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SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw Type/Distribution Coding Supermarket/Feed Store Pet Store/Specialty Grain-free Raw - excluding shipping Raw - including shipping (rates will vary depending on location) Dry food identified by font Canned/Wet/Raw food identified by font Dry, Canned & Commercial Raw Comparison Brand PRO PAC "Premium" Adult Cat food Dry 4Health All Stages Life Formula Dry Friskies Indoor Delights Dry Cat Chow Complete Dry Felidae Chicken Meal & Rice Dry 9 Lives Daily Essentials Dry Authority Adult with Chicken Dry (3b) Manufacturer Midwestern Pet Foods Private Nestle Nestle Canidae: Dry contracted to Diamond Del Monte PetSmart Store Brand Cost per cat per day (3) $0.16 $0.18 $0.20 $0.22 $0.24 $0.26 $0.26 Cost per pound (3) $1.45 $1.11 $1.09 $1.19 $2.23 $1.03 $1.50 Recommended Daily Amount - ounces (1,2) 1.8 2.6 3.0 3.0 1.7 4.0 2.8 RDA (1) (# cups/cans/pouches) 1/2 5/8 3/4 3/4 1/2 1 2/3 Carb content (Dry Matter Basis) (4, 5): 30.6% 32.2% 42% 33.5% 31.7% 43.2% 35.0% Page 1 of 17 Laurie D. Goldstein, C.F.A. April 2012

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SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand PRO PAC

"Premium"

Adult Cat

food Dry

4Health All

Stages Life

Formula Dry

Friskies

Indoor

Delights Dry

Cat Chow

Complete

Dry

Felidae

Chicken

Meal & Rice

Dry

9 Lives Daily

Essentials

Dry

Authority

Adult with

Chicken Dry

(3b)

ManufacturerMidwestern

Pet FoodsPrivate Nestle Nestle

Canidae: Dry

contracted to

Diamond

Del MontePetSmart

Store Brand

Cost per cat per day (3) $0.16 $0.18 $0.20 $0.22 $0.24 $0.26 $0.26

Cost per pound (3) $1.45 $1.11 $1.09 $1.19 $2.23 $1.03 $1.50

Recommended Daily Amount - ounces (1,2) 1.8 2.6 3.0 3.0 1.7 4.0 2.8

RDA (1) (# cups/cans/pouches) 1/2 5/8 3/4 3/4 1/2 1 2/3

Carb content (Dry Matter Basis) (4, 5): 30.6% 32.2% 42% 33.5% 31.7% 43.2% 35.0%

Page 1 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

Chicken

Soup for the

Pet Lover's

Soul Adult

Dry

Hill's Science

Diet Ideal

Balance

Adult Feline

Dry

Purina One

SmartBlend

chicken &

rice Dry

Evanger's

Pheasant &

Whitefish

Dry

Felidae pure

ELEMENTS

Grain-free

Dry

Meow Mix

Original

Choice Dry

Taste of the

Wild Rocky

Mtn Venison

& Salmon

Grain-free

Dry

Diamond Pet

Foods

Colgate

PalmoliveNestle Private

Canidae: Dry

contracted to

Diamond

Del MonteDiamond Pet

Foods

$0.26 $0.26 $0.29 $0.29 $0.29 $0.29 $0.31

$1.58 $2.67 $1.84 $2.42 $2.70 $1.17 $1.80

2.7 1.6 2.5 1.9 1.7 4.0 2.7

2/3 3/8 2/3 1/2 1/2 1 2/3

32.2% 28.7% 36.4% 32.8% 25.8% 39.8% 22.2%

Page 2 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

Eukanuba

Adult

Chicken

Formula Dry

Whiskas

Meaty

Selections

Dry

Eagle Pack

Original

Adult Cat

Original Dry

Iams

ProActive

Health Adult

Original w/

chicken Dry

Purina

ProPlan

chicken &

rice Dry

Innova Cat &

Kitten Dry

Food

Nutro

Natural

Choice

Active

Health

chicken &

rice Adult

Dry

Proctor &

GambleMars, Inc.

