supa cool man investor presentation july30th 2016
TRANSCRIPT
ORIGINAL CONTENT SHOWS FOR BRANDS
ØOur History
ØWhat We Offer
Ø2016 New Services
ØMarket – Comics and Digital
ØMarket Size: Comics and Graphic Novel
ØMarket Size: Digital Comics
ØOpportunities in Digital: Mobile, Women and Kids
ØTarget Market
ØDistribution Strategy : We are Social
ØWeb Traffic
ØVideo Traffic
TABLE OF CONTENTS
NEW SERVICE OFFERINGS
Gaming
LiveStream
VR
Wearables
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FAN GROWTH BY CATEGORY
OUR HISTORY
• May 2006 – Launched e-commerce site that bought and sold vintage thousands of Silver and Modern Age collectibles and memorabilia.
• September 2007 – Supa Cool Media Group is launched and inked digital distribution deals with iTunes.com , Playboy.com and Ave!Comics
• May 2012 – Partnered with mobile platform
• Dec 2015 - Launched Supa Cool Man Custom Solutions Group focused on helping brands produce custom comics. The focus was on helping marketers revamp their characters and weave their messages into existing movies and TV shows.
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OUR HISTORY
HISTORY: WE ARE SOCIAL
Blogger
Zazzle
SUPA COOLMAN.
COM
Ave!ComicsApp
Youtube
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WHAT WE OFFER: SERVICE OFFERINGS
Mobile Branded ContentOnline Syndication/SEMLicensing Opportunities
Partnership and Sponsorship
WHAT WE OFFER
• Branded Content & Multiplatform Brand Strategy - Advertisers can organically blend their brand into the content, storyline, and character portrayal with each episode.
• Sponsorship , Revenue sharing , licensing opportunities• Promotions real time tagging, programmatic advertising tune-in spots on-air and
in print celebrity coverage/ B-Roll
• Exclusive video content - Interviews and video footage – via supacoolman.com website
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MARKET
• The comics and graphic novel market in the U.S./Canada comic store channel grew 7.17% in 2016, behind 8.99% growth in comics and 3.14% graphic novel growth, according to information released Wednesday by Diamond Comic Distributors. All three of those numbers are up from the year-to-date increases as of the end of November
• Marvel Comics doubled its market share lead over DC Comics in the channel, compared to 2015. Marvel's share was up over four points, DC was down three points, with a 13 point spread between the #1 and #2 publishers.
• Rounding, Image Comics' share was up a point, Dark Horse Comics and Dynamite Entertainment's shares were down a point, and IDW Publishing and BOOM! Studios were roughly the same, among the top seven publishers.
• Titan Comics is coming on, charting in the top ten publishers by market share for the first time in 2015.
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MARKET SIZE: COMICS AND GRAPHIC NOVEL SALES OVER $1B IN 2016
COMIC STORE ORDERS OF
COMIC BOOKS ABOUT$385M
COMIC STORE ORDERS OF
GRAPHIC NOVELS ABOUT
$185N
BOOK CHANNEL
ORDERS OF GRAPHIC
NOVELS ABOUT$350M
DIGITAL COMIC SALES $90M
OPPORTUNITES IN DIGITAL: MOBILE, KIDS AND WOMEN
• Biggest opportunities for growth – a comic store everywhere there’s WI-FI• ComiXology (Owned by Amazon) says “30% of new customers are women”• Broadening content – more manga and more author titles• Opportunities for kids are real• Multicultural sites – Ability to reach audiences on key multicultural high
traffic sites including Grio.com, Mediatakeout.com, Ebony/Jet, Root.com
WEB STATS
• 250+ Comic Strips and Graphic Novel episodes in syndication • YouTube Animation Series www.youtube.com/supacoolman• 9 - 10 min average time on web including blog sites and social media• Avg Age of readers: 35 to 55 yrs. • Demographic : 70% Women
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ANIMATED VIDEO SERIES: YOUTUBE
• An animated YOUTUBE series created, produced by 57th St Ventures. The webisode follows a young African American banker turned superhero who battles everyday criminals in New York City.
• Our channel is www.youtube.com/supacoolman
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VIDEO STATS
Current video trends
• Advertisers paying for pre-roll on internet and mobile media (15 or 30 seconds)
• Advertising in Web Video Market will reach $10BM in 2013 and $20B in 2016• 50 billion videos viewed monthly• Repurchase among broadcast networks for video increased 20%
• Ability to play on multiple platforms on multiple sites (mobile phones etc.)• Streaming and On demand platforms show fastest growth among millennials
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VIDEO STATS
Current video trends
• Advertisers paying for pre-roll on internet and mobile media (15 or 30 seconds)
• Advertising in Web Video Market will reach $10BM in 2013 and $20B in 2016• 50 billion videos viewed monthly• Repurchase among broadcast networks for video increased 20%
• Ability to play on multiple platforms on multiple sites (mobile phones etc.)• Streaming and On demand platforms show fastest growth among millennials
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