Nate Kohlman is many things – a high schoolgraduate, a former newspaper courier andcleaning assistant at an arts and crafts gallery,and a young man withvaried hobbies. But, perhapsmost importantly, he is abeloved son, an artist, apeople person, and thetype of person anyonewould like.

Nate, 29, was born withcerebral palsy – a conditionthat causes a lack of controlover one’s muscles. He alsohas a cognitive disabilityand is hearing impaired.Nate communicates verballyand via sign language, aswell as by writing andfinger spelling his thoughts.

Samantha Schmidt, aGoodwill employmentspecialist who has worked closely with Natesince 2005, describes him as a dedicated,warm-hearted, fun, charming, young manwith a sense of humor who likes and is likedby everyone.

Nate arrives at his job willing and wanting towork. He jokes around with people and maymischievously suddenly scoot off in hiswheelchair. His smile and “hello” in the morningcan quickly brighten Samantha’s mood. Helikes seeing and getting to know people and isready to offer a handshake or hug.

His father, Al, said what he loves the mostabout Nate today is what he loved the mostabout him as a child – his good nature. “He

is so even tempered,” hesaid. “Plus he is a goodcommunicator.”

Nate’s family is verysupportive of him. Al andNate’s mother, Stefanie,have built a house thatwas specifically designedto meet Nate’s needs.Their dream is to build ahouse for themselves on

Nate Kohlman,owner of Nature’sEarthenware.

Profile of Success: Nate Kohlman

GOODWILLTODAYGoodwill Industries of South Central Wisconsin builds better communities by providing

employment, housing, and support to people with disabilities and other challenges.

Summer 2010

IN THIS ISSUE:Family: Parents Al andStefanie; brother Brian, 24;half sisters Traci, 38,Fauna, 34

Hometown:Madison

Year he joined Goodwill: 2002

Volunteer work: Shredded papers for theAmerican Red Cross for five years

Favorite food: Sausage and cheese pizza, fish

Hobbies: People watching, staying currenton weather forecasts, listening to the radio,reading, swimming (and sitting in the hot tubafterward), being outside, going for walks,being “on the move”

What some people may not know:Nate loves holidays. Easter, the Fourth of July,and Halloween are some of his favorites, butholidays when his extended family of 45 or 50people gather and Christmas are at the top ofhis list. He particularly likes seeing the festiveChristmas decorations and lights and bakingChristmas cookies with his family.

Continued on page 7

“I am pleasedto present youwith our 2009Annual Report

to theCommunity.”

Barbara Leslie- Goodwill President& CEO

SEND IT BACK!Do you want to keep getting our newsletter?Would you rather receive it as an e-mail?

Please let us know by filling out (and returning) theenclosed postage-paid reply card.

DearGoodwill:

• Profile of Success:Nate Kohlman

• Letter from thePresident

• New Board Chair• Profile of Leadership:Charlie Wright Jr.

• Career Center• Volunteer Program• Online MonetaryDonations

• Computer RecyclingProgram

• Family StrengtheningInitiative

• W-2 CommitteeAppointment

• Customer LoyaltyProgram

Dear Friends,As you read our 2009 Annual Report to the Community, you will no doubt note that ourGoodwill continues to provide value to our community every day. Our purpose is reflectedin our updated mission statement: Goodwill builds better communities by providingemployment, housing, and support to people with disabilities and other challenges.

With this focus and the support of such a caring community, we have been building ourcapacity to address the growing needs of so many of our friends and neighbors duringthese troubled times.

Thankfully, our retail business grew in 2009 giving us needed resources to carry out our mission. This was theresult of the generosity of financial contributors and the 250,000 plus individuals who made material donationsto Goodwill during the year. Those donations were turned into mission services – employment, housing, andsupport – giving hope and opportunity to our most vulnerable populations.

Despite the many challenges that all businesses faced during the year, our Goodwill reached a milestone byemploying 300 of our local residents in our stores, donation centers, transportation department, processingand recycling operations, group homes, supportive housing projects, maintenance, e-commerce, administrativesupport, Work Experience, and Supported Employment programs. Together, our team members continue todeliver quality services to our program participants and our community.

With their great effort and the support of the community, we are proud of our achievements and the newinitiatives we launched in 2009. You will read about some of these in this Annual Report.

Of course, we could never address the challenges we face or achieve the results needed to carry out our missionwithout your support. For that, we are deeply grateful.

Warm wishes,

Barbara Leslie, President & CEO

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The Board of Directors recently electedJohn Kratchmer to serve as its chair.

Kratchmer, Vice President of EnergyDelivery Operations East for the AlliantEnergy Group, has served on the boardsince 2005. In addition to his duties asboard chair, he is chair of the executive,nominations, and finance committees.

Kratchmer has also volunteered withUnited Way of Dane County, coachedyouth sports teams, and been involvedwith numerous community projects.He, his wife, Terri, and their two sons,

Nick and Kyle, have lived in theMadison area for over 12 years.

Other Board Officers Include:

Paul Hoffmann, Vice ChairPresident & CEO, Monona State Bank

Gary Johnson, SecretaryAccounting Manager, MARC

Cheryll Olson-Collins, TreasurerAdministrator, Division of Corporate &Consumer Services, Wisconsin Dept. ofFinancial Institutions

Kratchmer Named Board Chair

John Kratchmer

FROM THE PEN OF THE PRESIDENT

Board member Charlie Wright Jr.works for a company thatproduces metal castings using sandmolds. Family ties, a love ofthe outdoors, and a desire to seizeopportunities have served as themolds for the man he is today.