Berwind

Corp

Proctor &

GambleNestle

Proctor &

GambleMars, Inc.

$0.32 $0.32 $0.34 $0.34 $0.37 $0.37 $0.39

$2.02 $1.25 $2.00 $2.05 $2.12 $2.60 $2.64

2.5 4.1 2.7 2.7 2.8 2.3 2.3

2/3 1 2/3 2/3 2/3 1/2 2/3

28.3% 33.0% 29.1% 36.7% 26.1% 27.2% 22.2%

Page 3 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

Blue Buffalo

BLUE

Healthy

Living

chicken &

brown rice

Dry

Fancy Feast

Gourmet

Gold chicken

& turkey Dry

AvoDerm

Chicken &

Herring Meal

Dry

Merrick

Before Grain,

Grain-free

Chicken Dry

Orijen Cat &

Kitten Dry

(Grain-free)

Natural

Balance

Green Pea &

Duck Grain-

free Dry

Blue Buffalo

Wilderness

Grain-free

Dry

Private NestleCentral

Garden & Pet

Private:

Family

Owned

Champion

Pet Foods

Diamond Pet

FoodsPrivate

$0.39 $0.40 $0.41 $0.42 $0.43 $0.43 $0.43

$2.79 $2.37 $3.14 $2.39 $3.51 $2.18 $3.37

2.3 2.7 2.1 2.8 1.9 3.2 2.1

1/2 2/3 1/2 2/3 1/2 3/4 1/2

30.6% 34.0% 31.7% 28.1% 20.6% 41.0% 23.9%

Page 4 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

Solid Gold

Indigo Moon

Grain-free

Dry

EVO Turkey

& Chicken

Grain-free

Dry

Castor &

Pollux

Organix

Adult &

Kitten Dry

Earthborn

Holistic

Primitive

Feline

Natural

Grain-free

Dry

Innova Prime

Chicken &

Turkey Grain-

free Dry

Nature's

Logic Natural

Chicken Dry

Halo's Spot's

Stew Indoor

Cat Chicken

Dry

Private: Dry

contracted to

Diamond

Proctor &

GamblePrivate

Midwestern

Pet Foods

(Private)

Proctor &

GamblePrivate

Ellen

Degeneres co-

owner

$0.44 $0.44 $0.45 $0.45 $0.46 $0.47 $0.48

$2.50 $2.86 $2.61 $2.13 $3.40 $2.96 $3.63

2.8 2.5 2.7 3.4 2.2 2.5 2.1

2/3 1/2 2/3 5/7 1/2 2/3 1/2

15.0% 7.0% 36.1% 17.8% 19.4% 24.9% 28.9%

Page 5 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

Royal Canin

Health

Nutrition

Indoor Adult

27 Dry

By Nature

Chicken &

Potato Grain-

free Dry

Acana Wild

Prairie Feast

Grain-free

Dry

Pinnacle

Peak

Chicken &

Ocean Fish

Grain-free

Dry

Wellness

Deboned

chicken,

chicken meal

& rice Dry

Hill's Science

Diet Ideal

Balance

Grain-free

Adult Dry

Wellness

Core Fish &

Fowl Grain-

free Dry

Mars, Inc.

Kent

Nutrition

Group

Champion

Pet Foods

Central

Garden & Pet

Berwind

Corp.

Colgate

Palmolive

Berwind

Corp.

