SUMMER TRAINING REPORT

ON

MARKET ANALYSIS OF NEW GENERATION BIKE (ELECTRIC BIKE)

HERO ELECTRIC

LUDHIANA (PUNJAB)

Submitted in Partial Fulfillment of the Requirement

For the Award of Degree

Of

POST GRADUATE DIPLOMA IN MANAGEMENT

By

ROHIT MITTAL

PGDM-MARKETING MANAGEMENT (2012-2014)FT-12-MM-523

CERTIFICATE OF THE GUIDE

This is to certify that Rohit Mittal has completed his project report on the topic MARKETING

ANALYSIS OF NEW GENERATION BIKE (E-BIKE) in HERO ELECTRIC,

LUDHIANA under my supervision to the best of my knowledge. This is his original work this

wholly or partially has not been submitted for any university.

GUIDE NAME:

DESIGNATION:

DATE: SIGNATURE OF GUIDE

ACKNOWLEDGEMENT

It is always difficult to acknowledge, so precocious adapt as that of learning, as it is only a debt

that is difficult to repay expect through gratitude. There are occasions where mere expressions of

words stand nowhere near the feeling felt. The completion of this training with its report is such

one occasion.

I take this opportunity to express my warmest appreciations and give special recognition to those

entire individual who have contributed immensely to make this project report.

The formal statement of acknowledgement will hardly meet the ends of justice in the matter of

expressing a sense of gratitude to my college authorities Prof. Rajkishan Nair (Dean, Institute

of Integrated learning in Management) and Mr. Hari Mohan (Assistant Manager, HERO

ELECTRIC, Ludhiana) and whole team of Hero Electric for giving practical dimensions to

my theoretical studies in the form of training and framing report which is suitable and highly

beneficial.

Above all, I accord cordial regards to my loving parents and grateful to almighty for bringing me

up in an atmosphere of life and confidence and infusing in me the spirit to the face challenges of

life bravely that made me really work towards the goal of success.

Last but not least the least. I express my gratitude to all those to have helped me, guided me,

encourage me but have been inadvertently left out.

ROHIT MITTAL

DECLARATION

I hereby declare that the Project work entitled MARKET ANALYSIS OF NEW

GENERATION BIKE (E-BIKE) submitted by me for the Summer Internship during the Post

Graduate Diploma in Marketing Management to IILM Graduate School of Management is

my own original work and has not been submitted earlier either to IILM or to any other

Institution for the fulfillment of the requirement for any course of study. I also declare that no

chapter of this manuscript in whole or in part is lifted and incorporated in this report from any

earlier / other work done by me or others.

Signature of Student:

Name of Student:

Date:

Place:

CONTENT

Sr. No. PARTICULARS Page no.1.0 Executive Summary2.0 About Two Wheeler Industry in India

2.1 Demand Drives2.2 About Electric/Hybrid Vehicle Industry

3.0 Hero Eco Group3.1 About Hero Electric3.2 Management- Hero Electric Ludhiana3.3 About Hero Electric Manufacturing Unit3.4 About Production of Vehicle3.5 Technology and Related Process3.6 Models of E-bike3.7 Pre- dispatch Inspection

4.0 SWOT Analysis4.1 Product Features

5.0 Marketing Analysis5.1 Marketing Research Problem5.2 Marketing Research Objectives5.3 Need for the Study5.4 Types of Research Design5.5 Data Collection Method5.6 Sources of Primary and Secondary Data Collection5.7 Measurement Techniques5.8 Sampling Design5.9 Analysis of Questionnaire5.10 Limitations5.11 Findings5.12 Suggestions

6.0 Conclusion7.0 Reference

Annexure

1.0 EXECUTIVE SUMMARY

HERO Electric is a pioneer and market leader in the Indian Electric Two- Wheeler Industry

which provides Eco-friendly and Cost-effective mode of personalized transportation with its

diverse range of Electric Two-Wheelers.

HERO Electric offers a wide range of High Range and High Speed Electric Two-Wheelers

manufactured in its state-of-the-art manufacturing facility at Ludhiana and has a widespread

network of Exclusive Sales and Service outlets across the country.

The project given to me is market analysis of electric bike of hero electric company with special

reference to Faridkot city, Punjab. Firstly my training starts from the production line of electric

bike after learning that part I have learned about pre dispatch inspection of vehicle. After

learning about electric bike deeply I was sent to Faridkot city for doing field work and found out

customer awareness about e-bike, why customer won’t prefer e-bike, what is the market response

of ebike in Faridkot city, why sales are declining and all.

