summer 2011

ALPFA IMPACT 3

New Jersey

and Hartford

also Profiling Latina Leaders

WOA

Met-Life

Can family structure dictate your

level of financial comfort

in retirement?

ALPFA National President’s Message 5

Manny’s Message 5

Professional Impact 27

Graduate Resources 44

Student Impact 47

News Lite 51

Contact Us 58

In Every Issue

ALPFA ANNUALPRE-CONVENTIONISSUE

ALPFA 2011 National Raffle

ALPFA’s Got Talent Salsa Competition

Schedule At-A-Glance

Special Events

Top Reasons to Attend

Getting There

Cover Story...

8

21

37

FeatureRobert HalfHow to Grow and Nurture

Your Professional Network

..............................................................

........................................................................

..........................................................

PRE-CONVENTION ISSUE

18

CONTENTS

PRE-CONVENTION ISSUE 5ALPFA IMPACT

ALPFAPRESIDENT AND MANNY’S LETTER

The 2011 Convention theme, Inclusion, Innovation and Inspiration, is one that

has been inspired by an understanding that we, at ALPFA, have about what is

going on around us. Today's business environment is challenged by new issues

around the economy, technology, a growing marketplace and projected human

capital shortages. Organizations have differing views on how to deal with these

challenges. One thing they can agree on is the need for great talent – people

within their ranks who have the leadership skills to face these challenges head

on. ALPFA also recognizes the need for leaders who bring innovative solutions,

who understand that inclusion is necessary to create high performing teams, and

leaders that will inspire others to bring their best to work. That is why ALPFA is

so committed to building leaders.

This is the intent behind all our offerings and the 2011 National Convention is no exception. This year's convention

will once again provide our members with the opportunity to develop their leadership skills. Our workshops have

been carefully selected with the goal of professional growth and leadership development for all our convention

attendees. At the career fair, you will have the opportunity to engage with companies that are interested in meeting

you and looking for those leaders that will bring value to their organizations. Let's not forget the networking

opportunities. Take advantage of one of the greatest values the ALPFA Convention has to offer – an opportunity

to build your network! Everygreat leader has one.

We encourage all our members to attend the convention and take full advantage of all the opportunities it presents.

Thank you to all our corporate partners for their continued support and partnership with ALPFA. A special thank

you goes to the Walt Disney Company, our convention Lead Sponsor.

Hector PerezALPFA National President

Inclusion, Innovation and Inspiration

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

.

The Future of ALPFA Starts Now

..............................................................................................

It may sound odd to say the future of ALPFA starts now when, in fact, next year

we will be commemorating 40 years as being the largest Latino organization for

Latino professionals and students. In 1972, the need for our organization came

from a simple fact – it was difficult for a professional with a Spanish sur name to

get their foot in the door. The aim was to bring together a group of Latino CPA’s

and form a unified voice to give Latinos the visibility and opportunities they needed

and deserved.

As we look over the past 40 years, there has been progress made, both for our

members and for ALPFA. For one, we did not start out as ALPFA – that came in

2001 when we realized that, to have a greater impact, we had to widen our reach

and the talents that represented us. It really has been in the past 10 years that we

have experienced tremendous growth in our programs, membership and corporate support. So while there is much

to celebrate next year, there is still much to be done.

And that is why I see this as a new starting point for ALPFA. While I have read and heard many success stories

from both members and corporate sponsors, we are just not where we need to be. In my recent letters I have been

commenting on the Census data; the projected growth in the Latino workforce, the impact our dollars have on the

community, and at the same time, the low numbers of Latinos completing higher education. If we started this

organization because we could not get our foot in the door, the future of the organization is getting a seat at the

corporate table, and elevating our status in the global economy.

The impact of ALPFA needs to extend beyond our membership. We need to reach many more corporations that

have yet to embrace diversity and inclusion. We need to promote higher education, and career options to our

youth, we need to promote Latinas, we need to build more Latino Leaders. As an organization in the Latino

professional community for nearly forty years, we have gained insight into the needs of our professional

community, the importance of diversity and the talent of Latinos and it’s time to affect the bigger picture.

There are much bigger things planned for ALPFA, and I will be announcing some of these at our upcoming Annual

Meeting during our Annual Convention in Anaheim. We will become the association of choice and be recognized

for our leadership, innovation and commitment to the success of our members. ALPFA will be a solution for

members, corporate partners and a global workforce.

Manny EspinozaALPFA CEO

8 SUMMER 2011 www.alpfa.org

The ALPFA Annual Convention offers a unique experience by providing a forum forprofessionals and students to learn, network, reconnect and continue to grow the

ALPFA family. This 5-day event offers several opportunities to expand yourknowledge and sharpen those skills necessary in becoming leaders.

ALPFA offers over 40 workshops designed for professionalsand students. Workshops are presented by representativesfrom Fortune 500 companies. Continued ProfessionalEducation (CPE) credit is available for all professionalworkshops.

1PROFESSIONAL DEVELOPMENT

With almost 100 participating companies rangingfrom Fortune 100 to Fortune 500 companies, thecareer fair gives attendees a full day to meet withrecruiters and company representatives. Noworkshops are held on this day to avoid schedulingconflicts.

2

10 TOP REASONS to ATTEND

CAREER FAIR

3 NETWORKINGWhether you’re a professional looking for your next opportunity or a student looking for your firstopportunity, the ALPFA Convention is the place to make it happen. Networking receptions andluncheons provide an excellent forum to meet and mingle with the person who may just help you landyour next job.

ALPFA PRE-CONVENTION SPECIAL

Make the convention a family vacation! The Disneyland®Resort holds two great theme parks and is close todowntown Los Angeles, beaches and more!

LOCATION, LOCATION, LOCATION

The winning ticket could score you a brandnew 2012 Mercedes-Benz! Plus, proceedsbenefit the ALPFA scholarship students. It’s awin – win!

9

• Friday night Kick-Off ReceptionFeaturing Shayla Rivera and Salsa lessons

• 5k Inspiration Run• Product Pavilion/University Forum

Meet companies and universities that want to reach you!New raffle added! Win a pair of tickets to the 2011 MTV VMA’s, an X Box, or a VIP Caesar’s package.

6NEW EVENTS!

Taught by well respected mathematics expertWayne Winston, these hands-on workshops willteach you advanced Excel functions, dataanalysis and more. This workshop is a must forall professionals.

7 MICROSOFT EXCEL WORKSHOP

8 SALSA COMPETITION

Benefit from workshops, panel discussions, and a luncheoncelebrating and inspiring our Latina leaders.

5 WOMEN OF ALPFA: Leading with Inclusion, Innovation and Inspiration

The convention is a great time to see the ALPFA familiaat its best – some have made lifelong friendships withmembers from all over the U.S.

10

SOCIAL EVENTS

4

This year we are adding two NEWcategories: Most Creative Costume andBest “Just Met” Couple. And don’t forget,there will be salsa lessons at the Fridaynight Kick-off Reception.

9ALPFA IMPACTPRE-CONVENTION ISSUE

ALPFAPRE-CONVENTION SPECIAL

ALPFA would like to acknowledge its lifetime members.Thank you for your continued support!

Dora Maria Abreu

Joe Acosta

Sandra Aresti

Raymond Arroyo

Manuel Azuara

Patricia Ballesteros

Andres Baquerizo

Violeta Bermudez-Pardo

Andrew Boccio

Allen Boston

Ken Bouyer

Marletta Boyd

Michael Brodsky

Brigette Bustos

George Caballero

Yesenia Cabrera

Carlos Calderon

Eugene Campbell

Jose Campos

Gloria Cano

Michael Cardenas

Santiago Carmona

Maria Castanon-Moats

Alfredo Cepero

Yovani Colon Gerena

Lissette Contes

Andreas Coumides

Anthony Curtis

Joneil Custodio

Marcos R. Cuzco

Adam D'Angelo

George de Cervantes

Sergio De la Fe

Gabriel de la Rosa

Bradley Deckert

Alberto Dent

Stefanie Diaz

Elizabeth Diep

Linda Doubrava

Alejandro Escalante

Lupita Espinoza

Manny Espinoza

Paul Estrada

Luis J. Fabiani

George Famalett

Manuel Fernandez

Roseana Fernandez

Greg Flores

Bret Friedman

Erby L. Foster Jr.

