sugar sweetened drinks taxation: behavioural unknowns and public acceptability - noelle cotter

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Sugar Sweetened Drinks Taxation: Behavioural Unknowns and Public Acceptability Dr. Noëlle Cotter Public Health Development Officer (Policy) Institute of Public Health in Ireland [email protected]

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Sugar Sweetened Drinks Taxation: Behavioural Unknowns and Public Acceptability - Noelle Cotter IPH, Open, Conference, Belfast, Northern, Ireland, Dublin, Titanic, October, 2014, Health Public

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Page 1: Sugar Sweetened Drinks Taxation: Behavioural Unknowns and Public Acceptability - Noelle Cotter

Sugar Sweetened Drinks Taxation: Behavioural Unknowns and Public Acceptability

Dr. Noëlle Cotter

Public Health Development Officer (Policy)Institute of Public Health in Ireland

[email protected]

Page 2: Sugar Sweetened Drinks Taxation: Behavioural Unknowns and Public Acceptability - Noelle Cotter

www.publichealth.ie

• Policy background & context

• Why sugar sweetened drinks?

• What is the evidence?

• Consumer reactions &

responses

Overview

Page 3: Sugar Sweetened Drinks Taxation: Behavioural Unknowns and Public Acceptability - Noelle Cotter

www.publichealth.ie

Adam Smith: Proper subjects of taxation

Page 4: Sugar Sweetened Drinks Taxation: Behavioural Unknowns and Public Acceptability - Noelle Cotter

www.publichealth.ie

Why sugar-sweetened drinks?

• No nutritional value

• ‘Liquid calories’

• Links with overweight and obesity?

• No suggestion this is a silver bullet

Page 5: Sugar Sweetened Drinks Taxation: Behavioural Unknowns and Public Acceptability - Noelle Cotter

www.publichealth.ie

What is known about public acceptability?

• Evidence from

Australia

• Evidence from

Ireland

• Evidence from England

• Evidence from the United States

• Evidence from the Netherlands

Page 6: Sugar Sweetened Drinks Taxation: Behavioural Unknowns and Public Acceptability - Noelle Cotter

www.publichealth.ie

• Economically

valuable

• Industry response

• Ability to oppose

• Consumer response

• Focus on OW/obesity

• Costs to taxpayer

• Ring-fencing

Conclusion

Page 7: Sugar Sweetened Drinks Taxation: Behavioural Unknowns and Public Acceptability - Noelle Cotter

www.publichealth.ie

Institute of Public Health in Ireland

Dr. Noëlle Cotter

Public Health Development Officer (Policy)

[email protected]