success secrets of social media tourism campaigns
DESCRIPTION
Secrets to the success of social media tourism campaigns. The best examples from 2013.TRANSCRIPT
SOCIAL MEDIA WORKSHOP
- Managing digital complexity - Results & ROI driven - Offices in Ljubljana&Zagreb - 10 experts - More then 12 yrs of experience
Interactive Who?
Secrets to the success of social media tourism campaigns
(the best examples from 2013)
What is travel?
Travel is ...
visiting/discovering new places …
foto: AP/Borat: Cultural Learnings of America for make Benefit Glorious Nation of Kazakhstan.
meeting new people …
foto: Lucasfilm ltd., Indiana Jones and the Raiders of the Lost Ark.
trying something new …
foto: Studio Canal, Mr. Bean’s Holiday.
having fun …
foto: Sky1, An Idiot Abroad.
having some more fun …
foto: Sky1, An Idiot Abroad.
in short: Travel is all about experience
foto: Sky1, An Idiot Abroad.
What are the goals of marketing?
The goals of marketing are: • get customers (visitors)
• keep customers (visitors returning) • woo your customers (visitors)
What is social (media)?
Social (media) is ...
• talk • listen • discuss
best examples from 2013
Tourism Australia: FB, instagram, TW, ...
Tourism Australia: FB, instagram, TW, ...
Tourism Australia: FB, instagram, TW, ...
Tourism Montreal, #MTL Moments: instagram, FB, YT, ...
Hilton Hotels & Resorts, Hilton Suggests, TW
Be part of conversation!
Emilia Romagna Region Tourist Board + others, BlogVille Emilia Romagna: blog+pinterest-ish
blog/pinterest-ish: Emilia Romagna
South African Tourism, #MeetSouthAfrica: bloggers + instagram
VisitBritain, Love Wall app: their own Pinterest (kind of) (and much more)
VisitBritain, Love Wall app: their own Pinterest (kind of) (and much more)
What do these campaigns have in common?
• carefully planned
• prepared to invest time & €
• they chose the best social media channels which work with/for their assets
• connecting online-offline
• consistency across channels
• fun, relaxed, useful
• kept it simple
• kept it in sync with brand
so ... how to plan and execute a successful
campaign?
1. determine your goals
2. know your assets (places, buildings, people, …)
3. know your audience (customers/visitors)
4. assess which social media channels are best for you/for reaching goals that were set
5. how to connect those channels as easy as possible?
6. how to efficiently connect online <-> offline
7. advertise -> monitor -> analyze-> make adjustments (if possible)
Questions?
thank you