summer internship project (sip) handbook batch: 2016 … · retail/investment banking, industry...

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OAKBROOK BUSINESS SCHOOL

Plot No. 225, Opp. Maharaj Hotel Lane, Jamiyatpura Road, Sarkhej

Gandhinagar Highway PO: Jamiyatpura, Gandhinagar

Gujrat-382423, INDIA

SUMMER

INTERNSHIP

PROJECT

(SIP)

HANDBOOK

Batch: 2016 – 2018

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Gandhinagar Highway PO: Jamiyatpura, Gandhinagar-382423

Gujarat-, INDIA

Summer Internship Project (SIP) Overview

Summer internship programme, i.e., now popularly known as SIP, is an integral part of the

academic curriculum of MBA. For the successful completion of the MBA programme, the

students are required to complete the SIP. After completion of the 1st year of the programme,

i.e., after the 2nd semester and before the commencement of the second year of the

programme, the students are required to work with an organisation for hands on experience.

The duration of the SIP is six to eight weeks. In some cases this period may be a little longer,

but in no case the duration should be more than 10 weeks. SIP aims at widening the student's

perspective by providing an exposure to real life organisational and environmental situations.

This will enable the students to explore an industry/organization, build a relationship with a

prospective employer, or simply hone their skills in a familiar field. SIP also provides

invaluable knowledge and networking experience to the students. During the internship, the

student has the chance to put whatever he/she learned in the 1st year of MBA into practice

while working on a business plan or trying out a new industry, job function or organisation.

The organisation, in turn, benefits from the objective and unbiased perspective the student

provides based on concepts and skills imbibed in the first year at the MBA institute.

The summer interns also serve as unofficial spokespersons of the organisation and help in

image building on campus. Some ideal projects for summer internships can be in the areas of

strategy formulation, business process reengineering, MIS, ERP implementation,

retail/investment banking, industry analysis, new product launches, sales and distribution,

market research and advertising, etc., among others. However, this is not an exhaustive list of

areas but can be varied to suit the requirements of the organisations where the student has to

undergo internship. In some cases, even field work can also become an integral part of SIP.

The student need not shy away from taking up such projects. In case the scope of the project

is large, even more than one student also can undertake the SIP project jointly. Similarly, if

the scope of the project is limited, the student can undertake more than one project during the

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specified period with the same organisation or with another organisation. An additional

benefit that organisations may derive is the unique opportunity to evaluate the student from a

long-term perspective.

Thus the SIP can become a gateway for final placement of the student. The student should

ensure that the data and other information used in the study report is obtained with the

permission of the institution concerned. The students should also behave ethically and

honestly with the organisation.

Objectives of SIP:

To have practical exposure of working in Industry/Business.

To observe and study the practical business operations in the industry and co-relate

them with the theory / concepts learnt in college.

To analyse critically, that up to what extend and how the management concepts are

being practically implemented in the industry.

SIP Process:

The SIP process involves working under the mentorship of an executive of the concerned

organisation and also with a faculty member of the institute where the student is studying.

The student is expected to first understand the organisation and its setting and the

industry/field in which the organisation is operating. Thereafter, the student is expected to

concentrate on the specific topic of study, its objectives, its rationale, and adopt a

methodology and identify a suitable analysis procedure for the completion of the study.

Wherever possible the student may provide recommendations and action plans, along with

the findings of the study. Thereafter, the student should prepare a report and submit one copy

to the organisation and one copy each to the institute and the university. The student should

also obtain a certificate from the organisation/s where the SIP was done and attach the same

with the copy submitted to the institute. The university will arrange for evaluation of the SIP

reports submitted by the students.

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Gujarat-, INDIA

SIP Evaluation:

The SIP report will be evaluated in 2 stages, First at Institute level secondly at University

level. The student/s is/are expected to make a 15 to 20 minutes presentation before the

examiners regarding the SIP project work undertaken, which will be followed by questions

by the examiners. All those students whose summer projects reports are rated as Incomplete /

Not Satisfactory shall have to repeat the Training for a period suggested by the panel and re-

submit the same for evaluation to the internal supervisor.

It is desirable that SIP Report is submitted by every individual student separately. However,

SIP Report by 2 students could be permitted.

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Gujarat-, INDIA

Criteria for Evaluation of SIP

The total marks for the SIP project will be 200 and it carries 6 credits. The marks will be awarded in

proportion of 70:30 by external and internal examiners. Internal Faculty Guide will give the marks out

of 60 and the External evaluator will allot the marks out of 140 on the basis of criteria spelt out.