Family Ties

While attending Boston College,Charlie worked during the summer atFall River Foundry located about 25miles outside of Madison. Establishedin 1954 by his grandfather, thefoundry makes pressure-tight brassand aluminum castings. Charlie’s firstjob was to pull hot castings out of thesand used to create the molds. Thatjob was followed by positions in eachdepartment so that he could learnabout all aspects of the foundry.

After graduating cum laude with anEnglish degree in 2008, Charlie beganhis tenure as the foundry’s first qualityassurance officer.

“I am fascinatedby the industry,”the 24 year oldsaid. “It’s so basic– humans havebeen makingcastings the sameway for 2,000years – yet at thesame time it is complicated to do itright. And, I enjoy being able to makea positive impact on operations, waste,and efficiency.”

According to Charlie, contrary to whatsome people may think, his Englishdegree is coming in handy in hiscurrent position. “What I learned atcollege was how to learn and how tolook at novels – or issues – andanalyze them, look at them objectively,

and ultimately see opportunities forimprovement,” he said.

He is also following the familytradition of serving on a Goodwillboard of directors. His father servedon the board of the Milwaukee areaorganization for 26 years, servingas board chair for four years. Thatorganization’s corporate office isnamed after Charlie’s great unclewho served on the board for over40 years.

Charlie’s service to Goodwill beganin high school when he volunteeredto complete a research project forthe Milwaukee area Goodwill. “Theexperience was so rewarding and Ifell in love with the organization,”he said. “Plus the family ties meansomething to me – to continue thefamily tradition at this organization.”

Charlie joined the board of directorsof Goodwill Industries of SouthCentral Wisconsin in January 2009.

He is proud of ourmission, particularlyhelping individuals

with disabilities findand keep jobs.

Being part of thegovernance arm of

an organization thathas such a positive

impact on people’s lives is rewardingfor Charlie. “Seeing people at worksites, seeing their faces and howenthusiastic and dedicated they are,seeing their joy and their sense ofpurpose means a lot,” he saidreflecting on a visit to a supportedemployment work site.

Love of the Outdoors

Charlie’s love of the outdoors wasfueled by a childhood of sailing. He

and his younger brother, Andrew,sailed small boats on a lake near theirhometown of Milwaukee, competed inregattas, and sailed on Lake Michigan.

During the summer after he graduatedfrom high school, Charlie teamed upwith sailors in Denmark. Theycompeted in Denmark, England,Germany, and Switzerland, placingthird at the Danish NationalChampionship and ninth at theBritish Championship for theirspecific boat type. They also placed20th in the World Championship,finishing ahead of about 80 teamsfrom around the world.

“Traveling and sailing in Europe wasa great experience,” he said.

This time spent with nature madequite an impression on Charlie.This past January, he and Andrew

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Continued on page 5

Board member Charlie Wright Jr. isthe quality assurance officer for FallRiver Foundry.

“Seeing people at work sites,seeing their faces and how

enthusiastic and dedicated theyare, seeing their joy and theirsense of purpose means a lot.”

Profile of Leadership: Charlie Wright Jr.

We are pleased to announce the openingof The Goodwill Career Center, locatedat our facility in Monona.

According to Barb Caswell, Director ofVocational Services, the center wascreated in light of increasedunemployment in Dane County coupledwith declining resources for jobsearch-related assistance. The center’smain goal is to supplement servicesprovided by other agencies. It offersconvenient weekend hours and is easilyaccessible to individuals living in thesoutheastern part of the Madison area.

Anyone needing assistance finding ajob, as well as anyone wanting to earna certificate of general educationaldevelopment (GED), is welcome to usethe center’s services. The servicesinclude pertinent information andreferrals, GED certificate study guidesand tutoring, access to telephones andcomputer equipment, help preparing

resumes and job applications, andopportunities to meet others who arelooking for employment. Qualifyingindividuals may also receive freepersonal hygiene products and jobinterview-appropriate clothing.

Depending on need and the availabilityof volunteers, the center hopes toprovide GED certificate study groups,typing classes, one-on-one job searchguidance from a mentor, and mini-courses on a variety of topics such as

overcoming challenges whenre-entering the work force followinga lengthy absence.

Volunteers are particularly needed inthe crucial area of helping individualsearn their GED certificate.

“Without at least a GED certificate, anindividual’s quality of life is often a lotless than what it could be,” said EmilyBrucher, the center’s coordinator.“Adults pursuing a GED certificateshow a lot of personal strengthbecause it shows a commitment torevisiting past goals and establishingfuture goals. This idea of setting goalsand achieving them is a very importantpart of growing as an individual.”

She added, “Tutoring such individualsis a fantastic opportunity for people,

especially teachers whoare off during thesummer, to connectwith the community byproviding assistancethat could change thecourse of someone’slife forever.”

We have a particularneed for math tutorsand tutors who speakSpanish or Hmong. Wealso need volunteerswho are interested inacting as an

administrative assistant, serving as aguest speaker, or performing othertasks such as typing and helpingindividuals fill out job applications.

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CAREER CENTEROPENS

Location:Goodwill facility at 2501 Royal

Ave. in Monona

Bus Routes:Located on Madison Metro routes

11 and 16

Languages:Assistance is available in Englishand by an individual who is func-tionally literate/fluent in Spanish

Hours:Mon. – Closed

Tue. – 4 p.m. to 8 p.m.Wed. – 4 p.m. to 8 p.m.Thu. – 11 a.m. to 4 p.m.Fri. – 11 a.m. to 4 p.m.Sat. – 11 a.m. to 4 p.m.