Benjamin Garcia

Bernardo Garcia

Catherine Garcia

Frances Garcia

Rafael Garcia

Ray R. Garcia

Victor Garcia

Yvonne Garcia

Zulema Garcia

Eduardo Garza Mora

Muhammad Gigani

Pedro Goitia

Claudia Gomez

Gustavo Gonzales

Victor Gonzales

Ray Gonzalez

Yaneth Gonzalez

Manuel Guerrero

Julio Guzman

Lorraine Guzman

Lori Hammond

David Harrison

Marcos Hidalgo

Paul Horace

Rafael Hurtado

Pablo Ismael

Fernando Jimenez

German Jimenez

Mabel Jimenez

Peter Jimenez

Kimberly Jones

Juan Roberto Job

Joseph Kosinski

Dennis Langwell

Nathalie Laureano

Wayne Lee

Graciela Londono

Prof. Margarita Maria Lenk

Suzette Longfellow

Helen Lopez

Helio Lopez

Cesar Lostaunau

Christopher Lui

LeRoy Macias

Janet Maldonado

Sampheas Mak

Robert Marquez

Adan Martinez

Laura Martinez

Luis Pedro Martinez

Dominic Maldonado

Joe Mella

Sergio Menacho

Steven Mendez

Louis Miramontes

Kaplan Mobray

Niloufar Molavi

Nancy Molina

Faustino Montero

Henery Montoya

Edgar Morales

Ricardo Moreno

Manuel Munguina

Ramon Navarro

Susana Noles

Elvia Novak

Anita Nuñez

Avec Obrien

David Ortega

Nerelys Ortiz

Carlos Otero

Joe Pacheco

Gabriela Parcella

Alfred Peguero

Jess B. Penilla

Carlos Perez

Diana Perez

Elizabeth Perez

Hector Perez

Genaro Perez Jr.

Emanuel Pleitez

Ivan Paulino

Phil Quezada

Marcel Quiroga

Ben Ramirez

Cynthia Ramos

Juan Ramirez

S. Miguel Reyna

Toni Riccardi

Araceli Rios

Shanina Rivera-Relles

Frank Rodriguez

Gabriel Rodriguez

Herman Rodriguez

Marcos Rodriguez

Pete Rodriguez

Marisa Roel

Danny Rojas

Jane Rojas

Habibe Rubio

Dennis Rudder

Claudia Sachs

Ray Salazar

Michael Salazar

Michael Silva

Jan Pierre Santiago

George Sandoval

Louis Schioppo

Damaris Schneider

Mark Sessions

Mark Settles

Michael Silva

Chris Simmons

Walter Smith

Oscar Suarez

F. Javier Taranoff

Allen Thomas

Mara Talan

Mike Thibeault

Eduardo Tobon

Manuel Torres

Theresa Torres

Zameer Upadhya

Jacqueline Valdez

Robert Vallejo

Vanessa Vargas

Gilbert Vasquez

Rosemarie Vergara

Daniel Villao

Walter Villela

Dennis Villon

Lydia Washington

Roy Weathers

Joseph Wehle

Steve Whaley

Maria Yip

John Zamora


ALPFA LIFETIME

SCHEDULE AT - A - GLANCEFriday, August 5th

1:00PM-6:00PM Satellite Registration Grand Ballroom Foyer Disneyland Hotel

5:30PM-9:00PM KPMG Oceanside Paradise Pier

5:30PM-6:00PM VIP Reception* Brisa Courtyard Disneyland Hotel

6:00PM-7:30PM VIP Dinner* Hosted by Comcast Trillium Room Grand Californian Hotel -

6:00PM-9:00PM Registration Open Disneyland Center Lounge Disneyland Hotel

6:00PM-8:00PM Deloitte Scholarship Dinner* Grand Sequoia Ballroom A/D Grand Californian Hotel

7:00PM-11:00PM Pre-Convention Kick-off Reception Grand Sequoia Ballroom E-H Grand Californian Hotel

Saturday, August 6th

6:30AM-8:00AM 5K Inspiration Run Center Lounge Disneyland Hotel

6:45AM-7:45AM KMPG Case Study Breakfast* Pacific Ballroom A Paradise Pier

7:00AM- 8:00 AM Scholarship Student Orientation* Pacific Ballroom C and D Paradise Pier

7:00AM-12:00PM ALPFA CAB Meeting Sorrel Grand Californian Hotel

7:00AM-7:00PM Registration Center Lounge Disneyland Hotel

9:00AM-3:45PM Student Workshops Pacific Ballroom A and B Paradise Pier

9:00AM-3:45PM Professional Workshops Magic Kingdom Ballroom Disneyland Hotel

ALL DAY KPMG Case Study Competition* Oceanside, Redondo, San Diego Paradise Pier

9:30AM-11:30AM Tuxedo Rental A Ticket Disneyland Hotel

12:00PM-2:00PM Scholarship Luncheon Sponsored by E&Y Grand Ballroom Disneyland Hotel

2:30PM-4:00PM ALPFA Chapter Leaders’ Reception* Mark Twain-Frontier Tower Disneyland Hotel

4:00PM-5:00PM ALPFA Annual Meeting Magic Kingdom 1 and 4 Disneyland Hotel

6:00PM-8:00PM ALPFA Welcome Reception Sponsored by Disney® Grand Ballroom Disneyland Hotel

8:00PM-1:00AM “ALPFA’s Got Talent” Salsa Competition Sponsored by PwC Grand Ballroom Disneyland Hotel

Sunday, August 7th

6:45AM-7:45AM KMPG Case Study Breakfast* Pacific Ballroom C&D Paradise Pier

7:00AM-7:00PM Registration Grand Ballroom Registration Disneyland Hotel

9:00AM-5:15PM Student Workshops Oceanside, Redondo Paradise Pier

ALL DAY KPMG Case Study Competition* Pacific Ballroom B&A Paradise Pier

8:00AM-5:15PM Professional Workshops Magic Kingdom Ballroom 1-4 and Monorail Disneyland Hotel

9:30AM-11:30AM Tuxedo Rental A Ticket Disneyland Hotel

10:00AM-2:00PM Product Pavilion & University Forum Grand Sequoia Ballroom Grand Californian Hotel

2:00PM-5:00PM E&Y Student Leadership Training* Castle Disneyland Hotel

6:00PM-11:00PM Recognition Reception Sponsored by PwC Sequoia Ballroom Grand Californian Hotel

Monday, August 8th

7:00AM-9:00AM Career Fair Continental Breakfast Grand Ballroom, Center Lounge Disneyland Hotel

7:00AM-7:00PM Registration Center Lounge Disneyland Hotel

7:30AM-9:00AM Lifetime Member Breakfast Sponsored by Bank of America* Trillium Room Grand Californian Hotel

7:30AM-4:00PM Career Fair and Expo (closed 12:00-2:00 PM) Grand Ballroom and Expo Hall Disneyland Hotel

9:30AM-11:30AM Tuxedo Rental/Pickup A Ticket Disneyland Hotel

12:00PM-2:15PM Leadership Luncheon - Professionals Magic Kingdom Ballroom Disneyland Hotel

12:00PM-2:15PM Leadership Luncheon - Students Pacific Ballroom Paradise Pier

7:00PM-9:00PM KPMG Case Study Awards Reception* Pier Side Pavilion Paradise Pier

6:00PM-9:00PM Sponsor Receptions* TBD

Tuesday, August 9th

7:00AM-4:00PM Registration Grand Ballroom Registration Disneyland Hotel

7:30AM-9:30AM ALPFA POWER Breakfast* Center Ballroom Disneyland Hotel

9:30AM-12:30PM Tuxedo Rental/Pickup A Ticket Disneyland Hotel

9:00AM-4:15PM Student Workshops Oceanside, Redondo Paradise Pier

8:30AM-11:30PM Professional Workshops Magic Kingdom Ballroom 1,2,3,4 Disneyland Hotel

9:00AM-11:45PM Women of ALPFA Professional Workshops Sequoia South, Sequoia North and Trillium Grand Californian Hotel

12:00PM-2:30PM Women of ALPFA Luncheon Grand Ballroom Disneyland Hotel

3:00PM-4:30PM Women of ALPFA Panel Sessions Sequoia South, Sequoia North Grand Californian Hotel

