success stories from agencies

Videos That Drive Real Results:Success Stories from Agencies

WISTIAFEST 2016 AGENCY TRACK

#WistiaFest / @twitter-handle


Ed HeilOwner

StoryTeller

Case Study Be long. Be short. Be Interesting.

# W I S T I A F E S T

Ed Heil President

• Former TV News Reporter & Anchor • Founded StoryTeller in 2005 • Based in Journalism • Inbound Marketing Agency

specializing in video production

@erheil [email protected]


People are drawn to stories, not ads. The challenge is understanding the difference.


Breaking News# W I S T I A F E S T

C O M M O N B E L I E F

010

2030

4050

6070

8090

100

0-30 sec 30-1 min 1-2 min 2-3 min 3-4 min 4-5 min 5-10 min 10-20 min 20-30 min 30-45 min 45-60 min 60 + min

VIDEO LENGTHWistia Video Analytics

PE

RC

EN

T

Short Video > Long Videos. Always.

A L L V I D E O I S N O T C R E AT E D E Q U A L

P E O P L E W I L L W AT C H L O N G E R

V I D E O S I F T H E Y A R E W O R T H W AT C H I N G

G O O D C O N T E N T

= M O R E V I E W S

Step 1: Understand Your Audience

Who are you trying to reach?

What is important to them?

How can you help?

What information do they value?

What characters “speak” to them?


Capital Campaign

Compelling Story

Shareable

Drive Views


CEO# W I S T I A F E S T

• Nearly 8,000 views

• Jumpstarted campaign

• Used in multiple campaigns

• Won 2014 Midwest Regional Emmy

The Results? Nearly 8,000 Views

Jumpstarted Campaign

Used in Multiple Campaigns

Won a 2014 Midwest Emmy


Step 2: What Makes a Great Story?

Teach You Something

Show You Something

Take You Somewhere

Inspire You to Action

Make You Care


B L O G

V I D E O B L O G

A LWAY S I N C L U D E A C TA

“When people say they are not interested, they are saying you are not interesting.”


Key Takeaways

Understand your audience

Understand the medium

Focus on Quality

Measure Success and Adjust

Be interesting


Thank [email protected]



Lindsey DakuDirector of Strategic Projects

Farotech

Adventures in VideoPresented by Lindsey Morrison Daku

#WistiaFest / @farotech


Asset Pages and iBlogs


Asset PagesFor the Qualified Shopper

The Problem: potential clients have to dig through content for information they need to make a buying decision

The Solution: With Asset Pages, we can answer key buying questions for potential customers in 1 place through a series of short, engaging videos.

Making these videos accessible on a single page linked from the homepage makes the content easy to find!

Asset Pages - Analytics



iBlogsFor the Casual Visitor

The Problem: visitors skim blog content, often not past the first paragraph without gleaning much info or seeing a call-to-action

The Solution: give visitors interactive content within a blog that highlights key information within the blog writing above the fold and put a call-to-action in it!


iBlogs - Analytics


Our Process


Making video work without a “video department”. It’s easy…sorta.

Train your team members on parts of the process and integrate video production in to a process that is already in place.

Outsource parts of the process that your team can’t handle!

Operate Without a Net


Find a Process That WorksFor us it was important to work our videos in to a process that was already working for us.


For small companies, turn something you already do on a regular basis in to highly-sharable, video-based content.

Keep it Simple, Stupid


Michael Litt CEO and Co-founder Vidyard

“The play button is the most compelling Call-To-Action on the web”


THANK YOU

#WistiaFest / @wistia

ASK ‘EM ANYTHING!

Questions?

#WistiaFest / @wistia

What was your most successful video?

What was most challenging about it?