successful fundraising in a rural community presented by linda calandra, library development...
TRANSCRIPT
Successful Fundraising in a Rural Community
Presented by Linda Calandra, Library Development Officer, and Terry Sterling, Community Libraries East Supervisor
Fresno County Public Library
Introduction to Fowler Branch Library
1914 -2008
Fowler Library Service Area
Fowler Library 1928
History of Fowler Library Community
Involvement
Library Support Group Activities
Building Committee
Fundraising Committee
Friends of the Library
Planning for Fowler LibraryPlanning for Fowler Library
Began in early 1990’sBegan in early 1990’s
Not Funded by California Library Bond Act Not Funded by California Library Bond Act of 2000of 2000
Statewide Library Bond Act not passed by Statewide Library Bond Act not passed by voters in June 2006voters in June 2006
Proceed with Design and ConstructionProceed with Design and Construction
Planning for Fowler LibraryPlanning for Fowler Library
Community Needs Assessment
Plan of Service
Building Program—Building Blocks
Fundraising Activities
Community Donations over the years
Youth Involvement
Fundraising Committee
New Library Components 8,300 Square Feet of
Space
Separate Children’s, Teen & Adult Spaces
Expanded and Specialized Collections
New Library Components Computer Lab with
15 Public Computers
Multi-purpose Meeting Room
Quiet/History Room
Express Checkout, Self Pick-up of Holds and Self Sorted Returns
Local History Mural
Fundraising in a rural community is not a zero sum game.
Benefits of Rural Fundraising
Media and local elected officials are accessible
People care about one another Business trends arrive more slowly We are now in a global economy
Key indicators of infrastructure:
Giving to your organization Development services Fundraising vehicles Collateral materials Strategic planning
Infrastructure, cont.
Personnel Leadership/Administration Staff Volunteers
Communications and public relations Overall appeal related to how well you
tell your story
“You got to be careful if you don't know where you're going, because you might not get there.”
-- Yogi Berra
Outreach Strategies in a Rural Environment
Get to know your local media representatives
Write your own news stories Be a visible and active member of your
community and network with others
“Philanthropy flows from a loving heart not an overstuffed pocketbook.”
-- Douglas M. Lawson
Fowler’s Capital Campaign Fundraising committee
Training Encouragement and affirmation
Collateral Establish the vision Make the case
Fundraising Brochure (outside)
Fundraising Brochure (inside)
Pledge Form
Fowler’s Capital Campaign, cont. Naming Gifts
Naming policies Naming opportunities
Accountability Donor database software IRS gift receipts
Donor Recognition
“Do your givin' while you're livin'...
then you'll be knowin' where it's goin'.”
-- Ann Landers
Friends of the Library Friends are:
Fundraisers
Friendraisers
Advocates
Library Foundation vs. Development Office
Budget Flexibility Accumulation of Funds Investment Opportunities Community Support Community Confidence Grant Eligibility
Friends Foundation – New Model
One fundraising entity for the library No competition for board members No donor confusion
“The act of philanthropy is a spiritual act, an expression of caring for one's fellow human beings. It is a belief in the future that the future can be good. It is investing in that future. It is helping to make the dream come true.”
-- Arthur C. Frantzreb
Contact InformationLinda Calandra, Development OfficerFresno County Public Library2420 MariposaFresno, CA [email protected]
Terry Sterling, Community Libraries East SupervisorFresno County Public Library2420 MariposaFresno, CA [email protected]