6:00PM-7:00PM Pre – Gala Reception Grand Ballroom Foyer Disneyland Hotel

6:00PM-7:00PM GALA VIP Reception* Sleeping Beauty Pavilion Disneyland Hotel

7:00PM-10:00PM GALA Awards Dinner Sponsored by Deloitte Grand Ballroom and South Exhibit Hall Disneyland Hotel

Wednesday, August 10th

9:30AM-12:30PM Tuxedo Drop – off Cloak Room Disneyland Hotel

* Indicates Event By Invitation Only

** Tuxedos should be placed in bag before returning



Over the past year, involvement with ALPFA on a local, regional, and national level has transformed my

personal and professional life. Last spring during my final semester of graduate school, I discovered the

ALPFA organization at UW-Milwaukee and quickly joined the student chapter. Soon thereafter, I learned of

the 2010 Annual Convention while attending a Regional Student Symposium presented by ALPFA-Chicago. I

brought news of the symposium and convention back to the UW-Milwaukee student chapter and recruited a

few others to join me on the trip to Orlando. As August approached, I found myself making the trip alone but

with a newfound confidence and optimism about the opportunities ahead. Personally, the timing of the

convention couldn’t have been worse. My wife, Luisana, had just given birth to our daughter Natalya; my

former supervisor refused to approve my vacation request and our family’s financial position was strained at

best. Countless times I juggled my hopes of experiencing ALPFA’s impact firsthand with the realities I faced

at home. Nevertheless, I believed in the personal investment I would be making and travelled to Orlando. From the moment I arrived at

Disney’s Coronado Springs Resort on Saturday until the minute I left the following Tuesday, I was never bored, lonely or disappointed. Every

minute of each workshop, panel discussion, luncheon, dinner and reception provided chances to learn and network beyond my furthest

expectations. Best of all, the career fair allowed me exposure to Fortune 500 recruiters and endless opportunities. I am now preparing for

relocation to Minneapolis to begin my career with Target Corporation as a Merchandise Planning Business Analyst. Had I not attended the

convention and made a connection with a Target recruiter, the chance to work with such an innovative, energetic and inclusive company could

have remained out of reach. I look forward to the many conventions to come and a lifetime of ALPFA membership.

STORY OF SUCCESS

Jesse WaukauALPFA STUDENT

•Read the conference agenda thoroughly, and select the sessions that will be most likely to improve your skills.Stay away from the seminars you could almost teach yourself, and "stretch" by hearing about topics you havenot mastered.

•Ask a professional colleague to become your conference buddy, so you can share what you learn. Thiscollaboration will bring special benefits when you talk about presentations that only one of you attended.

•Stay for the entire conference. You never know what good information you might miss by arriving late or leavingearly.

•Stay at the conference's designated hotel. You need to be where you can enlarge your network mosteffectively.

•When you attend conference parties, realize that potential employers, clients or business partners mightobserve your behavior. You are not really "off duty."

•Take plenty of business cards, to help new acquaintances remember you.

•Tactfully collect as many business cards as you can, so you can follow up with post cards, E-mails, phone calls and appointments.

•Become an active participant, asking questions and making comments. The topics will take on new life for you.

•Meet and thank everyone who served on the conference planning committee. They deserve your compliments. And when you thank them, youwill definitely stand out as one of the few who did.

ATTENDING A CONFERENCETOP

by Dr. Bill Lamptonwww.championshipcommunication.com

Dr. Bill LamptonCHAMPIONSHIP COMMUNICATION

..............................................................................................

Get Transformed by Light...Wear Black and White to the 2011 ALPFA Welcome Reception!

Wear BlackandWhite to theALPFA

Welcome

Reception!

© 2006, Cargill, Incorporated.

Maltitol. Chocolate. Soy Protein. With everything we do and everywhere we are, you’re sure to fi nd a

career that fi ts whatever you choose. We’re looking for diverse individuals to add to our team to help bring innovative

solutions to our customers. Learn about our positions, and submit your resume online at ichoosecargill.com.



Get Transformed by Light...Wear Black and White to the 2011 ALPFA Welcome Reception!

Disneyland® California Adventure Park: There’s even more magic to bediscovered right next door to Disneyland Park. At Disney CaliforniaAdventure Park, Disney stories come to life in new and exciting ways —from incredible shows to amazing attractions. Plus, you’ll find favoriteDisney Characters and a larger-than-life nighttime entertainmentspectacular. The adventure never ends as your imagination runs free atthis one-of-a-kind Disney theme park!

Disneyland® Park: Visit Walt Disney’s original theme park and celebratethe worlds of yesterday, fantasy and tomorrow with timeless attractions,dazzling entertainment and magical moments that last a lifetime.

Park Ticket Specials: As a convention attendee, you can purchase ticketsat a special rate! Ticket sales end July 30th and tickets are valid July 31st-September 13th, 2011. For more information, visit the passkey Disneysite under “Accommodations” in the ALPFA Conveniton section.

HELPFUL INFO

Convention Protocol: Please arrive to all events on time and stay until theprogram concludes. Late arrivals and early departures are disruptive to thesession leader(s) and to other attendees. Be cognizant of the noise levelsduring the late evening hours and of your professional commitment toparticipate in morning sessions. For CPE credit, you must sign in on thesheets provided during the sessions.

Attire: Business casual attire is appropriate for all CPE and Student Sessions.

We encourage you to wear black and white to the WelcomeReception;Sponsor Reception is business casual. The ALPFA Gala is semi-formal and tuxedo rentals are available onsite for a fee.

Smoking: The Paradise Pier Hotel has its smoking rooms on the 13th floor,the Disneyland Hotel has smoking rooms on the second floor of one towerand the Grand Californian is completely smoke – free. Smoking is prohibitedinside stores, dining areas and restrooms.

WORTH NOTING...

TIME FOR FUN...

ACCOMMODATIONSProfessionas-l Headquarter Hotel:Disneyland® Hotel$179 per night plus prevailing city andoccupancy taxes.

Disney’s Grand Californian Hotel® & Spa$209 per night plus prevailing city andoccupancy taxes.

Student Hotel:Disney’s Paradise Pier® Hotel$149 per night / $120 student rate pernight plus prevailing city and occupancy taxes.

RESERVATIONS DEADLINE for theALPFA Convention Rate: JULY 8, 2011

ONLINE RESERVATIONS:https://resweb.passkey.com/go/ALPFA2011 or

CALLING DIRECT: 714-520-5005

Please note, rooms may be sold out at time ofpublication, visit the ALPFA website for thelatest information on accommodations.

The ALPFA Convention rate is available three

days pre- and three days post- convention.ROOM CANCELLATION / NO SHOWPOLICY: Reservations must be cancelled no lessthan five days prior to the event start date. If youcome in a day later than your reservation startdate, you will be charged for the missed night andmay forfeit the rest of your reservation.

Reservations made after JULY 8, 2011, are

subject to the current standard hotel rate.

AIRFARE INFOTake advantage of a special 10% discount offapplicable published (non-refundable) fares onAmerican Airlines and American Eagle whenbooking your ALPFA Convention travel directlyon www.aa.com.

After you have selected your flights under the"Enter Passenger Details" tab, go to the“Promotion Code" field and enter theAuthorization number 1481BL. Thisdiscount is valid for travel August 02 – 13, 2011,to Anaheim Orange County (SNA), Los AngelesInternational (LAX), Burbank (BUR), and Ontario

(ONT) airports.

TRANSPORTATIONDisneyland Express operated by Grayline/Coach USAServices:Regular daily departures to: John Wayne/Orange County Airport Los Angeles International Airport RatesOne WayOC - $17 Adults/ $14 Children (ages 3 -11)LA - $22 Adults/ $19 ChildrenRound TripOC - $27 Adults/ $18 ChildrenLA - $32 Adults/ $25 Children AAA discount $5.00 off per person!

Contact Information:2001 S. Manchester Avenue Anaheim, CA 92802(800) 828-6699

Reservations not needed for pickup at airportor for scheduled hotel pickups. Wheelchairaccessible buses are available but reservationsmust be made 72 hours in advance.

Get Transformed by Light...

Wear BlackandWhite to theALPFA

Welcome

Reception!