$0.49 $0.49 $0.49 $0.50 $0.51 $0.53 $0.54

$2.87 $2.50 $2.63 $3.07 $2.92 $4.00 $3.08

2.7 3.2 3.0 2.6 2.8 2.1 2.8

7/8 3/4 5/7 5/8 2/3 1/2 2/3

43.3% 21.1% 25.0% 23.2% 28.7% 25.7% 18.0%

Page 6 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

Nature's

Variety

Instinct

Chicken

Grain-free

Dry

Now! Turkey

with Duck

Grain-free

Dry

Nature's Menu

Frozen Raw

Chicken (6b)

Aunt Jeni's

Frozen Raw

Chicken (6b)

Bravo Balance

Frozen Raw

Chicken Chub

(6e)

California

Natural

Chicken

Grain-free

Dry

Darwin's Pet

Naturals

Frozen Raw

Chicken (6b)

Private

Petcurean:

family

owned

Private:

Contract

Comestibles

Private PrivateProctor &

GamblePrivate

$0.57 $0.58 $0.61 $0.67 $0.68 $0.73 $0.75

$2.89 $4.44 $3.03 $3.37 $3.40 $2.79 $3.75

3.2 2.1 3.2 3.2 3.2 4.2 3.2

3/4 1/2 1

9.1% 35.6% 0.5% 2.2% 4.6% 24.4% 3.6%

Page 7 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

Newman's

Own

Organics

Adult Dry

Feline's Pride

Frozen Raw

Chicken (6b)

CountryPet

Naturals

Frozen Raw

Lamb &

Chicken

CountryPet

Naturals

Frozen Raw

Lamb &

Chicken

Including

shipping

PRO PAC

"Super-

Premium"

Adult Cat food

Canned

Aunt Jeni's

Frozen Raw

Chicken (6b) -

including

shipping

Nature's Logic

Frozen Raw

Chicken (6f)

Private

Private:

Gnome

Enterprises

Private PrivateMidwestern

Pet FoodsPrivate Private

$0.75 $0.80 $0.86 $0.86 $0.87 $0.90 $0.93

$4.31 $3.99 $4.31 $4.31 $3.39 $4.48 $4.67

2.8 3.2 3.2 3.2 4.1 3.2 3.2

2/3 0.8

36.1% 0.5% 1.8% 1.8% 23.2% 2.2% NA

Page 8 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

Bravo Balance

Frozen Raw

Chicken Chub

(6e) Including

shipping

Innova Cat &

Kitten Canned

Darwin's Pet

Naturals

Frozen Raw

Chicken (6b)

Including

shipping

Wysong

Epigen90

Grain-free &

Starch-free

Dry (3a)

Nature's

Variety

Instinct Frozen

Raw Chicken

(patties)

Authority

Adult with

Chicken

Canned (6a)

Paw Naturaw

Frozen Raw

Organic

Chicken (6c)

PrivateProctor &

GamblePrivate

Wysong

(Private)

Nature's

Variety

(Private)

PetSmart

Store BrandPrivate

$0.96 $0.97 $1.01 $1.03 $1.07 $1.07 $1.07

$4.80 $3.57 $5.07 $6.86 $5.33 $2.00 $5.37

3.2 4.3 3.2 2.4 3.2 8.6 3.2

0.8 1/2 1.4

4.6% 2.3% 3.6% 8.0% 7.8% 11.4% 6.5%

Page 9 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

Paw Naturaw

Frozen Raw

Organic

Chicken (6c)

Including

shipping

Friskies Meaty

Bits Canned

Primal Frozen

Raw Chicken &

Salmon (6f)

Stella &

Chewy's

Frozen Raw

Chicken (6f, 7)

Fegnion frozen

raw chicken

(6b)

Vital Essentials

Frozen Raw

Chicken

Nibblets (6c)

Whiskas

Choice Cuts

(Pouches)

Private Nestle Private Private PrivatePrivate:

Siemen EntMars, Inc.

