sunday luncheon keynote: get it right: where ......why videos go viral: a content analysis of videos...

Matt Hettche, Ph.D. Christopher Newport University

Kristen Walker, Ph.D. California State University, Northridge

www.ResearchSummit.org

CONFERENCE CO-CHAIRS

#mktgEDGE16

Eric Feinberg, VP Marketing, Foresee

SUNDAY LUNCHEON KEYNOTE: Get It Right: Where Customer Expectations and Experience Converge

Lisa D. Spiller, Ph.D. Christopher Newport University

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Wifi: &Then16 Password: AlliantRocks!

The Jacobs & Clevenger Case Writers' Workshop

CaseWriters.ResearchSummit.org

LOS ANGELES CONVENTION & EXHIBITION CENTER | Level 2 8:30-11:30 AM LOCATIONS:

Research Summit Registration/Check-In Desk: 408A Foyer Continental Breakfast and the Workshop: Room 409A

2015-2016 Best Case Writer Award | Case Presentations Case authors prepared business cases for teaching over the school year 2015-2016. Below are the winning cases to be presented at the Workshop, listed alphabetically. The awards (Gold, Silver, and Bronze) will be announced at Sunday's Award Luncheon on October 16. Bowtie

Stacy Neier Beran, Mary Ann McGrath, Loyola University Chicago

Fear 2 Freedom: An IMC Campaign to Enhance Campus Safety Nationwide Lisa D. Spiller, Christopher Newport University

Carol Scovotti, University of Wisconsin-Whitewater

PG&E: Marketing Energy Efficiency Programs for Businesses Blodwen Tarter, Golden Gate University

Mary Beth McCabe, National University

Matthew Sauber, Eastern Michigan University

Anyuan "Daniel" Shen, State University of New York at New Paltz

Save the Redwoods League: Take a Walk in the Redwoods—on Us! Blodwen Tarter, Golden Gate University

2016 Corporate Case Presentations Corporate case presenters for 2016 include:

Abhilash Patel, Co-Founder, Recovery Brands Cynthia Johnson, Director of Brand Development, American Addiction Centers Chris Thomas, Director of Digital Media and Marketing, LA Galaxy Soccer Ron Seaver, President and Alby Abalos, Communications Director, National

Sports Forum Publication The IMC Handbook: Readings and Cases in Integrated Marketing Communications (RACOM) is a resource for Integrated Marketing Communications courses, and includes winning cases from this workshop. The third edition is available at: http://www.racombooks.com/item/52-the-imc-handbook-3rd-edition.html Authors of winning cases are eligible for publication in the next edition. Workshop co-sponsored by Jacobs & Clevenger, Midwest Marketing Education Foundation (MMEF) and Marketing EDGE

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11:30 AM-12:15 PM LUNCH | MEET THE EDITORS Location: Room 408B, Level 2 Journal of Advertising Education

o Jami Fullerton, Oklahoma State University o Alice Kendrick, Southern Methodist University

Journal of Interactive Marketing

o Brian T. Ratchford, University of Texas at Dallas Journal of Integrated Marketing Communications

o J. Steven Kelly, DePaul University

1. Journal of Research in Interactive Marketing o Jack Schibrowsky, University of Nevada Las Vegas

Marketing Education Review

o Tracy Tuten, East Carolina University

Moderator: Lisa Spiller, Christopher Newport University Research Summit Conference Co-chair

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12:15-1:45 PM Session 1: Teaching & Learning with Interactive Marketing Location: Room 410 1.

The Effectiveness of Design Thinking Approach in Teaching and Learning Innovation Skills

- Joanna Lee, California State University, East Bay - Eunice Lee, Hayward Adult School

2.

The Pedagogical Value of Branded Digital Training and Certification Programs for Digital Marketing Courses

- Tracy Tuten, East Carolina University - Lisa Spiller, Christopher Newport University

3.

Training Students to be Job Ready through a Supervised Theory-to-Practice Practicum

- Harvey Markovitz, Deborah Fain, Dennis Sandler, Nicholas James Poulimas, Pace University

4.

Building a Case for Active Learning: The Use of Lecture Versus Other Classroom Activities at LMBC

- Jon Werner, Carol Scovotti, James Bronson, Richard Cummings, University of Wisconsin-Whitewater

Session Chair: Carol Scovotti, University of Wisconsin-Whitewater

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12:15-1:45 PM Session 2: Geolocation/Location Based Services: Where, When & How Location: Room 409B 5.

An Empirical Study of Location-Based Consumer Profiles

- Catherine Atwong, California State University, Fullerton

6.

Cyberhood vs. Neighborhood: How Geographic Proximity Affects Consumer Trust of Online Reviews

- Kristen Schiele, California State Polytechnic University, Pomona - Brian Baldus, California State University, Sacramento

7.

Social Media Geoforensics: Implications for Marketers

- Sy Banerjee, University of Michigan Flint - Fareena Sultan, Northeastern University

Session Chair: Fareena Sultan, Northeastern University

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12:15-1:45 PM Session 3: Digital & Mobile Contexts in Motion Location: Room 409A

8.

How Do in-Store Consumers Respond to Mobile Promotions?

- Xin Liu, Jing Hu, California State Polytechnic University, Pomona

9.

Asymmetrical Relationships in Online Payment Solutions

- Anita Radon, Håkan Alm, Malin Sundström, University of Borås

10.

Can Online Interactive Learning Tool Promote Student Learning Effectiveness? An Empirical Exploration

- Qin Sun, Trident University International - Yann Abdourazakou, Thomas J. Norman, California State University, Dominguez Hills

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Understanding Customer Indifference Towards Mobile Apps

- Sunil Mathew, Jaideep Mukherjee, Management Development Institute, Gurgaon

Session Chair: Nadia Pomirleanu, University of Nevada Las Vegas

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1:45-2:00 PM Meet the Exhibitors:

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2:00-3:30 PM Session 4: Macro Issues in the Digital Environment | Location: Room 410 12.

Congruence Between Marketing and Purchase Channels: An Empirical Study of its Impact on Revenue and Customer Lifetime Value

- Morris George, Baylor University

13.

The Adoption of High-Impact Practices and Their Impact on All Participating Parties

- Debbora Whitson, Frank Bryant, California State Polytechnic University, Pomona

14.

Real-Time Bidding (RTB) Advertising, Programmatic Advertising, Digital Advertising Marketplace: A Comparative Study of Emerging Policy and Regulatory Issues

- Kenneth C.C. Yang, University of Texas at El Paso - Yowei Kang, Kainan University

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Strategic Partnerships Between Universities to Meet Evolving Marketplace Demands

- Michael Clayton, American University - Matthew Hettche, Christopher Newport University

Session Chair: Matthew Hettche, Christopher Newport University

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2:00-3:30 PM Session 5: Social Media and Branding Location: Room 409B 16.

Using Text Mining and Machine Learning to Explore Online Review Data - An Empirical Study on Yelp Dataset

- Xi 'Alan' Zhang, Euisung Jung, Phuoc Pham, University of Toledo

17.

This is OUTRAGEOUS!: Understanding Consumer Anger and Brand Reputation on Social Media

- Kimberly Legocki, Grenoble Ecole de Management - Kristen Walker, California State University, Northridge

18.

Can Brand Affairs Result in Commitment? Evaluating the Impact of Strategic Partnerships on Reward Program Member Loyalty

- Anjala Krishen, University of Nevada Las Vegas - Orie Berezan, California State University Dominguez Hills - Michelle Yoo, California State Polytechnic University

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Using Social Data to Understand Brand Development

- Kamer Yuksel, Sergio Biggemann, University of Otago - Amit P. Sheth, Jeremy Brunn, Wright State University

Session Chair: Anyuan "Daniel" Shen, SUNY at New Paltz

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2:00-3:30 PM Session 6: Social Media Influences on Consumers Location: Room 409A

20.

Social Noise or Social Signaling? Examining Consumer Perceptions of Organization's Display of Social Media Icons

- Kristin Stewart, Rebeca Perren, California State University San Marcos

21.

Friends Matter: Will Your Friends Affect How You Use Facebook as an Online Shopping Platform?

- Min Chung Han, Kean University - Youjeong Kim, New York Institute of Technology

22.

Teaching Students to Use Social Media for Personal Branding and Job Search

- Denny McCorkle, University of Northern Colorado

23.

What Concerns You the Most on Social Networking Sites (SNSs), Your Posting or Others'? A Study on the Interplay among the Type of Posting, Information Type, and Privacy Concerns on SNSs

- Yeuseung Kim, DePaul University - Yongick Jeong, Louisiana State University Session Chair: Yeuseung Kim, DePaul University

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3:30-3:45 PM Meet the exhibitors:

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3:45-5:30 PM Special Topic Panels Location: Room 408B 3:45-4:30 P.M.

24.

Virtuality in Marketing: Changing the Consumer Experience through Augmented, Virtual, and Holographic Realities

The past five years have brought exponential development and growth in old forms of interactive technology. Augmented, virtual, and holographic realities had all been envisioned in science fiction worlds such as in Minority Report, Avatar, and Back to the Future, Part II. However, advancements in computer programming, processing technology, graphical rendering, and device ubiquity mean the virtual is quickly converging on the realities of our present day.

Furthermore, this convergence is altering consumer expectations of what, where, and how virtual interactivity should be; virtuality is finally at the beginning of becoming a marketing mainstay. As virtual world knowledge, fidelity, and presence improve for each of these technologies, it is going to become more important for marketing scholars and practitioners to understand these technologies. The panel is composed of academics and practitioners to discuss the following issues:

1. What truly differentiates these virtual technologies and what is their current state? 2. Why are are these differentiations important for the future of interactive research and

practice? 3. How do consumers respond/interact with the different virtual media? 4. How are marketers currently using different virtual marketing strategies and what is the

future of virtuality in marketing? 5. What areas of virtuality can marketing researchers expand?

Panelists:

Spencer Ross, University of Massachusetts-Lowell Joachim Scholtz, California Polytechnic State University Ashley Crowder, CEO, VNTANA holographic technology

Moderator: Kristen Walker, California State University, Northridge

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4:30-5:30 PM Location: Room 408B

25.

Perspectives from Robert B. Clarke Outstanding Educators

Panelists:

Peter Fader, The Wharton School (awarded in 2007) Susan Jones, Ferris State University (awarded in 1997) J. Steven Kelly, DePaul University (awarded in 1996) Denny McCorkle, University of Northern Colorado (awarded in 1992) George Milne, University of Massachusetts Amherst (awarded in 2012) Jack Schibrowsky, University of Nevada Las Vegas (awarded in 2009) Russ Winer, New York University (awarded in 2003) Moderator: Lisa D. Spiller, Christopher Newport University (awarded in 2005)

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5:15-6:45 PM Location: Room 408A, Level 2

Reception

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Sunday, Oct 16 9:00-10:15 A.M. Session 7: Putting Data Analytics to Use | Location: Room 409A 26.

The Marketing Analytics Orientation of Firms: Identification of Factors That Create Highly Analytical Marketing Practices [PowerPoint-pdf file] - Anthony Branda, Vishal Lala, Pace University 27.

Teaching R to Undergraduate Marketing Students - Dae-Hee Kim, Christopher Newport University 28.

Modeling the Effects of Dynamic Group Influence on Shopper Preference and Purchase Behavior - Xiaoling Zhang, Nanyang Technological University - Shibo Li, Raymond R. Burke, Indiana University 29.