Saturday, August 86:00 -8:00 PMDisneyland Hotel


ALPFA ROBERT HALF PROFESSIONAL NETWORKING

PROFESSIONAL

Sharpening your networking skills

Understand What Networking Truly Is

Strike While the Iron Is Hot


ALPFAROBERT HALF PROFESSIONAL NETWORKING

Be a Joiner

Think Quality, Not Quantity

Always Keep Your Word


ALPFAMETLIFE FAMILY MATTERS

FAMILY STRUCTUREFINANCIAL SUPPORT

Family structure is a critical and often overlooked component

of retirement planning. A new study from MetLife’s Mature

Market Institute shows that family dynamics strongly

influence retirement planning for people in mid-life.

— Living Well In Difficult Financial Times.

To learn more, download the MetLife Family Matters Study by visiting www.metlife.com.


ALPFACHAPTER IMPACT

The 2011 ALPFA Seattle Award

• Outstanding Partner(s) of the Year – Deloitte and Microsoft Corporation

• Outstanding Champion of the Year – Paul Horace

• Outstanding Professional Member of the Year – Sam Romero

• Outstanding Student Member of the Year – Giovanni Del Torro

CELEBRATES LATINO CULTURE

29ALPFA IMPACT

With an impressive attendance filling up the room at Blue Cross

Blue Shield of Massachusetts’ headquarters, ALPFA Boston

welcomed members of the community to participate in a panel

discussion entitled, “Latino Leadership in Healthcare: Perspectives

on a Changing Landscape.”

The event, held on Thursday, June 9th, marked the First Annual

Healthcare Summit for the professional organization, which

featured Steward Healthcare System Chief Executive Officer and

President Dr. Ralph de la Torre as keynote speaker.

The summit also featured a panel discussion with distinguished

Latino healthcare leaders who offered their perspective on the

much – discussed challenges in the healthcare industry.

Moderated by North Shore Medical Center physician, Marisela

Marrero, M.D., the panel was comprised of: Dr. Joseph

Betancourt, Director of the Disparities Solutions Center at

Massachusetts General Hospital; David Morales, Vice President

for Public Policy and Strategic Planning at Steward Health Care

System LLC; and Juan Lopera, Director of Contracting Strategy

and Analytics at Tufts Health Plan. Dr. de la Torre also participated

on the panel.

“I am very happy with the turnout, the speakers and the impressive

content that was offered at this event”, stated Joyce Beach,

Director of Diversity for event host Blue Cross Blue Shield of

Massachusetts.

“The goal of the summit was to expose our membership to current

challenges and opportunities in one of the most vibrant industries

through the eyes of one of the most prominent healthcare leaders

in Dr. de la Torre,” explained ALPFA Boston Executive Vice

President Juan Lopera.

ALPFA is the premier national

business organization for

expanding opportunities for

Latino Leadership in the

global market. The ALPFA

Boston chapter has more than

2,300 active members with

over 50 corporate partners.

LATINO LEADERSHIP IN HEALTHCARE

ALPFACHAPTER IMPACT


ALPFACHAPTER IMPACT

On April 7th, Northrop Grumman (NG) hosted a networking and

recruiting event in Washington, DC to herald the move of their

corporate headquarters from California. At the event, NG focused

on their commitment to diversity and the Washington, DC area.

Though their headquarters will officially move to a suburb of

Washington, DC, they have had employees based in the DC area

and throughout the world for years. Over 200 people attended this

event, including members from other affinity groups such as the

Society of Hispanic Professional Engineers (SHPE), National

Association of Black Accountants (NABA) and National

Association for Black MBA (NBMBA). Guest panelists for this

event were as follows:

• Sandra Evers-Manly –Vice President, Corporate Responsibility

• Darryl M. Fraser – Corporate Vice President, Communications

• Hugh E. Taylor – Vice President, Washington Office Operations

• Bob Waters – Vice President, HR Strategy and Talent Management

Also in attendance was Heather Laychak, Corporate Director,

Enterprise Talent Acquisition, who served as panel moderator.

Mr. Waters mentioned during his portion that NG hires about

10,000 people per year with an expected overall 8% attrition rate.

70% of their openings are for technical positions all over the world.

Reassuringly Sandra Evers-Manly mentioned that there are 23

Employee Resource Groups within the company and that:

“We want far more diversity in our leadership team. We’re not

bashful about that.”

The presidents of the local affinity groups were all treated to a

special meeting

with the panelists

30 minutes before

the start of the

event as well as

reserved front row

seating. A special

attendee was

Frances Garcia, Inspector General of the Government

Accountability Office (GAO). She was recognized by Sandra

Evers-Manly.

Northrop Grumman will continue its commitment to diversity as

they headquarter in Washington, DC and continue to partner with

ALPFA. And why not? As Bob Waters mentioned, “We’re a

company of immigrants.”

ALPFA WASHINGTON, DC


ALPFACHAPTER IMPACT

DETROIT MAYOR DAVE BING


ALPFA Michigan, in partnership with Financial Executives

International (FEI) and the National Association of Black Accountants

(NABA), held a large diversity event at the historic Detroit Athletic Club

(DAC). The mayor of the City of Detroit, Dave Bing, was the keynote

speaker. The theme of the event was, "How can we work together to

improve Detroit?"

Dave Bing was elected the 62nd mayor of the City of Detroit in May

2009 as part of a special election. A native of Washington, D.C., Bing

is a graduate of Syracuse University where he earned his Bachelor of

Arts in Economics and was later bestowed an honorary Doctorate of

Laws in 2006. He was also a National Basketball Association (NBA)

legend, playing primarily for the Detroit Pistons. In 1996, he was

named one of the NBA's 50 Greatest Players of all time.

During his keynote address, Mayor Bing drew parallels between the

challenges he faced growing up and the challenges the Detroit

community faces today in this tough economy. He talked about the five

P's that he had learned from his coach, “proper preparation prevents

poor performance,” and how he still uses it to good effect while facing

tough challenges.

Other speakers that evening were Marie Hollein, FEI National

President and CEO, Greg Johnson, NABA National COO, and Hector

Perez, ALPFA National President. Hector talked passionately about his

long association with ALPFA, and how he managed the dual

responsibilities of his professional career at PricewaterhouseCoopers

and his various roles at ALPFA through the years.

The event was a grand success with over 250 guests in attendance.

Among those in attendance were prominent C-suite executives of

various large companies, including Detroit's Big Three automotive

manufacturers. The event was widely covered by the local media.

Attendees also enjoyed the opportunity to spend time networking with

other professionals, and left the event satisfied knowing that the

leadership of Detroit was in the right hands.

MIAMI, FLORIDA – On Thursday, May 19, ALPFA Miami hosted

Kaplan Mobray to present: The 10K’s of Personal Branding. More than

150 people attended this special presentation at the Four Seasons in

Miami, Florida. During these times, where competition is tighter and

the market is more selective as to the professionals it hires, retains and

promotes, ALPFA Miami invited Mr. Mobray, an acclaimed author,

career coach, and motivational speaker, to share his personal

experiences and insights on how to distinguish oneself, enhance one’s

career opportunities and build a strong professional network through

personal branding.

ALPFA Miami hosted a networking reception both prior to and after Mr.

Mobray’s presentation. It promoted one of the overarching themes of

the event – building one’s personal brand at all times. As part of the

post-event reception, Mr. Mobray held a book signing to promote his

best-selling book, The 10K’s of Personal Branding.

ALPFA Miami President Brett Friedman kicked off the event by

emphasizing ALPFA’s mission, that of creating opportunities, building

relationships for its members, and expanding Latino leadership. He

thanked all in attendance, recognizing the initiative and commitment to

personal and professional development each in attendance was

demonstrating.

Throughout his presentation, Mr. Mobray interacted with audience

members, engaging them in the process of defining and improving their

personal brands. He consistently demonstrated why he is considered

one of the most energetic, dynamic speakers around, while serving as

an example of living according to the principles of his 10K’s of personal

branding.

Everyone who attended the event consistently praised Mr. Mobray, his

overall message and presentation, and the event itself. “Attending a

presentation or buying a book by Kaplan is something everyone should

do if you want to achieve personal and professional success” said Brett

Friedman.

ALPFA Miami thanks PwC for sponsoring its first marquee event of

2011.