The experience was very grateful and learn a lot about electric bike that how it produce ,how it

dispatch from factory, from where they purchase and what are marketing conditions of ebike .

2.0 ABOUT TWO WHEELER INDUSTRY IN INDIA

Two wheelers have a special place on the Indian roads. They are extremely popular and versatile

not only as passenger carriers but also as good carriers. India is the second largest producer of

two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen

spectacular growth. The country stands next to China and Japan in terms of production and sales

respectively.

Majority of Indians, especially the youngsters prefer motor bikes rather than cars. Capturing a

large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are

considered to be the favorite among the youth generation, as they help in easy commutation.

Large variety of two wheelers is available in the market, known for their latest technology and

enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and

women in India.

Indians prefer the two wheelers because of their small manageable size, low maintenance,

Pricing and easy loan repayments. Indian streets are full of people of all age groups riding a two

Wheeler. Motorized two wheelers are seen as a symbol of status by the populace.

Indian two-wheeler industry had a small beginning in the early 50's. The Automobile Products

of India (API) started manufacturing scooters in the country. There are many two-wheeler

Manufacturers in India. Major players in the conventional 2-wheeler industry are Hero Honda

Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS).

2.1 DEMAND DRIVERS

The demand for two-wheelers has been influenced by a number of factors over the past five

Years. The key demand drivers for the growth of the two-wheeler industry are as follows:

Inadequate public transportation system, especially in the semi-urban and rural areas;

Increased availability of cheap consumer financing in the past 3-4 years

Increasing availability of fuel-efficient and low-maintenance models

Increasing urbanization, which creates a need for personal transportation

Changes in the demographic profile

Difference between two-wheeler and passenger car prices, which makes two-wheelers the

Entry level vehicle

Steady increase in per capita income over the past five years

Increasing number of models with different features to satisfy diverse consumer needs

2.2 ABOUT ELECTRIC/HYBRID VEHICLE INDUSTRY

Indian Government has planned to unveil the roadmap for the development of the domestic

electric and hybrid vehicles in the country. Ministries such as Petroleum, Finance, Road

Transport and Power are involved in developing a broad framework for the sector. Along with

these ministries big auto industry names such as Mr. Anand Mahindra (Vice Chairman and

Managing Director, Mahindra & Mahindra) and Mr. Vikram Kirloskar (Vice-Chairman, Toyota

Kirloskar) are also involved in this task. Government has also proposed to set up a Rs 740 crore

R&D fund for the sector in the 12th five year plan during 2012-17.The idea is to reduce the high

cost of key imported components such as the battery and electric motor and develop such

capabilities locally.

3.0 HERO ECO GROUP

Hero Eco group is a multi-company, multi-product and a multi-location enterprise with interests

in Electric Vehicles, Exports, Bicycle, Healthcare and Real Estate with Corporate Office based at

New Delhi, India. Their diversified business interests has enabled them to validate their vision as

a global enterprise with presence in more than 25 countries that helps change lives for the better

– one that delivers innovative and quality products and services to customers.

The HERO ECO Group is a consortium of companies like:

HERO ECO LTD - Creates high-quality, environment-friendly products which ranges

from Bicycles to Electric Vehicles. One of the largest range of Electric Two-Wheeler

with HQ in London and Regional Offices in USA and Germany

HERO ELECTRIC VEHICLES PVT. LTD – A Pioneer and Market leader in the

Indian Electric Two-Wheeler industry with its state-of-the-art-manufacturing facility at

Ludhiana and Corporate office at New Delhi provides eco-friendly and cost-effective

mode of personalized transportation

HERO EXPORTS – With a worldwide presence in 80 countries provides products like

Automotive Components, Bicycles, Electric Bikes, Medical Equipments, Metals,

Consumer Goods and Engineering Products to the best satisfaction of customers, partners

and vendors

MEDIVA – Engaged in delivering quality medical equipments like Wheel Chairs,

Walkers, Forearm Crutches, Aluminum Rollators, Canes, Ward Equipments, Hospital

Beds for individual and institutional requirements which meets global standards

HERO ECOTECH LTD- With its alignment and conformance to the global

manufacturing practices, Hero Ecotech produces world class products comprising of

bicycles, electric vehicles, medical and health equipments for domestic and international

markets

KROSS BIKES – An attractive package of style, performance and world class

technology which brings together international quality, features and services to its

customers

3.1 ABOUT HERO ELECTRIC

HERO Electric is a pioneer and market leader in the Indian Electric Two- Wheeler Industry

which provides Eco-friendly and Cost-effective mode of personalized transportation with its

diverse range of Electric Two-Wheelers.

