7/25/2019 sunanda1

1/12

Project Report

Presentation On

Green marketing in cosmetic industry

By: SU

BBA"#

A'()'*

)*+,-)*

7/25/2019 sunanda1

2/12

INTRODUCTION Green marketing is defned as a tool utilized by companies to mar

products to the main target group known as green consumers.

Products made with recycled waste content.

Products that contain natural resources. Products that avoid toxic emissions.

Products that save energy or water.

Products that contribute to a sae and healthy built environment.

7/25/2019 sunanda1

3/12

GREEN MARKETING STRATEGIES

One o the main purposes o green marketing is to promote products

that satisy the consumers as well as the companys necessities withothe environment.

. Green Product

!. Green "ogistics

#. Green Pricing

$. Green Promotion

7/25/2019 sunanda1

4/12

Importance of green marketingcosmetic industries

%here is a lot o ugliness in the beauty industry and cosmetics companeverywhere& big and small& need to address the ethical& cultural& fnanenvironmental conse'uences their products have in the world and takresponsibility or it.

(ith the growing awareness o the potential side e)ects o many artifsubstances used in personal care items& such as parabens& petrochemtoxins& many consumers are turning toward a greener approach whenbeauty.

%hey have also benefted to the natural trend& pushing consumers to lnatural ingredients.

7/25/2019 sunanda1

5/12

DISADANTAGES O!ADO"TING GREEN

MARKETING Green marketing strategy sometimes would be overlooked by the fnance orientat

marketing because o high cost.

+s a result green marketing becomes an isolated activity with less input rom otheunctions.

+s the market is ,ooded with numerous green products customers may be at losschoices. %his is especially true in the case o recyclable products. -any customero the manner in which to deal with recycling process.

+s in general green marketing strategies in particular are costly and they re'uire planning. %he outcome o a green marketing strategy cannot be expected in the s

%o overcome these diculties& a business has to look at the concept o green marinnovative way to recap the benefts. /t has to be made sure that green marketingnot help a frm to gain competitive advantage in the present business.

7/25/2019 sunanda1

6/12

Cosmetic companies adopting GreenMarketing

%hese days& the hottest color in beauty is green. (hether in their choice o packtreatment o the people who harvest ingredients and many beauty companies aan eco0riendly example. 1ere are some o the examples o companies going gr

Eco#friend$% cosmetic companies

Ingredients

"ackaging

!air Trade and communit%

7/25/2019 sunanda1

7/12

&OD' S(O"

%he 3ody 4hop /nternational Pl5 known as %he 3ody 4hop wasby +nita 6oddick in the year l789 and now it is part owned by %he body shop consists o l&!

7/25/2019 sunanda1

8/12

5+-P+/G?4 6@"+%@A %O /%

+, Stop Se- Tra.cking of C)i$dren and 'oung "eop

!. Get $ipp%/ "re*ent (I

0, Stop io$ence in t)e (ome1, C)oose "ositi*e Energ%

2, Make 'our Mark

3, Se$f#esteem

7/25/2019 sunanda1

9/12

A/0DA

+veda was ounded by 1orst 6echelbacherin l78B. /n l78

7/25/2019 sunanda1

10/12

A*eda and green ingredients %hey connect their -ission with product development by using w

defne to be green ingredients.

+t +veda& their goal is to ensure that their products will beneft ththrough exceptional perormance& while they deliver their continuo environmental and social responsibility.+veda:s products are ormulated without parabens& phthalates anlauryl sulate.

%hey work hard to ensure that ecological and cultural diversity isrepresented by responsibly sourcing key ingredients rom di)ereall over the world.

%hrough air compensation& they positively impact the people anrom which some o their products: ingredients are sourced. +vedbelieves that they will succeed in their goal by striving to use whgreen ingredients in their products whenever possible

7/25/2019 sunanda1

11/12

1ON1%USON

%he word eco0riendlyH has become a buzzword o todays mapractices o di)erent 5ompanies throughout the world.

Iinally green marketing re'uires that consumers want a cleaneenvironment and are willing to JpayJ or it& possibly through hipriced goods& modifed individual liestyles& or even governmeinvolvement.

%here is a lot o ugliness in the beauty industry and cosmeticscompanies everywhere& big and small& need to address the eth

cultural& fnancial and environmental conse'uences their prodin the world and take responsibility or it.

%hey are looking or products that do not harm their skin& nor tenvironment or societyK products that are all0natural or ree roartifcial additives.so many cosmetic companies are now adopmany green marketing strategies to gain more consumers.

7/25/2019 sunanda1

12/12

T2ANK!