Big Data: Diving in or Drowning Beneath? Perspectives and Insights from Marketing Managers - Devon Johnson, Montclair State University - Debika Sihi, Southwestern University - Laurent Muzellec, University College Dublin Session Chair: Devon Johnson, Montclair State University

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9:00-10:15 A.M. Session 8: Digital Contexts and Content Location: Room 409B 30.

Review Richness: How Online Information Content Drives Persuasion -Yiru Wang, César Zamudio, Kent State University 31.

The (Not So) Secret Life of Lurkers: Contextualizing Consumer Data to Provide Insights for Content Marketing - Tony Stovall, Wendy Bendoni, Woodbury University 32.

Free-to-Paid Transition of Online Content Providers: An Empirical Analysis of U.S. Newspapers' Paywall Rollout - Ho Kim, University of Missouri St. Louis - Reo Song, California State University, Long Beach - Youngsoo Kim, Singapore Management University 33.

Website Creation for Personal Branding and Skill-Building in the Digital Marketing Classroom - Debra Zahay-Blatz, St. Edwards University - Janna Parker, James Madison University Session Chair: Debra Zahay-Blatz, St. Edwards University

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9:00-10:15 A.M. Session 9: Innovative Interactivity: Understanding Function and Context Location: Room 410 34.

Why Videos Go Viral: A Content Analysis of Videos - Elif Ozkaya, Florida International University - Hayri E. Ozkaya, Debborah Whitson, Frank Bryant, Juanita Roxas, California State Polytechnic University, Pomona 35.

A Content Analysis of How to Create the Perfect Viral Video - Jennifer Dapko, Ryan Buckley, Alexandra McVetty, Joseph Alter, Florida Southern College 36.

The Effects of Augmented Reality in Marketing on Attention and Recall: An Exploratory Study with Eye-Tracking Approach - Adriana Boveda-Lambie, Alan J. Lambie, Rochester Institute of Technology 37.

Does a Hologram Give an Encore? Virtual Experiential Consumption in the Context of a Human Reality Spencer, University of Massachusetts Lowell Lauren Labrecque, Loyola University Chicago Session Chair: Spencer Ross, University of Massachusetts Lowell

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10:30-11:45 A.M. Session 10: Influences(ers) on Social Media | Location: Room 409A 38.

Not Just 'One and Done': Toward an Understanding of the Online Complaining Phenomenon - Todd Bacile, Loyola University New Orleans - Alexa Fox, Ohio University - Jeremy Wolter, Auburn University - Felipe Massa, Loyola University New Orleans - Emily Treen, Simon Fraser University 39.

I Share Because I Care - Antecedents and Consequences of Sharing Negative eWOM - Sarah Zaraket, Université Paris Panthéon Sorbonne - Régine Vanheems, Université Jean Moulin Lyon 3 40.

Not All Comments Are Created Equal: The Impact of Business Managers' Response to Negative Online Reviews - Yuying Shi, Texas A&M University - Nancy Guo, CUNY, College of Staten Island - Stephen France, Mississippi State University 41.

Unfriend Me Please: An Examination of Social Media Fatigue and Its Antecedents - Kelty Logan, University of Colorado Boulder - Laura Bright, Stacy Grau, Texas Christian University 42.

The More Others Care, the More You Share? - Social Contagion as a Stardom Trigger of Social Media Superstars - Christopher Hudyma, Stephen Nuesch, University of Muenster Session Chair: Jan Owens, Carthage College

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10:30-11:45 A.M. Session 11: Consumer Empowerment and Technology | Location: Room 409B 43.

What Motivates Participation in the Sharing Economy as Providers? - Neil Granitz, Mohammad Reza Habibi, California State University, Fullerton - Alexander Davidson, Concordia University 44.

The Impact of Technology-Based Shopper Empowerment on Retail Repatronage Intentions - Brian Spaid, Terence Ow, Marquette University 45.

Investigating the Tech Savvy Consumer - Esther Swilley, Kansas State University 46.

How Customer Satisfaction Affects Loyalty: Insights from Nonlinear Hierarchical Bayes Modeling of Customer Satisfaction Index - Xing Aijing, Nobuhiko Terui, Tohoku University - P.K. Kannan, University of Maryland Session Chair: Jagdip Singh, Case Western Reserve

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10:30-11:45 A.M. Session 12: Culture Issues in the Digital Age | Location: Room 410 47.

Digital Marketing and the Overlooked Hispanic 50+ Demographic - Mine Ucok Hughes, Tony Stovall, Woodbury University - Rafael Cardona, Glendale Community College 48.

Gender and Race in Facebook Coverage of the 2012 London Olympics - Adam Peruta, Syracuse University - James Rada, Ithaca College 49.

Lack of Theoretical Foundations in UGC Tourism Studies? An Investigation of the Extent of this Issue - Emilie Bourdages, UQAM School of Management 50.

When Marketing Strategy Meets Culture: The Role of Culture in Product Evaluations - Reo Song, California State University, Long Beach - Sangkil Moon, University of North Carolina at Charlotte - Haipeng (Allan) Chen, Texas A&M University 51.

Electronic-Connectivity Airport-Attributes Important for Customer Satisfaction - Xiao Wang, Mengnan Hong, Paul D. Berger, Bentley University Session Chair: Ereni Markos, Suffolk University

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11:45 A.M. - 1:15 P.M. | Location: Room 153BC (one level down)

AWARDS LUNCHEON & KEYNOTE AWARDS

1. WELCOME Terri L. Bartlett, President Marie Adolphe, Vice President, Program Development Marketing EDGE Lisa D. Spiller, Christopher Newport University, Conference Co-Chair

2. Best Case Writer Awards (listed alphabetically): Bowtie Stacy Neier Beran, Mary Ann McGrath, Loyola University Chicago

Fear 2 Freedom: An IMC Campaign to Enhance Campus Safety Nationwide Lisa D. Spiller, Christopher Newport University Carol Scovotti, University of Wisconsin-Whitewater

PG&E: Marketing Energy Efficiency Programs for Businesses Blodwen Tarter, Golden Gate University Mary Beth McCabe, National University Matthew Sauber, Eastern Michigan University Anyuan "Daniel" Shen, State University of New York at New Paltz

Save the Redwoods League: Take a Walk in the Redwoods—on Us! Blodwen Tarter, Golden Gate University PRESENTERS Susan Jones, Co-Director, Jacobs & Clevenger Case Writers’ Workshop, Ferris State University

J. Steven Kelly, Co-Director, Jacobs & Clevenger Case Writers’ Workshop, DePaul University

3. Best 2016 Research Summit Reviewer Award PRESENTER: Matt Hettche, Christopher Newport University, Conference Co-Chair

4. Shankar-Spiegel Best Dissertation Proposal Award Daniel McCarthy, The Wharton School for “Customer Based Corporate Valuation: Modeling with Limited, Aggregate, Missing Data” PRESENTER: Matt Hettche, Christopher Newport University, Conference Co-Chair

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AWARDS (continued)

5. Journal of Interactive Marketing ® Best Paper Award “The Effects of Adopting and Using a Brand’s Mobile Application on Customers’ Subsequent Purchase Behavior”

Su Jung Kim, Iowa State University Rebecca Jen Hui Wang, Lehigh University Edward Malthouse, Northwestern University

PRESENTER: Brian T. Ratchford, Texas A&M University, Editor-in-Chief

6. Robert B. Clarke Outstanding Educator Award

Debra Zahay-Blatz, St. Edward’s University

KEYNOTE

Get it Right: Where Customer Expectations and Experience Execution Converge It’s time for businesses to stop talking omnichannel while acting single channel. Hear groundbreaking research from the ForeSee Experience Index, an 11-year study of 40,000+ shoppers that depicts the changing retail landscape as well as tactical and strategic insights generated from ForeSee's cross-industry treasure trove of 175,000,000 completed surveys collected from mobile, web, contact center, and store customer experiences. To deliver a savory experience to the discerning modern consumer, a stellar mobile experience is at the center of that success. This keynote presentation features the elusive consumer and helps us all to discover how we can dazzle them to drive business success.

Eric Feinberg, VP Marketing, Foresee

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11:45 A.M. - 1:15 P.M. | Location: Room 153BC (one level down)

CLOSING PLENARY SESSION Moderated by the 2016 Conference Co-Chairs

Matt Hettche Christopher

Newport University

Lisa Spiller Christopher

Newport University

Kristen Walker California State

University, Northridge

Acknowledgments

A special thank you to this year’s conference co-chairs:

Matt Hettche

Christopher Newport University

Lisa Spiller

Christopher Newport University

Kristen Walker

California State University, Northridge

A special thank you to the

Jacobs & Clevenger Case Writers’ Workshop co-directors:

Susan Jones

Ferris State University

J. Steven Kelly

DePaul University

Kathleen Stevens

DePaul University | Midwest Marketing Education Foundation

and thank you to our

Case Writers’ Workshop co-sponsors: Main sponsor:

Co-sponsor:

Midwest Marketing Education Foundation

Direct/Interactive Marketing Research Summit

Thank you to the Reviewers

Yann Abdourazakou, California State University, Dominguez

Catherine Atwong, California State University, Fullerton

Todd Bacile, Loyola University New Orleans

Brian Baldus, California State University, Sacramento

Somnath Banerjee, North Dakota State University

Paul Berger, Bentley University Émilie Bourdages,

UQAM School of Management Adriana Boveda,

Rochester Institute of Technology Anthony Branda, Pace University Frank Bryant, California State

Polytechnic University, Pomona Theresa Clarke,

James Madison University Michael Clayton, American University Jennifer Dapko,

Florida Southern College Deborah Fain, Pace University Stephen France,

Mississippi State University John Godek, Seattle Pacific University Ian Greenleigh, Data World Min chung, Han Kean University Jing Hu, California State

Polytechnic University, Pomona Christopher Hudyma,

University of Muenster Devon Johnson,

Montclair State University Susan Jones, Ferris State University Payal Kapoor,

FORE School of Management Dae-Hee Kim,

Christopher Newport University Ho Kim,

University of Missouri-St. Louis Yeuseung Kim, DePaul University Lauren Labrecque,

Loyola University Chicago Joanna Lee,

California State University, East Bay

Marilyn Liebrenz-Himes, George Washington University

Kelty Logan, University of Colorado Boulder

Harvey Markovitz, Pace University Denny McCorkle,

University of Northern Colorado Jaydeep Mukherjee, Management

Development Institute, Gurgaon Janna Parker,

James Madison University Rebeca Perren,

California State University, San Marcos Anita Radon, University of Borås Spencer Ross,

University of Massachusetts-Lowell Juanita Roxas, California State

Polytechnic University, Pomona Kristen Schiele, California State

Polytechnic University, Pomona Debika Sihi, Southwestern University Natalia Sowik,

EBS University of Business Brian Spaid, Marquette University Kristin Stewart, California State

University San Marcos Tony Stovall, Woodbury University Qin Sun,

Trident University International Esther Swilley, Kansas State University Nobuhiko Terui, Tohoku University Mine Ucok Hughes,

Woodbury University Régine Vanheems,

Université Jean Moulin Lyon Xiao Wang, Bentley University Yiru Wang, Kent State University Kenneth C. C. Yang,

University of Texas at El Paso Kamer Yuksel, University of Otago Debra Zahay-Blatz, St. Edward's

University César Zamudio, Kent State University Sarah Zaraket, Université Paris 1

Panthéon Shaoqiong Zhao, Carrollu University

Marketing EDGE thanks Elsevier, our partner in publishing

the Journal of Interactive Marketing®, for sponsoring Sunday’s Lunch.