HERO Electric offers a wide range of High Range and High Speed Electric Two-Wheelers

manufactured in its state-of-the-art manufacturing facility at Ludhiana and has a widespread

network of Exclusive Sales and Service outlets across the country.

Being a pioneer, HERO Electric has a number of first only initiatives to its credit like:

The only Electric Vehicles Manufacturer in India to launch the unique concept of

“Charging Stations” for “Anywhere, Everywhere Charging” with in-house design and

development

Only Electric Vehicle Manufacturer to launch first-of-its kind Electric Bike Door Step

Service branded as Electric Bike Assistance (EBA) for Electric 2-Wheelers for

“Anywhere, Everywhere Service”

Founded and constituted the Society of Manufacturers of Electric Vehicles (SMEV), the

global representative body of Indian EV Industry comprising of members from the

Electric Four/ Three/ Two-Wheeler and Auto Components Industry

With an in-house research and design center for development and invention of New

Greener & Innovative Technologies, HERO Electric has introduced first of its kind

innovative technologies like the Range Extender, Personal Charger, Charging Stations,

Easy Wheels etc.

3.2 MANAGEMENT- HERO ELECTRIC LUDHIANA (PUNJAB)

Mr. Gaurav Munjal – Managing Director

Mr. Sohinder Gill – CEO

Mr. Sunil Sharma – Head (Operations)

3.3 ABOUT HERO ELECTRIC MANUFACTURING UNIT

Manufacturing

In 2007, Hero started its own manufacturing of Electric Bikes at its state-of-art manufacturing

facility at Mangli Plant -10kms from Ludhiana. The E-bike Mechanical critical parts viz. Frame,

Fork, Swing arm, Handle bar, Carriers, Center and side stands are being manufactured in the

plant. The parts after fabrication are pretreated and powder coated in the plant to increase the

life. The inspection is done at various manufacturing stages. The plant has in-house paint shop

facilities to paint Plastic parts in different variants. The E-Bike assembly is done on a

conveyorised set up with Audio-Visual controls and modern manufacturing concepts backed by

stringent quality system.

Reliability Test

E-Bike parts are tested in the Lab for reliability test .The plant has state-of-the-art reliability

testing facilities like endurance test for tyre, fatigue test for handle bar, life test for all electrical

components, brake wire testing, water dip test for motors, salt spray testing for steel parts,

battery testing and analysis, UV/weather test for plastic painted parts and brake shoe

performance testing. The E-Bike is also tested for reliability on a Bump Testing Machine

keeping in minds the Indian road conditions and customer expectations for product life.

Product Testing

E-Bikes are tested in-house on the parameters of electrical performance on a Dynamometer

testing machine which is designed on the basis of imported advanced technology. In addition,

100% E-Bikes are tested on a specially developed E-BIKE TEST TRACK, designed and

constructed for bad road conditions, uneven bumps, rain showers, water logging on roads and

steep gradients on flyovers.

Assembly Line

The E-bikes are finally arranged systematically in plant once the vehicle is properly tested.

Pre-Dispatch Inspection

All the E-bikes in plant are rigorously inspected before dispatching to the dealers.

Final Dispatch

E-bikes are dispatched in an especially designed truck containers to avoid any transit damages

during journey from plant to dealership destinations.

3.4 ABOUT PRODUCTION OF VEHICLES

As I join the company, my company mentor divided my work into different sectors. For first

fifteen days he assigned me to work on assembly line and learn its process that how a vehicle get

ready in minutes.

Approximately every vehicle takes 4.5 minutes to be getting ready for final quality check and

then roll out.

There are eleven sub stations and eighteen main stations on assembly line through which a

vehicle is passed and get ready.

