summit technology shoe market overview 01-30-12
TRANSCRIPT
Shoe Market Overview
Summit Technology Consulting Group
January 30, 2012
2 Jan 30, 2012
Huge $208 billion market in 2011
10.8 billion pairs of shoes in 2011
US market 22% of global
3% growth from 2010 to 2013
Higher growth in Asia and South America
Shoe Market Overview
6% global growth rate
3 Jan 30, 2012
Competitive Landscape
Source: Packaged Facts, August 2009
4 Jan 30, 2012
Retail Channels (US)
5 Jan 30, 2012
Athletic footwear – 40% of market
Adidas, ASICS, FILA, K-Swiss, New Balance, Nike, Puma, Reebok, Saucony, Converse, Sketchers and Vans
Non-athletic footwear – 60% of market
Pumps, loafer, dress shoes, work shoes, boots, etc. all brands
Types of Footwear Products
6 Jan 30, 2012
Shoe market still dominated by comfort and style
Consumers want eco-friendly and added-value shoes
Shoe market needs new technologies Great shoes designed specifically for
each activity – shoe materials, shoe design, sole design, weight, etc.
Future products Activity monitoring shoes tied to mobile
apps
Market Trends
Nike Air invented by Aerospace engineer Marion Rudy in 1978
7 Jan 30, 2012
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