PERSONAL BRANDINGPRESENTATION

ALPFACHAPTER IMPACT

In the spring of 2011, ALPFA Chicago partnered up with Junior

Achievement (JA) to help them reach their goal of impacting

410,000 students in the Chicagoland area with the important

message of being financially responsible. This year, ALPFA

Chicago had community days with two schools in traditionally

Latino neighborhoods: Madero Middle School (in the little Village

neighborhood) and Nixon Elementary School (in the Humboldt

Park neighborhood). Both of these schools average just over 97%

Latino population and 98% low income.

ALPFA Chicago has partnered with Junior Achievement because

we want to contribute to their mission of inspiring and preparing

young people to succeed in a global economy as we focus on

building strong Latino leaders. JA's hands-on programs teach the

concepts of work readiness, entrepreneurship and financial

literacy to young people all over the world.

I have had the honor of volunteering with Junior Achievement in

the past, working with 3rd and 4th graders. This year, I was excited

to work with 8th graders utilizing the JA program, "Economics for

Success," that is used for all middle school children. Using this

program we were able to discuss personal finance and career

options based on the students’ skills, interests and values.

Throughout the day, the students learned about the concepts of

credit, insurance and interest, and applied their skills of decision –

making and critical thinking using fun hands – on activities.

Overall, the students welcomed the idea of learning about the

value of a dollar and the concept of good spending habits. They

also appreciated getting a perspective from a Latino business

professional. Over 800 students were impacted by ALPFA Chicago

volunteers throughout the two community days.

IN THE LIVES OF 800 STUDENTS IN CHICAGO

Joseph Morales at Nixon Elementary Rick Cerda at Nixon Elementary


ALPFAWOMEN OF ALPFA

Pegine Echevarria’s energy and confidence could be felt

throughout the room at the Newark Club where the NJ Chapter

hosted its annual Women of ALPFA event. Pegine, author and

motivational speaker, delivered an empowering message to the

women (and few men) in the room. Her mantra.

“Be Feisty – Be Fearless – Be Focused – Have Fun!” was

repeated by everyone in the room as she elaborated on each point

with lively mannerism, humorous stories and practical advice. She

literally had the crowd cheering from their chairs and following the

steps to her “networking” dance all around their tables. So what

does it take to be a feisty, fearless, focused and fun female leader?

Lesson #1 – Be Feisty – Dedicate yourself to do your best and

communicate your needs to others. Don’t be afraid to negotiate.

Invest in yourself and understand your worth.

Lesson #2 – Be Fearless – Have the courage to be you. Say it out

loud, “I AM A LATINA!” Be committed to yourself – to be seen,

heard and noticed. Have the courage to ask for opportunities!

Lesson #3 – Be Focused – Potential is what you choose it to be.

You have to know where you are going in order to get there. If your

career plan is not on paper – it’s not real. Write it down!

Lesson #4 – Have Fun – Don’t be too serious; people like being

around other people who are engaging and fun!

Pegine’s message truly resonated with her audience. Amber

Reynolds and Jennifer De Maria from J.H. Cohn shared their

thoughts, “This is our first ALPFA event. I thought it was very

inspiring and energetic! She made it very easy to apply to

everyday life. Very feisty!”

At the end of the event, I caught up with Pegine and asked her

what final words of advice she had to share with the Women of

ALPFA. “The thing to understand is the value of who you are to the

organization. It is critical. It’s important to always focus on ‘why

they choose me’ and understand who you are. Your volunteerism

in ALPFA is a representation of being a Latina among other

professionals, as well as a visual that your company invests in

diversity. And, most importantly, you should always know your own

value.”

BE FEISTY – BE FEARLESS – BE FOCUSED


ALPFAWOMEN OF ALPFA

LIVING TO WORK OR WORKING TO LIVE:

ALPFA Hartford held its biggest and best Women of ALPFA

program to-date on Friday, March 25th. The theme for the 4th

Annual Women of ALPFA Summit this year was, “Living to Work

or Working to Live: Taking Control of Competing Priorities,” with

lead sponsor Mass Mutual. Our platinum and gold sponsors were

Aetna and ING. All of our chapter sponsors and many other

companies also participated by purchasing company tables.

The program was kicked off with a Member Only VIP Networking

Breakfast with our Lead Sponsor, ALPFA members, and invited

guests. The breakfast provided the opportunity to network with

seasoned professionals and learn about Mass Mutual. The

program continued with lunch along with warm welcoming

remarks from Connecticut’s Deputy Commissioner of Public

Health and Special Advisor to the Governor on Healthcare,

Jeanette DeJesús. Our keynote speaker from Mass Mutual,

Sonia Macias Steele, provided her insight on managing your work

and life balance with ten practical life solutions that complemented

our theme. Sonia provided a heartfelt presentation and engaged

the audience with her charming and energetic personality. Her

presentation provided sensible and valuable tips. After lunch and

the keynote presentation, this year we also offered our attendees

the option of choosing between two concurrent breakout

workshops. Attendees chose from either Managing Change or

Healthy Lifestyles. In the Managing Change workshop, a panel

of women leaders spoke on how to manage life changes such as

moving, transitioning to a new job, starting a family and more. The

panelists provided valuable insight on maintaining and advancing

your career while planning all the other moves in your life and

shared their personal stories! In the second workshop on Healthy

Lifestyles, attendees learned how personal health behaviors can

directly impact health outcomes. Attendees walked away with

tools to manage stress and make smart decisions that will make

an impact.

This year’s Women of ALPFA Summit was a huge success and

everyone left with tips on managing their careers and personal life

balance as well as tips on living healthy. The feedback from the

speakers and the attendees was fantastic and we look forward to

continuing to provide top notch Women of ALPFA programs to our

members and friends of ALPFA.


Camille A. Marcos knew since she was a fourth-grader that she

would become a lawyer. She’s also always known that doing well

and doing good are not mutually exclusive propositions.

“What attracted me to the law was my personality. I was always

seeking what was fair and just,” Marcos says. “I wanted to have a

career where I’d be able to help people, particularly in areas where

many people don’t have a voice. I wanted to be in a position where

I have the power to help others.”

Now, just four years after graduating from law school, Marcos is

the principal of Marcos Law Offices, a growing law practice that

focuses on bankruptcy, immigration, business and family law.

For many lawyers, that would be more than enough. Not for

Marcos. She devotes nearly all her personal time to organizations

that help low-income communities, non-English speakers and

others who need help navigating the legal system. “It has always

been important to me to maintain at least part of my career to help

those who are less fortunate, by volunteering a lot of my time to

organizations that help low-income clientele and Spanish

speakers, because I speak Spanish.”

She also devotes time to helping the younger generation through

a two-year mentoring program that pairs high school students with

professionals. I had a student who has now gone on to college,

and I helped her get scholarships through the program, “Marcos

says. “She has an interest in going to law school.”

She works to connect people on a professional level as well,

through her work with the Boston Chapter of ALPFA, which has

developed a series of law – focused events. ALPFA-Law provides

programming to lawyers and also coordinates with other financial

professionals.

With all she has going on, Marcos still has an eye on the future.

“My long-term goal is to build my practice and to continue to

provide legal assistance to the community,” Marcos says. “I also

always try to help those who come after me through mentoring

young lawyers and students. That is an important aspect of my

career and personal life.”

“Being an attorney makes me happy, and it provides me many

opportunities. So even though I am busy, it doesn’t seem that I am

not living a balanced life or that I am doing too much. I get involved

with things that I enjoy.”

ALPFAPROFILING LATINA LEADERS

AWARDS 20 “UP-AND_ COMING” LAWYERS OF 2011


ALPFAPROFILING LATINA LEADERS

TO THE C-SUITEAn inexperienced college student starts out

as a mailroom intern and, thanks to hard

work, dedication, and just a little bit of good

fortune, works her way up to become a

partner.

Maria Olide, who grew up in Central Valley,

California, and attended the University of

California, Berkeley, interned through the

INROADS program after hearing about the

program from a fellow student. “I wasn’t

even an accounting major, and I didn’t

know a lot about KPMG,” she says. “But I

thought it could be interesting and figured I

should try it out.” Olide spent the next three summers at the firm, starting

her first intern assignment in the mailroom and, during that time, took

advantage of as many networking and training opportunities as she could.

That approach paid off, as she was hired into the firm’s Audit practice full

time in January 1992 and quickly rose through the ranks to become a

manager.