Exhibitors Marketing EDGE thanks our exhibitor-sponsors:

See you next year in New Orleans!

Direct/Interactive Marketing Research Summit

October 7-8, 2017 | New Orleans, LA

www.ResearchSummit.org

Early Bird Registration opens in mid-November.

Registration.ResearchSummit.org | Discount Code (case sensitive): 2017SUMMIT

Biographies

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ATTENDEE ROSTER AND BIOGRAPHIES

Yann Abdourazakou | California State University, Dominguez Hills [email protected]

Dr. Yann Abdourazakou is Associate Professor in the Department of Management and Marketing (College of Business Administration and Public Policy) since 2015. He holds a PhD and a MS in Management from the University of Rouen (France). Previous full time faculty positions were at the University of Lille (France) from 2005 to 2011 and Canisius College (Buffalo, NY) from 2011 to 2015. His research, course development, and teaching draws on multiple disciplines, including management theory, strategic marketing, sport management and focus on national and global competition.

Dr. Abdourazakou is a member of the editorial board for the International Journal of Kinesiology and Sports Science (IJKSS), a peer-reviewed journal established in Australia. He has a special interest for the sports business industry as it relates to different consumer behavior segments (fantasy sports, social media, stadiums attendance, TV viewership and advertising, online viewership, participation, logo apparel, mobile device usage, sponsorship, and sporting goods purchases). His goal is to generate findings and develop models that will contribute to successful decision making for managers.

Anthony Aldred | University of Leeds [email protected]

Klas Alm | University of Borås [email protected]

Dr. Klas Håkan Alm (Assistant Professor) is currently Researcher and Lecturer at University of Borås, Sweden. He achieved his PhD in Computer Science from Asian Institute of Technology (2014). Klas has been employed by the University since 2007. His current research interests are in the area of mobile payment systems.

Also, since 2000, he is CEO and Founder of Vision House Limited in Bangkok, an IT and Business management company with major accounts such as Scandinavian Airlines and United Nations.

Peg Ascherman | DePaul University

Catherine Atwong | California State University, Fullerton [email protected]

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Catherine T. Atwong (PhD, Drexel University), is an Associate Professor of Marketing, at the Mihaylo College of Business and Economics at California State University, Fullerton, CA.

Todd Bacile | Loyola University New Orleans [email protected]

Todd Bacile is an Assistant Professor of Marketing and The Clifton A. Morvant Distinguished Professor in Business in the College of Business at Loyola University New Orleans. He earned his PhD in Marketing from Florida State University in 2013. His research centers on services marketing and digital marketing topics, including online complaining and service recovery. He teaches an electronic marketing course that is designed to get students certified in Google Analytics and Google AdWords by the end of the course. More information about him can be found at this link: http://www.business.loyno.edu/bio/todd-bacile

Brian Baldus | California State University, Sacramento [email protected]

Dr. Brian Baldus is an Assistant Professor of Marketing at California State University, Sacramento. Brian completed his PhD at Michigan State University and is in his fourth year at CSUS. Brian’s research centers on online brand communities, marketing strategy, and marketing education.

Brian is very involved in student success and community engagement. He serves as the Faculty Coordinator for the Center for Small Business, VP of Collegiate Relations for the Sacramento Valley Chapter of the American Marketing Association and is also the Faculty Advisor to the American Marketing Association Student Club at CSUS.

Syagnik Banerjee | University of Michigan, Flint [email protected]

Sy Banerjee, Associate Professor, Mobile and Interactive Marketing, studies the impact of mobile devices on consumer behavior and on the processing of signals emerging from location-based Social Media posts. He teaches a MBA class on digital marketing and Big Data and collaborates with researchers from Business, GIS and Computer Science. Some of his recent works include:

- Assessing Prime-Time for Geotargeting With Mobile Big Data, Sy Banerjee, Vijay Viswanathan, Kalyan Raman, Hao Ying, Journal of Marketing Analytics, 2013, Vol. 1(3), pp 174-183.

-Visualizing Active Travel Sentiment in an Urban Context with Greg Rybarczyk, International Conference on Transport & Health MINETA Transportation Institute, San Jose, California, July 2016.

Monique Bell | California State University, Fresno [email protected]

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Monique L. Bell, PhD (Drexel University) is an Assistant Professor of Marketing and Larry and Patti Johanson Research Fellow at the Craig School of Business, California State University, Fresno. Her research focuses on strategic marketing communications as well as the influence of cultural factors on brand, reputational and satisfaction evaluations. Dr. Bell’s research has been published in the Journal of Advertising, Journal of Marketing Communications, and Psychology & Marketing.

Wendy Bendoni | Woodbury University [email protected]

Wendy K. Bendoni is Assistant Professor and Chair of Woodbury University’s Fashion Marketing Department, as well as an established International Market Trend Forecaster for the past two decades. Recently she completed her first marketing textbook by Bloomsbury UK titled Storytelling in the Digital World due out in February 2017.

Her expertise to project local as well of global trends in the lifestyle market has enabled her to produce over 340 consumer reports over the past 25 years. Clients ranging from WWD Magic, Nordstrom, JCPenney, Selfridges, Carl Benz Academy, BCBG, Levi’s, C & A, Target, Honda, Stila Cosmetics, Esprit, The Gap, Victoria Secrets and Guess. Her credentials as a forecaster requires assisting retailers and manufacturers on developing design concepts and consumer behavior insight.

Paul Berger | Bentley University [email protected]

Paul D. Berger is a Visiting Scholar and Professor of Marketing at Bentley University, where he is also the director of the Master of Science in Marketing Analytics (MSMA) program. He earned his S.B., S.M., and PhD degrees from the Massachusetts Institute of Technology, Sloan School of Management. His newest text, published in May, 2015, is entitled, Improving the User Experience Through Practical Data Analytics. He has published several previous texts, including Experimental Design: with Applications in Management, Engineering, and the Sciences. He has published over 180 refereed journal articles and conference proceedings, and is on the editorial board of several journals, including the Journal of Interactive Marketing and the Journal of Marketing Analytics. He is an active consultant in experimental design, data/business/marketing analytics, database marketing, marketing research, and quantitative techniques in general. He won the Metcalf Award, a university-wide award for teaching excellence, and the John R. Russell award for excellence in executive teaching.

Emilie Bourdages | Uqam School of Management [email protected]

PhD student in Administration (specialization marketing) of the joint program of Montreal's universities (UQAM School of Management, HEC, McGill and Concordia), I am particularly interested in the tourism field. Furthermore, I hold a MSc in Tourism Development from UQAM School of Management. Inter-organizational collaboration,

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destination marketing, success and failure factors and tourism planning are my main fields of interest in research.

In collaboration with the Transat Chair in Tourism (UQAM School of Mangement), my thesis focuses on key issues that may affect the performance of a tourism collaboration and the best solutions to avoid or solve them. This study is part of the research priorities of the Chair and is led by its co-holder and chief scientist, Professor Marc-Antoine Vachon. A key objective of this thesis is to combine the expertise of Quebec tourism stakeholders and make an accessible synthesis to help future collaborations to be more efficient.

Adriana Boveda-Lambie | Rochester Institute of Technology [email protected]

Anthony Branda | Pace University [email protected]

Tony Branda is both a Professor and an applied practitioner of Customer Intelligence and Analytics. Professor Branda is a Doctoral Student and teaches at Pace University where he founded one of the first AACSB accredited Customer Intelligence and Analytics Master programs with author Tom Davenport. Recognized industry leader with the ability to execute digital, direct, and database marketing programs and all associated analytics. Proven track record enables the creation of student learning that translates pedagogy to real world business applications. Published author and thought leader in Analytics and Marketing.

Practitioner Experience: Tony Branda is the CEO of CustomerIntelligence.net since January 2016, a full-service Marketing and Analytics consulting firm working with such Clients as AIG, Wells Fargo, Digital Lenders and Universities. Previously, he was Chief Analytics Officer for Citibank North America’s Consumer Bank from May 2012 to December 2015. Previously, Mr. Branda was EVP and Chief Marketing Officer for Advance Publications Inc. from August 2011 to April 2012. Before that, he was SVP, Head of Consumer Finance Business Intelligence, for The Royal Bank of Scotland America/Citizens Financial Group from 2006 to 2010.

Laura Bright | Texas Christian University [email protected]

Laura Bright is an Associate Professor in the Department of Strategic Communication at Texas Christian University in Fort Worth, Texas. She teaches Channel Planning, New Media, and Campaigns. and also co-directs the Certified Public Communicator Program.

Her academic research background is in consumer behavior, interactive marketing and advertising, and new media environments (Social networks, Twitter, Web 2.0, etc.). She has more than 10 years of work experience in market research, interactive advertising, website optimization, social media strategy, and client services.

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Frank Bryant | California State Polytechnic University, Pomona [email protected]

Professor Frank K. Bryant is a Professor of Marketing at California State Polytechnic in Pomona. His areas of expertise/interest are in advertising, consumer behavior and marketing education.

Ryan Buckley | Florida Southern College [email protected]

Ryan Buckley originally hails from Long Island, NY and attends Florida Southern College in Lakeland, FL. Along with pursuing a graduate degree, he is employed at Polk County Tourism and Sports Marketing in Auburndale, FL. Prior to pursuing a graduate degree, he received a Bachelors of Science in Sports Communication and Marketing with a minor in Spanish from Florida Southern College in May 2015. His passion and career aspirations are to work in the world of sports and, more specifically, within a marketing department to conduct market research and assist with event marketing. This passion is the reason the study performed by the Florida Southern team is focused on marketing through viral videos. Ryan hopes to continue researching and analyzing different tactics and developments that can be utilized by industry professionals.

Rafael Cardona | Glendale College [email protected]

Rafael Cardona is an accomplished and visionary bicultural marketing professional with solid and relevant employment history that spans over 20 years. His areas of expertise include account management, business development, media placement and operations working both with advertising agencies as well as directly with clients. Rafael also spent eight years in national media sales working for Viacom where he managed a large portfolio of clients including fortune 500 brands across multiple industries. A progressive marketing practitioner, Rafael has set records in market share growth and increased profits for various clients in general market and US Hispanic markets. He is currently Chief Operating Officer for the Presbyterian Church in Los Angeles, Adjunct Instructor of business at Glendale Community College and a guest lecturer at Cal State University campuses.

Michael Clayton | American University [email protected]

Dr. Clayton joined the Marketing Department at American University in the fall 2012 as a Professorial Lecturer. His teaching interests include marketing management and integrated marketing communications. Professor Clayton is passionate about teaching and mentoring, and has made multiple pedagogical presentations on teaching enhancements, and has had papers on pedagogy published in the Journal of Marketing Education and Journal of Advertising Education. Prior to completing his PhD at the University of Florida, Professor Clayton worked for nearly a decade in account management and account planning in Detroit with Campbell-Ewald and BBDO. His professional experience in the Motor City included overseeing marketing

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communications for iconic brands including Chevrolet Corvette and Dodge, as well as strategy and research for Michelin.

Ben Conway | VNTANA

Ben Conway knows how to sell you something. Past sales include: Christmas trees, tour packages, sunglasses, novelty products, payroll and most recently, hologram systems. Conway co-founded his current company, VNTANA, with the goal of connecting people and experiences authentically and affordably. Conway is a passionate believer in the power of globalization and has seen its impact firsthand throughout his many travels. As the Chief Revenue Officer for VNTANA, Conway is using his international experience to help expand VNTANA globally. From holographic sermons in Korean churches to hologram retail displays in China, Conway is expanding VNTANA at a rapid pace. Conway is a graduate of USC’s Lloyd Greif Center for Entrepreneurial Studies.

