sunscreen challenge - design concept (sp&f: sun protection & forecast)
DESCRIPTION
CS377V Creating Health Habits with Mobile Technology-Project 1 Sunscreen Challenge - Design ConceptTRANSCRIPT
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
SP&F: Sun Protection & ForecastA conceptual design by
Loreanne Garcia & Shuqiao Song
Design ChallengeUse mobile technology to develop the habit of wearing
sunscreen daily.Time investment: 5 hours
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
SP&F: Sun Protection & Forecast
Persuasive Purpose• To persuade our users through
mobile technology to apply sunscreen as part of their daily morning routine for our sunscreen challenge
(developing the health habit as a span and hopefully path behavior)
Industrial Design
Place your phone near your sunscreen so you don’t forget to put it on before you go out!
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
User Description• College aged female.• Has and wants to use lotion
w/SPF 15.• Has a phone w/SMS, MMS,
or email capabilities.• (For initial test) Lives in the
PA/Stanford area.
Karla leads a fast paced life so it’s hard to remember to put on sunscreen in the mornings, but she really cares about her skin.
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Karla’s SP&F Experience
Karla wakes up early to her cell phone alarm. After that, she checks her phone.She’s excited that there’s a message from SP&F because that means it is going to be a sunny day! She follows the reminder to place her phone with the reminder next to her sunscreen bottle before going to the restroom.
She goes through her regular morning routine which includes a yummy breakfast and a nice hot shower.
She is happy because her skin is protected and now she is ready for the sunny day! She heads out the door for her morning class.
As she’s getting ready to go, she remembers that she needs her phone. Seeing her phone next to the sunscreen, she remembers the SP&F reminder and puts on some of the sunscreen quickly.
A beauty-conscious friend tells Karla about a spiffy new service she is using called SP&F (Sun Protection & Forecast) that helps to remind her to put sunscreen on when it’s hot and sunny out. Karla signs up too…she cares about her skin!
Later that night, she gets a message from SP&F explaining how the service works. The message suggests that she puts her lotion somewhere visible. Karla digs it out of the bathroom drawer and sets it on her table; then she goes to bed.
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Prototype of SP&F Notification
Place your phone near your sunscreen so you don’t forget to put it on
before you go out!
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Features/Functionality
• User signs up for service by submitting their cell number to our list.
• Initial notification explains service and asks user to acquire SPF lotion and place the bottle somewhere visible.
• SP&F notifies user on the morning of sunny days by giving them the forecast and a reminder to put their phone near the sunscreen bottle.
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Theoretical Justifications
• Initial service notification persuades “SBTM” by asking the user to acquire sunscreen and/or placing the sunscreen in a visible place.
• The subsequent notifications act as a trigger signal to persuade the behavior of putting the phone next to the SPF bottle; the next “SBTM”.
• Placing the phone next to the SPF bottle conditions the new behavior of putting on sunscreen daily with the existing cycle behavior of getting your phone before you go out the door in the morning.
• Natural positive associations and reinforcement with SP&F service and sunscreen (only sent on sunny days and encouraging a healthy behavior).
• Not as disruptive; using “light touch” (not notified every day).
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Results of User Testing
• Ask for participation and feedback about mock prototype:o Amy, 21
Thinks MMS would work best because she has an iPhone But might be obnoxious if received notification too early in
the morning (if we sent it extremely early to ensure everyone on the list would receive it)
Worried about MMS/SMS text limitations (only has 200/month) Give info about estimated # of texts/month--set up user expectations in service explanation so they trust you with their mobile info.
Prefer Farenheit
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Shortcomings of Design
• Might only develop habit of wearing sunscreen on sunny days even though UV rays can get through clouds on overcast days.
• Time of trigger might not be well tailored to specific user routines.o e.g. What if user leaves very early before receiving our message?o e.g. What if our very beauty conscious users don’t want to put on
sunscreen just as they leave because they already put on their make up? (a concern mentioned in our last class session)
• SP&F notification might be forgotten if user checks many other messages after receiving the notification.
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Expansion - What else is possible?
Other Features and Interactionso Send occasional random texts on not sunny days
stressing important of wearing sunscreen on overcast days because UV ray strength.
o Personalize time of notification reception to each user.
o Develop a way for users to report and log if they used sunscreen.
o Provide positive feedback to user on how many days they’ve used sunscreen.
o Let user customize their notification. E.g. color, info, Fahrenheit vs. Celsius, etc.
o Allow users to easily forward the notification/service invite to friends.
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Next Steps in Design Process
• Gather beta users mobile/email info.• Provide them with moisturizer with SPF if
needed.• Create service explanation email.• Develop metrics for evaluation.• Develop a way to gather feedback/metrics from
users.• Send service explanation email.• Beta test with real users.• Ask for feedback.
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
SP&F Service Summary
From the Sun Protection & Forecast notification -->to your mobile phone-->to your sunscreen bottle-->to wearing your sunscreen
:)
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Evaluation of Design Project
How well does the idea reflect concepts from class?
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How well does the design match the design brief?
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How viable/convincing is the proposed solution?
0 1 2 3 4 5 6 7
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Evaluation continued…
How well could this solution scale to reach many?
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How well does this document communicate?
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Bonus Points
How insightful is the proposed solution?
0 1 2 3 4 5 6 7
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Additional Comments:
Overall remarks or additional comments here