summer 2019. - itg · summer’ campaign on thorntons’ website, with that rainbow of petals...
TRANSCRIPT
Summer 2019.Confectionery
Godiva embraced the summer theme by making a Chocolate Festival Collection, the gold packaging and pink ribbon playing into seasonal trends.
In its stores, dedicated ‘Thank you, teacher’ and ‘Best teacher gifts’ sections gave options to parents and students looking for a thoughtful present at the end of the school year.
IN-STORE POS
IN-STORE POS
“Gifting was key for Godiva, as it grabbed hold of the tricky summer
theme with a number of clever, subtle touches that helped ensure its voice
was heard.”
Alan TurnerCreative Director
DIGITAL ACTIVITY
DIGITAL ACTIVITY
DIGITAL ACTIVITY
There was a shift in focus from Hotel Chocolat’s in-store signage, which leaned towards ice creams, lollies and milkshakes to bring it in line with the seasonal change.
Its website had a number of themed options to choose from, such as the ‘Little ray of sunshine’ hamper and ‘Ice cream swirls’ selection box, which again were clearly marked across the page underneath the playful banner.
Parents searching for something to keep the kids occupied over the holidays could find it on the brand’s social media channels, where it advertised chocolate tasting, designing and decorating sessions.
IN-STORE POS
IN-STORE POS
www.itg.co.uk
IN-STORE POS
OUTDOOR POS STORE FRONT
STORE FRONT
DIGITAL ACTIVITY
You couldn’t miss the ‘Tastes like summer’ campaign on Thorntons’ website, with that rainbow of petals drawing us towards its seasonal collection.
In its stores, the brand’s ‘School’s Out’ slogan accompanied special gifts for their favourite teacher, along with the offer of a free summer selection bag with a spend of £12 or more. Again, those multi-coloured petals meant it was unmissable, and the bronze sticker reading ‘Personalise for free’ made it that little bit more tempting.
DIGITAL ACTIVITY
DIGITAL ACTIVITY
IN-STORE POS
IN-STORE POS
www.itg.co.uk
IN-STORE POS
IN-STORE POS STORE FRONT
DIGITAL ACTIVITY
DIGITAL ACTIVITY
DIGITAL ACTIVITY
The ‘Splash of Summer’ campaign certainly brought a healthy dose of colour to Whittard’s stores throughout the season, particularly with the floral window vinyl and sloping, handwriting-style lettering.
On social media, its different flavours were snapped in carefully arranged photographs, themed around the flavour, while its website banner moved away from hot beverages by promoting iced tea and coffee, as well as some special summer recipes.
DIGITAL ACTIVITY
“True to its brand aesthetic, Whittard’s social media posts were beautifully curated over summer, giving a real
sense of elegance to the season.”
Chris PerksManaging Director of Digital Services
STORE FRONT
www.itg.co.uk
IN-STORE POS STORE FRONT
STORE FRONTDIGITAL ACTIVITY DIGITAL ACTIVITY
Summer 2019.Thank you
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*Information and images within this report are gathered from ITG research, third party resources and materials available in the public domain.