The sub stations are:

Frame sub assembly

Convertor sub assembly

Fork sub assembly

Tyre fitting sub assembly

Front and rear JAW holder

Handle fitting sub assembly

GC body & foot board sub assembly

Tail light & rear fender sub assembly

Main body & center wind shield

Lower wind shield & head light housing

Seat & carrier

The main stations which are on assembly line and performed by various workers are:

Frame loading

Main lock assembly

Controller & convertor fitting

Fork fitting

Motor fitting

Front wheel fitting

Battery fitting

Handle installation

Harness ( wire fitting)

GC body, foot board & tail light

Main body & seat below cover

Lower wind shield & front mud guard

Centre wind shield & head light housing

Seat

Carrier

Q-check point(quality)

Final Q point(quality)

Final roll out

Dynamometer testing

Currently they are producing 75 vehicles or e-bikes per day in a shift of eight hours. The quantity

of producing vehicle changes according to production planning and market demand.

About 65% plastic parts of ebike are import from china because of cost effective and 35% are

purchased from India only. China is the leading player in electric vehicle industry in the world

due to which it provides better quality products as lower prices as compare to Indian market.

3.5 TECHNOLOGY AND RELATED PROCESS

ELECTRIC HUB MOTOR to drive the rear wheel directly and there are two types of

Electric Hub Motor i.e. DC Brush Motor and DC Brush less motor having two basic parts

namely Permanent Magnet Stator and Wound Rotor.

ELECTRONIC MOTOR CONTROLLER is the central controlling unit of any

Electric two wheelers provides electric power to the motor based on inputs from the

accelerator.

ELECTRONIC ACCELERATOR sends electronic signals to the Electronic Motor

Controller to man oeuvre the bike or scooter.

BATTERY PACK is like the fuel tank of E Bike or Scooter. There are different kinds of

batteries like Lead Acid, Nickel Metal Hydrate (Ni-MH), Lithium, etc. that are used for

supplying energy.

BATTERY CHARGER is used to charge the battery pack of E Bikes or Scooters, just

like a mobile phone or a laptop. Some battery chargers are in-built and some are separate

that carried always on the move. The charger converts an AC supply to DC to store

power in the battery and it can be used with any normal domestic AC plug point. This

makes charging of battery pack easy and convenient.

3.6 MODELS OF E-BIKE AVAILABLE AT HERO ELECTRIC SHOWROOMS

Models Battery Motor

power

Charging

time

Speed Payload

capacity

MAXI 48V Less than

250 w

6-8 hrs 25 km/hr Up to 90 kg

ZION 48V Less than

250 w

6-8 hrs 25 km/hr Up to 90 kg

CRUZ 48V Less than

250 w

6-8 hrs 25 km/hr Up to 90 kg

OPTIMA

plus

48V 250 w 6-8 hrs 25 km/hr Up to 90 kg

WAVE DX 48V 250 w 6-8 hrs 25 km/hr Up to 90 kg

E-SPRINT VRLA

33AH/48V

AH

800 w 8 hrs 45 km/hr Up to 90 kg

3.7 PDI

PDI stands for Pre dispatch Inspection. It is done before dispatching the vehicle to the dealer.

Vehicle is checked and observed at three different levels.

At final QC inspection

During track testing

During pre dispatch inspection

There is a proper format for each and every level through which a vehicle is passed and checked,

forward for loading in the truck. Before pre dispatch inspection a vehicle is observed at final

quality check inspection which is done at assembly line only.

After that vehicle is passed to track testing team which check the vehicle by driving it on actual

road conditions which is available in the factory area only. The problems which are observed by

track testing team are reworked by proper and expert mechanics and verified by head of track

testing team.

Than last step is pre dispatch inspection which includes proper and final checking of vehicle in

which they check any type scratch, any crack or any type of manufacturing fault.

It also includes adding and checking user manual, owner’s certificate, RV mirrors, charger,

battery, tool kit, polarity of the charging socket, first aid box and expiry date. Without these

items a vehicle should not be dispatch.

HERO ELECTRIC VEHICLES (P)

HERO ELECTRICLTD

INSPECTION JOB CARDDATE:

MODEL: VEHICLE NO: MOTOR NO: BATTERY MAKE:BATTERY NO:

COLOUR: CONTROLLER NO: PATROL QC. ENGINEER: OPERATOR:S.NO ASSEMBLY CHECK POINTS STANDARD

SPECIFICATIONSMEASURING MODE

FINAL QC

PDI

1 STAND Center stand free movement

No tight/loose movement

Movement by hand

Side stand free movement

No tight/loose movement

Movement by hand

2 FRONT FORK Front fork movement No play & smooth movement

Turning by hand

3 WHEEL Front wheel movement

No play free rotation & no noise

Rotating by hand

Rear front wheel movement

No play free rotation & no noise

Rotating by hand

4 MOTOR Ensure no abnormal noise

no abnormal noise After running

5 BATTERY Ensure correct output(50/53v) (63/65v)

50v/53v for 48v system & 63v/65v for 60v system

Multimeter

6 HANDLE Ensure proper tightening of handle

No play in the movement

Turning by hand

7 ELECTRICALS PARTS

Check all switches Working VisualHead light function Working VisualTail light function Working VisualSide indicators front/rear