Jennifer Dapko | Florida Southern College [email protected]

Dr. Jennifer Dapko joined Florida Southern College in 2012 as a Visiting Assistant Professor. Marketing is her passion both inside and outside of the classroom. Outside of the classroom, Dr. Dapko’s business background includes 8 years of developing marketing communications strategies for new venture, small, and Fortune 500 firms. Most recently she served as a Senior Manager of Analytics for Marriott where she was responsible for improving sales and marketing performance via market research and data mining analysis.

Dr. Dapko received a PhD in marketing from the University of South Florida, an MBA from University of South Florida, and an undergraduate degree in public relations from Florida State University. Broadly, Dr. Dapko’s research interests include persuasion in interpersonal communications, and sales and marketing communications in new and emerging technologies. Visit https://www.flsouthern.edu/faculty/dapko-jennifer.aspx to find out more.

Memo Diriker | BEACON at Salisbury University [email protected]

Dr. Memo Diriker is the Founder and Director of the Business, Economic, and Community Outreach Network (BEACON). As a marketing educator, he focuses on online shopping behavior, automated shopping technology, and Integrated B2B Marketing. Dr. Diriker has served as the P.I. of over 400 sponsored research projects, totaling over $10 Million in awards. In addition to a book he co-authored with Denny E. McCorkle titled Self Marketing Advantage, Dr. Diriker has authored or co-authored many articles in academic and practitioner publications, and is a popular speaker at many regional, national, and international events.

He currently serves on several local, regional, and international boards and is a regular contributor to print and electronic media on Business and Economic Trends, and on Online Marketing. He is the recipient of many honors and awards including an

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Influential Marylander Award, an Alumni Appreciation Award, a Distinguished Faculty Member award, a Diversity Award, a Visionary Award, an Outstanding Public Health Leader Award, a Heart of United Way Award, a Platinum Club – Over $1 Million in External Funding Award, two Distinguished Service awards, and a University System of Maryland Board of Regents Award for Outstanding Public Service.

Stuart Draper | Stukent [email protected]

Stuart Draper is the co-author of the text Digital Marketing Essentials and the founder of Stukent.

Stukent provides digital marketing courseware to tens of thousands of students from over 15 countries and 700+ institutions. They create simulations, digital textbooks, and expert mentoring session videos of proven industry professionals.

Stukent will be launching the new text, Mobile Marketing Essentials and a new Social Media Marketing simulation; the first in the world of its kind, while at the Marketing EDGE Research Summit.

Peter Fader | University of Pennsylvania [email protected]

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains. These insights are reflected in his book, Customer Centricity: Focus on the Right Customers for Strategic Advantage.

Professor Fader believes that marketing should not be viewed as a “soft” discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments.

Deborah Fain | Pace University [email protected]

An expert in Customer Relationship Management (CRM), Deborah Fain has been developing acquisition and retention programs for over 40 years. As principal of Infomorphosis, a consultancy, she has worked with numerous financial institutions, non-profits and just about every type of business since 1994. One of her favorites is an RV club with several million members, for which she develops all kinds of

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products and services for members. She also helps a large veteran’s organization raise funds.

Deborah has taught onsite at companies all over the world, and she has taught on the university level since 1988. She is currently Clinical Assistant Professor of Marketing at Pace University and co-directs its Integrated and Direct Marketing Lab, a student-operated marketing agency where students learn the skills necessary to shine as business leaders after graduation. She also participates in conferences with various past and present academic and practitioner colleagues, presenting papers and discussing CRM issues in preparation for journal submissions. Deborah has been published; her next paper is coming out in Summer, 2016. Her passion is training students for successful careers in integrated marketing. Deborah has degrees from Duke and Columbia Business School.

Eric Feinberg | Foresee

As VP, Marketing at ForeSee, Eric works with product, delivery, sales and marketing teams to ensure Answers brings innovation and operational excellence to its offerings. Since joining ForeSee in 2004, he has contributed to the organization’s strategic growth, particularly providing leadership around mobile solutions. Eric is an elected board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. Previously, he worked as a web analyst, multichannel strategy consultant, usability specialist and focus group moderator. Eric is a graduate of the University of Michigan.

Stephen France | Mississippi State University [email protected]

Dr. France has research interests and expertise in the areas marketing research, database marketing/data mining, customer relationship management (CRM), internet/social media marketing, marketing analytics, international marketing, psychometrics in marketing, and supply chain management.

Dr. France has published papers in IEEE Transactions on Knowledge and Data Engineering, IEEE Transactions on Systems, Man, and Cybernetics, Information Sciences, Educational and Psychological Measurement, and in several referred conference proceedings and book chapters. He is a member of the Direct Marketing Association (DMA), INFORMS, the Psychometric Society, and the Classification Society.

Jami Fullerton | Oklahoma State University [email protected]

Jami Fullerton, PhD earned her doctorate from the University of North Texas and received her BA in Journalism from the University of Oklahoma. She is a professor in the School of Media and Strategic Communications and holds the Peggy Layman Welch Chair in Strategic Communications at Oklahoma State University. Dr.

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Fullerton's research interests include cross-cultural communication, nation branding and advertising education.

She has published numerous studies on international and ethnic advertising in national and international academic journals including Journalism and Mass Communication Quarterly, Journal of Advertising Research and the International Journal of Strategic Communications. In 2007, the Association of Women in Communications honored Dr. Fullerton with their national Headliner Award and in 2008 she was named a Tulsa Newsmaker. In 2009, the American Academy of Advertising recognized Dr. Fullerton's advertising education research with the distinguished Billy I. Ross Award. She is co-editor of the Journal of Advertising Education.

Morris George | Baylor University [email protected]

Morris George is an Associate Professor of Marketing at Hankamer School of Business, Baylor University. His research interests include Customer Lifetime Value based customer contact strategies, cross-buying, multi-category catalog mailing, customer loyalty and profitability. He uses statistical and econometric modeling approaches and data analysis techniques to address issues facing marketers and policy makers. He has built models for addressing different objectives such as customer scoring, targeting, prediction of purchase timing and category choice using transactional and interaction data from organizations in various fields including retailing, professional sports, corporate wellness, and non-profits.

His research has been published in various marketing journals including Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, and Health Marketing Quarterly. He is the recipient of the 2010 Davidson Award for his work on cross-buying published in the Journal of Retailing, while his research on customer equity won the JAMS/Sheth Foundation award for the best paper in the Journal of the Academy of Marketing Science in 2007. He received his PhD in Business Administration with a concentration in marketing from the University of Connecticut and MBA from Indian Institute of Management, Ahmadabad, India.

Mohammad Habibi | California State University - Fullerton [email protected]

Mohammad Reza Habibi, PhD, specializes in new marketing trends such as digital and social media marketing as well as sharing economy. Dr. Habibi joined Mihaylo College as an Assistant Professor of Marketing in 2015. He holds a PhD in Business Administration (Marketing major) from Concordia University, Canada. He previously received degrees in Industrial Engineering from Polytechnic of Tehran and IT management from Tarbiat Modares University, Iran. He has published several book chapters as well as highly cited articles in several journals including Journal of Business Research, Journal of the Association for Consumer Research, and Computers in Human Behavior.

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Min Chung Han | Kean University [email protected]

Dr. Han is currently an Assistant Professor of marketing at Kean University in New Jersey. Her research interests are e-marketing including social media marketing and electronic commerce for small and medium size companies. Before joining Kean University, she taught at New York Institute of Technology in New York City as well as Nanjing, China campuses. She was a business journalist in Korea and Singapore. She has lived in China, Singapore, Canada and Korea before she came to the US.

Matthew Hettche | Christopher Newport University (Conference Co-Chair) [email protected]

Matt Hettche is an Associate Professor of Marketing at Christopher Newport University (Virginia). His teaching interests include courses in digital/internet marketing, marketing management, and database marketing. His current research includes projects that touch on social media, marketing ethics, and consumer privacy

Jing Hu | California State Polytechnic University, Pomona [email protected]

Dr. Jing Hu is an associate professor of marketing at Cal Poly Pomona. She received her PhD in marketing from New Mexico State University. She has research interests in consumer decision making, branding and cross-cultural consumer behavior, and she has published widely in well-regarded journals and conference proceedings. She received the “Highly Commended” Award from the Emerald Literati Network for Excellence 2013. Prior to joining academia, Dr. Hu worked in the telecom industry in the field of international business and marketing research.

Christopher Hudyma | University of Muenster [email protected]

Ron Jacobs | Jacobs & Clevenger [email protected]

Ron Jacobs is a marketing communications thought leader, practitioner, teacher and frequent keynote speaker at conferences worldwide.

He is president of Jacobs & Clevenger, a Chicago based independent, multichannel marketing communications agency that provides Direct, Digital, Social CRM and Content Marketing solutions, for a diverse B2B and B2C client base. J&C’s approach is built on a foundation of behavioral marketing and relevant communications that generate customer engagement, interactions and measurable results. Founded in 1982, J&C’s core capabilities focus on results driven strategic services; creative problem solving; and addressable, interactive marketing communications solutions.

Ron is co-author with the late Bob Stone, of Successful Direct Marketing Methods, the 8th edition of which was published in January 2008. It is the best-selling book on the tools and techniques of direct and digital marketing, and has sold over 250,000

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copies worldwide. Editions have been translated into Russian, Romanian, French, Spanish and Japanese.

Ron was Senior Lecturer in the Medill/Integrated Marketing Communications Program at Northwestern University, and has taken a lead in creating a series of E-learning courses for the Direct Marketing Association’s Certified Marketing Professional Program. He received the 1994 Outstanding Direct Marketing Educator Award of the DMA Educational Foundation.

In 2008, Ron endowed The Jacobs & Stone Multichannel Marketing Communications Program at DePaul University in Chicago, IL. The program was conceived to create a center of excellence for research, study and teaching of Multichannel Marketing Communications. The program name honors Ron and his co-author Bob Stone.

Ron is a past president of the Chicago Association of Direct Marketing and was CADM’s 1998 Direct Marketer of the Year. He currently serves on the Board of the NARB (National Advertisers Review Board.) He is the 2010 winner of The John Caples’ Competition, Andy Emerson Award, for lifetime achievement to the marketing community.

Susan Jones | Ferris State University [email protected]

Susan K. Jones is a tenured, full Professor of Marketing at Ferris State University (since 1990) and the owner of Susan K. Jones and Associates (since 1980). At Ferris State, Ms. Jones teaches direct marketing, business-to-business advertising, advertising copy, advertising management, e-commerce marketing, and other marketing, advertising and public relations courses. She developed and leads Ferris State’s digital marketing concentration. She also teaches the first undergraduate direct marketing and business-to-business classes ever offered via internet (since 1998), as well as two digital marketing classes via internet.

A multiple award winner both as a professor and a practitioner, she is a long-term trustee of the Midwest Marketing Education Foundation (formerly CADMEF) and the author of several marketing books published by RACOM Communications. She serves on the Board of Directors of Mercantile Bank of Michigan.

J. Steven Kelly | DePaul University [email protected]

Dr. Steven Kelly, Associate Professor of Marketing at DePaul University, and Executive Director of the Kellstadt Marketing Center. He received his D.BA in Marketing from Kent State University, MBA in Management from Ohio University and BA in Math from DePauw University, in Indiana.

