours. Don‟t share legal

consul at all.

The way you approach your joint venture adventure is your choosing.

Hopefully this document has shown you the pitfalls and benefits of joint

venture marketing and joint venture partnerships. As with any business

dealing, just plan ahead and use your head. The profit is out there. Willing

partners are out there. You just have to make a plan, do the research, stick

to the plan and meet your business aspirations.

All will fall into place when you execute your plan with a degree of

professionalism. Listen to your potential partners and learn from them.

Knowledge and use of that knowledge sells your products and builds your

traffic and customer base. Everyone you meet is a potential customer, but is

also a potential partner that has the resources you need and perhaps the

knowledge to put you over the top in your financial and your business goals.

68

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