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SUCCESS STORIES: GREAT AMERICAN COOKIES

Great American Cookies wanted a holiday campaign for its signature offering, the Cookie Cake, as a sought after gift option for Valentine’s Day. We creatively differentiated the product from competitors, created awareness for the brand and drive traffic to the Great American Cookies store locations for the holiday.

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SUCCESS STORIES: GREAT AMERICAN COOKIES

Our results speak for themselves….

Initiated and solidified working relationship with

Tori Spelling,capitalizing on her role as a top,

notable, “weeklies photographed”, celebrity power mom.

Our strategic centerpiece was a

Valentine’s picnic date in the park

with Spelling and her daughter Stella

sharing a heart-shaped Great American Cookies Cake

The campaign resulted in more than

5,000,000 consumer

impressions through targeted strategic placements in publications

Placements appeared in notable outlets, including the

New York Post, Us Weekly,

OK! Magazine,

Life & Style, and In Touch, along with many others

the week of Valentine’s Day

Great American Cookies’ Valentine’s Day store traffic,

as well as sales,

more than doubled from those of the previous year