He was awarded the Robert B. Clarke "Outstanding Direct Marketing Educator Award" from Marketing EDGE. He also received the Charles S. Downs Direct Marketing of the Year from the Chicago Direct Marketing Association. Working with Ron Jacobs, he developed the Jacobs and Stone Multichannel Marketing

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Communications program (MC2) and has coordinated development of many programs in direct and interactive marketing, digital marketing, and CRM. Professor Kelly's teaching specialties are marketing communications and experiential learning. He is also Director of DePaul's Marketing Internship Program and is past Director of the University Internship Program.

Dr. Kelly works with companies and faculty to create the Jacobs & Clevenger Case Writers’ Workshop. He co-authored, with Susan Jones, all the editions of The IMC Handbook: Readings and Cases in Integrated Marketing Communications.”

Alice Kendrick | Southern Methodist University [email protected]

Ho Kim | University of Missouri - St. Louis [email protected]

Ho Kim is an Assistant Professor of Digital and Social Media Marketing. He holds a PhD from UCLA, an MS degree from Korea Advanced Institute of Science and Technology, Korea, and a Bachelor degree from Yonsei University, Korea. His research interests include online word-of-mouth and online search, dynamic advertising effectiveness, econometric modeling, time-series modeling, Bayesian analysis, and big data. His teaching interests include online and social media marketing, marketing analytics, and big data analysis.

Su Jung Kim | Iowa State University [email protected]

Su Jung Kim (PhD, Northwestern University) is an assistant professor in the Greenlee School of Journalism and Communication at Iowa State University. Her research centers around the use of big data in communication, advertising, and marketing. Her research interests include cross-platform media use and its effects, social media and electronic word-of-mouth (e-WOM), and mobile customer engagement. Her current research projects examine how online product reviews influence the perception and behavior of consumers.

Yeuseung Kim | DePaul University [email protected]

Yeuseung Kim (PhD, University of North Carolina at Chapel Hill) is an assistant professor in the College of Communication at DePaul University. She teaches advertising related courses such as Principles of Advertising, Advertising Media Planning, Psychology of Advertising, and Advertising Campaigns. Her research focuses on understanding how consumers process strategic communication and how their behaviors are affected by it, especially in an online setting. Specific research areas include emotional appeals in advertising, social media and privacy issues, online sharing behavior, and customization and online shopping. Kim also has several years of professional experience as a researcher at Korea Advertisers Association and also has experience working in digital advertising agencies in Korea.

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Dae-Hee Kim | Christopher Newport University [email protected]

Dr. Kim is an Assistant Professor of Marketing in Luter School of Business at Christopher Newport University. He received his PhD at the University of Florida, and his research examines consumer psychology, brand attitude, and interactive advertising. He is particularly interested in how social cues related to brand consumption affect consumers’ perceptions and attitudes toward the brand. He has taught marketing management, consumer behavior, and advertising strategy at the University of Florida and at several different universities in South Korea. Prior to his graduate education, Dr. Kim worked as a brand consultant for five years at an advertising agency in South Korea. His clients included Burger King, LG Electronics, Guess, and several other local companies in diverse sectors. He holds his master’s degree in Integrated Marketing Communication at Emerson College, and bachelor’s degree in history at Hanyang University.

Anjala Krishen | University of Nevada, Las Vegas [email protected]

Anjala S. Krishen is an Associate Professor of Marketing and International Business at the Lee Business School at UNLV. Her interdisciplinary research interests include areas within decision making in rich environments, including heuristics and choice set design, e-marketing and social networking, and database marketing. As of 2016, she has over 40 published peer reviewed journal papers, which appear in journals including the Journal of Business Research, European Journal of Marketing, Journal of Advertising Research, Psychology & Marketing, Information & Management, International Journal of Advertising, and Journal of Marketing Education. She has received numerous awards for her work including most recently the UNLV Foundation Distinguished Teaching award (2015), the Barrick Scholar Award (2016), and two Faculty Opportunity Awards (2014 and 2016).

Krishen held a variety of management positions in sales consulting and electrical engineering during a 13-year career before choosing to pursue a doctorate. Her dissertation, When Comparison Becomes Contrast: Choice in an Oppositional Framework, explores the problem of information overload and consumer heuristics. In 2008, she published a book entitled The Dichotomy of Heuristic in Choice – How Contrast Makes Decisions Easier in which she proposes that multiple factors work simultaneously to create an opposition framework.

Chong Lee | California State University, East Bay [email protected]

Chong “Joanna” S.K. Lee is a professor of marketing at California State University, East Bay. She serves as the Chair of the Department of Marketing and the Director of Graduate Programs in the College of Business and Economics. She has taught courses in strategic marketing management, advertising, media planning, and integrated marketing communications. Her research interests include measurements of customer satisfaction and the study of promotional effectiveness. She has worked

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with small business managers and corporate executives around the world as an instructor and consultant. Her research has appeared in various journals including, Journal for Advancement of Marketing Education, Business Education Digest, Journal of Business Case Studies, Business Education Innovation Journal and Journal of Current Issues and Research in Advertising.

Eunice Lee | Hayward Adult School [email protected]

Kimberly Legocki | Grenoble Ecole de Management [email protected]

Shibo Li | Indiana State University [email protected]

Shibo Li is Professor of Marketing and Weimer Faculty Fellow at the Kelley School of Business, Indiana University. He received a PhD in Industrial Administration (Marketing) from Carnegie Mellon University. His research interests are consumer dynamics, customer relationship management, interactive marketing, shopper marketing, and digital marketing. His research has appeared in Marketing Science, Journal of Marketing Research, Journal of Marketing, Information Systems Research, Journal of the Academy of Marketing Science, and Journal of Interactive Marketing.

Shibo was selected as a MSI Young Scholar by Marketing Science Institute in 2009, and won the Faculty Research Award in 2012 and the 3M Junior Faculty Grant Award at Kelley School of Business at Indiana University in 2008, 2009 and 2010. He was the winner of the John A. Howard Doctoral Dissertation Award of the American Marketing Association in 2004 and received the CART Research Frontier Award from Carnegie Mellon University in 2006. His dissertation has won the William Cooper Dissertation Competition Award at Carnegie Mellon University in 2003. He also won the Best Student Teacher Award at Carnegie Mellon University in 2001. He was on the editorial review board of Marketing Science from 2007-2008.

Xin Liu | California State Polytechnic University, Pomona [email protected]

Xin Liu, PhD is an Associate Professor of Marketing at California State Polytechnic University Pomona. Her research focuses on branding strategies, marketing communications on social media and financial implications of marketing strategies. Her publications appeared in marketing journals including Psychology & Marketing, Journal of Product & Brand Management, and Journal of International Consumer Marketing and among others.

Kelty Logan | University of Colorado, Boulder [email protected]

Kelty Logan is an Associate Professor of Advertising at the University of Colorado at Boulder. She received her PhD from The University of Texas at Austin. She has more than 20 years of experience as a marketing executive in the advertising, broadcast network, and product marketing industries. Her research focuses on the challenges of

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the new media environment. In particular, she is fascinated by the changing patterns of media usage resulting from digital technology and its impact on the advertising industry. Her refereed publications have appeared in the Journal of Interactive Advertising, Journal of Marketing Communications, International Journal of Integrated Marketing Communications, Journal of Research in Interactive Marketing, and Journal of Advertising Research, among others.

Dawaun Lucas | California State University Northridge [email protected]

Harvey Markovitz | Pace University [email protected]

Professor Markovitz is a Clinical Associate Professor of Marketing at Pace University’s Lubin School of Business. He previously taught at Baruch College (CUNY) where his graduate students won Gold, Silver, Bronze and honorable mention awards in the ECHO competition. While at Baruch, Professor Markovitz founded, in 2004, and was the director of the Direct and Interactive Marketing Lab. At Pace, in 2007, he created the Interactive & Direct Marketing (IDM) Lab at both the Pleasantville, NY and New York City campuses. The IDM Lab, fashioned after the Marketing EDGE Collegiate ECHO model, is an “incubator internship” under the supervision of Professor Markovitz and his associate director Professor Deborah Fain.

He has more than 40 years experience as a direct marketing, sales, and business development professional. Before founding his own company, HBM Associates Inc. as a management advisory service in 1981, he directed various aspects of strategic planning, marketing, sales, administrative and financial activities within several departments of JCPenney and CBS, Inc. He was also the President of a major media barter company. He created innovative product, marketing and financial strategies that resulted in increased profitable sales in both domestic and international markets.

David Marold | Eastern Michigan University [email protected]

David Marold is a full time faculty member at Eastern Michigan University teaching marketing in the College of Business and in the Integrated Marketing Communications Master’s Program. He also is an adjunct lecturer at West Virginia University’s IMC Master’s Program. Teams David has been the faculty advisor for at EMU, have won the gold, silver, bronze and honorable mention in the graduate division Marketing EDGE Collegiate ECHO Challenge from 2009 through 2015.

David has more than 30 years’ experience in integrated marketing, with significant experience in the insurance, automotive and finance fields. His expertise includes all aspects of marketing from market research, segmentation, creative direction, e-marketing, digital marketing, CRM strategy, database development, measurement/analysis to production. Since 2010 he has co-authored several articles in journals. He has served/serves on the boards of several trade, charitable and civic organizations and has been president of the Direct Marketing Association of Detroit

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(DMAD) and received their Lifetime Achievement Award in 2012. David holds a B. S. from the University of Iowa and an MBA from Northern Illinois University.

Charlotte Mason | University of Georgia [email protected]

Charlotte Mason is head of the Marketing Department at UGA’s Terry College of Business where she holds the C. Herman and Mary Virginia Terry Chair of Business Administration. She is also Director of the Coca-Cola Center for Marketing Studies which houses the Master of Marketing Research degree program. Previously she was at the University of North Carolina at Chapel Hill.

Charlotte is on editorial boards for Journal of the Academy of Marketing Science, Journal of Marketing, and the Journal of Relationship Marketing. Charlotte has served on the AMA Academic Council, and is currently on the Board of Trustees of the Marketing EDGE. In 2014 she received Marketing EDGE's Robert B. Clarke Outstanding Educator Award. Her industry experience includes work for Procter & Gamble, Booz, Allen and Hamilton as well as consulting projects. She received BS and MS degrees in industrial engineering, an MS in statistics, and her PhD in business administration from Stanford University

Sunil Mathew | Management Development Institute [email protected]

Sunil George Mathew is a doctoral scholar in the marketing area at the Management Development Institute (MDI) at Gurgaon, India. His interest lies in studying new consumer behaviors arising due to modern technologies. He is also open to participating in multi-cultural marketing studies, by contributing relevant data about consumers from India which is one of the important emerging economies.

He has 12 years of professional industry experience in various companies and functions due to which his research considers practitioner utility and bias. His academic research career is relatively new. He has a couple of papers under review and has written a teaching case, related to marketing, published by Richard Ivey Publishing, Canada. Some of the professional roles he has been involved in are managing the brand and strategy consulting work for his start-up (Serares Consulting), the brand operations for an online job portal (Shine.com), the marketing communications for a Taiwanese electronics company in India (BenQ) and brand management for one of India’s largest tobacco companies (Godfrey Phillips). He is a science graduate from St. Stephen’s College at the University of Delhi and has completed the post-graduate program in management from the Indian Institute of Management (IIM) at Kozhikode, Kerala.

Denny McCorkle | University of Northern Colorado [email protected]

Denny McCorkle is a Professor of Marketing at the University of Northern Colorado’s Monfort College of Business where he teaches Digital Marketing, Social Media Marketing, Marketing Problems, and International Business. He has research interests

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in social media networking, personal branding/self-marketing, and marketing pedagogy. His articles are published in the Journal of Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Education Review, Journal of Direct Marketing and others.

