sunshine surf morocco case study | november - december 2015
TRANSCRIPT
Sunshine Surf Morocco
CASE STUDYNOVEMBER 2015 - DECEMBER 2015
TESTIMONIAL
KEYWORD POSITION BEFORE JF DESIGN CHANGES AFTER 5 DAYS AFTER 4 WEEKS
Surf Holiday Taghazout Bay NO POSITION NO POSITION 9
Surf Camp Taghazout Bay NO POSITION NO POSITION 14
Surf Holiday Taghazout NO POSITION 48 20
Surf Morocco NO POSITION NO POSITION 24
Surf Holiday Agadir NO POSITION NO POSITION 28
Surf Camp Agadir NO POSITION NO POSITION 31
Surf Holiday Morocco NO POSITION 39 35
Best time to surf Morocco NO POSITION NO POSITION 36
Surf Taghazout bay NO POSITION NO POSITION 37
Surf Camp Morocco 56 49 41
Surfcamp Morocco 62 49 45
Surf Camp Taghazout 121 74 59
Surfcamp Taghazout NO POSITION 89 72
GOOGLE POSITIONImprovements made on every Keyword, screen grabs on following pages.
With outlines set and plan going forward, we should see further improvements as the weeks go on.
NO POSITION = NOT IN TOP 15 PAGES
BEFORE
Surf Holiday Morocco
AFTER 5 DAYS
AFTER 4 WEEKS
NO RANKING
4.10 3.9
4.2 3.5
BEFORE
Surf Holiday Taghazout
AFTER 5 DAYS
AFTER 4 WEEKS
NO RANKING
5.5 4.8
2.10 2.0
BEFORE
AFTER 5 DAYS
Surf Camp Morocco : 6.6
5.9
AFTER 4 WEEKS
4.9
4.9 4.1
BEFORE
Surfcamp Morocco : 7.2
AFTER 5 DAYS
AFTER 4 WEEKS
6.4 4.9
5.1 4.5
BEFORE
Surf Camp Taghazout : 13.1
9.3
AFTER 5 DAYS7.4
AFTER 4 WEEKS6.9 5.9
BEFORE
Surfcamp Taghazout
11.2
AFTER 5 DAYS
NO RANKING
8.9
AFTER 4 WEEKS
7.10 7.2
NEW GOOGLE RANKINGS + KEYWORDSAFTER 4 WEEKS
0.9 2.4 3.4 3.8
NEW GOOGLE RANKINGS + KEYWORDSAFTER 4 WEEKS
4.74.1 4.6
+ more
“You should use a hyphen for your SEO URLs. Google treats a hyphen as a word separator, but does not treat an underscore that way. Google treats and underscore as a word joiner — so red_sneakers is the
same as redsneakers to Google. This has been confirmed directly by Google themselves, including the fact that using dashes over underscores will have a ranking benefit.”
BEFORE
http://sunshinesurfmorocco.com/
http://sunshinesurfmorocco.com/about_sunshine_surf_morocco http://sunshinesurfmorocco.com/surf_morocco_packages
http://sunshinesurfmorocco.com/surf_morocco_accommodation/ http://sunshinesurfmorocco.com/booking/
http://sunshinesurfmorocco.com/surf_morocco_gallery/ http://sunshinesurfmorocco.com/our-blog/
http://sunshinesurfmorocco.com/surf_morocco_faq/ http://sunshinesurfmorocco.com/surf_morocco_contact/
AFTER
http://sunshinesurfmorocco.com
http://sunshinesurfmorocco.com/about-sunshine-surf-morocco http://sunshinesurfmorocco.com/surf-morocco-packages
http://sunshinesurfmorocco.com/surf-morocco-accommodation http://sunshinesurfmorocco.com/booking
http://sunshinesurfmorocco.com/surf-morocco-gallery http://sunshinesurfmorocco.com/our-blog
http://sunshinesurfmorocco.com/surf-morocco-faq http://sunshinesurfmorocco.com/surf-morocco-contact
WEBSITE URL’S
1. HTACCESS Re-direct2. Created Sitemap + XML sitemap for google submission
BEFORE AFTER
1. Logo Added to Image2. Keywords in Title & Description - Surf Camp - Surf Holiday -
Surf Morocco - Taghazout - Morocco - Agadir
FACEBOOK LINK SHARING
BEFORE AFTER
1. Keywords in Title & Description - Surf Camp - Surf Holiday - Surf Morocco - Taghazout - Morocco - Agadir
2. Added as safe URL
GOOGLE META DESCRIPTION
BEFORE AFTER
GOOGLE MAP LISTING
1. Verified As the business owner2. Logo added via google business
BEFORE AFTERNEW DESIGN APPLIED
TO ALL PAGES AND LANGUAGES
RESPONIVE MOBILE DESIGN IMPLEMENTED
Easy calls to action on Mobile
Instagram Integration with gallery Packages UI improved Flight Search added to booking
Languages and pages styled to match Facebook integration on Blog pages
BLOG POST - 1APPROX : 950 likes - 60 Shares
BLOG POST - 2APPROX : 37 likes
BLOG POST - 3APPROX : 875 likes - 2 Shares
BLOG POST - 4APPROX : 230 likes - 1 Shares
INSTAGRAM VIDEO AD 1APPROX : 2800 views - 285 likes - 40 Shares
PLAY VIDEO BELOWhttps://www.instagram.com/p/-lU956QQkg/?taken-by=sunshine_surf_morocco
VIDEO AD 2APPROX : unknown views - 1050 likes - 2 Shares
PLAY VIDEO BELOWhttps://www.instagram.com/p/_UTYi5wQj5/?taken-by=sunshine_surf_morocco
FACEBOOK AD TO GENERATE LEADS
LONDON SURFERS FACEBOOK & MEETUP2931 MEMBERShttp://www.meetup.com/londonsurfers/
30th November - 7 December
Flights : £69 London Gatwick - Agadir Package Price : £245
I stayed at Sunshine Surf Morocco last November and Ive wanted to return for a while. Perfect surf, delicious food and a great place to stay. Now winter is setting in im planning a last minute trip on the 30th November - 7th December - I have emailed the owner and he has agreed a discounted price of £245 for the London Surfers looking to do the guiding package (Just make sure to reference ‘London Surfers’ in the booking email! I have this for a group of 6,
so 5 more including myself.) and this includes pretty much everything:
Agadir Airport / bus station transfers, pick up & drop off Accommodation
Healthy breakfast, packed lunch, dinner Transport to the surf
Professional guides getting you to the best waves Afternoon high tea
Daily house keeping service High speed Wi-Fi
TV Satellite Sunshine Surf Morocco team on hand 24/7
Paradise Valley excursion or Souk (traditional market)
Who is going to join me???
LEADS GENERATED FROM MEETUP
INBOUND LINKS
Domains Links Linked pages
aroundguides.com 25 1
extremeyouth.ma 19 1
magicseaweed.com 6 1
instagram.com 5 1
google.com 4 1splashfinder.com 3 1
surfcamp-‐online.com 3 1
hotfrog.co.uk 2 1
saltinmyhair.com 2 1
pikore.com 2 1
solli-‐kanani.com 1 1
readytotrip.de 1 1
citysmart.info 1 1
annacossack.com 1 1
surf-‐holiday.com 1 1
youtube.com 1 1
majestic.com 1 1
tur-‐hotel.ru 1 1
readytotrip.es 1 1
TOP INSTAGRAM LINKS
http://www.surf-report.ma/surf-report-km12-12167.html
SITEMAPS