Summer Reading

• Norman, Don. The Design of Everyday Things, Revised and Expanded Edition. New York: Basic Books, 2013.

• Read Chapters 1-5

• Keep a running list of notes of how the WoKs (SMLREIIF) factor into Norman’s analysis.

• Think about your interactions with the human made objects that surround you. Think about (and perhaps assess) their design using the analytical tools described by Norman. Note down your favorite examples and be prepared to share with the class.

Chapter 1• Affordances

• Signifiers

• Mapping

• System image

• Constraints

• Feedback

• Conceptual models

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Chapter 2• Conscious v. Subconscious processes

• Cognition and emotion

• Three levels of emotional processing: visceral, behavioral and reflective

• Flow

• Story telling

• Self blame rather than design blame