Sun. – Closed

Phone:608-224-0890

E-mail:careercenter@goodwillscwi.org

Continued on page 6

The Goodwill Career Center

Emily Brucher, coordinator of The Goodwill Career Center,makes sure the computers are functioning properly priorto the center’s opening.

Goodwill is looking for individuals to volunteer their time and talent in an effortto help us fulfill our mission of building better communities by providingemployment, housing, and support to individuals with disabilities and otherchallenges. Volunteers may provide services in our programs, supportcommunity events that advance our work, or offer support to our day-to-daybusiness operations.

We particularly need volunteers who are interested in helping at our new careercenter. Located at our facility in Monona (2501 Royal Ave.), the center providesservices to individuals needing assistance finding a job and those wanting toearn a certificate of general educational development (GED). (For moreinformation about the center and our volunteer-related needs, refer to page 4.)

All individuals interested in volunteering simply need to complete an applicationand meet with our volunteer coordinator.

“I really enjoy meeting our volunteers. It is nice to get to meet people from allwalks of life,” said Ami Elshareif, volunteer coordinator.

She added that often people become more enthusiastic about volunteering afterthey meet with her.

“A lot of people are surprised about thescope of our mission,” she said. “Whenthey find out that Goodwill is morethan our stores and donation centers,they become more excited aboutvolunteering for us.”

A criminal background check isconducted on all prospective volunteers.Volunteers may “work” as many – or asfew – hours as they want. Those underthe age of 18 must be supervised by aparent or other responsible adult whileperforming duties.

Some of our volunteers are collegestudents who are volunteering in orderto meet a course requirement. Last fall,Carla Gauger, for example, chose tomeet a course’s service requirement byvolunteering at a Goodwill group homefor individuals with mental illness.

Gauger, who is pursuing an undergraduate degree in communicative disordersand plans to earn a graduate degree in speech/language pathology, said the

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Residents of one of our group homesfor individuals with mental illnesshave given volunteer Carla Gaugerthe nickname “Bingo Master.”

Donate More Than Goods, DonateYour Time and Talent

Continued on page 6

started a charity fund to promoteenvironmental conservationin Wisconsin.

Now Charlie spends time in theoutdoors trap shooting with hisco-workers and riding his Harley-Davidson, also with his colleagues.He tried his hand at deer huntingthis past fall and snagged a buck.

Seizing Opportunities

Charlie says, “If you have anopportunity, take it.”

While in college, Charlie tookadvantage of opportunities to spenda semester studying in Rome and toattend classes at Le Cordon Bleuculinary school in London. He saidthese experiences along with hisearlier travels with the sailing teamhelped him to appreciate othercultures and to better understandhow people operate.

During his time at Le Cordon Bleu,Charlie learned basic culinary skillsand developed his flavor palate. “Itwas so much fun,” he said. “I applywhat I learned whenever I can.”

Those invited to dinner at hisdowntown Madison home may havethe good fortune of being served hisspecialty – a rack of lamb. To preparethis delicacy, he puts his skills to useas he cleans the meat, exposes thebones, and creates a lamb au jussauce.

To Charlie, a love of cooking coupledwith a dedication to metal casting inthe foundry makes sense.

“They are one in the same,” he said.“They both take raw ingredients andmake something good.”

Charlie Wright Jr. Continued from page 3

Career Center Continued from page 4Anyone interested in serving as atutor or other volunteer is encouragedto contact our volunteer coordinatorat 608-246-3140.

Brucher is making a concerted effortto collaborate with other communityorganizations. She believes that byworking with other groups we willbe able to provide career-relatedassistance as well as help individualsimprove their overall well-being.

“Having a job often provideseconomic stability, emotional stability,a sense of accomplishment and pride,and allows individuals to explore anddevelop other aspects of theirhappiness and their family’s well-being,”she said. “We hope to be anorganization that other Madison-basedorganizations can refer their clients tofor GED certificate and job searchassistance, and we hope to help peoplewho are already using our center toconnect with community resourcessuch as food pantries and domesticabuse and tenant rights organizations.”

Brucher is serving as the center’scoordinator through the federalAmeriCorps community serviceprogram. As a participatingorganization we provide an

environment that allows motivatedindividuals to gain work-relatedexperience while contributing backto the community.

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home’s staff and residents were very friendly and welcoming. That, coupledwith seeing the staff’s success in preparing residents for a more independentliving environment prompted her to continue volunteering even though herclass had ended.

“I had seen the system work. I also felt I was part of something good and I hadmade personal connections with many of the residents,” she reflected.

Now she volunteers two hours a week. She wishes she could spend more timevolunteering but is unable to given her busy schedule.

As before, she providescompanionship for theresidents – she “hangs out”and plays games with them,takes them on walks, andwatches television with them.

For one former resident whowas passionate about writingrap lyrics, Gauger served as

his note taker. “He looked forward to doing that every week and I felt like Iwas his buddy,” she said. “It made me feel good that he wanted to share thatwith me.”

Gauger admits that in the beginning she didn’t know if the residents likedher spending time with them or whether her visits mattered. Little did sheknow that when she was not there residents would often ask Goodwill staffquestions such as, “Where is Carla? Is Carla coming? Why didn’t Carla visitthis week? Is Carla okay?”

Then she witnessed for herself how much she was enriching the residents’lives. She overheard a resident asking about her, saw a resident light upwhen she heard her voice, and had the joy of hearing a resident say thatshe had been helped by her visits.

