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TRANSCRIPT
SUCCESSSTORIES
DAX TARGETING SUCCESS STORIES
The Objectives
• Relaunch Audi’s Approved Used website• Drive quality traffic to the site
The Objectives
• Drive users to find out more about the Cineworld Unlimited Card• Increase Cineworld Unlimited Card signups
The Solution
• Matched users of the UK’s leading car buying websites What Car and Auto Car with audiences in the DAX network
• Created a highly targeted audience of consumers intending to buy a car
The Solution
• Matched Dennis Publishing’s audience of cinema enthusiasts with audiences in the DAX network
• Created a segment of movie fans to target with highly relevant ad messaging
The Results
• 6.3X more visitors to the new site than average• 13% of all traffic to the site during the campaign period came from DAX audiences
Source: Listener Insight ID, Audi
The Results
• 2X more visitors to the Cineworld Unlimited Card site than average• 17% more likely to apply for a card
Audi drives 6.3X more site visits with second-party targeting on DAX
Cineworld grows subscriptions using DAX second-party targeting
AUTO
ENTERTAINMENT
Source: Listener Insight ID, Cineworld
DAX TARGETING SUCCESS STORIES
The Objective
• Drive people to find out more about remortgaging through RBS
The Solution
• Matched people who had researched mortgages on Zoopla with audiences in the DAX network
• Created a premium audience to target with relevant ad messages
The Results
• 75% application completion rate, compared to 43% for the unexposed group
Source: Listener Insight ID, RBS
RBS boosts mortgage applications with DAX second-party targeting
BANKING
DAX AD FORMATS SUCCESS STORIES
The Objectives
• Drive brand reappraisal• Gain recognition as an innovative energy provider• Reach people in more moments across the day
The Objectives
• Increase awareness of Virgin Atlantic’s new economy classes• Cut through during busy Easter period
The Solution
• Geo-fenced EO.N out-of-home poster sites• Synced audio campaign with poster sites• When a listener in the DAX network entered the geo-fenced zone, DAX served
an audio ad corresponding to the poster
The Solution
• Drew a 1km perimeter around Virgin Atlantic’s poster sites• Served audio ad to listeners on the DAX network within the 1km perimeter• Increased opportunity for people exposed to the audio to see the same messaging
in the poster
The Results
• 4X more smart meter signups than average site traffic• 26% increase in consideration
The Results
• 20% increase in bookings• 7% increase in brand preference
Source: Listener Insight ID, EON, Differentology
Source: Listener Insight ID, EON, Differentology
E.ON combines DAX location sync ads with out-of-home posters to elevate brand
Virgin Atlantic posters with DAX location sync ads lift brand preference by 7%
UTILITIES
TRAVEL
DAX AD FORMATS SUCCESS STORIES
The Objectives
• Compel listeners to sign up for Sky’s F1 coverage• Bring the excitement of being trackside to life
The Objective
• Increase store visits whatever the weather
The Solution
• Created a 3D audio ad that uniquely dropped the listener into the F1 experience
The Solution
• Created a dynamic audio campaign based on location, weather and relevant DIY project
• Gave DIY enthusiasts the inspiration to start their DIY project
The Results
• 39% increase in emotional involvement compared to the stereo version of ad• 67% greater likelihood among exposed audience to consider purchasing Sky Sports
The Results
• 8,000 additional visits to B&Q stores across the country
Source: Neuro-Insight
Source: A Million Ads, MOBSTA
Sky Sport’s 3D audio ads extend the drama of F1 to DAX audiences
B&Q’s dynamic audio campaign produces 8,000 incremental store visits
SPORTS/ENTERTAINMENT
HOME IMPROVEMENT/RETAIL
DAX AD FORMATS SUCCESS STORIES
The Objective
• Promote the benefits of a Santander first-time mortgage to a relevant audience
The Objective
• Drive footfall to Subway locations
The Solution
• Used podcasts’ highly engaged environment to convey all the benefits of Santander’s first-time mortgage product
The Solution
• Created a 1km perimeter around every Subway store across the country• Served Subway audio ad to listeners in the DAX network when they came within
proximity of a Subway store
The Results
• 18% uplift in purchase intent
The Results
• 2.5% of those exposed to the ads went on to visit a Subway
Source: Neuro-Insight
Source: MOBSTA
Santander’s ads on the DAX network of podcasts lifts purchase intent by 18%
Subway quantifies the effect of audio ads on store traffic with a 2.5% uplift
BANKING
QSR
LISTENER INSIGHT ID SUCCESS STORIES
The Objective
• Promote Purple Bricks brand and drive people to visit the website
The Objective
• Stimulate listeners to interact with the Hyundai website
The Solution
• Matched audiences who had researched properties on premium sites with audiences in the DAX network
• Created a premium audience to target with Purple Bricks messaging• Used Listener Insight ID to accurately calculate return on investment
The Solution
• Lauched audio campaign on DAX• Tracked campaign performance daily using Listener Insight ID • Made midflight optimisations, including daypart targeting and frequency capping
