super energy chips
DESCRIPTION
This was the major project of my 6th semester under the supervision of Sir Farooq Ahmed. We really learned alot during this project as it was totally real life project.TRANSCRIPT
C re a ti v e D e p a r t m e
n t
A r ti s tG ro u p L e a d e r
ARSLAN AHMED
BILAWAL ZAFAR
ADNAN ARSHAD
UZAIR AHMED
SHEIKH NAEEM
HASSAN RIAZLUQMAN RIAZ
WAQAS IFTIKHAR
ContentsProduct1
Slogan2
3
Competitors4
5 Campaign Objectives
Targeting & Positioning
6 Strengths
7 Execution
Product
• The Product that we are launching Is an Energy Chips with the name of:
Super Energy ChipsThe Logo is:
Targeting and Positioning
Targeting:• Youth• AthletesPositioning:• Energy Chips that boost you• Allowing one to do/prepare for extreme tasks
Campaign Objectives
• Changes in the current eating habits of the people. • About 40% of the Potato Chips Market share comprises of un-branded
chips this share can be gained through heavy marketing campaign. • Attraction of youngsters towards products identified with western
lifestyles and tastes and general trend towards more snacking. • A large number of people that are not brand loyal can be targeted through
heavy marketing campaign. • Export opportunity
Strengths
o Energy Chips
o Fresh Potatoes
o High Quality Product
o High Quality Product and low price
o Energy Chips
o Fresh Potatoes
o High Quality Product
o High Quality Product and low price