He recently received the MCB Teacher of the Year award for the development of his new course in Social Media Marketing and is recognized as one of the Top Marketing Professors on Twitter by Social Media Marketing Magazine. Marketing EDGE (formerly the DMEF) has recognized his contributions with an Outstanding Direct Marketing Educator Award, a Distinguished Teaching Award, and eight Collegiate ECHO Leader Awards. His blog about using social media marketing for personal branding and job search is found at DigitalSelfMarketingAdvantage.com

Mary Ann McGrath | Loyola University Chicago [email protected]

Mary Ann McGrath is a Professor of Marketing and Chair of the Marketing Department in the Quinlan School of Business at Loyola University Chicago and has taught at the China Europe International Business School (CEIBS) in Shanghai. Her area of academic research is consumer culture theory research, specifically related consumer and international issues. She received both her PhD and MBA degrees in Marketing from Northwestern University.

George Milne | University of Massachusetts, Amherst [email protected]

Prof. Milne’s research focuses on digital privacy issues occurring in data exchanges between marketers and consumers. He examines consumer behavior with regard to information exchange under new technological environments. He also examines communication strategies and policies that marketers can implement to promote trust within the marketplace.

He has published over 20 articles on privacy in journals such as The Journal of Marketing, Journal of Public Policy and Marketing, Journal of Interactive Marketing, and Journal of Consumer Affairs. He serves on the editorial review boards of Journal of Interactive Marketing and Journal of Public Policy and Marketing. In 2012 he received the Robert B. Clarke Outstanding Direct Marketing Educator Award. His book, Digital Privacy in the Marketplace, was published by business expert press in 2015.

Stacy Neier Beran | Loyola University Chicago [email protected]

Stacy Neier Beran, PhD is Senior Lecturer, in the Quinlan School of Business, Loyola University Chicago. She holds two Bachelor of Science degrees from the University of Missouri. She received her MBA and PhD from Loyola University Chicago. Stacy began teaching in the Department of Marketing for Quinlan School of Business in 2008.

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Her professional background includes roles in marketing research and consumer insights for Gap Inc. and Euromonitor International. Accordingly, she teaches marketing research, consumer behavior, fundamentals of marketing, retailing and research practicum. Her research focuses on the scholarship of learning and she has published in journals such as Journal of Marketing Education and Qualitative Market Research: An International Journal.

Jan Owens | Carthage College [email protected]

Jan Owens, Associate Professor, joined Carthage College in 2006. She has a PhD and MBA from the University of Wisconsin-Madison, and an MLS and BA from the University of Rhode Island. Her teaching, research and professional interests focus on branding and private label strategy, retailing and multi-channel marketing, and marketing research. She is a member of AMA, ACRA, AMS, and the DMA professional organizations.

Rebeca Perren | California State University San Marcos [email protected]

Dr. Rebeca Perren is an assistant professor of marketing at California State University San Marcos. Her professional experiences are very diverse, spanning from managing marketing activities for several firms in the skydiving industry to providing service and expert advice to financial advisors in the brokerage industry. She earned her doctoral degree in Business Administration, Marketing Track from the University of Central Florida, her MBA from Stetson University and her undergraduate degree from the University of South Florida.

Her research focuses on collective and individual value creation in online communities, interpersonal interactions among consumers, influential consumer behavior and sustainable consumption. Dr. Perren is the recipient of multiple fellowships and awards during her doctoral studies, including the McKnight Doctoral Fellowship and the AMA Foundation Valuing Diversity Scholarship. She was also awarded the Dean’s Presentation Award for outstanding accomplishments and exemplary contribution to the graduate fellowship community at UCF. Currently, she co-chairs the PhD Project Committee for Hispanic Excellence, an initiative focused on enhancing higher education completion rates for Hispanic students nationwide and recognized by the White House Initiative on Educational Excellence for Hispanics.

Adam Peruta | Syracuse University [email protected]

Adam Peruta is a professor, software developer and entrepreneur with expertise in emergent media and digital advertising. He started his career as an art director and graphic designer where he became interested in start-ups and designing for new media platforms. Combining his passion for visual design and his love for writing code, Peruta has founded and been involved with numerous business ventures including: a software platform for online grocery delivery businesses, a mobile app

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for personal safety and a crowdsourcing platform to influence group behavior, recently listed as one of Entrepreneur Magazine’s 100 Brilliant Ideas.

At Syracuse University's Newhouse School, Peruta is focusing on interactive design, data visualization and working with social media application program interfaces (APIs), teaching undergraduate and graduate students. His research interest includes branding for higher education on social media platforms, where he uses APIs to pull data for his research. Peruta previously taught at Ithaca College in the Integrated Marketing Communications program. He is a Newhouse graduate.

Nadia Pomirleanu | University of Nevada, Las Vegas [email protected]

Professor Nadia Pomirleanu is a professor of Marketing at University of Nevada, Las Vegas. Her areas of expertise/interest are: Customer Satisfaction and Customer Delight as well as Consumer Generated Content (consumer, expert reviews, market signals) impact on firm performance.

Nicholas Poulimas | Pace University [email protected]

Dave Pritchard | SilVR Thread

Anita Radon | University of Borås [email protected]

Anita Radon, PhD, is Assistant Professor in Marketing focusing on digital retailing. She is active at Swedish Institute for Innovative Retailing (SIIR) conducting research on the interface between online and offline, focusing on brands and the digitalization of the retailing sector.

Alfred Raider | University of Maryland University College [email protected]

Alfred S. Raider currently serves as Vice Dean of Strategic Marketing and Professor in the Graduate School at University of Maryland University College. His background includes work in advertising, public relations, international trade and law. In advertising and public relations, he operated Raider Advertising, and planned and executed advertising campaigns for a variety of clients including General Motor's Oldsmobile Division, Toyota, Fiat, and Carrier Corporation. His public relations practice included placements for a variety of clients in The Wall Street Journal, Time Magazine and The Washington Post as well as in broadcast and trade journals. Mr. Raider has also served as a consultant on international marketing plans for a variety of agricultural and processed food companies.

As an attorney, Mr. Raider has practiced in a major law firm advising Fortune 500 clients on issues related to international trade and federal and state regulation of marketing programs. He also served as Director of the International Trade Caucus in the US House of Representatives, focusing on international trade issues and programs to promote the marketing of U.S. goods and services to overseas markets.

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Mr. Raider holds an LLM in International Trade from Georgetown University, a Juris Doctor from the University of Maryland and a Bachelor's of Arts in Television, Radio and Film from University of Wisconsin-Madison.

Brian Ratchford | University at Texas at Dallas [email protected]

Since 2006 Brian T. Ratchford has been Charles and Nancy Davidson Professor of Marketing, University of Texas at Dallas. From 1999-2006 he was Pepsico Chair in Consumer Research, University of Maryland. From 1971-1999, he held various academic positions at State University of New York at Buffalo. He has MBA and PhD degrees from the University of Rochester. His research interests are in economics applied to the study of consumer behavior, information economics, marketing productivity, marketing research, and electronic commerce. He has published over 80 articles in marketing and related fields, including articles in Marketing Science, Management Science, Journal of Consumer Research and Journal of Marketing Research. He was Editor of Marketing Science from 1998-2002, and is currently on the Advisory editorial boardof Marketing Science. He was named a fellow of the INFORMS Society for Marketing Science in 2013. He has been editor of Journal of Interactive Marketing since December 2014.

Paul Ritmo | StratX [email protected]

Paul Ritmo joined STRATX in January 2004 as the Customer Services Manager for the StratX Academic licensing department. He is currently the Director for the Americas Licensing Division. Paul is the main evangelist for the Universities in North and South America.

Carlos Rosales | UCEMA (Universidad del CEMA) [email protected]

An Industrial Engineer (ITBA, Argentina, 1970) and MBA (Technische Universität München, Germany, 1977) by education, for 17 years and until December 2012 he has been Vice President and Partner of di Paola | WPP, a leading omnichannel marketing communications agency with own operations in Argentina, Chile and Mexico. Now full-time Professor and Owner / Senior Consultant of his registered trademark MarketingIQ, Argentina, he is actively continuing a 39-year career in direct marketing that began in 1977 with 11 years at Bertelsmann’s Club Division (Germany, Spain and Argentina).

He chairs the Direct and Interactive Marketing subject for undergraduate courses in Marketing, University of the CEMA (Center for Macroeconomic Studies), Buenos Aires, and its postgraduate course in Strategic Marketing. He also teaches postgraduate programs in Industrial Marketing and Marketing Metrics for his alma mater, ITBA, as well as an IMC course for the Universidad Austral. A 27-year long member, and past (1989-2000 and 2009-2016) President of the Educational Board of the Argentine Direct and Interactive Marketing Association (amdia), he contributes

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actively to the direct & interactive marketing academic community in Argentina, dedicated to promote excellence in DM education by university professors of Marketing. He was an Editor of the International Journal of Integrated Marketing Communications (IJIMC) as well as member of the review board, International Journal of Interactive Marketing Research (IJIMR) from 2008 until present, and has authored and contributed several direct marketing and marketing communications books.

Spencer Ross | University of Massachusetts, Lowell [email protected]

Spencer M. Ross is Assistant Professor of Marketing at UMass Lowell's Manning School of Business. He actively researches consumers' behavioral responses to digital marketing initiatives, having previously presented at Marketing EDGE on holograms, hacking, and social media branding. Additionally, Dr. Ross has published in the Journal of Public Policy & Marketing and the Journal of Business Research on transformative consumer research topics as mindfulness and materialism. Dr. Ross earned a PhD from the Isenberg School of Management at UMass Amherst, his MBA from St. John's University, and his BA from McGill University.

Juanita Roxas | California State Polytechnic University, Pomona [email protected]

Dr. Roxas is department chair and Professor of International Business and Marketing at California State Polytechnic University in Pomona, California. She is a member of the graduate faculty and teaches courses in the areas of global marketing strategy, international marketing, marketing research, services marketing and marketing management. Her research interests include cross-cultural studies in consumer behavior, interactive marketing, and international marketing strategy. She has published in the International Marketing Review, Journal of Advertising Education, Competition Forum and Journal of Global Marketing. Dr. Roxas also serves as academic adviser for students majoring in International Business. In 1992, she received her PhD from the University of Georgia.

Dennis Sandler | Pace University [email protected]

Dennis Sandler is a Professor of Marketing at the Lubin School of Business, Pace University. He teaches courses in marketing, advertising, direct marketing, and consumer behavior, as well as Field Studies to various European countries. His research interests include advertising and promotion, sponsorship and sports marketing. He has published in various journals, including Journal of Advertising Research, International Marketing Review, Sport Marketing Quarterly, and Journal of Promotion Management, and has made presentations at conferences in the US and other countries.

Prof. Sandler established and served as co-chair of the Sport Marketing Special Interest Group of the American Marketing Association. He has served as faculty advisor to the Pace University student chapter of the American Marketing

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Association, the Pace International Business Society, and the Pace chapter of AIESEC. Prof. Sandler has a PhD from New York University.

Matthew Sauber | Eastern Michigan University [email protected]

Matt Sauber (PhD), teaches in the Department of Marketing at Eastern Michigan University (EMU). He specializes in integrated marketing communications and online teaching and learning. He has developed and taught courses in digital marketing, database marketing and direct / interactive marketing and is currently working on social media certification program development in collaboration with the Center for Digital Engagement. Matt is a key developer of the EMU's MS program in IMC. He has developed the program’s direct marketing course whose students continue to win top awards and recognition in the annual Collegiate ECHO Challenge every year. Matt Sauber is also a regular participant and case presenter at Jacobs and Clevenger Case Writers’ Workshop and Racom IMC Roundtable.