The residents aren’t the only ones who benefit from Gauger’s visits. Gaugersaid before she volunteered she was a shy person who was uncomfortable insocial situations. Now, thanks to her interactions with residents, she is moreoutgoing. Plus she is more patient and is more understanding when shemeets people who are facing challenges.

Gauger and another former student volunteer are joined by a woman whotakes individuals with disabilities bowling once a week. This spring fouryoung men spruced up the grounds at one of our group homes.

Our other volunteers are providing their services under the state’s DeferredProsecution Program. Individuals involved with the program have elected toperform community service in lieu of incarceration.

Individuals interested in volunteering can reach our volunteer coordinator at608-246-3140. We work to find volunteer opportunities that are right foreach person.

Donate More Than Goods Continued from page 5

“I had seen the systemwork.

I also felt I was part of something

good and I hadmade personal

connections withmany of

the residents.”

- Carla Gauger, a Goodwill Volunteer

the same lot so that Nate can live intheir current home, independentlyfrom them.

Nate’s familial support also extendsinto his professional and artistic life.

Since elementary school, Nate hasbeen interested in ceramics.

Nine years ago, with Al’s assistanceand help from Wisconsin Departmentof Vocational Rehabilitation staff,Nate started his company, Nature’sEarthenware. It creates and sellsone-of-a-kind rustic-looking pottery.

Now he spends three mornings a weekat a pottery studio creating hismasterpieces, with the assistance of aGoodwill employment specialist. Foreach piece, Nate provides the creativevision and helps roll the clay, make animprint of leaves, cones, vines, orplants that he and Goodwill staff havecollected, and cut and shape the clay.

Al, who oversees the company’s businessside, said the collaboration betweenhimself and Goodwill staff is key tothe company’s success. “Nate needsassistance. I can’t do it all and they

can’t do it all. It is acombination of sharingof skills,” he said.

“We (Al and Stefanie)like the passion thatGoodwill staff havewith Nate’s pottery.When staff see a prob-lem or a potential prob-lem, they are quick toaddress it with myselfor the staff at the pot-tery studio rather thanletting it slip by whichcould affect the qualityof his work or hissales,” he said.

Nate focuses on qualityover quantity and his

disabilities are not mentioned in thewritten materials accompanying orpromoting his creations. Regardingthe latter, Alsaid, “Wewant peopleto purchaseNate’s potterybecause of itsquality andrustic nature,not becauseof Nate’sdisabilities.”

Nate and Al arescheduled to travel to several festivalsand art fairs in Wisconsin to showcaseand sell his artwork. This includes atleast one juried fair.

In commenting on the competitivenature of juried fairs, Al said proudly,“Lots of artists apply and do not getinto a juried show. Nate’s getting inhas nothing to do with his disabilities.”

Nate loves going to festivals and fairs.According to Al, it’s all he talks aboutdays before they leave, plus, he iseven more diligent in his usual hobbyof monitoring weather forecasts.Once there, he loves watching people,meeting people, and eating.

Al too loves going to festivals andfairs. Seeing visitors gather aroundNate and witnessing him shake theirhands, ask them their names, andthen write them down is a source ofgreat pride and joy for Al.

Nate takes part in Goodwill-sponsoredcommunity integration activities duringthe two weekday mornings he is not atthe pottery studio. Under the supervision

of Goodwill staff,he and othersupportedemploymentparticipants dothings such asworking on artsand craftsprojects andgoing on walksand out for lunch.

“Goodwill staff have a greatunderstanding of Nate’s needs, likes,and dislikes. This understandingmakes Nate’s community integrationactivities fun,” Al said.

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Nate Kohlman Continued from page 1

Nate is scheduled to attend the following events:Sun. July 4 – Art Fair in the Park, Winnequah Park in Monona

Sat. July 24 – Waunafest, Centennial Park in Waunakee

Sat. Sept. 4 – Wisconsin State Cow Chip Throw Festival, Marion Park in Prairie du Sac

Sat. Sept. 18 – Green County Cheese Days, adjacent to Monroe Middle School

Sat. Oct. 23 – Oregon Firefighter/EMT Association Craft Fair, Oregon Middle School

Sat. Nov. 13 – Wisconsin Heights Annual Holiday Craft Fair, Wisconsin Heights High School

Sat. Dec. 4 – HolidayFest Arts and Craft Show, Warner Park in Madison

Samantha Schmidt, a Goodwill employment specialist, helpsNate smooth a piece of clay which will become the bottomof a vase.

Nate’s creations have received the Best of Showaward at the 2008 and 2009 Taste of the ArtsFair in Sun Prairie. The rough edges create aunique look for each piece.

Thanks to our Partners of Hope program, individuals can now conveniently make regularly scheduled monetarydonations online.

“Making donations through Partners of Hope is simple, easy, and convenient. And, the program allows us to limit ouroverhead costs and apply more money directly to our mission,” said Maureen Roche, Director of Marketing andDevelopment.

Donors specify the amount, frequency, and processing date of their gift as well as the payment method. We gladly acceptgifts made via automatic bank transfers and those made by credit card.

Donors can rest assured that Goodwill respects and protects the privacy of those who visit the Partners of Hope Web site.Our banking partner’s secured server encrypts credit card and bank data so that it may be transmitted electronically in asafe manner and our partner will not release this data to any other party. Roche added, “Although our Web serverautomatically recognizes each visitor’s domain name, it does not collect personally identifiable information. Plus it is ourpolicy that the information donors disclose will not be released to third parties.”

Donations may be modified or cancelled at any time.