In case , marks secured by a student is less than 70 in evaluation by External Expert appointed by

GTU Examiner or less than 30 in evaluation by Faculty Guide , the student’s project shall be

considered as ‘ Unsatisfactory ‘ . External examiner must give specific remark

1. Resubmission of Report or

2. Retraining by specifying period.

The reports duly signed by respective examiners viz., External and Internal and Consolidated Report

signed by both External and Internal examiners as well as by Director / Principal / HOD of the

Institute affixing seal of the Institute. These reports have to be put in envelopes sealed in the presence

of external examiner on respective day of examination.

It is the responsibility of head of the college to submit sealed reports and attendance sheets to the

Office of Controller of Examinations, GTU within 4 working days of the last day of viva voce of the

college. External examiners are advised to carry one copy of the reports in envelopes sealed in the

presence of Head of the College. External examiner is supposed to preserve the reports in sealed

condition till the announcement of result of SIP by GTU . On hall ticket of student, date and time

must be testified by examiners .

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Gujarat-, INDIA

SUMMER INTERNSHIP PROGRAM 2017-18

Guidelines for Writing the Project Report

Project report should cover the following elements.

If project is based on Research

Sr.

No

Particular Page No.

Part-1

Cover Page & Title Page No Page

number Student Declaration (Both the group members’ name and signature) No Page

number Company Certificate(Colour photocopy) No Page

number College Certificate (College certificate for both the group member) No Page

number Preface I

Acknowledgement II

Executive Summary III

Table of Content IV

Part-2

1 Introduction 1

2 Industry Overview 2 and so

on 3 Company Overview

4 Literature Review: Indian Literature including Articles, Case studies, news

stories etc related with topic mentioning Title, Author Name, Publishing

year, Publishing Source & Abstract

5 Problem Statement

6 Introduction of the topic

7 Research Objectives

8 Research Methodology

Research Design (Res. Approach, Type of Res.)

Sample Design (Sample Unit, size, Technique) & Data Collection

Utility/Contribution of project &Limitations of Study

9 Data Analysis

10 Hypothesis and Hypothesis Testing(If Applicable )

11 Findings

12 Suggestions/Recommendation

13 Conclusion

14 Bibliography and Reference (books, journals, newspapers, magazines,

URL and sites)

15 Annexure (Questionnaire, financial reports, brochures, articles)

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Gujarat-, INDIA

Option 2

If project is based on Industry study / Industry Defined Problems

Sr. No Particular Page No.

Part-1

1 Cover Page & Title Page No Page No.

2 Student Declaration (Both the group members’ name and signature) No Page No.

3 Company Certificate(Colour photocopy) No Page No.

4 College Certificate (College certificate for both the group member) No Page No.

5 Preface I

6 Acknowledgement II

7 Executive Summary III

8 Table of Content IV

PART – II Industry Study

9 Growth and Evolution of Industry in India 1

10 Product Profile 2 and so on

11 Demand determination of the Industry

12 Players in the Industry

13 Distribution channel in the Industry

14 Key Issues and Current Trends

15 PESTEL Analysis (depends on nature of study )

Part III Company study

16 Financial Analysis of Chosen Industry (depends on nature

17 of study, as per the guide’s suggestions)

18 Industry Analysis : Michel Porter’s Five Force Model

19 Future outlook

20 Company Information and Product Profile

21 Organisational Structure and Functional Departments

22 SWOT Analysis

23 Problem/s Identification, Analysis of Situation and

24 Suggestive Measures to overcome the problems (if project is

based on Industry Defined Problems)

25 Future Outlook/Conclusion/Suggestion

26 Bibliography

27 Annexure

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Gujarat-, INDIA

Formatting Guidelines

Report Formatting

Main titles like General Information, Production Department, Personnel Department,

Marketing Department, Finance Department, Learning value must be shown on

separate pages with font size of 16(Bold)

It is advisable to use font size of 12 for normal text, and 14 (bold) for titles. Font type

must be a Times New Roman in normal text. Text alignment must be justified. Line

space must be in 1.5 spaces. Page Margin should be of 1cm all four side.

You can also show institutes (OAKBROOK BUSINESS SCHOOL) name as well as

companies name in to header and footer. Your company name must be in header.

It is compulsory to give page numbers. You can put the collected material of your company

as annexure. You are required to show annexure in to your index at last. Put photocopy of

material in A4 size.

No. of copies to be submitted to the Institute: Two copies, Spiral Binding

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Gujarat-, INDIA

SUMMER INTERNSHIP PROGRAMME 2017- 18

Deadlines for Summer Internship Project Report

Sr.

No.