John Schibrowsky | University of Nevada, Las Vegas [email protected]

Dr. John (Jack) Schibrowsky is a Professor of Marketing and a Lee School of Business Master Teacher at the University of Nevada, Las Vegas. Jack is one of the University’s most prolific researchers, authoring more than 60 major marketing publications and more than 150 intellectual contributions. In 2012, MEA named Jack as one of the three most prolific marketing education researchers over the past two decades.

Jack has been honored with a variety of teaching, service and educator awards. He has received a total of 12 teaching awards at UNLV. Nationally, Jack was honored with the Direct Marketing Educational Foundation’s National Teaching Excellence Award in 2004, the Marketing Educators Association’s “Marketing Educator of the Year” in 2008, and The Marketing EDGE Robert B. Clarke “Outstanding Educator” Award in 2009. He is the only marketing educator to win all three awards. Most recently, in the spring of 2013, Jack received the Hugh G. Wales American Marketing Association’s Collegiate Advisor of the Year Award and the University of Nevada, Las Vegas Outstanding Student Organization Advisor of the Year for the past two years.

Kristen Schiele | California State Polytechnic University, Pomona [email protected]

Dr. Kristen Schiele is an Assistant Professor of Marketing at California State Polytechnic University, Pomona, and she received her PhD from University of California, Irvine. Her primary areas of research are digital marketing, consumer culture, and marketing education. Some of her recent awards include "Best Overall Civic-minded Project Award" at the 2015 Cross-Disciplinary Civic Engagement Symposium, and “Professor of the Year” at Woodbury University. Dr. Schiele serves as a board member for the Marketing Educators’ Association, and has over 10 years of industry experience at various companies including: Mama Finds, The Irvine

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Company, Fit for Green, Susan's Healthy Gourmet, and as an Independent Marketing Consultant.

Carol Scovotti | University of Wisconsin, Whitewater [email protected]

Dr. Carol Scovotti is a Professor of Marketing and Fulbright Scholar at the University of Wisconsin-Whitewater. She is also a Visiting Professor and Board of Advisors member at Cologne University of Applied Sciences (CUAS) in Germany. In additional to teaching marketing strategy and international marketing, Carol serves as the faculty advisor for the CUAS and Umea University (Sweden) exchange relationships. Her research focuses on cross border collaboration, multicultural virtual teamwork, team governance, and pedagogy. Carol holds a doctorate in international business, marketing, and information technology from Pace University in New York City, a Masters in Business Administration from Loyola University of Chicago, and a Bachelor of Arts in Communications from Marquette University. Prior to entering academia, she spent 22 years in the direct marketing and international telecommunications industries.

Ron Seaver | National Sports Forum

Ron Seaver founded the National Sports Forum in 1996 as a way for the different teams, leagues, and events in North America to come together to share best practices in ticket sales, marketing, sponsorship sales, business development, and fan entertainment.

As President of the National Sports Forum, Ron works closely with the NSF Steering Committee on the planning of the agenda as well as selection of speakers, panelists, and session leaders for the annual conference. Ron's career in the sports industry spans over 25 years. Prior to starting the Forum, Ron worked on the team side as well as the agency side of the sports industry.

Anyuan “Daniel” Shen | SUNY New Paltz [email protected]

Dr. Anyuan Shen earned his PhD from University of Nebraska-Lincoln in 2007. His research interests include consumer decision making, service personalization and loyalty, direct and database marketing, recommendation agents, and individualized learning relationships. His memberships include the Marketing EDGE Professors’ Academy, Association for Consumer Research, American Marketing Association, and the Academy of Marketing Science. Dr. Shen has published in Journal of Services Marketing, Journal of Consumer Behavior, Judgment and Decision Making, International Journal of Electronic Business, International Journal of Nonprofit and Voluntary Sector Marketing, the Proceedings of the American Marketing Association, and the Proceedings of the Academy of Marketing Science.

Debika Sihi | Southwestern University [email protected]

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Debika Sihi is an Assistant Professor of Business at Southwestern University in Georgetown, Texas. She earned her PhD in Marketing at the McCombs School of Business at The University of Texas at Austin. Prior to entering the doctoral program, Debika worked at Public Strategies, Inc. and Deloitte, both multinational professional services and consulting firms.

Debika’s research interests are in digital strategy and the creation of firm value through marketing. She has a published work in the Journal of Retailing which was distinguished as one of the two runners up for the 2015 William R. Davidson Award. This distinction recognizes the best articles published in the Journal of Retailing for a given year. She also has a co-authored chapter in the Handbook of Marketing and Finance and has presented her work at many professional conferences. Recently, her manuscript titled The Influence of Leadership and Strategic Emphasis on Social Media Use of Regional Nonprofit Organizations was accepted for publication in the International Journal of Public Administration in the Digital Age.

Jagdip Singh | Case Western Reserve University [email protected]

Jagdip Singh’s research involves building and sustaining effective and enduring connections between organizations and their customers, especially in service industries. Jagdip studies how firms organize, implement and support change and knowledge management to balance the competing goals of productivity and quality in the frontlines. He also studies conflicts of interest in professional markets, and its implications for marketing theory and practice.

He is a winner of the Marketing Science Institute/Sales Excellence Institute competitive grant. coauthored with Detelina Marinova and Sunil Singh from the University of Missouri, the winning grant proposal is titled, Email Negotiations in B2B Selling: Dynamic Use of Textual Cues as Influence Strategies. Among other publications, his analysis of service membership decisions titled, Consumer Decision to Upgrade or Downgrade a Service Membership, coauthored with Detelina Marinova is slated to be published by the Journal of the Academy of Marketing Science.

Reo Song | California State University [email protected]

Reo Song is an assistant professor in the Department of Marketing at California State University Long Beach. His areas of research include digital marketing, social media, international marketing, diffusion of innovation, financial marketing, customer relationship management (CRM), business analytics, text mining and machine learning.

Brian Spaid | Marquette University [email protected]

Dr. Spaid’s research focuses on services marketing with a special emphasis on the role of in-store and mobile technologies and their impact on the brick-and-mortar and online retail realms. His work has been published in the Journal of Marketing

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Theory and Practice; The International Review of Retailing, Distribution and Consumer Research; and The Service Industries Journal. His work has also been presented at numerous conferences including the Society of Marketing Advances, the European Institute of Retailing and Service Sciences, and the International Academy of Business and Public Administration Disciplines.

Lisa Spiller | Christopher Newport University (Conference Co-Chair) [email protected]

Dr. Lisa Spiller is Distinguished Professor of Marketing in the Joseph W. Luter, III School of Business at Christopher Newport University in Newport News, Virginia. She has been teaching marketing courses to undergraduate business students for more than 30 years and has helped her university pioneer a major in direct and interactive marketing.

Dr. Spiller has received numerous awards for her teaching, including the Robert B. Clarke Outstanding Direct Marketing Educator in 2005 from Marketing EDGE (formerly Direct Marketing Educational Foundation); the inaugural CNU Alumni Society Faculty Award for Excellence in Teaching and Mentoring in 2007; the inaugural Direct Marketing Association of Washington (DMAW) Educational Foundation's O’Hara Leadership Award for Direct and Interactive Marketing Education in 2008; several Faculty Advisor Leader Awards and a Distinguished Teaching Award in 1997 from the former DMEF; and the Elmer P. Pierson Outstanding Teacher Award in 1987 from the University of Missouri, Kansas City.

Dr. Spiller has led numerous student teams to win and place in national and regional collegiate competitions, including the Collegiate Gold ECHO Award from Marketing EDGE and the Collegiate Marketing Award for Excellence & Innovation (MAXI) from the DMAW Educational Foundation.

Kathleen Stevenson | MMEF [email protected]

Kristin Stewart | California State University San Marcos [email protected]

Dr. Kristin Stewart is an Assistant Professor in the Department of Marketing at California State University San Marcos. She spent five years as a marketing practitioner after completing her MBA at Auburn University. She received her PhD in 2015 from the Stan Richards School of Advertising at the University of Texas at Austin. Dr. Stewart’s research contributes to advertising, consumer psychology and consumer behavior theory and practice. She is currently studying sensory marketing and the influence of technology on consumers' information processing and behavior. She has had publications accepted to the Journal of Advertising Research, and she has authored entries on motivation and affect in the encyclopedia of media violence.

Tony Stovall | Woodbury University [email protected]

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Qin Sun | Trident University International [email protected]

Dr. Qin Sun is associate professor of marketing and department chair in the Glenn R. Jones College of Business at Trident University International. Her research interests include country branding and country-of-origin image, cross-cultural marketing, bicultural/ multicultural consumers, teaching innovation, e-commerce, online keyword search behavior and search advertising, electronic word of mouth, mobile marketing, and social media marketing. To date, she has published articles in premier peer reviewed journals such as Journal of Global Marketing, Marketing Education Review, Journal of Consumer Marketing, Journal of Brand Management, Journal of Customer Behaviour, Journal of Education for Business, and Journal of Electronic Commerce Research. She also serves on the Editorial Review Board of the Journal of Asia Business Studies.

Esther Swilley | Kansas State University [email protected]

Dr. Esther Swilley is an associate professor in the department of marketing at Kansas State University. She teaches courses in digital marketing at both the undergraduate and graduate levels. Her research focuses technology in marketing. She has published in several marketing journals including the Journal of Consumer Behaviour, Journal of Interactive Marketing, and the Journal of Marketing Theory and Practice. She is also the author of Mobile Commerce: How it Contrasts, Challenges and Enhances Electronic Commerce.

Prior to joining K-State in 2007, Swilley received a bachelor's in mass communications from Wayne State University, an MBA from Kennesaw State University, and a PhD in marketing from Florida State University in 2007. She also has nearly twenty years of experience working as a professional in the marketing industry for such companies as USA Today , The Atlanta Journal-Constitution, as well as BellSouth.

Amy Sylla | StratX [email protected]

Amy Sylla joined STRATX Academic licensing department over a year ago as a Marketing Officer. She came from France and is now in residence working with the US team to increase StratX Simulations visibility and strengthening its corporate identity. Amy ensures StratX in-depth presence within social media channels and organizing student’s competitions.

Blodwen Tarter | Golden Gate University [email protected]

A professor at Golden Gate University (GGU), Blodwen Tarter chairs the academic Marketing and Public Relations department in GGU’s Ageno School of Business. She teaches a variety of courses including marketing management, direct and database marketing, new product development, and digital marketing and ecommerce, both

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in-person and online, to graduate and undergraduate students. She is an award-winning case writer and has won several teaching awards.

Blodwen Tarter has more than 25 years of management and consulting experience in marketing, product and systems development, strategic planning, and operations management with an emphasis on financial services and information technology. Her employers and clients have included Fortune 500 firms as well as Silicon Valley start-ups. Dr. Tarter holds a BA with Distinction and MA from Stanford University, an MBA in marketing and finance from the University of Chicago, and a PhD from Golden Gate University.

Nobuhiko Terui | Tohoku University [email protected]

Nobuhiko Terui is professor and director at Center for Data Science and Service Research, Graduate School of Economics and Management, Tohoku University, Japan. His current research interests are in the modeling of heterogeneous agent's behavior, measuring customer satisfaction and related decision problems.

