success showcase: online with lawns, gardens and trees

12
Success Showcase Online with NDSU Lawns, Gardens and Trees

Upload: sonja-fuchs

Post on 17-Jul-2015

49 views

Category:

Technology


3 download

TRANSCRIPT

Success Showcase

Online with NDSU Lawns, Gardens and Trees

Plan Ahead • Met with the team in March to get ahead on the growing

season • Members include:

▪ Tom Kalb ▪ Jackie Buckley ▪ Steve Sagaser ▪ Joe Zeleznik ▪ Todd Weinmann ▪ Esther McGinnis

Made a Posting Plan • Made assignments for blog posts (once a

month) and Facebook posts (once a week) • Facebook Post Assignments

– Monday - Todd – Tuesday - Steve – Wednesday - Tom – Thursday - Jackie – Friday - Joe Z

• Blog Post Assignments – Week of March 4 - Tom – Week of March 11 - Jackie – Week of March 18 - Steve – Week of March 25 - Joe

Example of Social Media Posting Calendar here: http://agedu.org/social-media-weekly-planner/

Let People Know About Your FB Page!

Examples include:

• Sending email to all-staff • Share with your personal Facebook friends • Connect with other NDSU Extension or other Facebook Pages that

are relevant • Mention on marketing materials and in-person meetings

• Add a link to the Ag CMS website

Watch it Grow!

• 34 Likes as of March 1 • Today that number is 174 - 5 fold!

Image http://www.flickr.com/photos/smemon/5684115572/sizes/m/in/photostream/

Timeliness & Links

Timeliness and Photos

Relevant Content – Look at the Shares

Responding to DM’s

Blogging/website on Ag CMS

Website Analytics 4/1 - 9/30/2012 v. 4/1 - 9/30/2013 • Page views up 9.35%

(31,803 to 34,775) • Unique Page Views up

9.67% (22,499 to 24,675) • Visits coming from Facebook

increased 275% (273 to 1,025)

Image http://www.flickr.com/photos/lwr/6063709998/lightbox/

I

Follow LGT! LGT Bloghttp://www.ag.ndsu.edu/horticulture

LGT Facebook Pagehttps://www.facebook.com/NDSUExtLGT