Goodwill Unveils NewMethod for MakingMonetary DonationsTo make regularly scheduled monetarydonations through our Partners of Hopeprogram, visit www.goodwillscwi.org.

Your donation creates jobs. It constructs apartments. It providesdignity and hope. It helps your neighbors lead richer lives. Thisis the work of Goodwill.

To support the work of Goodwill with automated, year-roundcontributions or to make a one-time financial contribution,visit www.goodwillscwi.org.

Make an ImpactThrough Goodwill

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We accept donations of working and nonworking MicrosoftXbox and Zune systems and peripherals and working andnonworking computer equipment of any brand, including:

• Desktop and laptop computers(including hard drives)• Laser and inkjet printers• Scanners• External and internal hard drives• Wired and wireless keyboards and mice• Speakers (with or without cables)• Power cords• USB cables and other cords and cables• Full and empty ink and toner cartridges• Software

Unlike some other recycling programs, weWILL NOTcharge you a fee for recycling your equipment. Plus you willbe helping us generate revenue to support our mission tobuild better communities by providing employment,housing, and support to individuals with disabilities andother challenges.

We ask that you back up any valuable information anderase sensitive data from any hard drive before dropping itoff. Also, if the glass is broken on your monitor or scanner,place it in a cardboard box lined with a large plasticgarbage bag. Seal the box and clearly label it with “broken

monitor” or “brokenscanner” and the date. Ifyou are donating software,include the license key.

Equipment can be droppedoff at our donation centerslocated on Madison’s eastand west sides and in FortAtkinson, Middleton,

Monona, Platteville, Portage, and Richland Center.Donation center locations, hours, and telephone numbersmay be found at www.goodwillscwi.org. If you have a largequantity to donate, please call ahead to schedule adonation time.

Did You Know?

Recognizing that children dobetter when their families arestrong, Goodwill is implementingthe Family StrengtheningInitiative – a commitment tomaking helpful resources andprograms available to employeesand families within thecommunity, helping individualsfind and keep jobs, and providinga work environment that isconducive to a healthy family life.

“By making families stronger, we arecreating people who are happier,people who are more likely to beproductive workers, and, as a result,stronger communities,” said BarbaraLeslie, President and CEO.

Some of our efforts are having animmediate positive impact on membersof the community and Goodwillemployees. For example, this year weonce again participated in the federalVolunteer Income Tax Assistance(VITA) program. Through thisprogram eligible taxpayers were ableto visit our corporate office and havetheir income taxes completed by aqualified tax preparer for free. Thissaved over 100 families hundreds ofdollars each in tax preparation fees.

Some of our other efforts are havingimmediate as well as longer-termpositive effects.

Our Work Experience program isdesigned to give individuals who arenot prepared for immediate, regularemployment an opportunity to acquiregeneral work skills and positive workhabits while working at a Goodwillsite. Individuals are referred to theprogram by the state’s Department ofVocational Rehabilitation, theWisconsin Department of Corrections,and Dane County as part of the

Wisconsin Works (W-2) program.These departments and programsserve individuals with disabilitieswho face a substantial barrier toemployment, persons who havecompleted a prison term, andparents of minor children whosefamily income is below the federalpoverty level, respectively.

Last year, 359 individuals participatedin the Work Experience program. Thatrepresents an increase of over 900percent in the number of individualstaking part in the program in 2008.

In 2009, 21 of the individualsparticipating in the program wereultimately hiredby Goodwill.

“I am thrilledthat we wereable to hire theseindividuals,”Leslie said.“Now they areon a path to provide financial stabilityfor their families and perhaps setgoals for providing an even brighterfuture,” she said.

One Work Experience programindividual who was hired by Goodwilla few years ago now is a weekenddonation center supervisor. Anotherhas gone from being part of theprogram, to being a regular

full-time employee, to supervisingindividuals within the programas a member of the federalAmeriCorps community serviceprogram. Engaging in criminalactivities is a thing of the pastfor her and soon she will beattending college.

Our new career center is anotherexample.

The center is designed to helpindividuals find a job and/or earn acertificate of general educationaldevelopment (GED). We are hopingthat we will be able to meetindividuals’ career-related needs andimprove the overall well-being offamilies by connecting clients withhelpful community resources. (Moreinformation about our career centeris found on page 4.)

Recent changes in some of ourpersonnel policies are also makingimmediate and longer-term positiveimpacts. Todd Holman, Director ofHuman Resources, noted that for

Goodwill as well asother employees,“A job affects aperson’s family

life, and a person’sfamily life affectshis or her work.”

Thanks to thechanges, employees now may requestmodifications in their work scheduleand use vacation time in smaller timeincrements than what was previouslyallowed.

“These policy changes mean employeesnow have more opportunities toparticipate in events they wouldotherwise have had to miss, such as

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Goodwill Launches Family Strengthening Initiative

“Other things maychange us, but we startand end with family.”

-Anthony Brandt, author

Continued on page 10

parent-teacher conferences oractivities at their child’s day carecenter,” Holman said.

Also, pregnant employees who are notcovered by the federal Family andMedical Leave Act now may requesttime off for prenatal care purposeswithout the time being deducted fromtheir earned vacation, sick, or personalholiday time, and without having tomake up the work time they missed.

“We do not want to put our employeesin a position where they have tochoose between receiving medical care

during this crucial time in their child’sdevelopment and their job,” Lesliesaid. “That is a difficult choice that noone should have to make.”

Goodwill also helps its employees andtheir families save money. We arrangegroup discounts on products andservices and provide helpfulinformation, such as details about aprogram where qualifying customersmay receive free cellular phone service.