Working Visual

Speedometer(meter easy)

Working Visual

Battery level indicator Working VisualSpeedometer light Working VisualTell tale symbols function

Working Visual

Horn function Working VisualPolarity of charging socket

Negative OPV not required

multimeter

8 BRAKE ADJUSTMENT

Ensure proper brake system

Brake should not be tight/loose while application

Actual application

Free play movement Play should be between 2-5 mm

Actual application

9 LOCK Function of steering lock

Working By functioning

Gc lid box lock Working By

functioningSeat lock Working By

functioningBattery lock Working By

functioning10 PLASTIC PART No over flow, no dust,

no scratches, no color mis match/sticker pasting should be proper/plastic part fitment

Aesthetically OK

Fitment should be ok

Visual

11 REFLECTOR Reflex reflector red for rear

Fitment Visual

Reflex reflector amber for side

Fitment Visual

12 DYNAMO METER TESTING

Max speed (25km/hr) 25 KM/HR VisualMax torque 39 Nm Dynamitervoltage 48V Dynamiter

13 TEST TRACK No damage to any parts after testing

Functional perfection Dynamiter

Max speed 25KM/HR TestingGradient test 8 degree Testing

NAME: NAME:SIGN. (LINE Q.C): SIGN. (FINAL Q.C) P.D.I

1 User manual 5 Output voltage(battery)

2 Owners certificate 6 Tool kit

3 RV mirrors LH.RH 7 Polarity of the charging socket OK/not OK

4 Charger 48v…….Charger no………

8 First Aid Box

9 Expiry date

DATE OF DISPATCH: NAME:SIGN. (P.D.I):

PROBLEMS OBSERVED AT FINAL Q.C INSPECTION DATE:

SR.NO

PROBLEMS OBSERVED OBSERVED BY REWORKED BY VERIFIED BY

1

2

3

4

5

6

7

PROBLEMS OBSERVED DURING TRACK TESTING DATE:

SR.NO PROBLEMS OBSERVED OBSERVED BY REWORKED BY VERIFIED BY

PROBLEMS OBSERVED DURING PRE DISPATCH INSPECTION DATE:

SR. NO PROBLEMS OBSERVED OBSERVED BY REWORKED BY VERIFIED BY

CHECKED BY (PDI INCHARGE): APPROVED BY(Q.A. INCHARGE):

4.0 SWOT ANALYSIS OF E-BIKE

SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate

the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business

venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves

specifying the objective of the business venture or project and identifying the internal and

external factors that are favorable and unfavorable to achieving that objective.

Strengths

Environment friendly product

No legal formalities required for registering the vehicle

No licensed required for driving the vehicle

Low maintain cost

Good substitute to petrol, diesel vehicles

No gear problems, easy to drive

Safe of crude oil sources

Weakness

New product to the market

Low awareness about the product in market

Lack of trust by customers

Low running speed

Less advertisements and promotion

Opportunities

Fuel prices are touching the highest peak rates

Use electrical vehicle to drive exponential growth as it is noise less,non polluted and

environment friendly

Government subsidies on electric vehicles

Launch of three wheelers and four wheelers of electric vehicles

Proud of saving earth from global saving

New and better option for change

Threats

Lack of electricity

Raw material is becoming costlier

New product to the market

Increasing competition

4.1 PRODUCT FEATURES

Environment friendly product as it does not produce any type of noise pollution or air

pollution.

No registration of vehicle required

No license required

Low maintaince

Economical

Easy to drive

Safe and healthy

5.0 MARKETING ANALYSIS

5.1 MARKETING RESEARCH PROBLEM

Bank does not provide loans for electronic bikes

Light weight vehicle

Low speed

Only one service station

No specialized mechanics

No insurance & No registration provided for bike

HERO electric bikes have less resale value compare to petrol scooters.

5.2 MARKETING RESEARCH OBJECTIVES

To find out customer awareness about electronic bike.