Activity to be

done

Completion of

activity from the

date of Joining

To be discussed/ Submitted by Student to

the Faculty Guide for completion of

mentioned activity & evaluation of SIP

progress

1. Introduction

&

Topic

Selection

Latest by 1st week

Industry Overview

Company’s Overview

Title of the Project

2.

Literature

Review

Latest by 2nd

week

Start gathering

material from 1st

week onwards

Compilation /Collection of material,

research papers, articles, press notes, reports

etc. done so far by other researchers related

with your Title of the project

3. Hypothesis/

Problem

Statement

&

Topic

introduction

&

Objectives of

the study

Latest by 3rd

week

Formulate it at the

earliest

Formulation of Hypothesis/ problem

statement

Defining Objectives

Significance of the study

Topic introduction.

4.

Research

Methodology

&

Data

Collection

By 4th

week

Start working on the

methodology

immediately once you

decide Hypothesis/

problem statement

Doctrinal / Non-Doctrinal Research based

on the task to be decided.

Analysis of various methods and

deciding appropriate method for the

project in hand.

Questionnaire, if any, be prepared in

consultation with Faculty guide

Interview method, if decided, then

line up the interviews by taking

10

advance appointments (considering

the deadlines) and decide the

questions to be asked to the

interviewee beforehand.

Sample Size be decided considering

the project.

Collection of data

5. Data

Collection

Data Analysis

&

Interpretation

4 – 5th

week Use appropriate statistical tools/ methods,

charts, graphs, tables, etc for analysis of

collected data prepared in consultation with

Faculty guide

6. Findings

Conclusion

Limitation of

the study

&

Report

Preparation

6th

week

Findings, conclusion & limitations of

the study

Project Report containing all the

elements mentioned in Project

Report Guidelines.

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Gujarat-, INDIA

SUMMER INTERNSHIP PROGRAMME 2017-18

MBA Semester-II

Joining Report

Date:

To,

_______________________

_______________________

_______________________

Sub: Joining Report for Summer Internship Programme

Dear Sir / Madam,

As per the schedule for commencement of Summer Internship Programme in your esteemed

Organization, I report to the duty on DT__________ 2017, At ___.___. AM. My present address for

communication and contact numbers are as mentioned below. I shall abide by the rules and

regulations of the Organization during the entire project period.

I solicit your active guidance and kind co-operation.

Thank You.

Yours Truly,

Students Name & Signature Corporate Mentor

MBA Sem II Name:_______________

Enrolment No. ________________ Signature: _____________

Contact No. __________________

Address for Communication______________

______ ________________________________

Email Id: ________________________

Copy to: The Concerned Corporate Mentor & Faculty Mentor.

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OAKBROOK BUSINESS SCHOOL Plot No. 225, Opp. Maharaj Hotel Lane, Jamiyatpura Road, Sarkhej


Gujarat-, INDIA

SUMMER INTERNSHIP PROGRAM – 2017 - 18

Progress Feedback by Faculty Guide

Name of Faculty Guide:

Name of the Company:

Name of the Student:

Department/Division:

Sr. No.

Date & Time

Of Meeting Topic discussed(issues/progress) Action/Remark

1st week

2nd

week

3rd

week

4th

week

5th

week

6th

week

7th

week

8th

Week

Signature of the Faculty Guide

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Gujarat-, INDIA

Students Feedback on SIP

Name of the Student: _________________________________Enrolment No:_____________ Name of the Internship organization: ______________________________________________ Company Guide name: __________________________________________________________

City: _________________________ Location: ___________________________

Faculty Guide:____________________

Sr.

No. Parameter Excellent

Very

Good Good Fair

Not

Satisfactory

Remark

1

Support received from faculty

guide on clarity of instructions,

suggestions, meetings with you

(student)

2

Support received from

Company Guide on clarity of

instructions, suggestions,

meetings with you

3

Support received from

Company in terms of access to

PC, Internet, other facilities

4 Opportunity to learn from the

project work in the Company

5 Learning benefits from project

work

6

Benefits to the organization

from your (student’s) project

work

Did your SIP organization offered you placement opportunity:

__________________________________________________________________

Comments if any:

__________________________________________________________________________________

__________________________________________________________________________________

Student’s Signature

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Gujarat-, INDIA

Feedback from Company Guide

Feedback Report Date: _________________ Period of SIP: _________________

Name of the Company: _______________________________________________________

Name of the Company Guide: __________________________________________________

Department/ Division: _________________________________________________________

Name of the student: ____________________________________________________________

Performance Standard:

Performance Parameters Good Average Poor Remarks

Punctuality

Receptiveness

Initiative/pro-activeness

Obedience

Subject/Concept Clarity

Communication (Verbal and written)

Interpersonal skills

Any other remark on behavior or skills observed

Suggestions/feedback if any.