The Results
• 7X better performance than average
The Results
• 49% of exposed users visited dealership pages versus 39% of unexposed users• 19% of exposed users downloaded a brochure versus 14% of unexposed users
Source: Listener Insight ID, Purple Bricks
Source: Listener Insight ID, Hyundai
Listener Insight ID reveals impact of premium data targeting for Purple Bricks
DAX measurement tools inform optimisations and boost Hyundai’s performance
REAL ESTATE
AUTO
The Objective
• Drive qualified traffic to the eBay site
The Objectives
• Promote boiler installations and boiler cover
The Solution
• Created 6,000 dynamic creative variations tailored according to weather, day, location and product
• Monitored Listener Insight ID dashboard daily• Optimised creative messaging and targeting during campaign to improve
performance
The Solution
• Ran A/B testing using Listener Insight ID• Served standard audio ads as the control group• Served dynamic audio ads as the test group, tailored according to daypart,
temperature and location
The Results
• 1.7X uplift in traffic to home section of eBay site• 1.5X uplift in traffic to gardening section of eBay site
The Results
• 2X greater likelihood to visit the site among test group• 2X greater likelihood to convert on the website among test group
Source: Listener Insight ID, eBay
Source: Listener Insight ID, British Gas
Daily performance tracking and creative optimisations drive eBay site visits
British Gas uses Listener Insight ID to test the effect of dynamic creative
ONLINE RETAIL
UTILITIES
LISTENER INSIGHT ID SUCCESS STORIES
The Objective
• Drive users to book a vacation on the Jet 2 Holidays website
The Objectives
• Send users to Talk Talk’s website to research their broadband offers• Learn optimal times to serve audio creative for future activity
The Solution
• Launched an audio ad campaign on DAX with multiple strategies• Quantified performance of each strategy and the overall campaign using Listener
Insight ID
The Solution
• Launched an offer-led DAX campaign• Track the performance of the campaign using Listener Insight ID
The Results
• 2x uplift in visit rate among DAX-driven visitors• The campaign generated over 80,000 visits to site
The Results
• DAX visitors were 52% more likely to view offer pages on site• Users who responded tended to hear the campaign between 8am and 1pm
Source: Listener Insight ID, Jet2Holidays
Source: Listener Insight ID, TalkTalk
Measuring performance of driving users to the Jet 2 website using Listener Insight ID
Tracking an offer-led campaign with Listener Insight ID
TRAVEL
TELECOMS
LISTENER INSIGHT ID SUCCESS STORIES
The Objective
• Drive web traffic to their new Hilux range with an innovative creative approach• Test the effectiveness of dynamic audio tailored to the location, day and time
The Objectives
• Promote regional dealership offers in multiple areas of the UK as part of a test in the Northern Ireland region on DAX for the first time
• Drive traffic to a regional landing page that directed users to their local dealership
The Solution
• Paired our Listener Insight ID technology with data from A Million Ads to report on effectiveness by individual creative execution - matching those who heard the audio to those who visited the Toyota website
• Conducted a regional test to see differences between dynamic and standard delivery
The Solution
• DAX used Listener Insight ID to track each regional campaign and gave the client access to our dashboard to track daily performance and optimise the campaign
The Results
• 77% Increase in likelihood to respond among users exposed to dynamic copy• 45% Uplift in reponse rate when a specific day of week is mentioned• 139% Uplift in visits to the Hilux homepage among users who heard the creative
The Results
• 2% of exposed users visited the Vauxhall website during the campaign. One of the highest ever response rates
• 69% of DAX visitors in Northern Ireland visited the regional offer landing page
Source: Listener Insight ID, Toyota
Source: Listener Insight ID, Vauxhall
Using Listener Insight ID alongside third party data to test dynamic audio effectiveness
Tracking a regional campaign with Listener Insight ID
AUTO
AUTO
LISTENER INSIGHT ID SUCCESS STORIES
The Objective
• Liverpool Victoria were testing their home and car insurance products on DAX, tapping into DAX’s premium second party data to reach users with a higher propensity to purchase a new insurance policy
The Solution
• DAX used Listener Insight ID to track the performance of each product and audience by running a broader demographic target against third party and premium second party data.
• Doing so enabled DAX to identify the impact premium data had on users visiting the LV site post exposure, and the actions they then took on site
The Results
• 6.7x higher response rate for home and car insurance among the premium test audience
• 35% of DAX-driven customers who visited the homepage went on to complete a quote
Source: Listener Insight ID, LV
Measuring performance with Listener Insight ID alongside third and second party data
INSURANCE
LISTENER INSIGHT ID SUCCESS STORIES