In 1997, Olide decided to pursue an advanced degree and, after getting an

MBA from Stanford, moved to Europe with her husband and did strategy

consulting. She returned to the United States in 2004 and started looking

for a new career opportunity. But with two young daughters, work/life

balance had become a key priority. Fortunately, Olide’s past networking

opened the door to a new opportunity when a former KPMG colleague

suggested she look into joining the Advisory practice. “At that point, I had

some other opportunities at other firms, but I felt a lot of loyalty to KPMG

for giving me those opportunities early on.”

Olide joined the firm’s Advisory practice and picked up right where she left

off, with a quick rise up the ranks that ultimately led to being admitted to the

partnership in September 2007. “I never would have gotten to partner if it

weren’t for the fact that I had extraordinary support from the partners I

worked with. So now I feel like it’s my turn to focus and give back.” One of

the ways Olide does this is by serving on the Corporate Advisory Board of

the ALPFA Silicon Valley Chapter. Olide adds, “I have served on the

Corporate Advisory Board for the past couple of years. In that role, I have

worked with the Board to provide guidance and support for their various

programs. One of the most significant programs we offer is the Women of

ALPFA, and I also served as a panelist for one of our events.”

Today, when mentoring younger professionals, Olide has a simple

message: “Work hard, but not at the expense of who you are. Make sure

you don’t compromise your values.”


ALPFA’s Annual ConventionALPFA GRADUATE RESOURCES


We are excited to launch a new educational event for our members and convention attendees: the Product Pavilion/University Forum scheduled for

Sunday, August 7th, from 10:00 a.m. – 2:00 p.m. with a unique focus on Graduate Education. This is a special opportunity for current students and

professionals to gain additional insights on obtaining an advanced degree.

“The purpose of this event is to expose Business Schools to ALPFA’s talented Latino pipeline and for our members to grasp hold of the many benefits of

pursuing a graduate education,” said Pamela Ravare-Jones, Chief Operating Officer for ALPFA. Our attendees will benefit by meeting Top MBA Business

Schools throughout the country and conversing with admissions and recruiting representatives. Participating Universities include UCLA – Anderson

School of Business, The University of Virginia – Darden School of Business, Cal State LA – Graduate School, and Duke

University's - Fuqua School of Business, to name a few. For a full list of participating universities, attendees can view the

convention website at www.alpfa.org.

According to a recent article published by our Strategic Partners Bell Curves, there is brighter news on the horizon for

MBA students seeking post-graduate employment. According to the MBA Career Services Council, both on-campus

recruiting and postings for full-time employment for MBA graduates were up from spring and fall 2010 numbers.

The results were generated from MBA CSC's spring 2011 Recruiting Trends Survey, and show that 76% of

respondents indicated an increase in on-campus recruiting. Similarly, 86% indicated an increase in full-time job

postings. Both numbers speak to increasing demand for highly qualified MBA graduates, and are in line with other

positive job and salary indicators in the field.

When I started my career in 1999 in Marketing – Strategic Services at Blue Cross and Blue Shield Association, I became aware of the need to increase

my business knowledge. I obtained my undergrad degree in Anthropology and International Studies from Iowa State University, which was great but

limiting if I planned to continue in the business field. In these unique fields of study, I learned in-depth research skills, the elements that make up human

culture, and the evolution of culture and society at both a local and global level. My undergrad degree gave me a good foundation, but it did not include

knowledge of how business decisions are made and the necessary strategies to put them in place. I soon realized that my continued success in the

business world required that I go back and fill this educational gap.

Thus, I started my MBA in International Business Management at DePaul University, in the fall of 2001 on a part-time basis. My business knowledge

increased from the onset. I learned how to read a balance sheet, determine performance metrics on key projects, work as a team to develop

comprehensive strategies, analyze case studies and determine necessary excellence standards within companies. I was delighted to find that I was able

to incorporate my new business knowledge within my existing comprehension of human culture and behavior in order to run a successful organization.

After graduation in 2003, I had the pleasure of using my MBA education as I took on additional leadership as part of the Diversity Council at my company.

I also assumed leadership on the ALPFA Chicago Board which contributed to my passion of helping the Latino community. As I expanded the practical

application of my new education and skills, I was confident that I could take on greater business responsibility. So in 2010, my new education and

business confidence played a key role in my becoming the first Executive Director of the ALPFA Chicago Chapter. On a daily basis, I utilize my formal

MBA education when managing my chapter projects. It was a huge decision to pursue an advanced degree, however, the personal value and learning

obtained was most beneficial to my career today.

Awareness Of A Need

Manhattan GMATQ & A

ALPFAGRADUATE RESOURCES

How is the GMAT exam evolving?


• How quant-heavy is your post-MBA career likely to be?

•How good is your GPA? Was it earned in a major that required

alot of quant or analytical skill?

• When was your last math course, how hard was it, and what

grade did you earn?

• What is the average GMAT score (and standard deviation) of the

entering MBA class in the last five years?

How important is the GMAT score in my application?

Indeed, a new GRE exam is launching this August.

Highlights include:

• No longer a section on antonyms;

• Fill-in-the-blank added to math and some questions will have

multiple correct answers;

• Scoring scale range changing from 200–800 to 130–170;

• At first, the new GRE will require a long waiting period for

receiving scores. People taking the exam in August will not

receive their scores until November.

How is the GRE exam evolving?

In June 2012, the GMAT will remove one of its two essays and

replace it with a 30-minute section called Integrated Reasoning.

Highlights of the new section may include:

• Sort and filter a spreadsheet to identify data trends among

multiple columns and rows;

• Analyze a graph (e.g. regression line superimposed over data

points) and discuss patterns in the information;

• Study a series of business memos and draw conclusions.

of the entering MBA class in the last five years?

For more information about Manhattan GMAT’s specialized focus, content-based

curriculum, and teaching excellence please visit www.manhattangmat.com

A brand manager will not be held to the same quant standards as

an investment banker. A 3.5 major GPA in Physics will speak more

about your quant abilities than a 3.5 major GPA in Art History.

Earning an A in a college Calculus course outclasses a 3 on your

AP Calculus test. And, lastly, some schools are just more flexible

when it comes to the GMAT score. Each business school is

different and may choose to focus on other parts of an individual’s

application. In conclusion, the GMAT is not the centerpiece of your

application. However, it always helps to dominate this exam.

47

Students of ALPFA:

With the school cycle having come to an end, I would like to thank all of our participating

ALPFA student chapters, student leaders, professional leaders, and members for helping

make 2010-2011 academic year a successful and rewarding one. With 64% of ALPFA’s

15,000 members being composed of students, ALPFA continues to provide and expand

quality programs and opportunities to our student members. As we focus on providing

students a lifetime of opportunities, I thank you for your high level of enthusiasm and

engagement with your student colleagues, professional members and partners.

As we move into the summer months, don’t lose touch with your ALPFA network. Continue

to be engaged and proactive through your local student and professional chapter

networks. An excellent opportunity for you to continue benefitting from your ALPFA

membership experience is the upcoming 39th ALPFA Annual Convention, which will be

held August 5th – 10th in Anaheim, CA at Disneyland. This year’s theme, “Inclusion,

Innovation, and Inspiration,” is reflective of ALPFA’s mission which focuses on expanding

opportunities for college students who seek careers in Business, Accounting, Finance and

related fields. ALPFA’s overall objective for our Convention is to present opportunity and access to corporate America while advocating

the value of diversity and showcasing the talent our community holds. The five-day event will include career-enhancing student

workshops designed to prepare students for the work environment, opportunities to learn about leadership, career growth, and the

impact of networking, and the Career Fair where dozens of companies will share and highlight the careers, products and services that

their organizations offer to students and professionals.

I encourage you to consider the opportunities for your career at the ALPFA Annual Convention. Come learn about trends in the industry

and learn how to improve your marketability skills in a highly competitive work environment. Utilize the ALPFA Convention as an

opportunity to expose yourself to your career interests and speak to excellent resources such as representatives and recruiters from

companies from your fields of interest. Become eligible for on-site interviews by submitting your resume on ALPFA’s Career Center, and

network with students and ALPFA members from across the country at this national event.

Student Members are entitled to significant discounts on national convention registration fees from now through late July. Student

Registration ($175) gives you accessibility to Luncheons, Student Sessions, Social Events and Receptions, ALPFA Awards Gala Dinner

and the Career Fair & Expo.

For detailed information, visit www.alpfa.org/convention2011.

Along with local ALPFA leadership, I look forward to serving as a support and resource center for students. If I can be of any assistance

to you, please do not hesitate to contact me at:

[email protected].

Best regards,

Geraldine Contreras

Geraldine ContrerasDirector of Student Affairs

ALPFASTUDENTS OF ALPFA


ALPFASTUDENTS OF ALPFA

“MEET THE FIRMS”

PREPARING FOR THE ALPFA CONVENTION

ALPFA Seattle’s 2011 “Meet the Firms” event was a great success with 100+ attendees. For this

annual event, ALPFA partnered with NABA and ASCEND. It was a unique networking event that

allowed students to ask a panel of professionals questions about their careers, recruiting, and the

firms in general. Firms represented at this year’s event included PricewaterhouseCoopers, Deloitte,

Ernst & Young, KPMG, and Moss Adams. Being able to hear multiple perspectives on the same

questions added greater value than just networking with one professional at a time. As some

students are still developing networking skills and confidence when approaching professionals, this

was a good opportunity for these students to hear about the professionals’ experience without

having to directly approach them. The event was a good mix of networking, conversation over

dinner, and the panel session.

The responses from the panel participants were quite helpful to the students. They seemed candid,

honest, and gave good insight into what to expect when beginning to work at one of the firms. It was

especially interesting to hear about the overseas experiences some members had to share – as these are not always brought up in

networking events. As a student, it is always helpful to hear about a professional’s experience and how they arrived to where they are

today. It helps guide some of our early decisions that can have a profound impact on our future. Events such as “Meet the Firms” provide

the opportunity for us to ask questions, make connections, and learn from each other.

The convention offers opportunities to get ahead in your career, but you need to be prepared, and

beyond the Career Fair. With these helpful tips, you’ll be ready to tackle the convention and make the

most of it! See you in Anaheim.

1. You want to be prepared at all times; you never know who is observing you, so always have your “game face” on.

No guts, no glory.

2. Research, Research, Research. Huge component at the convention; learn your companies of interest, before you

arrive at the convention. Be ready.

3. Business cards-if you don’t think you need them. Wrong you do! (vistaprint.com is a great option)

4. Bring plenty of resumes and keep one or two on hand at all times. You never know when you’ll need them.

5. Attend workshops!

6. Ask questions at the workshops you attend. You’re already there, so be sure to get noticed.

7. Prepare your elevator speech or branding pitch helps for a smooth intro about 45 seconds to 1 minute long. To

start your elevator speech: What makes you unique? What short story illustrates a successful outcome that you have produced or want to accomplish?

8. Find a balance between day/evening time events. Attending a culmination of both will grant you lots of exposure.

9. Get your professional wear out, it’s very important to appear polished at all times. Your attire will fluctuate according to the time of day i.e., workshop

versus social function. Pack for both scenarios. To get a good idea of attire, take a look at last year’s online picture gallery.

10. Treat everyone like a recruiter – you never know who they are or what they do! There’s a method behind the madness; make sure you come prepared

with one.

Need more tips? Contact me directly at [email protected] or find me on Facebook NisainiAnjoiliRivera/facebook


................................................................................................. ALPFANEWS LITE

Multicultural on a NEW Level

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

....

..

ALPFA Michigan celebrates Cinco de Mayo with a Mezcal tasting event

The conference theme, Building Competencies, Growing Business,

was touched on throughout the two-day event to show that diversity is

necessary in business and impacts our employees, the suppliers we

work with and our consumers. Erby Foster, Director of Diversity &

Inclusion, led a breakout session, “Leveraging Employee Resource

Groups.”

Clorox was recognized for outstanding efforts to tap into our external

organizations to improve our recruiting and understanding of what it

takes to build a diverse workforce.


On May 5th, the ALPFA Michigan Chapter, in partnership with the

Consulate of Mexico, celebrated Cinco De Mayo with a Mezcal tasting

event. Mexican gastronomist and food historian, Sergio Inurrigarro,

specializes in the study, research and promotion of the culture of

Mezcal around the world, in collaboration with the Ministry of Foreign

Affairs in Mexico. He has participated in various seminars in Berlin,

Rome, Ottawa, Moscow and Beijing, as well as in 56 cities around the

US and Canada. Attendees enjoyed the opportunity to learn about

Mexican culture and cuisine, as well as to spend time networking with

other professionals. .............................................................


ALPFA CHAPTERSAlbuquerque, New Mexico

Atlanta, Georgia

Austin, Texas

Boston, Massachusetts

Charlotte, North Carolina

Chicago, Illinois

Columbus, Ohio

Dallas, Texas

Delaware

Denver, Colorado

El Paso, Texas

Hartford, Connecticut

Houston, Texas

Indianapolis, Indiana

Las Vegas, Nevada

Los Angeles, California

Miami, Florida

Michigan

Milwaukee, Wisconsin

New Jersey

New York, New York

Northwest Arkansas

Orange County, California

Orlando, Florida

Philadelphia, Pennsylvania

Phoenix, Arizona

Pittsburgh, Pennsylvania

Portland, Oregon

Puerto Rico

Rhode Island

San Antonio, Texas

San Diego, California

San Francisco, California

Seattle, Washington

Silicon Valley, California

Tampa Bay, Florida

Tucson, Arizona

Twin Cities, Minnesota

Washington, D.C.

In Formation:Kansas City

ALPFA National Headquarters

Telephone: (213) 243-0004Fax: (213) 243-0006

Send Payment andcompleted form to:

ALPFA 801 South Grand Avenue

Suite 650Los Angeles, CA 90017

You can also become amember online. Visit our

secure website,

www.alpfa.org

Payment: VISA MASTERCARD AMEX

Check (Payable to ALPFA)

Credit Card Number

Expiration Date

Signature

Mark this box if you DO NOT want auto renewal on your membership. Otherwise, your credit card will be charged a renewal fee.

First Name Last Name DOB Male/Female

Mailing Address City State/Zip

Phone Fax Email

Alternate Email ALPFA Chapter Designation

GENERAL INFORMATION

Company Name Industry Job Function/Title

Certification Type (if any) Degree(highest obtained)

PROFESSIONAL INFORMATION

School Name

Major/Concentration Expected Graduation Date Cumulative GPA

STUDENT INFORMATION•Students: please submit a copy of your student ID with the application.

ALPFA Membership Form

Ed. 2010-2011 v1

TM

ALPFA

Check One:

1 Year Membership

Professional $120

Associate

3 Year Membership

Professional $300

Associate $300

Lifetime Membership

Professional $1200

Building Latino Business Leaders

$60 Offer Valid Until 1/31/12

GENERAL INFORMATIONALPFA Impact is published for informational purposes only.Views represented by contributing writers do notnecessarily reflect the views of ALPFA. Submission of a storyor photo constitutes permission to run but does notguarantee publication. All articles are subject to editing,space availability and modification and publisher has final sayin content. Good quality color photos or high resolutiondigital files are required but, regrettably, cannot be returned.Download our media kit at www.alpfa.org.

To submit to the newsletter, email:Zenaida Mendoza, [email protected] or Mail CD to: ALPFA Newsletter 801 S. Grand Ave., Ste 650, LA CA 90017

SUPPORTED APPLICATIONSQuark Xpress, Adobe Photoshop, AdobeIllustrator and Adobe Acrobat.SUPPORTED FILE TYPES: EPS, PDF, TIF

AD SPECSPublication Trim Size: 8.5 x 11Full Page: 8 x 10Full Page with bleed: 8.75 x 11.25Half Page Trim Size: 3.875h x 5wQuarter Page Trim Size: 4.875h x 3.875wDigital Files: Must be CMYK or Grayscale, 300 dpi files.

Next Deadline (subject to change)Fall Issue 2011Materials Deadline: Friday, September 9Advertising space must be reserved by September 2

ALPFA cannot be held responsible for the quality ofreproduction if these specifications are not adhered to. Adsand article submissions received after deadline may notpublish in the desired issue. ALPFA will not be heldresponsible for changes the Production department mustmake in an ad that is inadequate or fails to adhere to theDigital Ad Specifications. ALPFA is not liable for the finaloutput if no Contact Proof / Fax is supplied for reference.


