VISASuccessful digital marketing

campaigns

Prepared by:

Pratigya Srivastava

Rajeev Kumar

Rajkumar Kattimani

Robin Jadhav

“We are the glue that binds paymentsystem together bringing real value tocardholders, businesses, our members andthe economy”

Campaign- 1:

Olympics 2012

Campaign- 1: Olympics 2012

“Life flows better with VISA”

What’s special about this Campaign?

Campaign- 1: Olympics 2012…

Campaign Objectives:

1.Consumer Awareness and Association

2.Change in Perception - Payments facilitator to

Technology

3.Improve awareness and confidence in contactless

payments

Campaign- 1: Olympics 2012…

Brand Touch-points:

1. ~100,000 terminals (3500 in Olympic Park)

2. Coca-Cola vending machines

3. ~4000 taxis in London

4. ~8000 public bases

Campaign 2:

FIFA 2014

Campaign- 2: FIFA 2014

“Everywhere you want to be”

What’s special about this Campaign?

Campaign- 2: FIFA 2014…

Campaign Objectives:

1.Building Brand awareness

2.Accelerating electronification of cash to check

3.Let the clients know what they need to do?

4.Showcase payment technology

Campaign- 2: FIFA 2014…

Touch-points:

1. 100mn interactions on social media

2. 75mn videos

3. 1.4bn digital impressions

Novel concepts:

1. VISA Fanbassadors – capturing and curating most defining

moments of the fans

2. Teletransmitter

3. Educational video game (played ~3mn times)

Thank You