To find out the reason why customers won’t prefer electronic bike.

To find out the factors influencing the decline in sales of electronic bike

To find out market share of electronic bike in Faridkot city.

To find the customers behavior or willingness to buy electronic bike after creating

awareness of HERO electric bikes.

5.3 NEED FOR THE STUDY

To know the market conditions of electronic bikes.

To know the perception of customers regarding HERO electric bikes.

To know the sales of HERO electric bikes.

5.4 TYPES OF RESEARCH DESIGNING

The pilot survey was conducted with the sample size of 5 despondences in order to test the type

of data what we gathered. On the basis of response, questionnaire was prepared. The pilot survey

helped us to know the area we need to bring changes in the questionnaire. The final survey was

conducted for 250 respondents.

The data obtained was analyzed with the help of Microsoft excel sheet.

5.5 DATA COLLECTION METHOD

5.6 SOURCES OF PRIMARY AND SECONDARY DATA COLLECTION

PRIMARY SOURCE OF DATA: The collection of primary data comprises of first hand data

from the customers and at the point of purchase, direct interactions with the dealers, retailers off

showroom and focused group.

Data Collection Method

PRIMARY

Primary data includes

Questionnaire

Personal Interview

SECONDARY SOURCE OF DATA: Secondary data is already published or collected through

magazines, newspapers, articles and other external sources. External data, on the other hand, was

generated from internet.

5.7 MEASUREMENT TECHNIQUES USED: As our research is purely subjected to exhibit

the view of customers. In our research we have used the following measurement techniques.

Ms excel Sheet: In excel sheet the data from the questionnaire was stored and then used

for further analysis.

QUESTIONNAIRE: This is the major source of primary data used for research; it has been

directly collected from the respondents according to the sample size. It has detailed questions on

awareness, market share, sales and promotions.

5.8 SAMPLING DESIGN

SAMPLING TECHNIQUES: A sample is a representative part of the population. In sampling

technique, information is collected only from a representative part of the universe and the

conclusions are drawn on that basis for the entire universe.

DEFINING THE POPULATION

Sampling Unit: Simple Random Probability.

Sampling Elements

Extent: FARIDKOT city

IDENTIFICATION OF THE SAMPLING FRAME

SPECIFYING SAMPLING UNIT: It is the ‘basic unit’ containing the elements of the target

population.

SPECIFICATION OF SAMPLING METHOD

PROBABILITY SAMPLING: Simple Random Sampling

SAMPLE SIZE: 250

Sample size denotes the number of elements selected for the study. For the present study, 250

respondents were selected at random. All the 250 respondents are two wheeler riders.

DATA COLLECTION METHOD USED

Personal Interview Method: I interviewed the manager and experts in that field to know the

reason for which the sale of the Electric bikes is low.

Questionnaire: This is the most important source of our research as our research is purely

subjective and exhibits the view of the customers. The format of our questionnaire is structured.

5.9 ANALYSIS OF QUESTIONIARE

QUESTION-2 Age of respondents

70%

20%

3% 7%

AGE

18-2526-3333-4141 above

INTERPRETATION

From the above pie chart we get to understand that about 70% of people out of 250 are of age

group 18-25,20% of are between 26-33,3% are of age group 33-41 and 7% are of age group 41

and above.

Question-3 Gender

175

75

GENDER

MALEFEMALE

INTERPRETATION

From above pie chart I found that about 70 % of the respondents were male and 30 % of them

were female.

Question-4 Occupation of people

Govt. employee; 49

Private employee; 50

Self employed; 26

Others; 125

INTERPRETATION

From above pie chart out of 250 respondents, there are 20 % private employees, 19.6 % are govt.

employees, 10.4 % self employees and about 50 % are working in other professionals.

Question-5 Income per month

30

10050

50

20

Income per month

Nil<1000010000-2500026000-4000040000-above

INTERPRETATION

Income varies from person to person. From 250 respondents about 12 % respondents are having

no income they are dependent on their parents or on family members, about 40 % of respondents

were having less than Rs 10000 income and between Rs 10000-25000 and 26000-40000 only 20-

20 % respondents were having income and only 8 % of people were having more than Rs 40000

income. Income plays the important factor for the buying behavior of customer. The income is

based on monthly basis.

