sung se me_ignite_podcasts_socialmedia
DESCRIPTION
TRANSCRIPT
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Social Media + Video +
Podcasting for
Marketers!
By SeMe Sung
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Social media are important
As of early 2009, ¾ of all US Internet users visited social networking sites (~140 million)Influential voices no longer coming from traditional sources
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Social media are important
It’s like a cocktail party!
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Facebook is SO important
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Friend-to-friend communication
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Groups and fan pages
GROUPS
In-depth, keep interested people informed
View on their own time
FAN PAGES
Less in-depth, less exclusive, but long-term
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Applications
Cheap and easy
Exposure
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Microblogging
http://search.twitter.com/
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Personal Branding
Online actions | personal branding
Look good and be real
Connect
Pick the right networks
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Optimize social network pages
Target specific audience
Be interesting
Participate
Experiment
Lots of links
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Fiesta Movement
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Final thoughts
Strong soc. media ties lead to stronger relationshipsTransparency and authenticityDon’t try to build hype, no creepy fake profilesNot an explicit advertising channelBe a thought leader, develop info people want to absorbCreate content right for your marketDecide which soc.net. sites work best for you and your audienceParticipate and become a valued member of your target communityA loyal following can be powerful
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Video
Get to it
Target market & content
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Video
Web content
Community
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Flip video camera
Easy, popular
Essential tool
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Getting it to your buyers
Video-sharing sites
Online video channels
Vlogging
Vodcasts
Customers submit
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Podcasts
Unobtrusive
Target market
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Podcasts
Be prepared
Edit
Tag
Host
Promote
Blog
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Ready, marketers?
Social networking sites
Video
Podcasts