__________________________________________________________________________

__________________________________________________________________________

_______________________________________________________________

Signature of the Company Guide

Company Seal

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Gujarat-, INDIA

Indicative

Formats

To be used

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(For Front Title page)

Summer Internship Project A study on…(Title)

Prepared by

(Student Name)

(Enrollment Number: XXXXXX )

MBA Batch 2016-18

Under the guidance of (Name of the Faculty Guide)

ACADEMIC YEAR

2017-18

Submitted To

Oakbrook Business School, Jamiyatpura, Gandhinagar

Affiliated To

Gujarat Technological University

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Gujarat-, INDIA

Certificate of completion (by College)

This is to certify that the project entitled “_____________________”, submitted to Oakbrook

Business School in the partial fulfilment of the requirements for the award of the degree of

Masters in Business Administration of Gujarat Technological University embodies the

results of bonafide project work carried out by 1. Student Name & Enrolment No. and 2.

Student Name & Enrolment No. under my guidance and supervision.

To the best of my knowledge the results embodied in this project have not been submitted to

any other university or institute for the award of Degree or Diploma. The assistance and help

received during the course of this investigation has been duly acknowledged.

Project Guide Director

Name and Signature Dr. Sourabhi Chaturvedi

Date:

Place:

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Gujarat-, INDIA

Student’s Declaration

I undersigned __________________ a student of Oakbrook Business School MBA 3rd

semester, declare that summer internship project titled “_________________________” is a

result of my/our own work and my/our indebtedness to other work publications, references, if

any, have been duly acknowledged. If I/we are found guilty of copying any other report or

published information and showing as my/our original work, I understand that I/we shall be

liable and punishable by Institute or University, which may include ‘Fail’ in examination,

‘Repeat study & re-submission of the report’ or any other punishment that Institute or

University may decide.

1. Name of Student 2. Name of Student

Enrolment Number Enrolment Number:

Signature and Date Signature and Date

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Company Certificate

On Company Letter Head

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Ms./Mr. ______________ a student of MBA from Oakbrook Business

school, has undergone Summer training at (Company/Branch) under (Corporate Mentor, If

applicable) from ______ to _______.

She/He has successfully completed her/his project titled __________________________.

During the period of her/his internship programme with us she/he was found punctual,

hardworking and inquisitive.

We wish her/him all success in her academic endeavours and life.

Sign and Seal of Authority

Date

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Gujarat-, INDIA

Our SIP Corporate Partners 2016

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Gujarat-, INDIA

Our SIP Corporate Partners 2015

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Gujarat-, INDIA

SIP Topics undertaken by Batch 2015-2017

S.No Company Name Project Title

1 Ramada Ahmedabad To study the training practice in Ramada Hotel Ahmedabad

2 Centre for Entrepreneurship

Development

To check the effectiveness of scheme 7 implemented by the

centre for entrepreneurship development

3 ITM Skills Academy

Effective external sourcing technique for hiring fresh

graduates for sales job in banking sector

4 Gujarat Maritime Board A Study on Recruitment Practices in Gujarat Maritime Board

5 Gujarat Maritime Board

To Study the training & development practises in Gujarat

Maritime Board

6 Sintex Ltd (Yarn Div.) Recruitment and selection practices in Sintex Indusry Ltd.

7 Ratnamani Metals & Tubes

Ltd.

A Study on impact of compensation and Benefits on

Employee Satisfaction

8 Royal Honda Motors

To Study the Impact of after sales service to ward customer

satisfaction in Royal Honda Pvt Ltd

9 Shalibhadra Investment

Service

A Comparative Study of Performance of different Mutual

Funds

10 Angel Broking Financial

Services Company

Consumers perception towards Equity and commodity

Market

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Karvy Comtrade Ltd.

A Study of the Perception of Sub-brokers toward Stock

Market

12 Arihant Capital Markets

Ltd.

