Sunshine CoastDigital FuturesBlue Sky Workshop

David BartlettPeter Croger

Today

• Introductions• Imagining the Future – The Matrix, SWOT• Digital Futures: Faster downloads or something

else?• Where are we now? Assessing the Sunshie Coast.• Lunch Break• Working groups – ideas, ideas, ideas.• Identifying the priorities and opportunities• Conclusions & Reporting Back

Introductions.Why are we here today?

Skylar Williams

• 2 years old• Single mother• Year Ten completed• Household Income

<$30k

Tom Fielding

• 17 yo, disengaged from school since 15

• Interested in cars and engines

• Minor drug charge• Unemployed, unskilled• Couch surfing with

friends and family

Todd Greenaway

• 34 years old• Serial & Successful

Entrepreneur• Proposal for tourism

venture that will create 40 jobs

• Looking for investors and approvals

Barney Bilado

• FIFO miner• Spends 2 weeks on, 2

weeks in Caloundra• Disposable income

looking for local investments

• Family of 6 going to local primary school

Michael Notley

• 48 years old• Chronic Disease sufferer• Visits GP once a week,

hospital once a month• Household Income

<$30k• Little or no in home

care available

Anne Johnstone

• 78 years old• Living alone, broken hip

six months ago.• Family live in Tasmania• Considering aged care

options.• Must travel for physio

every week.

Jess Schofield

• Former CEO• Sea changer• Design, media, music and

production skills• Wants to build a business

on the Sunshine Coast

The Matrix….

How will life be different for these people in 2020?How will they interact with Government?How will they create wealth?How will they participate in work, learning, community?How will they manage their social and economic needs?

The direct contribution of the internet to the Australian economy is worth approximately $50 billion or 3.6% of Australia’s Gross Domestic Product (GDP) in 2010. This contribution is of similar valueto the retail sector or Australia’s iron ore exports.

Access Economics 2011

Extraordinary new ways of creating wealth.

Disruptive new channels through which to have a conversation with your customers.

New solutions to old public policy challenges.

Three essential elements for success…

Infrastructure

Narrative

Digital Strategy

What are the components of a successful whole of community Digital Strategy?

Local Information

Key Economic Sectors

ICT Sector & Digital Workforce

SME Sector

Online Government Services

Connected Households

Engagement of the Socially Excluded

Community Health & Wellbeing

Community Education & Skills

Community Safety & Security

Vibrant & Sustainable Living

Democracy & Open Government

Twelve Key

Digital Futures Focus Areas

Connected Households

Local Information

Vibrant & Sustainable Living

Community Health & Wellbeing

Community Education & Skills

Community Safety & Security

Engagement of the Socially Excluded

Democracy & Open Government

Online Government Services

Key Economic Sectors

SME Sector

ICT Sector & Digital Workforce

What are the priorities?

Four starting candidates… (TBC)

• Vibrant & Sustainable Living• Health & Wellbeing• Online Government Services• Education & Skills

Undeveloped Developing Developed Excellent

Area TBC Vibrant & Sustainable Living

• What good stuff is happening now?• Where do we want to be?• What opportunities are there to do

better?• What are the barriers to doing

better?• What are our plans for action?

Conclusion• Next Steps• Reporting Back

Strategic Clarity

Leadership/Narrative

Citizen Engagement

SkillsPartnerships

Do-ability/Sustainability

Benefit Realisation

A short history of telecomms in Australia… why NBN?

RetailInnovationServicesISPs

Wholesale“Pits and Pipes”

Pre Deregulation in the Early 90s

Telecom

Telecom

RetailInnovationServicesISPs

Wholesale“Pits and Pipes”

Post Deregulation in the Early 90s

Telstra

Telstra

OthersOptus

RetailInnovationServicesISPs

Wholesale“Pits and Pipes”

Post NBN

Telstra

NBN

ISPsOptus

Regional

OthersNiche