National Office801 South Grand Avenue, Ste. 650 Los Angeles, CA 90017(213) 243-0004 / Fax: (213) 243-0006

New York Office55 Broad St., 18th FloorNew York, NY 10004(646) 695-4202 / Fax: (646) 695-4201

Manny EspinozaChief Executive [email protected]

Los AngelesPamela Ravare-JonesChief Operating [email protected]

Zenaida Avelar MendozaVice President, Marketing and [email protected]

Linda AndreaniVice President, National [email protected]

Steve [email protected]

Amber MartinezDirector of Corporate [email protected]

Geraldine ContrerasDirector of Student [email protected]

Jason WindscheffelMembership Data [email protected]

Mark HaynesOnline Communications [email protected]

Carlos PerezArt [email protected]

North West ArkansasJayshica Amargos, Managing [email protected]

Washington D.C.Anita NuñezVP of Corporate [email protected]

BostonOrlando Rodriguez

Executive Director, Boston Chapter

[email protected]

Billy Ayala

Boston Chapter Coordinator

[email protected]

ChicagoSolskin Gomez-Krogh

Executive Director, Chicago Chapter

[email protected]

New York Ann Marquez

Executive Director, New York Chapter

[email protected]

MEMBERSHIP REQUIREMENTS

Professional Membership $120/yr. or $300/3yrs. or $1,200/Lifetime*

• Professional who shares our values, mission,and principles

• Holds a minimum of a baccalaureate degree, orits international equivalent, in business, finance,accounting or related profession

• Holds an equivalent professional certification ina related profession

Associate Membership $120/yr. or $300/3yrs. or $1,200/Lifetime

• Professional who shares our values, mission,and principles

• DOES NOT meet the qualifications of general or student membership

Undergrad Student Membership $20/yr.

• Student who shares our values, mission, andprinciples

• Shows current full-time enrollment in anaccredited college/university

Graduate Student Membership $30/yr.

• Student who shares our values, mission, andprinciples

• Show-current full-time enrollment in a graduateprogram at an accredited college/university

Opportunities

• Local Chapter Networking Events,Receptions and Programs

• Access to Online Career Center

- Job Searches

- Post Your Resume

- Industry and Career Articles

• Recruitment Opportunities forEmployers

• Digital subscription to ALPFA Impact,ALPFA’s National Newsletter

• Subscription to Hispanic Businessand DiversityInc Magazine

• Continuing Professional EducationCourses

• Scholarships, Mentorship andInternship Opportunities

• National and Local email updates**

Annual Convention

Receive discounted pricing for thefour-day event bringing togethermembers from across the US withprofessional and student work-

shops, networking, paneldiscussions, luncheons, Awards Gala,and Career Fair.

Professional Development

• Serve on Local/National Boards andCommittees

- Leadership Skills

- Management Skills

- Team Building

• Presentations and Public Speaking

• Access to Business Leaders

Graduate Students

· Financial Assistance throughScholarship Programs

· Access to various graduate degreeresources on the ALPFA web pageand Impact newsletter

· Graduate workshops/sessions at theALPFA Annual National Convention

· Email invitations to graduate schoolfairs and business visits

· GMAT materials for prospectivestudents

· Discounts to the mba.com store

· Access to workshops and onlineresources for GMAT test-preparation material

Programs

• Women of ALPFALaunched to create opportunitiesfor professional Latinas throughleadership skills, training, mentoringand career advancement.

• Finance/Executive/LeadershipSummitsBrings together a panel of businessleaders to address topics such asleadership skills, diversity andchallenges facing Latinoprofessionals.

• Executive SeriesDesigned specifically for mid-careerand executive-level professionalswith 10+ years of experience tonetwork and learn from each other.

• ALPFA Cares/Community ServiceALPFA partners with organizationssuch as VITA to give back to ourcommunities.

• ALPFA Regional StudentSymposiumsDesigned specifically to fosterprofessional development, training,and career growth. Programincludes: educational workshops,networking, luncheon and CareerFair.

• ALPFA’s Annual ScholarshipProgramALPFA has awarded almost $650,000 in scholarships over the last 6 years.

• ALPFA KPMG Case StudyCompetitionStudents from over 30 schoolscompete to solve complexaccounting cases and present theirfindings to KPMG and ALPFAprofessionals at the AnnualConvention. The experienceexposes students to the possibilitiesof what it may be like to work for aBig Four firm.

**Option to Opt-out

*In addition to the benefits of a professional membership,lifetime members receive a commemorative lapel pin,exclusive access/acknowledgement during the AnnualConvention, and recognition in an issue of ALPFA Impact.

ALPFA MEMBERSHIP BENEFITSALPFA ALPFA MEMBERSHIP BENEFITS

WHO/WHERE TO CONTACT US

Full Registration: REGISTRATION INCLUDESLuncheons Workshops/CPE SessionsSocial Events and ReceptionsALPFA Awards Gala Dinner

Career Fair

$ 600 $ 700 $ 850 $ 1000

$ 850 $ 950 $ 1150 $ 1300

$ 400 $ 450 $ 500 $ 550

$ 250 $ 350 $ 450 $ 550$ 350 $ 450 $ 550 $ 650

8/8/10 - 9/30/10Convention

Rate

10/1/10-12/31/10 Early Early

Registration Rate

1/01/11-5/31/11Early

Registration Rate

After 5/31/11Regular

Registration Rate

MemberNon-Member

Join ALPFA today and enjoy the memberrates for the 2011 Convention! Go to www.alpfa.org to sign up today!Professional membership is $120.00Student membership is $20.00You can also include your membership with your Conventionregistration.

Inclusion, Innovation and Inspiration2011 ALPFA Annual Convention Registration

August 6-10, 2011 • Anaheim, CA

Name Title

Company

Student School

Address City State Zip

Phone Phone 2

Fax Email

Chapter

Payment Method (mark one): Credit card: ___ Visa ___ MC ___ AmEx ___ Check Payable to ALPFA

Credit Card Number Expiration Date

Signature Date

Mail this form with payment to: ALPFA National • 801 South Grand Avenue, Suite 650 • Los Angeles, California 90017-4646If paying with credit card, you may also fax this form to 213.243.0006. For questions about registration, please call 213.243.0004 or visit www.alpfa.org.

Convention Refund Policy: Full refunds less a $60.00 administration fee ($40.00 for students) will be issued upon written request if received by June 30, 2011. Afterthis date, no refunds will be issued; amount will be used as a credit toward future convention.

Mr./Mrs./Ms.

$175

Day Passes: Price is per day and includes all events for the specific day.

Select Day(s): ___Saturday ___Sunday ___Tuesday Total $______

8/8/10 - 9/30/10Convention

Rate

10/1/10-12/31/10 Early Early

Registration Rate

1/01/11-5/31/11Early

Registration Rate

After 5/31/11Regular

Registration Rate

Special Event Tickets:

Career Fair & Luncheon, Monday, August 8, 2011 $ 50 Annual Awards Gala $150California Students! You can attend the career fair for FREE by justuploading your resume! Visit www.alpfa.org for details. (Does notinclude luncheon.)

*Guest refers to a spouse, significant other or personal friend, NOT a business associate, staff colleague or fellow student. Valid for allConvention receptions, luncheons and Gala. Does not includeworkshops/CPE sessions.

Membership ____ Professional ($120.00 per year / $300.00 3 yrs. / $1,200.00 Lifetime) ____ Student ($20.00)

Convention Full Registration ____ Member ____ Non-Member ____ Guest Pass ____ Student Registration

Day Pass ____ Member ____ Non-Member ____ Saturday ____ Sunday ____ Monday

Special Events: ____ Career Fair and Luncheon ____ Gala Awards TOTAL TO BE CHARGED: __________

Registration DOES NOT includehotel accommodations or airfare

ALPFA

MemberNon-Member

Guest Pass*

StudentStudent Non-Member $225

Register online for the 2011 Convention at www.alpfa.orgOr use this form to mail or fax in

REGISTER TODAY!

Building Latino Business Leaders


Lead Sponsor

801 South Grand Avenue, Suite 650Los Angeles, CA 90017

RETURN SERVICE REQUESTED

ALPFA

TM

visit www.alpfa.org to register today!

summer 2011

Documents

alpfa convention

future of alpfa

alpfa impactalpfapresident

alpfa isso

national convention

convention theme

professional impact

convention lead sponsor