A Study on perception of customer toward the Mutual Funds

as an Investment

13 Somani Ceramics Ltd.

Working Capital Management Practice at SOMANY

14 Edelweiss Broking Ltd. ESOP Financing at Edelweiss Broking Ltd

23

15

HDFC Bank understanding Customer Behaviour for Usage of Digital

Banking

16 Brisk Surgicals Cotton Ltd. Process costing and working capital management

17

FICCI Contribution of intellectual property right in growth and

development of SMEs

18 Karnavati Motors

Study on customer buying behaviour in automobile Industry

(Cars)

19 Indian Express Ltd.

Customer Perception toward the Indian Express News paper

in Ahmedabad

20 Indian Express Ltd.

Customer Retention Practices at Indian Express In

Ahmedabad City

21 Navgujrat Samay

Comparative Study of Gujarati newspaper in Kalol and

Ahmedabad City

22 Navgujrat Samay Employee Retention Practices

23 Business Standard Pvt. Ltd. Detail Study of target segment of financial newspaper reader

24 AIR InfoTech Services Pvt.

Ltd.

To Measure Customer Satisfaction For All Indian Reporter

Journal & Software 25

26 Aadi Cements Pvt. Ltd. Supply Chain Management System of Aadi Cement Pvt Ltd

27 Wings Honda

Factors Motivating Customer to Purchase Honda Activa in

Ahmedabd City

28 SHOPSON.IN Business development practice for shops on in Vadodara city

29 Universal Hunt Pvt. Ltd.

Analysis of on the Job Skill demand based on job description

across selected industries & job profiles on Universal hunt pvt

ltd,

30

Universal Hunt Pvt. Ltd.

Survey on Power hunt -A product of Universal Hunt

31 Indian Farmers Fertilizer

Cooperative Ltd. Working capital management practice in IFFCO Kalol Unit

32 Gujarat Mineral

Development Corporation

Recruitment and Selection at GMDC

33 Gujarat Mineral

Development Corporation Training and Development Practice at GMDC

34 Suzlon Energy Limited Techno. Energy Ltd of Suzlon Energy Ltd

35 Amul

Awareness and Product Survey report on Aamul Pro Powder

36 Amul

Consumer Preference between Amul and Madhur

24

37 (Dubai) Yet to be decided Pink line Interiors Design LIC Dubai (UAE)

38 Sabar Dairy (Himmatnagar)

A Study on Consumer buying behaviour of Gopam Food

products in Ahmedabad

39 Navigator Logistics

Company Pvt. Ltd.

“Study of overall 3 rd party logistics at Navigator Logistics

Pvt. Ltd

40

Deolux Cables- Gojaria Study of Brand Awareness & Preference regarding Deolax

Cables

41 Specific Ceramics Pvt. Ltd. Marketing expansion strategies of Specific Ceramics Pvt. Ltd

42 Maahi Milk Producer

Company Ltd. A comparative study on marketing strategies of Gopal

Namkeens and Balaji Namkeens Pvt. Ltd Maahi Milk Producer

Company Ltd.

43 Arraycom India Ltd.

Effectiveness of Social Media Marketing on B2B Products: A

case study of Arryacom Pvt. Ltd

44 Sales India

A study on personal selling strategies on retail sales of Sales

India with respect to payment options by Bajaj Finance

45 Green Field control System

India Pvt.Ltd.

A study on Direct Marketing Strategies of Green Field control

System India Pvt. Ltd.

46 Hindustan Zinc ( Udaipur ) Market Expansion plans of Hindustan Zinc Ltd.

47 Narayana Multispecialty

Hospital Competitive analysis for health care sector

48 Autobie Consulting Group

A survey on public opinion about Connecting vehicle in

Ahmedabad city

49

Autobie Consulting Group

A Study on Connected Vehicle

50 N J India Invest Pvt.Ltd.

Analysis of Mutual Fund scheme (Equity)

51 Birla Sun life Mutual Fund

A Study on Traditional and Morden Approach of Saving &

Investment

52

Birla Sun life Mutual Fund

Peoples Mindset about their savings, Investment and

Investment in Mutual Fund

53 IDBI Federal Life

Insurance Co. Ltd.

Comparison of IDBI Federal Life Insurance whole life saving

plan with other companies

54

IDBI Federal Life

Insurance Co. Ltd.

Ulip Child Insurance Plan of IDBI Federal With Other

Company

55 Shree Mahila Sewa

Sahakari Bank

A Study of Post Loan Disbursement : Utility Analysis of

SEWA Bank customers

56 SBI Life Insurance

Company Comparative Study of SBI Life insurance Policy with LIC

25

57 Cera Sanitary ware Care Sanitary ware Limited

58

Gandhinagar Nagrik

Cooperative Bank Ltd.

A Study on Survey of Customer Approach toward cooperative

Bank

59

Axis Bank A Study on Customer Perception about E - Banking services

of Axis Bank

60 Polylink Polymers (India) The Analysis of Receivable Management

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summer internship project (sip) handbook batch: 2016 … · retail/investment banking, industry...

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