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APresentation

on

AuthorsSunil Kumar

Thejasvi P K

Sanidhya Rai

Sidharthan P V

Shahari Shetty

Verginia Raisa Dsouza

Under the Guidance of

Dr. Sudhir Raj K

Senior Professor

JKSHIM, Nitte

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Porters Five Force Analysis of the Indu

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Porters Five Force Analysis of theIndustry

Rivalry Among Competing Firms

Very fierce

Industry is highly saturated

Intensity of rivalry is very high

Threat of New Entra

No control

Low resistance

Highly viable

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Porters Five Force Analysis of theIndustry

Bargaining Power of S

Not very high

Homogenous raw m

No monopoly

Threat of Substitute Products

Never ending consumer needs

Plenty of substitute goods

New product development

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Porters Five Force Analysis of theIndustry

Bargaining Power of Consumers

Very high

Low switching cost

Not reluctant

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Applying Porters Five Force Model to Business

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PESTLE Analysis

Political

World Economy

Foreign Business

Economic

Business Cycle

Inflation

Consumer Credit Condition

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Socio Cultural

Target Group

Conscious about Branded Products

Sponsorship

Technological

Internet to Supply Chain

E -markets

PESTLE Analysis

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PESTLE Analysis

Legal

Abide by employment, consumer laws

Health and Safety

Ecological

Waste Management

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Resources of the Business

Tangible Assets

Physical Resources

Human Resources

Intangible Assets

Reputation

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VRIN Analysis of Intangible Resource

Valuable? Rare? Costly toImitate?

NonSubstitutable

Yes Yes Yes Yes

IntangibleResources

Reputation

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Resource as Capabilities

Resources are of 2 types

Tangible

Physical Resources

Human Resources

Intangible

Marketing Resources

Technological Resources

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SWOT Analysis

Strengths

Long Standing History

High Market Share

Innovative Technology

Aggressive Marketing

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Weaknesses

Male Products Only

Environmental Issues

Costlier than other razors

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Opportunities

Importance of Personal Hygiene

Fashion Look

Increasing demand

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Threats

Manufacturing Price

Lower Cost Products

Price wars

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Rivalry Anticipated

Gillette concentrates on male products.

Costlier than its competitors

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Name Market Cap.

(Rs. cr.)

Total Assets Net Profit

HUL 121,637.15 2,674.02 3,796.67

Dabur India 30,743.42 1,836.36 590.98

Godrej Consumer 24,418.74 3,021.92 510.94

Marico 14,025.99 2,647.62 429.09

Emami 10,134.10 820.86 323.77

Godrej India 9,199.86 2,491.74 96.74

Gillette India 6,503.52 649.23 87.16

Rivalry Anticipated