summerfuel finance 2016 class 8 7 19
TRANSCRIPT
Summerfuel FinanceClass 8: 7-19-2016
Today Stock ReportsMarketing BasicsWork on Your Business
Plans
Stock Reports Today 1.Oliver2.Javier 3.Ali 4.Joseph 5.Eduardo6.Joao
The Marketing PlanMarket Analysis
Target MarketWho is your Competition
Marketing Strategy- the 4 P’sProduct – Design, features
Place - Method of Sales and Distribution (stores, offices, kiosks, catalogs, d/mail, website)
Promotion- How w medium , where ill you advertise, package, brand, package
Pricing (price strategy and competitive position
Product1. What is Your Value Proposition to your
customers
2. Consider Supply and Demand ?
3. Can you make the product , market and sell it for the profit that you need to make ?
© 2016 Cengage Learning. All Rights Reserved. 6
Categories of New ProductsWhich Approach Will You Take?
New-to-the-World
New Product Lines
Product Line Additions
Improvements or Revisions
Repositioned Products
Lower-Priced Products
PriceWhat will be the ALL of the costs that will
go into making your product and running your company ?
What will you need to charge to cover cost and make a profit that your investors and lenders expect from you ?
How many do you need to sell to break even ?
PlaceHow will you get your product from
creation to the customer ?What will be the most cost effective way to
that ?
PromotionHow will you get your product and your
value proposition known ?Who is your target market ?What type of person will buy your product?What type of promotion will be cost
effective?Will you use humor, information, glitz?
© 2016 Cengage Learning. All Rights Reserved. 10
Media Decisions in Advertising
Newspapers
Magazines
Radio
Television
Internet
Outdoor Media
Direct Mail
Trade Exhibits
Cooperative Advertising
Brochures
Coupons
Catalogs
Special Events
Monitored Media Unmonitored Media
PromotionA Couple of Successful Promotional
Campaignshttps://vimeo.com/6033227 https://www.youtube.com/watch?v=IJNR2EpS0jw
Canadian Breakfast Cereal Dumb Ways to Die is an Australian public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia,
to promote rail safety
Business Plan Outline1. Executive Summary2. Part I: The Organizational Plan3. Part II: The Marketing Plan4. Part III: Financial DocumentsWork on In Class : Tuesday & Wednesday
this week, Monday next weekPresent next Tuesday and Wednesday
You will get out of this what you put into it !