Successful Visual eMarketing

Evanne Schmarder Principal Evanne is the publisher of the Digital Marketing Trend Digest, architect of the industry-first Digital Marketing Benchmark Study, co-creator of the 90 Days Down-Under consumer brand, and principal at Roadabode Productions, a digital marketing strategy and consulting firm. Evanne takes extreme pleasure in raising the profile of the outdoor recreation industry.

Ms. Evanne Schmarder Roadabode Productions 112 Rainbow Drive Ste 1203 Livingston, TX 77399-1012 (702) 460-9863 evanne@roadabode.com

S U C C E S S F U L V I S U A L eMARKETING

THE EYES HAVE IT!

Evanne Schmarder evanne@roadabode.com www.roadabode.com | 702-460-9863

The brain processes visual information 60,000 times faster than

the time it takes for the brain to decode text.

YOUR BRAIN ON VISUALS

Visual content makes up 93% of all human communication.

YOUR BRAIN ON VISUALS

C a n ’ t h o l d h i s l i c k e r ! !

All together now…“ahhh!”

VISUALS ELICIT EMOTION

Where can we look for visual marketing inspiration?

BRANDS DOING VISUAL WELL

5 TYPES OF V ISUAL CONTENT AND A MILLION WAYS TO USE THEM

1. THE HUMBLE PHOTOGRAPH

PHOTOGRAPH RESOURCES Tools and tips for maxing pix:

•  Unsplash: http://unsplash.com “Free (do whatever you want) hi-resolution photos”

•  Canva: https://www.canva.com “Amazingly simple graphic design” •  PixMonkey: http://www.picmonkey.com “Edit your photos with

brilliance, with ease” •  ReciteThis: http://recitethis.com “Turn a quote into a

masterpiece” •  Share as Image: https://shareasimage.com “Brand your images”

•  PlaceIt: https://placeit.net “Product shots and videos made easy”

2. THE LONG AND SHORT VIDEO

VIDEO RESOURCES Tools and tips for maxing video:

•  Common Craft: http://www.commoncraft.com “Handcrafted media for explainer (videos)”

•  Vine/Instagram 101: http://bit.ly/shortvids “How to shoot short videos like a pro”

•  iMovie/Windows Movie Maker: Programs come pre-loaded on your computer and are easy to use

•  PlaceIt: https://placeit.net “Product shots and videos made easy”

3. IMAGES | MEMES | COMICS

IMAGE | MEME | COMIC RESOURCES Tools and tips for maxing fun visuals:

•  Wordle: http://www.wordle.net “A toy for generating “word clouds” from text that you provide”

•  Meme Generator: http://memegenerator.net “The first online meme generator”

•  Comic Creation: http://bit.ly/comiccontent Six free sites to create your own comics via Mashable

4. THE INFOGRAPHIC and INSTRUCTOGRAPHIC

INFOGRAPH|INSTRUCTOGRAPH RESOURCES Tools and tips for maxing info visuals :

•  Infogr.am: http://infogr.am “Create interactive infographs”

•  Piktochart: http://piktochart.com “Making information beautiful has never been easier”

•  Visual.ly: http://visual.ly “Unique process to our pool of world-class talent, delivering high quality content faster and at a lower cost than ever before”

5. VISUAL DATA

VISUAL DATA RESOURCES Tools and tips for maxing data:

•  XMind: http://www.xmind.net “Voted most popular mind mapping tool”

•  SlideShare: http://www.slideshare.net “Discover Share Present”

•  Create graphs and bar charts using Excel: http://bit.ly/XLgraphs

SUCCESSFUL V I S U A L eMARKETING

THANK YOU FOR ATTENDING

at the 2014 RVDA

Convention!

Questions? We’d love to help. We are Roadabode Productions Evanne Schmarder | evanne@roadabode.com | www.roadabode.com

702-460-9863