summer of mobile #1: build a bigger business with mobile
DESCRIPTION
The enterprise app revolution is here and the opportunity around mobile is massive. The journey to mobile first is no longer just in the consumer space, but has taken flight across enterprises. This is recording is from our June 27 webinar on the value VCs are placing on companies with a mobile strategy that solve real business problems for the enterprise. Plus, we heard from ServiceMax about the success they have found with their mobile field service app. Sign up for our next webinar: How to Go Mobile on the Salesforce Platform http://bit.ly/19QaFoiTRANSCRIPT
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Build a Bigger Business with Mobile
#summerofmobile
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#summerofmobile
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
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#summerofmobile
Welcome to Our Summer of Mobile Series
Today: The Business of
Mobile
7/27: Salesforce Mobile
Services 101
8/25: UX and the Enterprise
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Salesforce AppExchange: #1 Enterprise App Marketplace
1800+ Apps
1.8M+ Enterprise
Installs
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#summerofmobile
90% Of All Enterprise Apps Will Be Mobile By 2017
90% of enterprise apps
will be desktop AND mobile
20% of enterprise apps
are mobile
80% desktop-only
10% desktop-only
Source: Gartner, Ian Finley, Research VP; 2010
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I always think about what’s next…the ability to marry real time customer data with real time performance data of our
products, that’s the holy grail in our business. – Jeffrey Immelt, GE
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#summerofmobile
Today’s Worker Stays Productive in Micro-Moments
Source: Gartner AADI Summit, “Mobile and Social: Major Drivers of Your Web.” August 14-15, 2012.
4+ hours/day
Smartphones
Tablets
Laptops
19 Sessions
1.2 Minutes Each
X
4 Sessions
36 Minutes Each
X
12 Sessions
7 Minutes Each X
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#summerofmobile
Our Ecosystem is Delivering Mobile Innovation
Quoting Geo-location
Expense Mgmt
Sales Intelligence
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#summerofmobile
Our Customers Want More Mobile Apps
Top apps of most interest to salesforce.comcustomers in the next 12 to 18 months
2009 2010 2011 2012 2013
1. More capabilities for using SFDC on mobile devices 15 10 4 1 1 2. Customer satisfaction surveys 6 3 3 4 2 3. Email campaign execution (high volume) 1 1 1 2 3 4. Data cleansing, data quality services 10 13 2 3 4 5. Lead management NA NA 5 5 5
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Our Speakers Today
Brian Jacobs General Partner
Emergence Capital
Stacey Epstein VP of Marketing
ServiceMax
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About Emergence Capital
• Founded in 2003
• 100% focus on SaaS and cloud
• $575M under management
• Early investors in Salesforce.com,
SuccessFactors, Box, Echosign
• Increasing emphasis on Mobile Business
applications
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The Mobile Application Gap
$1B
Consumer
$180M
Enterprise
VC Investment YTD 2013
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“Mobile First”: A New Way of Thinking
Built for web, then extended
Built for mobile
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How We Evaluate Mobile First Startups
1. UNIQUENESS What is the fundamental advantage of mobile that can’t be
done on a laptop?
2. MARKET PENETRATION STRATEGY How can this app become part of a customer’s business
process?
3. MARKET LEADERSHIP Can this company become the market leader?
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Emergence Capital’s Mobile Business Application Landscape
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#summerofmobile
Our Speakers Today
Brian Jacobs General Partner
Emergence Capital
Stacey Epstein VP of Marketing
ServiceMax
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#summerofmobile
About ServiceMax
Our vision is to put ServiceMax on every mobile device carried by every service technician in the world.
200+ customers, including some of most recognized global brands
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#summerofmobile
How ServiceMax Approaches Mobile
• Mobile-first design
• First field service iPad app
• Hybrid approach leverages the best of Native & HTML5
• UX experts on staff
• Offline matters
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#summerofmobile
How Mobile is Driving More Business
1. Field service techs are inherently mobile
2. Mobile is “mission critical”
3. Mobile innovation has fueled a leadership position in a decades old market
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Equipment Service at CCE
1
2
6
5
1. Londerzeel 2. Milton
Keynes 3. Courtaboeuf 4. Dunkerque 5. Brånåsen 6. Jordbro
• 600k CCE and Customer
Owned Equipment across CCE Territories
• 630+ Service Technicians • 5 Service Call Centers • 6 Cold Drink Centers • Spare Parts Logistics
Revenue Generation Business
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Replacing Legacy Application to achieve a reduction in administrative time:
• Device – Portability & Always On (Online and Offline) • Easy data entry and visibility – speed and accuracy • Real Time Data Synchronization
• To Mobile Device • To Backend SAP
Field Service on an iPhone
Advanced Dispatch / work force scheduling
Equipment and Case History
Our Problem to Solve
Parts Logistics
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View & Search Work Orders
Self Dispatch Work Order
Arrival on Site
Perform Necessary Work/Order Parts
Work Order Complete
Close Job
Capture Parts Consumed/Meter
Reading
End of Day
Service Tech: Day In the Life
Start Day
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Our Speakers Today
Brian Jacobs General Partner
Emergence Capital
Stacey Epstein VP of Marketing
ServiceMax
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#summerofmobile
The Summer of Mobile Continues
Today: The Business of
Mobile
7/27: Salesforce Mobile
Services 101
8/25: UX and the Enterprise
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#summerofmobile
Get Ready for Dreamforce 2013
• Mobile Showcase • Features on expo floor and
in partner zone • PR/AR opportunities
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