successful channel manager skills matrix
DESCRIPTION
From Novice To Professional—What Skills Are Required To Be A Successful Channel Manager?http://www.channelmanagement.com/CMI/Dec2011_article.htmlImage Source: Chairman Steve Hammond, Global Channel Working Group, 2008-2010TRANSCRIPT
Program Management
Segment/Strategic ManagementMarketing Management
Account Management
Channel Professional Skills Framework
Win/Loss
White SpaceAnalysis
Propensity
Contest Design
CoverageModeling
Communications
On-BoardingRecruitmentPartner
Activation
RegistrationDesign
AccelerationProgram
PromotionDesign
PromotionMeasures
Performance Analysis
InventoryManagement
AccountMapping
Sales HeatMapping
AccountPlanning
Profiling
MessagePlatform
ProgramDesign
LegalAgreement
Co-Op/MDFSystem
Portal Design
Community
AccountBus Analysis
AccountPresentation
ConflictManagement
AccountReviews
IncentiveDesign
Portal Management
RecruitmentProgram
ProgramMapping
PartnerModels
ISV/IHV Management
Sales Engagement
Models
Engage Tech Resourses
Co-Op/MDFMeasure
Marketing
Sales
StrategicTact
ical
Program Management
Segment/Strategic ManagementMarketing Management
Account Management
Required Core Skills
Win/Loss
White SpaceAnalysis
Propensity
Contest Design
CoverageModeling
Communications
On-BoardingRecruitment
Partner Activation
RegistrationDesign
AccelerationProgram
PromotionDesign
PromotionMeasures
Performance Analysis
InventoryManagement
AccountMapping
Sales HeatMapping
AccountPlanning
Profiling
MessagePlatform
ProgramDesign
LegalAgreement
Co-Op/MDFSystem
Portal Design
Community
AccountBus Analysis
AccountPresentation
ConflictManagement
AccountReviews
IncentiveDesign
Portal Management
RecruitmentProgram
ProgramMapping
PartnerModels
ISV/IHV Management
Sales Engagement
Models
Engage Tech Resourses
Co-Op/MDFMeasure
Marketing
Sales
StrategicTact
ical
Program Management
Segment/Strategic ManagementMarketing Management
Account Management
Intermediate Skills
Win/Loss
White SpaceAnalysis
Propensity
Contest Design
CoverageModeling
Communications
On-BoardingRecruitment
Partner Activation
RegistrationDesign
AccelerationProgram
PromotionDesign
PromotionMeasures
Performance Analysis
InventoryManagement
AccountMapping
Sales HeatMapping
AccountPlanning
Profiling
MessagePlatform
ProgramDesign
LegalAgreement
Co-Op/MDFSystem
Portal Design
Community
AccountBus Analysis
AccountPresentation
ConflictManagement
AccountReviews
IncentiveDesign
Portal Management
RecruitmentProgram
ProgramMapping
PartnerModels
ISV/IHV Management
Sales Engagement
Models
Engage Tech Resourses
Co-Op/MDFMeasure
Marketing
Sales
StrategicTact
ical
Program Management
Segment/Strategic ManagementMarketing Management
Account Management
Advanced Skills
Win/Loss
White SpaceAnalysis
Propensity
Contest Design
CoverageModeling
Communications
On-BoardingRecruitment
Partner Activation
RegistrationDesign
AccelerationProgram
PromotionDesign
PromotionMeasures
Performance Analysis
InventoryManagement
AccountMapping
Sales HeatMapping
AccountPlanning
Profiling
MessagePlatform
ProgramDesign
LegalAgreement
Co-Op/MDFSystem
Portal Design
Community
AccountBus Analysis
AccountPresentation
ConflictManagement
AccountReviews
IncentiveDesign
Portal Management
RecruitmentProgram
ProgramMapping
PartnerModels
ISV/IHV Management
Sales Engagement
Models
Engage Tech Resourses
Co-Op/MDFMeasure
Marketing
Sales
StrategicTact
ical