In 2009 the Greece Chamber of Commerce

created its Small Business of the Year Award in honor of area small businesses. This year the Chamber received 45 award nominations for businesses within the community.

The Chamber’s 2010 Small Business of the Year Award is based on the following criteria: 1) Financial Performance & Business History 2) Employee Practices 3) Community Involvement 4) Customer Service and 5) Entrepreneurship. The nominations went before our Small Business of the Year Committee who, after evaluating all of the criteria submitted for each business, selected 9 semi-finalists and 6 finalists. The semi-finalists were: ARIKATA Martial Arts, Bartolomeo & Perotto Funeral Home, Inc., Deborah L. Fox, DDS, P.C., Deborah Whitt Agency, Inc., Erb & Harzynski Tax & Investment Group, Go Color, Inc., LeGault Limousine, NH Architecture, and Northgate Animal Hospital. The 6 finalists are: A Touch of

Dance, Brook House Restaurant, Monroe Oxygen & Medical Equipment-AHRC, Pet $aver Healthy Pet Superstore, Solutions Studio and Spa, and The Victors Gymnastics, Inc. On Friday, November 5th, 2010 a special luncheon at Ridgemont Country Club will be held in honor of all businesses nominated, the 9 semi-finalists, the 6 finalists, and the recipient of the 2010 award, which will be announced at the luncheon.

We talked with each of the 6 finalists to find out what it meant to them to be a finalist for this prestigious award: “Being chosen as a finalist for the Greece Chamber of Commerce Small Business of the Year Award communicated to me that I have really touched the lives of the kids that I have taught through the years and that the memories and lessons have stayed with them,” remarks Judy Brondon, owner of A Touch of Dance, located at 3200 West Ridge Road, in Greece.

2496 West Ridge Road, Suite 201 Greece, NY 14626 Telephone: 585-227-7272 Fax: 585-227-7275 Email: info@GreeceChamber.org

cont on page 8

Volume 5, November 1, 2010

SuccessLink Journal Belong. Engage. Succeed.

On the cover... • Cream of the Crop– Greece

Chamber 2010 Small Business of the Year Award

Page 2 • Business Matters–

Celebrating the Successes of Small Business

Page 3 • Chamber Events • New Members

Page 4 & 5 • Chamber At a Glance

Page 6 • Greece Chamber Travel

Page 7 • Member Spotlights— • Phil Volta, Jr. -Keller

Williams Realty • Long Term Care

Associates, Inc. Page 8

• 2011 Insurance Rates Available Early November

Page 9 • Member News—Mattress

Buying 101 Page 10

• Greece Chamber Training • Calendar of Events

Page 11 • Greece Chamber Events

Form

Follow us on...

Thurs., Nov. 18th, 2010 11:30am-1:15pm

Power Networking Luncheon Barnard Exempt Restaurant Tues., Nov. 23rd, 2010

7:30am-9:00am Intermediate QuickBooks

Greece Chamber Conference Room

Save the date

Inside this issue

Pictured above are the six finalists for the 2010 Greece Chamber Small Business of the Year Award. Top left to right: Raelynn Muellner, Christina Keng, Red Fedele, Bill Fedele, and Lance Kovar (Brook House Restaurant),

Kathy & John Velakkakan (Monroe Oxygen & Medical Equipment-AHCR) Russell Herman, holding orange tiger rescue kitten (Pet$aver Healthy Pet Superstore). Bottom left to right: Judy Brondon (A Touch of Dance), Michael

Mordenga (The Victors Gymnastics, Inc.) and Jackie LaTourneau, Judy Fridd and Jennifer Grim (Solutions Studio and Spa).

The Cream of the Crop Greece Chamber 2010 Small Business of the Year Award

BOARD of DIRECTORS Chairman: Al Meilutis

Vice Chair: Paul Chatfield

Treasurer: Del Smith

Secretary: Deb Walker

Immediate Past Chair: Kyle Van Putte

Member at Large: Chrissy Andrews

Steven Achramovitch

Cheryl Ann Bilski

John Cirella

James Cummings III

Donald Felter Jr.

James Hofford

Michael Masiello

Jeffrey McCann

Kirk Morris

Todd Schirmer

Brian Ward

Michael West

COMMITTEE CHAIRS Annual Awards Banquet: Wendy Rockcastle

Erie Canal: Cheryl Ann Bilski

Ambassador: Debi Kirkey & Phil Hurwitz

Small Business of the Year: Jim Cummings

Race on the Ridge: Melanie Fazio

Dewey Avenue Roundtable: Paul Chatfield

Youth Hall of Fame: Ralph DeStephano GREECE CHAMBER CHARITABLE FOUNDATION President: Kyle Van Putte

Vice President: Jodie Perry

Treasurer: Gilbert Cooper

Secretary: Raymond DiRaddo

P. Robert Fox

Joan Korsch

Anne Loria

Dan Richardson

William Selke

Eugene Welch

Al Meilutis STAFF President/CEO: Jodie A. Perry, IOM

Director of Member Services & Events: Sue Edgett

Director of Marketing & Communications: Terry Hogan

Director of Finance & Member Benefits: Christine Sortino

Executive Assistant: Rae Shults

Business Matters Celebrating the Successes of

Small Business By Jodie A. Perry, IOM, President & CEO

On Friday, November 5th I hope you will join us as we announce our 2010 Small Business of the Year. This is the second year for the award and we continue to be encouraged by the many successes of our local small business community.

Last year we announced West Fire Systems as the 2009 recipient of the award before a packed crowd at Ridgemont Country

Club. Mike West, owner, still talks about what a highlight that day was for him and his staff! We saw great coverage in the local media and it was great to see some positive stories about the contributions of businesses in our community.

What makes this award unique is that it isn’t just the recipient who receives some spotlight. We also honored 5 other finalists last year. Each was featured in a two minute video vignette which gave luncheon attendees an overview of their business and highlighted why they were singled out for this honor.

This year we are excited to have 6 Finalists again: A Touch of Dance, Brook House Restaurant, Monroe Oxygen & Medical Equipment, Pet$aver Healthy Pet Superstore, Solutions Studio & Spa and The Victors Gymnastics. It’s a diverse selection of businesses that have different specialties and offerings. What they all share is a strong commitment to our community, a past history of growth as well as a strong commitment to their employees.

If you want a better idea of what an impact just 6 successful local businesses can make on our economy consider these numbers:

• Together they employ over 180 local people

• Together they have revenues in excess of $9.9 million

• Together they annually give tens of thousands of dollars to support local charitable causes

That’s a pretty impressive list of contributions and it just scratches the surface of what they do. Imagine that multiplied by the hundreds of successful small businesses in Greece and you start to get a picture of what substantial economy our community supports. It’s time to celebrate these successes. I hope you join us on Friday, November 5th as we announce our 2010 recipient. I guarantee you will enjoy yourself and leave feeling encouraged by the stories of these hardworking people!

Page 2

Member Testimonial

Bidders Guide Publications joined the Chamber in 2008 and it has been a great resource for our business. We had looked at other

Chambers in the area, some were less costly but we soon realized you get what you pay for. Greece was by far the best fit for our com-

pany. They are very active in Greece providing great networking, educational and support to the community. Thank you for all the

hard work you do, it shows!-Mike Knox, President of Bidders Guide

Publications

Eggs & Issues

Page 3

First Friday

Networking Breakfast

Chamber Events

New Members INSURANCE

Financial Architects Mass Mutual

Kyle Dunn

600 Clinton Square

Rochester, NY 14604

(585) 399-8370 Fax: (585) 423-9635

NEWSPAPERS & MAGAZINES

J & J Newsstand

John Vito

428 Greece Ridge Center Drive

Greece, NY 14626

(585) 227-0270 Fax: (585) 225-6950

REALTORS

Salafia Sold Team – Re/Max Plus

Sal Salafia

2171 Monroe Avenue

Rochester, NY 14618

(585) 279-8210 Fax: (585) 279-8227

www.rochesterhomelocator.com

SECURITY TRAINING

Rochester Security Training Center

Ralph DiGiovanni

3000 Mt. Read Boulevard, Suite 204

Rochester, NY 14616

(585) 260-6169

* As of October 21, 2010

Thursday, December 9th, 2010

7:30am—8:30am

Guest Speaker: NYS Assemblyman

Bill Reilich

Red Fedele’s Brook House Restaurant

920 Elm Ridge Center Drive

$15 for Chamber Members $20 for Non-Chamber Members

Join us at the Brook House Restaurant for a NYS

Assembly update from featured guest speaker Assemblyman Bill Reilich.

Thursday, November 18th, 2010

Barnard Exempts Restaurant

360 Maiden Lane

Lunch promptly at 11:30am

Networking begins at Noon

Make the most of your lunch hour. Bring your business cards and join the Greece Chamber for the ultimate

networking experience at the all new Greece Chamber Power Networking Luncheon.

Member Price—$20

Non-Member Price $25 Table Sponsorships available for only $75 for this event- Contact Sue Edgett at 585-227-7272 to book your table

NOW for the November 18th Power Networking Luncheon.

Friday, December 3rd, 2010

7:30am—8:30am

Hosted by:

Genesee Regional Bank 2300 West Ridge Road

First Friday Networking Breakfasts are a great way to

meet other business people in the community and to let them know about your business! Be sure to bring your

business cards.

This is a FREE event!

Register online at www.GreeceChamber.org

Power Networking

Luncheon

Member Testimonial Being a member of the Greece Chamber for the last 8 years has proven to be one of the best decisions I

have made. The Greece Chamber offers a wide variety of information and networking options that have proved to be a positive impact in my business. I hope to continue my partnership with the Greece

Chamber for many more years to come!-Jackie Wilke, Account Executive with Toshiba Business Solutions

Member Testimonial from Tech Tuesday

Seminar Rosa Smith-Montanaro's

presentation on " Creating Your Business Blog" was very beneficial

for us as we begin and maintain our company Blogs. Rosa's personal

experience and stories helped give us with direction and focus for our

SiteBrandBuilder.com and our ThoughtCompass.com businesses

websites. After many years this was my first Greece Chamber Training. I left

very impressed with three pages of notes and ideas and will be back for

more. Listening to someone with obvious experience makes it well

worth the time invested! - Ray

Justice, Think 2wice, Inc.

Join the Greece Chamber of Commerce at The Mall at Greece Ridge on Sunday, November 14th, 2010

beginning at 8:00am for the 2010 Race on the Ridge 5K.

Proceeds from this year’s race will go to benefit the Greece Chamber Charitable Foundation and the

Unity Health Foundation. Entry fees will include: a long sleeved T-shirt and a gift bag from event

sponsors (for the first 300 paid registrants), water stations, and food and refreshments.

Entry Fees

$20—Pre Race Fee $25—Race Day Fees

$15—18 years of age and under

Sponsors

Page 4

Greece Chamber At a Glance

Non Profit News

A Veteran’s Day Musical Tribute A musical salute to all of those who have served and are currently

serving our country! 7:15pm Tuesday, Nov. 9th, 2010

Athena Performing Arts Center 800 Long Pond Road

Admission is FREE (no tickets required)

Featuring…Greece Concert Band: Under the direction of Gary J. Samulski,

Special Guest Vocalist: Lisa Muldowney

Greece Choral Society: Under the direction of Ralph Zecchino, Accompanist: Sandra Zecchino

Greece Community Orchestra: Under the direction of Irina Georgieva

Special guests include: The American Legion Greece Post 468, 2009 National American Legion Champion & New York State Champion Color

Guard,

Master of Ceremonies: Maureen McGuire (WROC / FOX News)

Pictured above Monroe County Executive Maggie Brooks speaks at Greece Chamber Eggs & Issues Legislative Breakfast at the Brook House Restaurant on Thursday, October 21st, 2010.

Monroe County Executive Maggie Brooks Addresses

Greece Chamber Group at Eggs & Issues Breakfast! On Thursday, October 21st, 2010 Monroe County Executive Maggie Brooks

spoke before Greece Chamber Business members at the Chamber’s Eggs & Issues

legislative breakfast. Ms. Brooks gave an update on the positives and the

challenges that businesses of Monroe County face today.

Don’t miss our next Eggs & Issues Breakfast which will be held on Thursday,

December 9th, 2010 with featured guest speaker NYS Assemblyman Bill Reilich.

2010 RACE ON THE RIDGE 5K

Sunday, November 14th, 2010

Platinum Gold

Silver

Bronze

Presenting

Deborah L. Fox, DDS, P.C.

Fleet Feet Sports/ YellowJacket

Racing

Frontier

Rochester Marriott Airport Hotel

Servpro of NW Monroe County

Unity Health System

BenefitLink, LLC

Brothers Collision Inc.

Brook House Restaurant

Charisma Jewelers

Harris Chesworth O’Brien Johnstone Welch

Leone, LLP

Mitchell-Nagel & Associates

Pet$aver Healthy Pet Superstore

Ralph Honda

Services for Seniors

Taco Bell

Van Putte Gardens

Wegmans Food Markets

Special

Thank You

To the Town of Greece

Erie Canal Mural Prints Available

Prints of the new murals installed on the bridge at Henpeck Park are available for purchase. Con-tact the Greece Chamber office at 585-227-7272

for details.

Attendees of the Greece Chamber November 2010 Small Business Success Series/Tech Tuesday received a wealth of information on how to start

and maintain a business blog at the Creating Your Business Blog seminar presented by professional blogger, Rosa Smith-Montanaro from

RochesterWorks and author of Mind Over Platter. Rosa covered many important topics that lead to a successful business blog! For a complete listing of upcoming Small Business Success Series seminars call Terry

Hogan at 585-227-7272 or visit the Chamber’s website at www.GreeceChamber.org!

Susan Lecesse (pictured above), owner of Sue’s Dog Grooming in Irondequoit, NY offers full service dog grooming to pet owners of

small breed dogs, typically 20 lbs. and under. Sue’s services include:

• Shampoo, cut & blow dry

• Nail trimming

• Ear cleaning

• Teeth brushing

• A touch of colored dye if desired (red, blue, pink, purple, etc.)

• Bows, bandanas, scarfs (holiday matching when appointment is near holiday)

• Flea dip (if necessary) also oatmeal or medicated baths

Sue’s in-home grooming business allows pet owners to drop their dog off on their way to work and pick them up on their return trip home. She attended M&M School of Dog Grooming in Buffalo, NY.

in 1974. It’s obvious that she loves what she does. She has been doing it for 36 years. Through word of mouth, her satisfied customers are

the only advertising that she has ever needed. She uses no dog loops or restraints during the grooming process. Her grooming services are

available Monday thru Thursday from 8:00am—5:00pm, by appointment. Pricing is determined by breed, size and the condition

of the pet’s fur. To book an appointment to have your dog groomed, call Sue’s Dog

Grooming at 585-329-4492. Be sure to tell Sue that you saw her Mini Member Spotlight in the Greece Chamber’s SuccessLink Journal. –

Terry Hogan, Director of Marketing & Communications Page 5

Small Business Success Series

Tech Tuesday

Member Testimonial! I love the Greece Chamber because everyone is "family" there. There is a great sense of community through networking, and through sharing ideas with other small business owners in the

community. –Debbie Best, Avon Representative Member Mini Spotlight

Greece Chamber members and their employees are eligible for the following discounts from

fellow Chamber members participating in the

Members F1RST discount program:

Cummings Law Offices, PLLC, 1577 West Ridge Road,

585-663-2150—10% off legal matters of all matters except for Contingency Fee Arrangements

Edible Arrangements, 1100 Long Pond Road, Suite 111, 585-271-5470—FREE Delivery ($12.00 value) *Not available for orders for locations other than Pittsford, Webster, and Greece stores.

Fast-Fix Jewelry & Watch Repair, The Mall at Greece Ridge, 585-227-5440—20% off any jewelry or watch repairs over $14.95

Functional Interiors, 20 Dorian Lane, 585-227-1045—Interior Design Consultation and Services at $10 per hour discount and also receive 30% off all commercial & healthcare furniture, lamps and art work. Excludes freight and installation.

Herko Computers, Inc., 1338 Lyell Avenue, 585-697-7668— 15% discount off our normal labor rates for all on-site service. This includes: Virus & Spyware Removal, Software installation and Security Updates and Computer Maintenance and Repairs.

Hydro Jet Power Washing, 3530 Brockport Spencerport Road, 585-690-1261—25% off Commercial Power Washing of patios, sidewalks, drive-thrus, Gas stations, Dumpster pads, and small fleet washing. 20% off Residential power washing of homes, decks, patios, sidewalks, and gutter installations. *Discounts not valid on Gutter cleaning or Repairs.

Watch for more discounts in next month’s news-letter or visit www.GreeceChamber.org for a

complete listing.

Pictured above, Rosa Smith-Montanaro from RochesterWorks and author of Mind Over Platter presenting Creating Your Business Blog

part of the Chamber’s Tech Tuesday series. Attendees Jen Ulrich (Answers to Organizing), James Kolb (Lawrence Associates Agency,

Inc.), Ray Justice and Chris Kolankiewicz (Think 2wice, Inc.) also pictured above.

Page 6

Travel

FOR COMPLETE DETAILS OR RESERVATIONS ON ANY OF THE ABOVE TRIPS CALL CHRIS SORTINO AT 585-227-7272 or visit our website at www.GreeceChamber.org

2011 Destinations:

Explore

Peru March 1 - 8, 2011 $2,190 - Member Price $2,240 - Non-Member Price

See the mystical beauty of Machu Picchu, explore the mountain city of Cuzco and vi sit Lima, the City of Kings.

Cruise

Greece & Turkey

March 31 - April 9th, 2011 Prices starting at $2,274 - Member Price (inside cabin)

$2,324- Non-Member Price (inside cabin) Walk through history in Istanbul, Athens and ancient

Ephesus. Marvel at the famed beauty of the Greek Isles.

Iceland Adventure

October 2 - 8, 2011 $1,679- Member Price

$1,729- Non-Member Price Explore the unmatched natural beauty of Iceland while enjoying the amenities of a modern European country.

Exotic

Costa Rica

November 5 - 12, 2011 $2,379- Member Price

$2,429- Non-Member Price Costa Rica is an adventurer’s paradise with volcanoes,

tropical rainforests, pristine beaches and exotic wildlife.

Classic

Italy October 22 - Nov. 1, 2011

$1,995—Member Price (Land ONLY) $2,045—Non-Member Price (Land ONLY)

See the classic cities of Venice, Florence & Rome in this 10 day tour of one of the most popular destinations in the world.

Informational Meeting:

November 4th: Classic Italy, 6-7pm

Held at the Chamber Office

(2496 West Ridge Road) Call Chris at 227-7272 to RSVP for an upcoming info sessions today!

Visit our website at www.GreeceChamber.org for online presentations outlining each trip!

Reserve by

November 22nd!

1934 West Ridge Road (Ridge Crest Plaza) Telephone: 585-737-9014

Fax: 585-362-8567 (cell) 585-362-8566 (office) Email: philvolta@kw.com

Website Address: philvolta.YourKWagent.com

Page 7

MEMBER SPOTLIGHTS

Phil Volta, Jr., Associate Broker at Keller Williams Realty – Greater Rochester West is a 37 year veteran in the field of real estate. He specializes in REOs (Bank owned properties), residential, multi-family, new homes, and vacant

land.

Keller Williams Realty, founded in 1973, is the third largest real estate franchise in the United States and Canada with nearly 700 offices and employing over 73,000 associates. As part of the Keller Williams team, Phil is able to utilize the latest technologies, market research and business strategies to provide his clients with positive results ending in a win-win situation. “Keller Williams was founded on the principles of trust, honesty, doing the right thing, and always putting the needs of our clients first,” remarks Phil. “We strive for satisfaction. Keller Williams Realty just recently received, for the third year in a row, the J.D. Powers Award for Highest in Overall Satisfaction for Home Buyers Among National

Full-Service Real Estate Firms.”

With Phil’s lengthy real estate experience and years of experience, he offers this advice to potential real estate clients, “If you are looking to buy, and in a position to buy, now is definitely the time to do it. The rates are at an all-time low. If you are considering selling your home, remember first impressions are key so start with the appearance of your front door. Look at your home as if you were looking for a home.” Be sure to visit Phil’s webpage at philvolta.yourKWagent.com where you will find featured properties, buyer’s resources, a

sign up box to have news delivered from Phil’s page right to your inbox, and much more.

Phil finds the Greece/Rochester area an enjoyable place to do business. “The people are friendly and very knowledgeable,” comments Phil. His advice to anyone considering a business of their own is, “Know your customers’ needs and have a good business plan.” He is a firm believer in the power of networking and is a member of the Greece Chamber of Commerce and Red Eye Referrals, a local BNI chapter.

Understanding the importance of giving back to the community you can find Phil volunteering his time, cont on page 8

“If you are looking to buy, and in a position to buy, now is definitely the time to do it. The rates are at an all-time low. If you are considering selling your home, remember first impressions are key so start with the appearance of your front door. Look at your home as if you were looking for a home.”–Phil Volta, Jr, Associate Broker at Keller Williams

Realty – Greater Rochester West

31 Greenbush Street Cortland, N.Y. 13045

Telephone: 1-800-422-2655 Fax: 607-756-4400

Email: susansuben@31greenbush.com Website Address: http://www.longtermcareassociates.net

Long Term Care Associates, Inc. specializes in long-term care planning and insurance. They are an independent broker that markets long-term care insurance, life insurance, life insurance with long-term care riders, annuities, life settlements, and Medigap policies. One very unique aspect of this company is their ability and efforts to educate clients about long term care planning strategies and the importance of incorporating those strategies into their retirement plan. The company offers all Greece Chamber members and their immediate families long-

term care insurance at a discounted rate.

The company has been providing its services to individuals, businesses, and associations for the past 15 years. “Our clients never feel pressured. We work on their timeframe, whether it’s months or years, to help them make a decision on the best long-term care planning strategy for their needs,”

comments Susan Suben, MS, CSA, President of Long Term Care Associates, Inc. “We are not financial advisors. cont on page 8

Long Term Care Associates, Inc.

“Clients should feel that we have helped them solve a very real problem and given them value for their time. We do not act as if our primary goal is to make a sale and after a sale we always stay in touch by telephone or mail.”-Susan Suben, MS, CSA, President of Long Term

Care Associates, Inc.

Phil Volta, Jr. - Keller Williams Realty

My staff of eight are all former students. We have grown together. The discipline from the art they have learned from me brings out responsibility, dedication, creativity, and life lessons needed all throughout life. And now I am being recognized.”

“I think the big thing about this award is that after 18 years in business it really made me feel like I was a part of this business community,” says Russell Herman, owner of Pet $aver Healthy Pet Superstore. “Not that we didn’t always feel we were part of it but with this you recognize that there is a real strong group of people, like the Chamber, that is here to promote our particular area. We have a strong business community and we are very honored to be a part of it and to be chosen as one of the finalists for this award.”

“Of course it is a high honor whenever a community recognizes your work, your company or you personally. We cherish that with our staff because it is a collective accomplishment,” says John Velakkakan, President & CEO of Monroe Oxygen & Medical Equipment, located at 2672 West Ridge Road.

“Being a finalist of this award took me by surprise. Someone is actually paying attention to what we do,” comments Michael Mordenga, President & owner of The Victors Gymnastics, Inc., located at 675 Ling Road. “We started with almost nothing and here we are 12 years later one of the most respected gyms in the state. We have really accomplished a lot and so many have been involved in our organization. And now we are finalists for this award!”

“Being a finalist for this award puts us heads and heels over anything,” says Red Fedele, owner of the well known Brook House Restaurant, located in Elm Ridge Plaza on Ridge Road West. “This is a family thing. That is the essence of why this is the best award that we could ever be nominated for. The restaurant is our home. We love it and we aren’t going anywhere. We are really honored. This is a big surprise. It gives recognition to me and my family and all of the people that have worked so hard.”

“We are very proud and honored to have been chosen as a finalist for the Greece Chamber Small Business of the Year Award,’” says owners of Solutions Studio and Spa, located at 1353 Long Pond Road, Judy Fridd, Jennifer Grim & Jackie LaTourneau. “We are happy to be

selected along with all the great businesses that help attract and keep people shopping and enjoying what the community of Greece has to offer. We also would like to extend a big thank you to our team of great professionals that touch so many lives.”

The Greece Chamber would like to thank Genesee Regional Bank (Presenting Sponsor of this event), the Democrat & Chronicle (Media sponsor for this event), Thank you to the Small Business of the Year Committee Members: Thomas Claybaugh (Democrat & Chronicle), Chairman James Cummings (Cummings Law Offices, PLLC), Michael Masiello (Masiello & Associates, EWPC, LLC), Philip Pecora (Genesee Regional Bank), Kate Turner (Genesee Regional Bank), Michael West (West Fire Systems, Inc. and 2009 recipient of the Small Business of the Year Award).

The Greece Chamber would like to congratulate all that have been and are being considered for this award, for their contributions to our business community and a job well done!-Terry Hogan,

Director of Marketing & Communications

Cont Cover Story– Cream of the Crop

Page 8

cont from prev column—Long Term Care Assoc.

their time. We do not act as if our primary goal is to make a sale and after a sale we always stay in touch by telephone or mail.”

Long Term Care Associates, Inc. is the long-term care specialist for the NYS Association of Counties, offering long-term care insurance statewide to all county employees. They are also contracted with SEFCU, a recognized NYS credit union, offering long-term care insurance to their members in the Syracuse and Binghamton area. “For the past 10 years I have worked with Canandaigua National Bank as their long-term care insurance specialist.” remarks Susan. Long Term Care Associates, Inc. offers services and discounts to Greece, Canandaigua and Cortland Chambers of Commerce.

Susan Suben is a NYS Insurance Department Continuing Education Instructor and has been a speaker for the NYS Bar Association in Rochester, NY and Syracuse, NY. She is a contributing writer for 55 Plus. Susan offers public community service programs and participates in Women’s Ties and The Professional Women of the Finger Lakes networking groups.

If you are in need of long-term care insurance or would like more information about it, call Susan Suben at 1-800-422-2655 or email her at susansuben@31greenbush.com. You can also learn more about Long Term Care Associates, Inc. and their services by visiting them on the Internet at www.longtermcareassociates.net. Be sure to tell them that you saw their spotlight in the Greece Chamber publication, SuccessLink Journal! –Terry Hogan,

Director of Marketing & Communications

cont from page 7—Phil Volta Jr.

two days each week, at Unity Hospital as a

Roving Ambassador.

If you are in need of real estate services and looking for someone that has experience and in-depth knowledge of the market, contact Phil Volta, Jr. at Keller Williams Realty – Greater Rochester West, at 585-737-9014 or email him at philvolta@kw.com. Be sure to tell him that you saw his spotlight in the Greece Chamber publication, SuccessLink Journal! –Terry Hogan, Director of Marketing

& Communications

cont from page 7—Long Term Care Assoc.

We are specialists in long-term care plan-ning. We provide care consultations for families living through a long-term care crisis. As the former Director of Programs and Services for the CNY Alzheimer’s Asso-ciation, I am able to help families learn the strategies to effectively and compassion-ately care for their loved ones.”

Outstanding customer service has always been and will continue to be a criti-cal element of the success to both business and client at Long Term care Associates, Inc. “We serve our clients as we would like to be served by others. We provide our clients with all the necessary material and education they need to make a decision. Complete honesty is a must even if it means losing a sale,” says Susan. “Clients should feel that we have helped them solve a very real problem and given value for

All Chamber Members are encouraged to watch the Chamber website for 2011 Health Insurance rates. Due to the new “Prior Approval” law passed by the State earlier this year, rates are expected to be released on or around November 1st. Call the Cham-ber today to set up an appointment to re-view your plans. If you have insurance elsewhere, we encourage you to give us a call this year to see if we can compete with what you are currently being offered.

Call Chris Sortino at 227-7272. Don’t forget our Open Enrollment Meeting scheduled for November 22nd, from 2-6pm here at the Chamber. Make your appointment today!

2011 Insurance Rates

Available Early November

The Evolution of the Mattress

This isn't your grandparent's mattress! Over the last 20 to 25 years the evolution of the mattress has been drastic. There was a time that virtually

the only choices you had when shopping for a mattress were HARD and HARDER. The idea that "A hard bed is the best thing for a bad back" has since been proven untrue. The key to great back support is not HARDNESS, the key is Support and proper Spinal Alignment. Support and Spinal Alignment comes from the FIRMNESS of a support system or in other words it's the proper distribution of body weight to maintain a straight and relaxed position for your spine. Countless studies have shown that the addition of comfort layers (padding) actually improves the alignment of your spine while also relieving pressure points and enhancing circulation. Relief of pressure points allows for better circulation and a lower chance of arms or hips "falling asleep" under

you.

Take a Look at Your Current Bed

How long have you had it? The average mattress should last about 8-10 years depending in its quality. Often times, people who think they're experi-

encing "back problems" have simply waited too long to replace their old mattress.

What do you like about your old bed? Would you like to have a little more padding for comfort? Or is it time to get a bigger size? If you have a

partner that shares your bed, do you both agree on a comfort level?

Find a Retailer What brands do they carry? A mattress is an investment. Make sure you choose a retailer that carries trusted top quality manufacturers and brands.

Larger manufacturers tend to have better Research and Development as well as quality control and a longstanding knowledge of building long lasting,

quality bedding.

Ask a friend. Have any of your friends or family members recently made a new bedding purchase? Ask what they liked about the bedding and retailer that they dealt with. Also, ask if there's anything you should keep in mind based on their shopping experience. Your friends and family can offer the most

trustworthy reviews.

Identify the Services You Will Require Most retailers offer a wide array of service to accompany your bedding purchase. Make sure that the retailer you choose offers delivery and set-up as well as offering the removal of old bedding. Ask about whether the retailer offers programs such as a "Comfort Trial" in the event that you select the wrong mattress. A new mattress is a long term investment. Ask about any financing offers that may be available to extend the amount of time you have to pay for your new bed. Finance programs often allow consumers to stretch out the payment of the purchase and may allow you to afford better quality set of bed-

ding.

Take Your Time in the Store A common mistake made by consumers is to rush through trying beds. Make sure you wear comfortable clothing, and make sure you spend enough time

lying on each mattress. Remember, you're going to spend nearly 1/3 of your life on your new mattress, so take your time!

Listen to your body! What your body finds comfortable and what you think you need to be comfortable are often two totally different things.

Don't rely too much on what other people tell you is the "Mattress for You". Your body should feel relaxed, and your spine should be in a straight line. Make sure you try the bed in the same position that you sleep in. Trying a mattress flat on your back doesn't do you much good if you normally sleep on

your side.

Ask Questions and Listen to the Experts A reputable retailer like Metro Mattress will have a knowledgeable and helpful sales staff to aide you in making the right decision. After all, you don't shop for a mattress often. Ask questions and identify the features and benefits that fit you best. For example, a person who snores should inquire about an

adjustable Power Foundation.

Prepare for Your Delivery When arranging delivery with the retailer, make sure you consider the room in which the new bed will be set up. Is there a narrow stairway or sharp corner that will need to be negotiated in your home? You may want to consider a "Split" (2-piece) Foundation. Take a look at the sample in the store. Just about every mattress can be lowered in height by ordering a "Low Profile" foundation. This special order foundation can lower the height of your sleep set by 3-

4 inches. Make sure you remove linens from your old bed and prepare a clear and unobstructed path to the bedroom where your new bed will be set up.

Find every comfort level under one roof!

Upcoming Small Business Success Series / Tech Tuesday Greece Chamber Conference Room $15 for Greece Chamber Member & $25 for Non-members

Tuesday, December 21st, 2010 7:30am-9:00am —Facebook Advertising with Greg Gartland, Gartland Technologies, LLC

Tuesday, January 25th, 2011 7:30am—9:00am—Creating an Effective Presentation with Sharon Quataert Keller Williams Realty –Greater Rochester West

For details call the Chamber office at 585-227-7272 or visit www.GreeceChamber.org

Member News

Page 9

Mattress Buying 101 Mattress Buying 101 Mattress Buying 101 Mattress Buying 101

Pillow Top: Pillow top mattresses offer extra layers of cushion to pamper your body, while not

compromising your support!

Plush: A plush (or Luxury) mattress has every bit of the support as a firm model, with just the perfect amount of comfort material to relieve your

pressure points.

Firm: An excellent support

system with very little padding. Perfect for those who want their

bed as hard as possible.

Small Business Success Series

Professional Development

Friday, November 19th, 2010

8:00am—9:00am Greece Chamber Conference Room

2496 West Ridge Road, Suite 202

Greece, NY 14626 Learn all about the many facets of the Chamber’s

current benefits and service offerings...And how to make the best use of your organization’s business directory listing on the Greece Chamber website.

This session is FREE to members.

Call the Chamber office at 585-227-7272 to register or register online at www.GreeceChamber.org.

Greece Chamber Training

Calendar of Events

Page 10

Tuesday, November 23nd, 2010

Intermediate QuickBooks 7:30am—9:00am

Greece Chamber Conference Room

2496 West Ridge Road, Suite 202, