super apps for blackberry

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Super Apps for BlackBerry

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Page 1: Super Apps for BlackBerry

Super Apps for BlackBerry

Page 2: Super Apps for BlackBerry

We focus on enabling high value,

empowering experiences

When it comes to enterprise and consumer apps…

Page 3: Super Apps for BlackBerry

Super App Experience

Experiences that transform user

behavior

Apps that people use every day

Page 4: Super Apps for BlackBerry

Super App Experience

• Always-on experience• Seamless integration with native

apps and 3rd party apps• Proactive, notification-driven• Contextualized• Social and connected• Efficient and intelligent

Page 5: Super Apps for BlackBerry

Super App Enablers

• Multi-threaded O/S with background apps• APIs for deep, contextualized integration

with Inbox, PIM, Camera, Phone, etc.• Rich event-based notification model• Push services for just-in-time data delivery• Integrated LBS and Mapping

Platform to enable highly engaging, real-time apps that act as natural extensions to the apps they already use

Page 6: Super Apps for BlackBerry

Super App Examples• Menu item in the Inbox launches your

app with relevant context• App updates the Calendar or Contacts

with information from CRM system• App notifies the user when their

favorite team is playing• App detects significant location change

and proactively engages the user• App quietly downloads media content

in the background

Page 7: Super Apps for BlackBerry

Super App ExamplesTwitter® for BlackBerry

• Send Twitter messages from your inbox (custom “Tweet” menu item)

• Receive alerts in your message list• Designed to provide seamless

integration with location services• Built on a true push architecture

Twitter is a trademark of Twitter, Inc.

Twitter is a trademark of Twitter, Inc.

Page 8: Super Apps for BlackBerry

• Add a reminder to your calendar for 5 minutes prior to auction end

• Alerts in your message list when you’ve been overbid

• Built on a true push architecture

Super App ExampleseBay® for BlackBerry

eBay is a trademark of eBay Inc.

Page 9: Super Apps for BlackBerry

Super App ExamplesPoynt for BlackBerry

• Search for local businesses using GPS

• One click to map, add to calendar, add to contacts, send to friend

• Contextual notifications in message list

Page 10: Super Apps for BlackBerry

Super App ExamplesIBM® Lotus® Collaboration Apps

Lotus Sametime• Push-based message delivery• Designed to seamlessly integrate

messages into inbox with custom icon

Lotus Connections• Email, phone, SMS contacts directly

from Connections app• Designed to convert emails in your

inbox into “Activities” in Connections

Lotus Quikr• Share documents right away • Designed to seamlessly store documents offline

IBM and Lotus are trademarks of International Business Machines Corporation.

Page 11: Super Apps for BlackBerry

Super App ExamplesSalesNOW for BlackBerry

• Designed to provide real-time notifications on sales leads and deal updates

• Log phone calls and emails to CRM• Enter call reports and meeting

summaries right from the calendar• Calendar seamlessly updated with

service calls including customer data and driving directions

Page 12: Super Apps for BlackBerry

WIC Pager replaces and transcends the traditional pager experience for healthcare organizations.

•Uses BES Push services to alert Physicians right away•Designed to provide real-time and automated delivery read receipts•One-click responses and call back

- One click to phone, email, browse, PIN-2-PIN, and dial PBX extensions via BlackBerry MVS

•Customizable notification settings with “persistent ring” until answered for critical alerts•Alerts initiated by clinical systems, rules-based messaging platforms, and/or hospital staff•Designed to save time and money, increase productivity, enhance communications

Super App ExamplesWallace Wireless WIC Pager

Page 13: Super Apps for BlackBerry

Super App ExamplesMobile Innovations for Law Enforcement

• Officers receive dispatch notifications and directions right away

• Camera can be used to submit photos to Records Management System

• Designed to pass GPS data to dispatch to ensure command of officer locations

• Email, IM or Call back right away from App to command or fellow officers

• BB VoiceNotes™ can be used to integrate incident reports and transcription services – reducing typing requirements in field

VoiceNotes is a trademark of Motorola, Inc.

Page 14: Super Apps for BlackBerry

Full screen image

Is about having the tools to power a new level of communication, collaboration and integration that will transform the way we work and live.

It will empower us by making us more connected and engaged in every aspect of what

we do.

It will inspire us to love what we do.

The Smartphone of the future …

Page 15: Super Apps for BlackBerry

Full screen imagePrepared March 2011. The data and figures included in this presentation are current at the time of preparation.