Our personnel-related plans for thefuture include, but are not limited to:

• Continuing to work to meet thetransportation, child care, wellness,and other needs employees identifiedvia a recent organization-wide survey.

• Increasing employees’ knowledgeabout financial matters, such ashow to establish a budget and howchecking accounts work.

“By making families stronger,we are creating people whoare happier, people who aremore likely to be productive

workers, and, as a result,stronger communities,”

-Barbara Leslie, President & CEO

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Director of Human Resources AppointedtoMulti-County Steering Committee

Family Initiative Continued from page 9

Todd Holman, Director of Human Resources,has been appointed by Dane County ExecutiveKathleen Falk to serve on the 15-memberCapitol Consortium Wisconsin Works (W-2)Community Steering Committee.

According to Holman, the committee isresponsible for monitoring and guiding theefforts of the state’s W-2 program in Dane,Jefferson, and Sauk counties. The W-2 programis available to parents of minor children whosefamily income is 115 percent below the federalpoverty level. The program replaced Aid toFamilies with Dependent Children (AFDC)and is based on work participation andpersonal responsibility.

The committee’s main goal is to see that the resources individuals involved inthe program need in order to be gainfully employed are in place, such as accessto transportation, child care, and job training programs.

The committee consists of representatives of local business interests and countyrepresentatives. Each member is appointed to a three-year term.

“Being appointed to the committee is not only an honor for me, but it speakshighly of what Goodwill has been doing over the years in placing participatingindividuals in our Work Experience job training program and then hiringthem,” he said. “And, it speaks highly of our establishment of a career centerdevoted to helping individuals earn their certificate of general educationaldevelopment (GED) or find a job.”

Information about our program to give W-2 participants and others anopportunity to gain work experience is found on page 9. Our new careercenter is featured on page 4.

According to Holman, the number of individuals participating in the W-2program statewide and in the three-county area has increased dramatically thisyear. Also, individuals who were previously employed in a professional capacityare now enrolling in the program along with those who have been aligned withpoverty for a lengthy period of time.

• Encouraging employees to identify what they need to make their familiesstronger and share their needs with their supervisor.

• Continuing to provide an environment where supervisors work with employeesto help them get the resources they need.

“I believe that by building the strength of our employees, we will have a strongerorganization in the long run,” Leslie said.

Todd Holman has served as ourDirector of Human Resourcessince July 2007.

Last November we launched the Rewards program – a customer loyaltyprogram where shoppers can receive a variety of merchandise free of charge.

“For years we provided discounts on certain items in our retail stores – itemsof our choosing that unfortunately may not have been of interest to some ofour customers at that time. We decided to discontinue that practice and insteadmake it possible for shoppers to earn points that they can use to receive a wholehost of items of their choosing for free,” said Kathy Mannlein, Director ofRetail Operations.

Under the program, shoppers earn five points for every dollar they spend onqualifying items at any of our eight retail stores. Customers with the requirednumber of points can redeem them to receive items free of charge. These itemsinclude clothing, footwear, purses, CDs, books, and household items.

“To help make a shopper’s points go further, we regularly have limited-timeoffers where we lower the number of points needed to receive a free item,”she added.

Individuals wanting to participate in theprogram simply need to stop by any of ourGoodwill retail stores to receive a Rewardscard. Customers may choose to completetheir enrollment form while at the store oronline. Once customers are enrolled theybegin the program with 200 free bonuspoints in order to “jump start” their abilityto enjoy free merchandise!

Following enrollment, shoppers show the cashier their Rewards card whenchecking out. Customers who forget to bring their card to the store areencouraged to speak with the store manager. The manager will ensure thatpoints are credited to the account. The total number of points in an accountis displayed on each sale receipt issued and may be accessed online.

“More and more of our customers are discovering that the program is extremelyuser friendly and offers a variety of ways to save money,” she said. “The programoffers a ‘win-win’ situation where customers save money and Goodwill isgenerating the revenue necessary to support our mission.”

According to Mannlein, currently 40 percent of our retail store revenue is gener-ated through Rewards transactions.

Customers who lose their Rewards card are asked to contact any of our retailstore managers so that the points earned can be transferred to a new account.

Goodwill Offers CustomerLoyalty Program

To learn more about the Rewards program, complete an enrollment form,check your account’s point total, and learn about the items you can receivefree of charge, visit www.goodwillscwi.org.

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To honor Earth Day,staff and participants

spent part of a day pickingup trash and doing lightgardening and cleaning

work at their Goodwill site.

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Collecting/processing/selling donated goods

FundDevelopment

Providing man-agement and

support

Long Term

Revenue

Resources Used

Assets

Liabilities & Net Assets

Short Term

Long Term Net Assets

Revenue2009 2008 $ Change % Change

Rehabilitation fees 2,971,725 3,428,091 (456,366) -13%Sales of donated goods 8,041,384 7,350,830 690,554 9%Salvage of unusable donated goods 699,873 614,611 85,262 14%Individual and corporate support 294,166 121,313 172,853 142%Rent Income 64,870 41,960 22,910 55%Miscellaneous 29,945 40,085 (10,140) -25%Total revenues 12,101,963 11,596,890 505,073 4%

Resources Usedto Provide ServicesProviding program service 2,862,001 3,218,894 (356,893) -11%Collecting/processing/selling donated goods 7,479,591 6,895,088 584,503 8%Fund development 150,468 106,782 43,686 41%Providing management and support 1,350,140 1,352,316 (2,176) 0%Total Resources used to Provide Services 11,842,200 11,573,080 269,120 2%