Question-6 Size of the family

15

125

50

60

size of family

below 4 members5-6 members6-7 membersmore than 8

INTERPRETATION

Every respondent was having different family size, according to above pie chart I found that

about 50 % of respondents were having 5-6 members in a family, about 20 % were having 6-7

members , about 24 % were having more than 8 members in a family and only 6 % were having

less than 4 members in a family.

Question-7 what is the main source of financing while purchasing a two wheeler?

120

80

50

Source of finance

bankcash paymentothers

INTERPRETATION

From the above pie chart I understand that most of people were dependent on bank loan for

purchasing the vehicle. About 48 % of respondents were dependent on bank loan as source of

finance; about 32 % of them use cash payment as source of finance and 20 % of them were

dependent of other types of sources of finance.

Question-8 Do you own a two wheeler vehicle?

yes; 225

no; 25

INTERPRETATION

Above pie chart states that about 90 % of people own their two wheeler and only 10 % out of

250 respondents do not own two wheeler. It means most of people want and own two wheeler as

it is easy to drive and also cost effective.

Question-9 how many members in a family legally eligible to ride two wheeler?

20

11090

30

Eligible members in a family

1 Member2 Member3 MemberMore than 4

INTERPRETATION

From this pie chart I come to know that how many members in a family are legally eligible in a

family to drive two wheeler. Only 8 % respondents are having one member in a family who is

eligible to drive two wheeler, 44 % were two members in family to drive two wheeler, 36 %

were having three members and only 12 % were having more than 4 members in a family who

are legally eligible to drive a two wheeler. No. of members in a family who are eligible to drive

two wheeler also effects the sale of two wheeler.

Question-10 on an average how many kilometers do you drive in a day?

108

90

3022

No of kilometers in a day

less than 10 kms11-20 kms21-30 kmsmore than 30 kms

INTERPRETATION

From the above pie chart I found that out of 250 respondents 36 % of people drive their vehicle

between 11 – 20 kms per day, 43.2 % of people drive less than 10 kms per day, 12 % of people

drive between 21 -30 kms per day and 8.8 % drive for more than 30 kms.

Question-11 Are you aware about e-bike?

135115

awareness of e-bike

yesno

INTERPRETATION

From above pie chart I come to know that only 54 % respondents were aware of electric bike and

about 46 % of respondents were not aware about electric bike, what type of product it is.

Question-12 from which source did you come to know about electronic bikes?

115

2010

30

10

15

50

Source of knowledge about e-bike

Not awareNewspaperInternetHoardingPampletsOn road promotionsWord of mouth

INTERPRETATION

From the above Bar chart we found that out of 250 respondents 46 % of the people are not aware

of Electric Bikes, 8 % of people are aware through Newspaper, 20 % of people are aware

through word of mouth, 4 % of people are aware through Internet, 12% of the people are aware

through hoardings, 4 % from pamphlets and about 6 % were aware from on road promotions.

Question -13 which brands of electric bike are you aware of?

115

5

120

10

Awareness of e-bike brands

Not awareYO BYKEHERO ELECTRICAVON

INTERPRETATION

From the above pie chart I found that about 48 % percent of people were aware about hero

electric brand, 2 % were aware of yo byke, 4 % were aware of Avon brand and 46 % of people

were not aware of any brand of electric bike.

Question-14 After purchasing a bike for how many years would you prefers to use it?

30

90

60

70

Usage of bike after purchase

0-2 years2-4 years5-6 yearsmore than 7 years

INTERPRETATION

From the above Pie chart we found that out of 250 respondents 24 % of people use the bikes for

5-6 years, 36 % of people use for 2-4 years, 28 % of people use for more than 7 years and 12 %

use for less than 2 years.

Question -15 if you are willing to purchase a bike which one you would prefer?

193

57

Willing to purchase

Petrol bikeElectric bike

INTERPRETATION

From the above pie chart I come to know that about 77.2 % people wants to purchase petrol bike

and 22.8 % are the only people who wants to purchase electric bike.

Question -16 according to which source of advertisement is more effective in Faridkot to

increase the sales of electric bike?

1609

8

15

6

52

Source of advertisement

NewspaperTV advertisementsSales PersonHoardingMobile MessagingSponsering events

INTERPRETATION

From the above Bar chart we found that out of 250 respondents 64 % of people think that

Newspaper is the best source of creating awareness about Electric Bikes, 3.6 % of people

through TV Ads, 6 % through Hoarding, 3.2 % through Sales person, 20.8 % people through

Sponsoring events and 2.4 % people through Mobile Messaging.

