1. audio dial-in access code note1-323-417-4600 252-945-626 slides are currently available on the Everbridge blog blog.everbridge.com twitter.com/everbridge facebook.com/everbridgeinc youtube.com/user/everbridge

2. Sudden Disaster: An Insight onJapans State of EmergencyRobert C. Chandler, Ph.D.Director, Nicholson School of Communication

3. Note:Q&A slides are currently available to everyone on blog.everbridge.com Use the Q&A function to submit your questions. 3

4. AgendaPart 1: Presentation Crisis Within A Crisis Effectiveness of Communication Considerations In Your PlanningPart 2: Q&A 4

5. Sudden Disaster: An Insight on Japans StateBracing for the 2010 of EmergencyHurricane Season Dr. Robert Chandler University of Central Florida

6. A Picture Is Worth A Thousand Words

7. ...And Raises Questions How prepared are we? Could this happen to us? Can we be better prepared? Whats next?

8. A Perspective From The PressNever has postwar Japan needed strong,assertive leadership more and never has itsweak, rudderless system of governing been soclearly exposed.Dearth of Candor From Japans LeadershipKeith Bradsher ,William J. Broad, and Mark McDonaldNew York TimesMarch 16, 2011

9. The Crisis Within A CrisisThe Evolution of Japans Sudden Disaster 9.0-Magnitude earthquake shakes Japan Triggers tsunami waves through Pacific Pressure generates nuclear activity amongst plants Disaster impacts production of today, Supply chain of tomorrow Concerns over food supply

10. The Crisis Within A CrisisThe Human Effect of Japans Disaster Publics response to earthquake Growing number of homeless, shelter-seekers Human exposure to radiation in oxygen Cold weather & flooded areas Shortage in food & necessities Massive death toll

11. The Crisis Within A CrisisLarge Scale Emergencies, And Their Severity Cascading failures Needed messaging & Recovery plans for multiple disasters Multiple dimensions, Different communication needs

12. Effectiveness of CommunicationHigher Expectations Public expects more from government agencies Transparency & responsibility to communicate Communication through emergency lifecycle Timely, relevant, targeted and understandable communication

13. Effectiveness of CommunicationCritical Mass Notification, Lack of Adoption J-Alert satellite-based notification serving Japan Launched in February 2007, minimal testing Government initial goal; by 2009, 80% coverage By 2011, only 36% will be covered

14. Effectiveness of CommunicationSharp Criticism Japanese Government has shown Lack of Candor Desensitizing severity of nuclear debacle Overall concern over slowness to sending supplies to Northern Japan

15. Considerations In Your PlanningAdding Agility To Your Response Plans Plan for on-going dialogue with the people we protect Information needs change as crisis develops Utilize multiple channels for specific areas of impact Train your organization on how to & when to communicate

16. Considerations In Your PlanningPrepare for the Six-Stages of a Crisis1. Warning2. Risk Assessment3. Response4. Management5. Resolution6. Recovery

17. Considerations Going Forward All too frequently there is a lack of adequate advance planning and preparedness to communicate effective messages or even understanding that various types of message options exist. Most leaders provide little training in what to say that best protects their image or helps repair it when it has been tarnished. 17

18. Crafting Your Message Communication activities involved in responding to a reputation damaging crisis or emergency include determining: Optimal timing Message or thematic priorities Specific messages to be conveyed to the public and media Specific messages to be conveyed to targeted individuals Source(s) of messages Priorities for communication Optimal delivery channels 18

19. Incident NotificationMarc LadinChief Marketing Officer, Everbridge 19

20. About Everbridge Leader in incident notification systems Fast-growing global company with more than 1,000 clients in more than 100 countries Serve the Global 2000, healthcare systems, state and local government, federal government, military, financial services firms, and universities 100% focused on incident notification solutions that merge technology and expertise 20

21. Incident notification solutions addresscommon communication challenges Communicate quickly, easily, and Reduce miscommunications and efficiently with large numbers of control rumors with accurate, people in minutes, not hours, making consistent messages sure that the lines of communication are open Satisfy regulatory requirements Receive feedback from your with extensive and complete messages by using polling reporting of communication attempts capabilities and two-way acknowledgements from recipients Ensure two-way communications to get feedback from message Deliver refined, prepared , timed receivers messages to each pre-designated audience group, by scenario 21

22. Key evaluation criteria for anincident notification system Experience and expertise Ease of use Ease of integration 22

23. Missed anything?Q&A Slides are currently available on blog.everbridge.com Use the Q&A function to submit your questions. 23

24. Tomorrows Session March 24, 2011 | 10:00am Pacific Time Join Dr. Robert Chandler forCommunicating During the Six Stages of a Crisis Register today! Visit www.everbridge.com

25. Visit Everbridge Booth 608Meet Dr. Chandler and be entered Monday, March 28th 3:00pm 3:30pmto win a signed copy of his latestbook Emergency Notification DRJs Spring World 2011 March 27-30 |Orlando, FL http://www.drj.com/springworld/conference Booth | 608 Monday, March 28th 3:00pm -3:30pm 25

26. CommunicationContact information resources Upcoming webinars: System Demo (April 5) www.everbridge.com/webinarsRobert C. Chandler, Ph.D. White papers, literature, case studiesrcchandl@mail.ucf.edu www.everbridge.com/resources1.407.823.2681 Follow us: blog.everbridge.com twitter.com/everbridgeMarc Ladin facebook.com/everbridgeinc youtube.com/user/everbridgemarc.ladin@everbridge.com1.818.230.9700 Reminder Everbridge Insights webinars qualify for Continuing Education Activity Points (CEAPs) for DRII certifications. Visit www.drii.org to register your credit. Item Number (Schedule II): 26.3 Activity Group: A 1 Point for each webinar