sudha jamthe keynote disruptive innovation from internet of things
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Sudha Jamthe Author, IOT Disruptions
August 17 2015IoT Innovation and Growth Conference, San Francisco
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1IOT Disruptions @sujamthe
INNOVATIVE DISRUPTIONSWITH INTERNET OF THINGS
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Disruptive Innovation is a Game Changer
IOT Disruptions @sujamthe
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CONNECTED PAPER - An augmented touch based drive of the Audi TT
IOT Disruptions @sujamthe 3
Razorfish Germany innovated using conductive ink from Dr. Stone Oxford
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Disruptive Innovation is a Growth Driver
IOT Disruptions @sujamthe
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Led by Tesla- Manufacturing productivity with solid-state, digital design & virtual modeling; real-time data for sales efficiency
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CONNECTED CAR - Automobile productivity drives growth
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Disruptive Innovation is a Force Multiplier
IOT Disruptions @sujamthe
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Self driving car in industrial fleet -> Insurance shift -> Frees Parking spaces in cities ->Accelerate Robotics for Consumer usage
SELF DRIVING CAR- Beginning of a new life style beyond the road
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Disruptive InnovationStarts a movement
IOT Disruptions @sujamthe
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Connected City- Ibeacon living lab and Crowdsourced LoRA WAN
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Disruptive Innovation starts from You
@SUJAMTHE
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IOT Disruptions (Sudha Jamthe)
Retail- Geo-fencing Beacons Talk to Wearables
Know when your customer is in your store. Store kiosk interact with wearables!
Estimote unit from Coupa Café, Palo Alto (Image: Sudha Jamthe)
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IOT Disruptions (Sudha Jamthe)
Retail- IOT Brings Zero Click Commerce
1. Your coffee maker orders coffee2. Washer orders soap3. Fridge orders eggs4. Medicine cabinets order medicine
prescriptions5. Pet Dispenser re-orders pet food
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Customer provides real-time data (not information) while sleeping, jogging, eating, walking in Real Time as they deliberate a purchase.
IOT Disruptions (Sudha Jamthe)
Consideration
Evaluation
Commit
Retail - Multiple Touchpoints In the Funnel
Ralph Laurent Wearable apparel
hapif
ork
Mband and Apple Watches
Health sensors
Calorie
trac
kers
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Disruptive Innovation isa Force Multiplier
@SUJAMTHE
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Manufacturing- sensors to 3D printing fuels IoT
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Car made of 3D printed parts
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IOT Disruptions (Sudha Jamthe)
• Power of Data• Product to Service
Models• Privacy & Security
Image credit: karnina Marlow from mas110sem22012-lab03.blogspot.com
IOT BUSINESS TRANSFORMATION – New products, services, new markets
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IOT Disruptions @sujamthe
GROWTH JUST NEEDS A DIFF LENS
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Questions?
@sujamthe
http://slideshare.com/sujamthe
IOT Disruptions book is available at
http://bit.ly/iotdisruptions
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IOT Disruptions @sujamthe