Case Study of the Gateway CampaignCase Study of the Gateway Campaign

OverviewWhat was the Gateway Campaign?• A $40 million, 70,000 square foot building

• A $14.5 million private fundraising effort

• A public/private partnership with the county and state

• A vision for meeting immigrant student needs

Key elements of the Campaign• Background study

• Events marking specific milestones

• “New Americans, Tomorrow’s Workforce” Conference

• Website and print materials

Overview

Target Audiences• Foundation Board and major donors

• Private foundations

• County and State officials

• Faculty and Staff

• All other donors

Overview

How did it all begin? In the 1990’s…• College recognized its desperate need for additional space

• Public attention in Westchester focused on needs of rapidly increasing immigrant population, and needs of employers

• Hitachi Foundation awarded WCC a $200,000 grant to study this topic in December 1999

Chronology

Full Steam Ahead in the New Millennium• 2001: Gateway concept presented to County Executive, receives commitment of support

• 2004: Capital funding approved by New York State

• 2004: Lead donor issues initial challenge gift for the Gateway Center

• 2004: Architect selected, campaign co-chairs named

• November 19, 2004: Public launch of campaign attended by Governor Pataki

Chronology

Milestone Events• Campus Campaign Kickoff (October 2005), included announcement of the Skirball-Gateway Scholarship Challenge

• Unveiling of architectural model (October 2006)

• New Americans…Tomorrow’s Workforce Leadership Forum (April 2007)

• Groundbreaking (October 2007)

• Ribbon Cutting and Donor Dinner (September 2010)

Elements

Opportunities for Donors• Capital Construction Naming Opportunities

• Gateway Programs

• Gateway Scholarships

Elements

Institute for Entrepreneurial Studies

Communications• Conference as vehicle for garnering regional support

• Branded campaign materials

• Business Journal insert

Elements

Initial Outcomes• $16 million raised privately, exceeding original campaign goal of $14.5 million

• New programs: CCCIE, IES, Welcome Center

• $3,227,541 raised in scholarships funds

Results

Outgrowths from the project• First county building to receive LEED certification

• Galvanized our Foundation Board, now ranked 1st in community college giving in the board category

• Inspired anonymous donor to give a $5 million gift, largest individual gift in the college’s history

Results

What’s Next?Starting All Over Again

• Beginning process of developing our next campaign

Questions & AnswersQuestions & Answers