$1.07 $1.08 $1.12 $1.13 $1.24 $1.31 $1.33

$5.37 $2.30 $5.62 $5.67 $6.22 $6.56 $3.55

3.2 7.5 3.2 3.2 3.2 3.2 6.0

1.4 2.0

6.5% 22.7% 1.0% 6.7% 0.5% 0.5% 16.7%

Page 10 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

Nature's Logic

Natural

Chicken Grain-

free Canned

Natural

Balance Green

Pea & Duck

Grain-free

Chicken

Canned

Hill's Science

Diet Adult

Tender

Chicken

Dinner Canned

Evanger's

Signature

Series Slow

Cooked

Chicken Stew

Canned (6b)

Vital Essentials

Frozen Raw

Chicken

Nibblets (6c)

Including

shipping

Nature's Logic

Frozen Raw

Chicken (6f)

Including

shipping

ZiwiPeak

Lamb Real

Meat Dry Cat

Food Dry (1a)

PrivateDiamond Pet

Foods

Colgate

PalmolivePrivate

Private:

Siemen EntPrivate Private

$1.36 $1.38 $1.44 $1.46 $1.54 $1.60 $1.62

$4.85 $3.22 $3.15 $4.24 $7.70 $7.99 $15.23

4.5 6.9 7.3 5.5 3.2 3.2 1.7

0.8 1.1 1.3 1.0 1 2/3

21.4% 14.0% 29.9% 19.4% 0.5% NA 9.2%

Page 11 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

Feline's Pride

Frozen Raw

Chicken (6b)

Including

shipping

Nature's

Variety

Instinct Frozen

Raw Chicken

(patties) (6f)

Including

shipping

Chicken Soup

for the Pet

Lover's Soul

Adult Canned

Pinnacle Peak

Chicken &

Tuna Canned

(6c)

Stella &

Chewy's

Frozen Raw

Chicken (6f, 7)

Including

shipping

California

Natural

Chicken &

Brown Rice

Canned

Fegnion frozen

raw chicken

(6b) Including

shipping

Private:

Gomas

Enterprises

Nature's

Variety

(Private)

Diamond Pet

Foods

Central

Garden & PetPrivate

Proctor &

GamblePrivate

$1.66 $1.67 $1.71 $1.72 $1.80 $1.81 $1.84

$8.29 $8.33 $2.48 $3.51 $8.99 $3.70 $9.18

3.2 3.2 11.0 7.9 3.2 7.9 3.2

2.0 1.4 1.4

0.5% 7.8% 18.2% 16.4% 6.7% 15.9% 0.5%

Page 12 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

9 Lives Daily

Essentials

Canned

Rad Cat Frozen

Raw Chicken

(6f)

EVO 95%

chicken &

turkey Grain-

free Canned

Nature's Menu

Frozen Raw

Chicken (6b)

Including

shipping

Primal Frozen

Raw Chicken &

Salmon (6f)

Including

shipping

Wild Kitty

Frozen Raw

Chicken &

Clam (6b)

Felidae Cat &

Kitten Canned

Del Monte PrivateProctor &

Gamble

Private:

Contract

Comestibles

Private Private Canidae

$1.87 $1.93 $1.96 $1.98 $2.01 $2.16 $2.19

$2.18 $9.66 $4.00 $9.90 $10.04 $10.79 $4.31

13.8 3.2 7.9 3.2 3.2 3.2 8.1

2.5 1.4 1.5

15.9% 0.5% 11.1% 0.5% 1.0% 0.5% 5.0%

Page 13 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

By Nature 95%

Chicken &

Chicken Liver

Grain-free

Canned

Eukanuba

Adult Entrée

with Gourmet

Chicken

Canned

Merrick Before

Grain Grain-

free Chicken

Canned

Newman's

Own Organics

Chicken &

Brown Rice

Canned

Wellness

Complete

Health Chicken

(Grain-free)

Canned

Wild Kitty

Frozen Raw

Chicken &

Clam (6b)

Including

shipping

Wellness Core

Chicken,

Turkey & Liver

Grain-free

Canned

Kent Nutrition

Group

Proctor &

Gamble

Private:

Family OwnedPrivate Berwind Corp. Private Berwind Corp.

