successful exhibition duo: • 2,567 exhibitors incl. 68% ... orgânica... · estudos e pesquisas...
TRANSCRIPT
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Seminário Mesatur –
Copa Orgânica e Sustentável
– Inclusão Social e
Desenvolvimento
Brasília 21 Junho 2011
Ming Liu
Instituto de Promoçao do
Desenvolvimento
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Area Total Destinado a Agricultura Organica
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Ranking dos 10 países com maior área certificada a agricultura organica
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Ranking dos 10 países com maior area
extrativista organica
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PERCEPÇAO
DE VALOR
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SUSTENTABILIDADE –
MERCADO JUSTO –
RESPONSABILIDADE
SOIO AMBIENTAL
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VERDADE … os consumidores de hoje …..
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… consumidores de agora …..
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… e também…..
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….mas estes também são ….
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Maiores problemas de hoje ….
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O poder do consumidor é cada vez maior e importante !
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CONSUMIDOR –
EXPERIÊNCIA DE
APRENDIZADO E
EDUCAÇAO
PRODUTOS
SAUDÁVEIS,
LOCAIS E
NATURAIS
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LOJAS ONDE O
ATENDIMENTO
E EDUCAÇAO
CONSCIENTE
SERÃO
ESTRATÉGICOS
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PRODUTOS
COM CONCEITO
SUSTENTÁVEIS
E ETICOS
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FOOD SERVICE
PRODUTOS QUE
SERÃO DESTAQUES
AMBIENTAÇAO DOS ESPAÇOS
BEM ESTAR NO LOCAL DE
CONSUMO
EDUCAÇAO DO
CONSUMIDOR
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FOOD SERVICE –
CONCEITOS DE
SUSTENTABILIDADE E
ETICA NO CARDAPIO
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Como se diferenciar neste mundo ?
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VERDADE : ….. Brasil é um país em mudança …
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Orgânicos …….Alguém já ouviu falar??
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Kraft – Trakinas - Bis
Coca-Cola
Matte-Leao
Sucos Mais
Pepsi Kero-coco Toddy Organico
Kellogs
Danone
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