summary of pme webinar on digital futures
DESCRIPTION
Brilliant guest speaker, Carwyn Jones, joins the PME network for a very interesting webinar on the subject of industry professionals in the healthcare and medical world, and the use of digital and social media marketing strategies and tools to better attain our business and marketing objectives.TRANSCRIPT
PME Webinar – Digital FuturesIndustry Professionals Digital Marketing
Priorities
Guest Speaker: Carwyn Jones 15.05.2014
PME surveyed industry professionals on their digital marketing priorities…
Some real life examples of top pharmas…
Lilly on Instagram AstraZeneca on VineBoehringer on Vine
https://vine.co/boehringer
A couple of extra comments…
• Mobile apps get done and deleted very quickly because they have no long-term benefits/value
• Interesting idea: Just like Apple has done the Passbook, the Healthbook should be done with the release of their next operating system.
Social Media Content Management
Applied Content Management: Companies need process policies- such as a 12 month content plan, outlining exactly which content is to be presented and where, across 12 month time
frame.
o This avoids situations like an agency of a pharma company engaging in irrelevant/contradictory/unpermitted involvement or promotion- ie, accidentally posting a message on a social media platform to visit a page of the company that was not approved for public consumption.
• Tip: Categorize value in social media with Metric Pyramid Reach? Traffic? ’Likes’ are measurable indicator but wont
necessarily drive sales!
Just pick the correct metrics which are most important for you and rank them in a pyramid hierarchy
You can watch it now anytime
• https://www.brighttalk.com/webcast/5518/98715