$2.22 $2.24 $2.29 $2.32 $2.32 $2.39 $2.45

$3.55 $4.78 $4.00 $4.73 $4.73 $11.93 $5.70

10.0 7.5 9.2 7.9 7.9 3.2 6.9

1.7 2.5 1.7 1.4 1.4 1.3

6.8% 14.8% 2.3% 17.3% 18.4% 0.5% 1.8%

Page 14 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

Soulistic Good

Karma Chicken

Dinner in

Gravy Grain-

free Canned

(6d)

Iams ProActive

Health Adult

Original w/

chicken

Canned

Felidae pure

ELEMENTS

Grain-free

Canned

Fancy Feast

Classic chicken

Canned

Blue Spa

Select Tender

Turkey &

Chicken Entrée

canned

Solid Gold

blended tuna

Grain-free

Canned

Nature's

Variety

Instinct

Chicken Grain-

free Canned

Manufactured

by Weruva

Proctor &

GamblePrivate Nestle Private Private Private

$2.53 $2.53 $2.58 $2.59 $2.71 $2.71 $2.74

$4.04 $4.55 $5.09 $4.84 $4.73 $4.33 $6.01

10.0 8.9 8.1 8.6 9.2 10.0 7.3

1.8 3.0 1.5 2.9 1.7 1.7 1.3

16.0% 4.2% 15.9% 6.8% 10.9% 15.9% 2.0%

Page 15 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

Weruva Paw

Lickin' Chicken

Grain-free

Canned

Taste of the

Wild Rocky

Mtn Venison &

Salmon Grain-

free Canned

Nutro Natural

Choice Active

Health Adult

Chicken &

Liver Canned

Earthborn

Holistic

Chicken

Catcciatori

Grain-free

Canned

Halo's Spot's

Stew

Wholesome

Chicken Grain-

free Canned

AvoDerm

Chicken

Chunks in

Gravy Grain-

fee canned

Castor &

Pollux

Ultramix

Chicken &

Vegetable

Stew Canned

PrivateDiamond Pet

FoodsMars, Inc.

Midwestern

Pet Foods

(Private)

Ellen

Degeneres co-

owner

Central

Garden & PetPrivate

$2.95 $3.12 $3.19 $3.23 $3.25 $3.58 $3.68

$4.73 $5.55 $5.11 $4.70 $5.20 $5.73 $4.58

10.0 9.0 10.0 11.0 10.0 10.0 12.9

1.8 3.0 3.3 2.0 1.8 3.3 2.3

12.7% 18.6% 15.0% 2.9% 12.5% 22.2% 11.1%

Page 16 of 17 Laurie D. Goldstein, C.F.A. April 2012

SUMMARY DATA: Cost Comparison of feeding Kibble, Canned & Commercial Raw

Type/Distribution Coding

Supermarket/Feed Store

Pet Store/Specialty

Grain-free

Raw - excluding shipping

Raw - including shipping (rates will vary depending on location)

Dry food identified by font

Canned/Wet/Raw food identified by font

Dry, Canned & Commercial Raw Comparison

Brand

Manufacturer

Cost per cat per day (3)

Cost per pound (3)

Recommended Daily Amount - ounces (1,2)

RDA (1) (# cups/cans/pouches)

Carb content (Dry Matter Basis) (4, 5):

Purina ProPlan

chicken & rice

Canned

ZiwiPeak Daily

Cat Cuisine

Lamb Recipe

Grain-free

Canned

Meow Mix

Tender

Favorites Wet

Food

Rad Cat Frozen

Raw Chicken

(6f) Including

shipping

Purina One

SmartBlend

Savory chicken

Canned

Royal Canin

Adult

Instinctive

Canned

Nestle Private Del Monte Private Nestle Mars, Inc.

$3.83 $3.85 $3.85 $3.90 $4.47 $5.48

$5.11 $7.18 $5.04 $19.51 $5.95 $8.78

12.0 8.6 12.2 3.2 12.0 10.0

4.0 1.3 4.4 4.0 3.3

14.0% 9.0% 9.4% 0.5% 14.0% 6.1%

Page 17 of 17 Laurie D. Goldstein, C.F.A. April 2012