Chris Thomas | LA Galaxy

Chris Thomas is the Director of Digital Media and Marketing for the LA Galaxy. He received his BA and MA from New York University. Thomas has worked for the Los Angeles Dodgers, New York Cosmos and has worked at the LA Galaxy since 2013 in a range of digital, marketing and fan development positions. Under Thomas’ management, Galaxy are currently experience their most successful year in the club’s history in terms of revenue and attendance. Additionally, Thomas has grown the Galaxys digital and social channels into the largest and most influential in Major League Soccer.

Carrie Trimble | Millikin University [email protected]

Carrie Trimble is an Associate Professor of Marketing and the Director of the Center for International Education at Millikin University with graduate degrees in Communication (MA From University of Illinois Springfield) and Mass Media (PhD from Michigan State University). Her area of expertise is consumer response to marketing communications like cause-related marketing campaigns and branded social media efforts. She advises International students who study at Millikin and U.S. students preparing to study abroad as well as teaching Marketing and International Business courses. She’s taught travel courses in Thailand, Malaysia, Singapore, Hong Kong, Viet Nam, China, Italy, and Walt Disney World.

Ashlee Tsukushi | National Sports Forum

In her role as Marketing & Communications Coordinator, Ashlee Tsuksuhi is responsible for planning and executing the Case Cup Competition, as well as the ADchievement & SAMMY Awards.

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Prior to joining the National Sports Forum in the summer of 2016, Ashlee graduated from the University of San Diego with a degree in Communication Studies and California State University, Long Beach with a Masters in Sport Management. She is originally from Redwood City, CA.

Tracy Tuten | East Carolina University [email protected]

Tracy L. Tuten, PhD is professor of marketing and Stansell Research Fellow at East Carolina University where she teaches social media marketing, marketing strategy, and advertising. She is the co-author of Social Media Marketing, 2nd edition (with Michael Solomon) as well as other books on advertising and social media marketing. Frequently quoted in the press, including in the New York Times, Brandweek, the International Herald Tribune, and the Washington Post, she is a leading contributor to industry views on leveraging the internet for branding. Her research has appeared in such journals as Psychology & Marketing, the Journal of Business Research, and Social Science Computer Review, among others.

Dr. Tuten has served in consultant and guest professor roles internationally and in the US with organizations that include Dell, The New York Times, Samsung Electronics, and Royall & Company. She has twice served as a Fulbright Scholar and has won national and institution-wide awards for teaching excellence.

Mine Ucok Hughes | Woodbury University [email protected]

Dr. Mine Ucok Hughes is an Associate Professor of Marketing at School of Business (AACSB) at Woodbury University in Burbank, California where she teaches undergraduate and MBA-level courses in the field of marketing.

She is particularly interested in studying non-mainstream consumers. For her doctoral dissertation, she conducted a multi-sited ethnography in Turkey and Denmark studying the consumption practices of transmigrants. She is currently studying sustainable marketing and consumption in sustainable intentional communities called ecovillages. Visit www.mineucokhughes.com to find out more.

Kristen Walker | California State University, Northridge (Conference Co-Chair) [email protected]

Kristen Walker is an Associate Professor in the Department of Marketing at California State University Northridge. Exploring the intersection of marketing, public policy, and technology, her research focuses on consumer protection and education. Her interests include interactive marketing, public policy, social media, digital activism, retail environments, music industry marketing, corporate responsibility, data-rich environments, and internet privacy.

She was the CSUN 2015-16 Jerome Richfield Scholar based on her work in the Journal of Public Policy and Marketing (examining online exchanges of information and

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challenging current notions of consumer privacy/protection held by government and marketers). As the co-principal investigator on a grant from the Digital Trust Foundation, she also focuses on vulnerabilities facing pre-teens with social media adoption/use and is working with her students to develop social marketing campaigns to help educate pre-teens and those that influence and enable their online behavior.

Dr. Walker designed the Interactive Marketing minor at CSUN, encouraging a variety of majors to understand the changing role of consumer information, its permanence and power in the marketplace. She regularly uses client projects in her courses and her classes have partnered with Fox Sports University creating national campaigns for Fox Deportes (UFC, Golden Boy Boxing, and UEFA Champions League) and consulted with Buzzine, a multi-platform content network that connects artists, audience and advertising. She has received several awards for cases co-authored with MBA and undergraduate students and was named the ‘faculty advisor of the year’ in 2015 in her role as advisor to the CSUN American Marketing Association chapter.

Rebecca Wang | Lehigh University [email protected]

Rebecca Wang is an Assistant Professor in the Department of Marketing within the College of Business and Economics at Lehigh University. Prior to Lehigh, she was at Kellogg School of Management, Northwestern University, where she received her PhD in marketing. A combination of her interests in marketing, data science, and technologies, Rebecca’s research focuses on customer relationship management in the contexts of digital and mobile channels and social media. She has published in numerous outlets, including Journal of Retailing, Journal of Interactive Marketing, and Computers in Human Behavior, and presented at conferences such as Marketing Science, Academy of Marketing Science, International Communication Association, AdExchanger in Chicago, and International Conference on Computational Social Science.

Prior to her doctoral studies, she worked as a consultant at Monitor Group in Cambridge, MA and later as a data engineer at a healthcare software-as-a-service company, Connance, Inc. in Waltham, MA for a total of six years. She has a Master of Engineering Management and AB/BE in engineering sciences/electrical engineering from Dartmouth College.

Yiru Wang | Kent State University [email protected]

Yiru Wang is a second year PhD student in Marketing at Kent State University. She holds MS in both Business Research (M.Q.M) and Hospitality Management from Michigan State University. Yiru's research interests concern the areas of consumer interaction and information processing in online settings. She is also interested in exploring and adopting interdisciplinary methodologies into marketing research.

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Debbora Whitson | California State Polytechnic University, Pomona [email protected]

Dr. Debbora Whitson received her PhD in her early 20’s from Arizona State University. She has been a marketing professor for over 30 years receiving numerous awards for teaching and classroom presentation strategies. Being a Consumer Psychologist by trade, Dr. Whitson brings a unique perspective to the marketing research field. Her research expertise includes consumer behavior, direct marketing, teaching effectiveness and packaging design. Prior to joining academia, Dr. Whitson worked for an advertising agency pitching accounts and maintaining client account management.

Russell Winer | New York University [email protected]

Russell S. Winer is the William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a BA in Economics from Union College and an MS and PhD in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley.

He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, a research monograph, Pricing, and is the co-editor of The History of Marketing Science. He has authored over 70 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research and is currently a Senior Editor for the International Journal of Research in Marketing. He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Professor Winer is a founding Fellow of both the INFORMS Society for Marketing Science and the American Marketing Association and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator award.

Kenneth Yang | University of Texas at El Paso [email protected]

Kenneth C.C. Yang (PhD) is a Professor in the Department of Communication at the University of Texas at El Paso, USA. His research focuses on new media, consumer behavior, and international advertising. Some of his many works have been published in International Journal of Consumer Marketing, Journal of Intercultural Communication Studies, and Telematics and Informatics.

Kamer Yuksel | University of Otago [email protected]

Debra Zahay-Blatz | St. Edwards University [email protected]

Dr. Debra Zahay-Blatz has developed numerous programs and courses in the Digital/Interactive Marketing area and placed hundreds of students in jobs in search,

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social, email, and web design, among other areas. She teaches Digital Marketing, Social Media Management and Principles of Marketing. As Department Chair, she recently led the effort to incorporate Digital Marketing and Analytics throughout the Marketing major and create a Digital Marketing minor, open to all St. Edward's students. She has been published in over 20 referreed journal articles.

Dr. Zahay-Blatz has co-authored the third edition of the textbook internet Marketing: Integrating Online and Offline Strategies with MaryLou Roberts, is solo author of Digital Marketing Management: A Handbook for the Current (or Future) CEO, Business Experts Press and is co-author on the Cengage text, Social Media Marketing: A Strategic Approach, second edition. She is on the editorial boardof the Journal of Database Marketing and Marketing Strategy Management and Industrial Marketing Management and is Editor-in-Chief of the Journal of Research in Interactive Marketing. Before entering academics, she worked for companies such as Dun & Bradstreet and MCI Telecommunications (now Verizon) producing leading-edge data-driven marketing programs. She serves as President of her own Digital Marketing Strategy consulting firm, Zahay, Inc.

César Zamudio | Kent State University [email protected]

César Zamudio is Assistant Professor of Marketing & Entrepreneurship at Kent State University. Zamudio investigates issues related to consumer choice, social networks, new product development and digital marketing. Zamudio’s latest research involves studying “pull coupons”: coupons requested by shoppers by scanning products on a shelf via a mobile app. His research sheds light into how consumers judge and select pull coupons, and how novelty users (those who use the coupon app intensely, then discontinue use) are as valuable as mobile app adopters. This research was distinguished with a grant from the Marketing Science Institute’s Research Competition on Mobile Platforms 2013 (with Paul Mills) and was published in the MSI’s Working Paper Series 2015.

His publications have been featured in journals such as the International Journal of Research in Marketing, the Journal of the Academy of Marketing Science and the Journal of Business Venturing. Prior to his doctoral studies, Zamudio worked in the IT industry and co-founded Kamikaze, a promotional products company.

Sarah Zaraket | Paris 1 Panthéon University [email protected]

Sarah Zaraket is a PhD candidate at the Paris Panthéon Sorbonne University. Her areas of research include social media, electronic word of mouth, and consumer behavior. She holds a Bachelor in Law (Lebanese University), a Bachelor in Business Administration (American University of Beirut) and a Masters in International Law and Management (HEC Paris).

Her work experience is marketing focused. She was an associate professor at the IREST and gave several marketing courses. Sarah also worked as a pricing analyst at

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Middle East Airlines. She interned at Orange Consulting as a clients relations consultant. She was also a social media intern at a tech startup, KEECKER.

Nadine Zerrini | StratX [email protected]

Nadine Zerrini brings more than 9 years of experience in business development, adult learning, and online training to her role as a Business Development Executive at StratX Simulations. Nadine’s primary focus is to build awareness on StratX Simulations’ unique offering among prospective clients, in addition to developing and maintain relationships with current clients.

Xi Zhang | University of Toledo [email protected]

Xi (Alan) Zhang is currently an Assistant Professor of Marketing, College of Business and Innovation, the University of Toledo (UT). He received his PhD degree from J. Mack Robinson College of Business, Georgia State University. Before joining UT, he worked at the Center for Excellence in Brand and Customer Management where he helped Fortune 500 companies implement analytical approaches to analyze customer spending pattern, measure marketing’s influences on customer behavior, develop customer retention and win-back strategies, and predict customer lifetime values.

His research centers on solving relevant marketing problems by using rigorous methodologies. His research has appeared in the Harvard Business Review, Journal of Marketing and the Journal of Marketing Research. He is the recipient of the 2016 Donald R. Lehmann Award for the best paper published in the Journal of Marketing/Journal of Marketing Research in a 2-year period. His paper (2015) published in Journal of Marketing was named one of the three finalists for the MSI/H. Paul Root Award contributing to the best practice of marketing. Among other honors, he has received the 2016 Best Research Paper Award from the University of Toledo. His dissertation titled Managing a Profitable Interactive Email Marketing Program: Modeling and Analysis won the Marketing EDGE Shankar–Spiegel Best Dissertation Proposal Award in 2013. He currently services as a reviewer for the Journal of Marketing, Journal of Academy of Marketing Science, European Journal of Marketing, etc.

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