Question-17 do you think that sales of electric bikes are doing well?

69

181

Sales of electric bike

yesno

INTERPRETATION

From the above pie chart I found that out of 250 respondents 27.6 % think that sales of electric

bike is doing well and 72.4 % think that sales are not doing well.

5.10 LIMITATIONS

The perception level of the people.

Availability of documents as a source of secondary information.

People are not willing to fill the questionnaire

Some of the respondents refuse to give the important information best known to them

In spite of all these limitations best efforts have been put to make the report correct, genuine and

fulfilling the objectives of the report.

5.11 FINDINGS

46% people are not aware about Electric bikes in Faridkot City.

22.8% people are willing to purchase Electric bikes in Faridkot city.

5.12 SUGGESTIONS

There is need to bring more awareness of various other features of HERO ELECTRIC

BIKES in the mind of customer by advertising in newspapers ,Television commercials

and hoardings.

Not suitable for long ride.

Good for learner and youths.

6.0 CONCLUSION

There should be more charging points so that it can be easily charged conveniently.

More brand awareness should be created by adapting a proper promotion mix for HERO

ELECTRIC BIKES through Television advertising, Road shows, Trade Fair, Hoardings.

More display in showrooms and open up more showrooms or small outlets nearby

Faridkot city to create the awareness among people and make easy to people to get

service their vehicle and many more things.

The promotion of HERO ELECTRIC BIKES should be done rigorously to save petrol

and diesel and it should be promoted as a vehicle which is Pollution free.

The speed factor has to be increased and the appearance has to be worked upon price is

high.

The carrying capacity needs to be improved.

They should design the bikes in such a way that it attracts youths.

Bikes pick up and speed is relatively low.

Fed up of daily charging.

Fear of battery getting exhausted while travelling.

QUESTIONNAIRE

Dear Sir/Madam

I am the student of Institute of Integrated Learning in Management. As a part of my summer

training report I am conducting the research on the topic “Marketing Analysis of New

Generation Bike (electric bike)”

I need your help and support to complete this research. The success of this research will depend

on your trust and clear response. So kindly provide me your opinion to fill these questionnaires.

I hereby declare that the information will be confidential and will not be misused.

1) Name: ____________________________________________

2) Age : _______

3) Gender :

a) Male

b) Female

4) Occupation

a) Government employee

b) Private employee

c) Self employed

d) Others

5) Income per Month

a) Below 10000

b) 10000-25000

c) 26000-40000

d) More than 41000

6) Size of the family

a) Below 4 Members

b) 4-6 Members

c) 7-8 Members

d) More than 8 Members

7) What is the main source of financing while purchasing a two wheeler?

a) Bank loan

b) Full cash payment

c) Others

8) Do you own a two wheeler vehicle?

a) Yes

b) No

9) Members in a family legally eligible to ride two wheeler:

a) 1Member

b) 2 Members

c) 3 Members

d) more than 4 Members

10) On an average how many kilometers do you drive in a day?

a) Less than 10 km

b) 11-20 kms

c) 21-30 kms

d) more than 31 kms

11) Are you aware about E-Bikes?

a) Yes

b) No

If no, go to question no 14

12 From which source did you come to know about electronic bikes?

a) Newspapers

b) Magazines

c) Internet

d) Hoardings

e) Pamphlets

f) On road promotion

g) Word of mouth

13) Which brands of Electronic Bikes are you aware of?

a) Yo Bykes

b) Hero Electric

c) Not Aware

d) Avon

14) After purchasing a bike for how many years would you prefer to use it?

a) 0-2 Years

b) 3-4 Years

c) 5-6 Years

d) More than 7 Years

15) If you are willing to purchase a bike which one would you prefer?

a) Petrol bike

b) Electronic bike

If not Electronic bike then why?

16) According to you which source of advertisement is more effective in FARIDKOT city to

increase sales of Electronic Bikes?

a) Newspaper

b) TV Ads

c) Sales Persons

d) Hoarding

e) Mobile Messaging

f) Sponsoring Events

17) Do you think that sales of Electronic Bikes are doing well?

a) Yes

b) No

If No, then why?

___________________________________________________

18) Please give your valuable opinion for Electronic Bikes

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

_______________________

REFERENCES

(about hero electric company)http://www.heroelectric.in/corporate.php?crID=2

December 12(electric vehicle and hybrid vehicle

industry)https://en.wikipedia.org/wiki/Automotive_industry_in_India