summary of initial audience research (rom-com genre)
TRANSCRIPT
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SUMMARY OF INITIAL AUDIENCE RESEARCH (ROM-
COM GENRE)BY PETA SEARLE
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TARGET AUDIENCE
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PRIMARY AND SECONDARY AUDIENCES
• 92.31% of my target audience are female• 7.69% are male making my target
audience female-leaning
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TEENAGED
• 84.62% are aged 16-19• 15.38% are aged 24+
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STUDENT LIFE
Most of my target audience are students but to broaden my target audience I have asked some older members of my target audience
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INTERESTSIn order of preference:•Music (92%)• Internet (85%)• Books (71%)• Films (71%)
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PREFERRED NARRATIVES• Opposites attract (28.57%)• Improbable reasoning and differing personalities
(35.71%)• “Oh my God, you’re totally falling for him/her!”
(28.57%)• Characters deny having fallen in love until the end
(42.86%)• The ‘non-fixably fixable miscommunication’
(21.43%)• The ‘I need to get away’ due to
betrayal/misinterpretation (21.43%)• The chase (mad dash (to airport) to declare love
(14.29%)• Friends first (42.86%)• Characters getting back together (35.71%)
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ROMANTIC COMEDY FILM TRAILER
EXPECTATIONS
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VOICE-OVER
“there's always a voiceover”
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CLOSE-UPS
“Lots of close-ups and mid shots of the main characters”
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COMIC RELIEF
“Happy music and pauses in the music for the comic relief characters to crack a one-liner”
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MUSIC
“Upbeat music to go with the plot”
“an upbeat soundtrack”
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PLOT
“Outline of the plot”
“Short summary of the film”
“Basic idea of the story”
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CLIFF-HANGER
“Cliff-hanger at the end”“Mini cliff-hangers all over”“The plot being clearly set
to leave the audience wondering what happens at the end.”
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ESTABLISH CHARACTERS
“An introduction into the characters of the film”
“Established characters”
“Character’s personality traits”
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SETTINGS
“Home/bar/party/wedding/city settings”
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FUNNY SIDE-KICK
“A funny sidekick friend”
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HUMOUR
“Lots of funny moments e.g. Tripping over; making mistakes etc”
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LOVE/HATE
“a break in the middle when they hate each other “
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ACTORS
“Jennifer Aniston and Jason Segel”
“Well-known rom-com actors”
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COLOURS
“Pink, white and green”
“Red/warm colours”
“Red/pink-y colours”
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ROMANTIC COMEDY FILM POSTER
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STEREOTYPICAL BACKGROUND
“the main characters against a white background”
“stereotypical setting or plain background”
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CHEEKY TONE
“they'll probably be leaning on each other? the girl might be pulling the guys tie, it'll be "cheeky“”
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MAIN CHARACTERS
“The main character and their love interest”
“main image of leading characters (male + female)“
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ROUTE OF THE EYE
“quite a plain route of the eye (Z)”
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COLOURS
“Light and red house colours”
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FONT AND LANGUAGE
“Cute, feminine font”
“Bold sans-serif fonts and witty language”
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QUOTES
“Some quote from an important film person (critic, magazine etc)”
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RELEASE DATE
“The date it comes out so that I know when I can watch it!”
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HINTS OF ROMANCE
“hints of romance ( e.g. red roses, candles, a deserted beach)”
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FILM LOGO/LARGE TITLE
“A picture of the film logo”
“Large film title”
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MOST APPEALING COLOURS
In order of preference:• Pastel colours (blue, cream,
pink etc) (71.43%)• Red, pink, white (42.86%)• Red, navy, blue, black
(14.29%)• Yellow (7.14%)
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HOW IMPORTANT ARE THESE?
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CLEAR (INTRODUCTION TO THE) PLOT
“Quite important”
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SETTING
“Quite important”
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CHARACTER/S ON THE FRONT OF A POSTER
“Very important”
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COLOURS TO CONVEY GENRE
“Quite important”
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ESTABLISHING CHARACTERS (THROUGH NAMES AND OTHER MEANS)
“A little important”