Amount of Available for Growth 259,763 23,810 235,953 991%and Development

*Effect of adoption of FASB No. 158 145,521 (1,216,804) 1,362,325 112%Pension-related charges otherthan net periodic pension cost

Increase in net assets 405,284 (1,192,994) 1,598,278 134%

AssetsShort TermCash 1,321,952 1,011,074 310,878 31%Short-term investments 203,516 (203,516) -100%Receivables 220,463 158,702 61,761 39%Inventories 392,547 334,620 57,927 17%Prepaid expenses 247,366 161,698 85,668 53%

Long TermBond issue costs 16,158 17,058 (900) -5%Restricted assets 121,481 121,239 242 0%Notes receivable - affiliates 36,321 36,321 0 0%Property and equipment 3,509,508 3,826,818 (317,310) -8%

Total Assets 5,865,796 5,871,046 (5,250) 0%

Liabilities and net assetsShort TermAccounts payable 172,783 215,947 (43,164) -20%Accrued payroll 238,274 204,871 33,403 16%Liability for pension benefit* 370,273 686,602 (316,329) -46%Other 98,113 75,776 22,337 29%

Long TermLong-term debt 679,465 786,246 (106,781) -14%

Total Liabilities 1,558,908 1,969,442 (410,534) -21%Total Net Assets 4,306,888 3,901,604 405,284 10%Liabilities & Net Assets 5,865,796 5,871,046 (5,250) 0%

2009 Goodwill Industries Fiscal ReportStatement of Activities

Statement of Financial Position

Short Term

Financials

Sales ofdonated goods

Salvage ofunusable

donated goods

Rehabilitationfees

Individual andcorporate support

Miscellaneous(<1%)

RentIncome(<1%)

Providingprogramservice

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Revenue Goodwill HUD Consolidating ConsolidatedIndustries Projects Eliminations Total

Rehabilitation fees 2,971,725 (28,422) 2,943,303Sales of donated goods 8,041,384 8,041,384Salvage of unusable donated goods 699,873 699,873Individual and corporate support 294,166 294,166Rent Income 64,870 510,335 575,205Miscellaneous 29,945 120 30,065Total revenues 12,101,963 510,455 (28,422) 12,583,996

Resources Used to Provide ServicesProviding program service 2,862,001 459,766 3,321,767Collecting/processing donated goods 7,479,591 7,479,591Selling donated goods 150,468 150,468Providing management and support 1,350,140 101,066 (28,422) 1,422,784Total Resources used to Provide Services 11,842,200 560,832 (28,422) 12,374,610

Amount Available for Growth and Development 259,763 (50,377) 0 209,386

*Effect of adoption of FASB No. 158 145,521 145,521Pension-related charges other than net periodic pension cost

Increase in net assets 405,284 (50,377) 0 354,907

AssetsShort TermCash 1,321,952 26,436 1,348,388Short-term investments 0 100,774 100,774Receivables 220,463 3,616 (38,856) 185,223Inventories 392,547 392,547Prepaid expenses 247,366 247,366

Long TermBond issue costs 16,158 16,158Restricted assets 121,481 121,481Notes receivable - affiliates 36,321 (36,321) 0Property and equipment 3,509,508 3,365,064 6,874,572

Total Assets 5,865,796 3,495,890 (75,177) 9,286,509

Liabilities and Net AssetsShort TermAccounts payable 172,783 85,972 (38,856) 219,899Accrued payroll 238,274 238,274Liability for pension benefit* 370,273 370,273Other 98,113 19,575 117,688

Long TermNote payable - affiliate 36,321 (36,321) 0Long-term debt 679,465 4,041,040 4,720,505

Total Liabilities 1,558,908 4,182,908 (75,177) 5,666,639Total Net Assets 4,306,888 (687,018) 3,619,870Liabilities & Net Assets 5,865,796 3,495,890 (75,177) 9,286,509

Goodwill Industries & HUD Affiliates2009 Consolidated Fiscal Report Statement of Activities

Statement of Financial Position

Financials

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Reporting Period: January 1, 2009 - December 31, 2009Goodwill’s program evaluation system, provides objective data that assists us in analyzing the effectiveness of services.

2009 Service Outcomes Report

Persons Served by Program

VolunteerIncomeTaxAssistance(66)

SupportedEmployment(132)

SubsidizedHousing(69)

GroupHomes(50)

Co-Employment(24)

W orkExperience(359)

Supported Employment Applied To Target ResultsMinimum Goal 2008 2009

Effectiveness:

Maximize percentage working at their goal All individuals available to work 60% 70% 70% 76%

Minimize percentage unemployed All individuals available to work 15% 10% 5% 6%

Minimize percentage in volunteer, seeking paid All individuals available to work 10% 5% 0% 1%

Minimize percentage seeking more hours All individuals available to work 15% 10% 14% 15%

Minimize percentage seeking a job change All individuals available to work 15% 10% 11% 3%

Maximize percentage earning minimum wage+ All individuals in paid work 70% 80% 100% 100%

Efficiency:

Maximize percentage of naturally supported time All activities 30% 40% 40% 38%

Maximize average length of time on the job All paid employment 3 yrs. 4 yrs. 7.64 yrs. 8.87 yrs.

Service Access:

Minimize number of referrals found inelegible All referrals 1 0 0 0

Satisfaction:

Maximize individual satisfaction/plan All persons served 80% 85% 99% 100%

Maximize individual satisfaction/services All persons served 80% 85% 98% 99%

Supplemental:

# Served All persons served 135 132

# Admitted All persons served 6 1

# Discharged All persons served 5 12

Ave $/Hr. All persons served $7.46 $7.98

% Receiving employment benefits All persons served 10% 8%

# Jobs on GW payroll All persons served 14 15

# Jobs at GW site All persons served 4 4

Asian (13)

MultiRacial (18)

W hite (304)

Am Indian/AlaskanNative (5)

AfricanAmerican (167)

PacificIslander (2)

NotReported (191)

Persons Served by Race/Ethnic Group

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Persons Served by Disability

IntellectualDisability(79)

MentalIllness(93)

LearningDisability(3)

SeizureDisorder(5)

Sensory(2)EconomicDisadvantage(337)

DD -Unspecified(13)

Autism (7)

CerebralPalsy(14)

BrainInjury(16)

Notreported(77)

Other(34)

Cardiac/Medical(3)

Offender(17)

Goodwill Industries of South Central Wisconsin served 478 additional individuals through its Community Connections Program.

35-44 (63)

65& over (53)

55-64 (49)

25-34 (117)

17-24 (90)

45-54 (115)

NotReported (213)

Persons Served by Age

Group Homes Applied To Target ResultsMinimum Goal 2008 2009

Effectiveness:

Maximize % discharged to less restrictive settings All residents exiting 50% 60% 89% 60%

Minimize incidence of high risk behaviors All residents 20 15 10 66

Minimize number of days hospitalized (psych.) All residents 150 100 26 17

Minimize number of days incarcerated All residents 15 10 0 4

Efficiency:

Maximize # STC admits All residents 6 8 8 8

Maximize number of group home service days All residents days 7802 7802 7975 7978

Service Access:

Minimize number of referrals found inelegible All referrals 1 0 0 1

Satisfaction:

Maximize resident satisfaction/service plan All residents 80% 85% 100% 90%

Maximize resident satisfaction/services received All residents 80% 85% 93% 92%

Supplemental:

# Served-group home All GH residents 41 50

# Served-short term care All STC residents 8 10

# Short term care days All STC residents 317 348

All ProgramsSatisfaction Applied To Results

2008 2009

Maximize individual satisfaction/services-previous year All individuals 99% 98%

Maximize individual satisfaction/service plan-coming year All individuals 99% 98%

NonprofitU.S. Postage

PAIDMadison, WI

Permit No. 2360

Goodwill Industries is an equal opportunity employer and service provider.

Location with a Donation Center Only:Middleton - 6661 University Avenue

(all permissible items except furniture

are accepted at this site)

Goodwill is a tax-exempt organization underSection 501(c)(3) of the Internal RevenueCode. We are a member of GoodwillIndustries International Inc., Rockville,Maryland. We are a not-for-profit organiza-tion accredited by the Commission on theAccreditation of Rehabilitation Facilities.

John Kratchmer . . . . Board ChairBarbara Leslie . . . . . President/CEOMary Beth Hildebrandt . . Vice PresidentValerie Waszak . . . . Editor

John Kratchmer, ChairVice President, Energy Delivery Operations-East,Alliant Energy Corp.

Paul Hoffmann, Vice ChairPresident & CEO, Monona State Bank

Gary Johnson, SecretaryAccounting Manager, MARC

Cheryll Olson-Collins, TreasurerAdministrator, Division of Corporate &Consumer Services, State of Wisconsin Dept.of Financial Institutions

Tim AbrahamInterior Design Consultant

David CrassPartner, Michael Best & Friedrich, LLP

Susan CrowleyAdministrator of the Division of Long Term Care,Wisconsin Dept. of Health Services

Marlene DuffieldDepartment of Workforce Development

Jack EichCorporate Communications Manager, MG&E

Sally GleasonCommunity Representative

Bruce GustPresident, Complete Insurance & Financial

Scott KellyPresident, Kelly Financial Group, Inc.

Greg RicePresident, Executive Management, Inc.

Gary SteinhauerPartner, Steinhauer & Company, LLC

Brian WordenPartner, TeamSoft, Inc.

Charlie F. Wright, Jr.Quality Assurance Officer, Fall River Foundry

Locations with a Retail Store andDonation Center:Madison East - 2127 East Springs Drive

Madison West - 4530 Verona Road

Madison State Street - 651 State Street

(we gladly accept donations of

clothing and accessories, books, CDs,

DVDs, linens, and shoes at this site)

Fort Atkinson - 1520 Madison Avenue

Monona - 2501 Royal Avenue

Platteville - 2001 Progressive Parkway

This newsletter was printed using earth-friendly soy ink on U.S. made paper with a minimum 10% post-consumer recycled paper from responsibly managed forests.

Goodwill Industries of South Central Wisconsin, Inc. Board of Directors

Craig Kinney Apartments, Inc.

Debra Beebe Apartments, Inc.

Elaine Meyer Apartments, Inc.

Jefferson County Apartments, Inc.

OldMiddleton Road Apartments, Inc.

Special Living Arrangements, Inc.

Stein Apartments, Inc.

Sandra HallMadison College DisabilityResource Administrator

Linda KeysProgram Director–Mental Health Centerof Dane County

David OlsenOlsen Funeral Home, Jefferson, WI

Greg RicePresident, Executive Management, Inc.

Pamela ValentaMental Health Center of Dane County

Goodwill Affiliate Boards

www.goodwillscwi.org

Board Members

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GOODWILL INDUSTRIESof South Central Wisconsin, Inc.

1302 Mendota StreetMadison, WI 53714

Address Service Requested