summer sessions: mastering customer …...2017/07/18 · summer sessions: mastering customer...
TRANSCRIPT
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Summer Sessions: Mastering Customer Engagement
June – August, 2017
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Summer Sessions: Mastering Customer Engagement
June – August, 2017
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Mastering Customer Engagement
2:00 – 2:30 PM
Register: www.apogee.net/webinars
June 6th Empower Engagement Platform
June 8th Energy Advisor
June 13th Call Center Solutions
June 15th Energy Envoy
June 20th Personal Video Messaging
June 22nd Energy Alerts
July 18th Energy Summary Reports
July 25 Energy Forecast
Aug. 1st Field Audits
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Susan Gilbert, CEO
• Co-founded APOGEE Interactive, Inc.
• Devoted to utility success delivering energy education
• Committed to promoting stewardship and responsible energy use
• Leveraging technology for cost effective impacts
Presenter:
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Our Focus
Increased customer
SAT and trust
Customers more
likely to buy
Cost less to serve
LONG TERM BENEFITS of ENGAGEMENT
✓ ✓ ✓
Customer Engagement
Benefits include:
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What do customers want?
More relevant
information!
Source: KSV Marketing
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Personalized
Outbound
Proactive
We Enable
POP!
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DIGITAL ENGAGEMENT PLATFORM
Apogee’s Comprehensive Digital Engagement Platform
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How Do We Engage Customers?
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Borrowed an Old Idea
Proactive & Personal
American Express 1992
Added Chart in 1996
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Every Section Unique to THAT Customer
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Summary Reports
✓ Powerful
✓ Proactive
✓ Personal
✓ Mail or eMail
✓ Quarterly/Annually
✓ Bumped Satisfaction 16%
✓= 100 pts. JD Power
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Jeff Conklin, Energy Utility Practice Leader
“Anything that produced a 100 point bump is very significant”
“A 20 to 50 point bump is noodling around the edges”
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Learn from the Leaders
My Card
Special Offers
My Point Balance
Stores I Visit
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Who are YOU digitally engaged with?
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Program Targeting Improves Yield
Using bills and weather
Pin-point retrofit targets
Find behavior opportunities
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Small Business Edition
Only as good as the segmentation data
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Proactive Alerts
Want Alerts
Check for alerts even when phone isn’t vibrating
80%
67%
Source: Pew Research Center 2015
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Learn More from the Leaders
Personal
Requested
Relevant
Feedback
Useful
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v6.0
Intuitive, game-like UX
Advanced inputs available
< 1 Minute completion
Mobile friendly
Provides “what ifs”
Weather and Bill alerts
Cleaner look and feel
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Drives Customer Engagement
Provides Home Rating Comparison
Creates Better Customer Journey
Actionable Business Analytics
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Personalized
How YOUR Home Rates
Weather Feature
Energy Cost Forecast
Easy to Understand
Provides Progressive Engagement
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Engineering Computations of
Personalized Savings Numbers
Drives Engagement
Promotes Program Participation
Highlights Rebates
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Personalized Disaggregation
Educate About End Use
Teaches Where Energy
is Used
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Mastering Customer Engagement
2:00 – 2:30 PM
Register: www.apogee.net/webinars
June 6th Empower Engagement Platform
June 8th Energy Advisor
June 13th Call Center Solutions
June 15th Energy Envoy
June 20th Personal Video Messaging
June 22nd Energy Alerts
July 18th Energy Summary Reports
July 25 Energy Forecast
Aug. 1st Field Audits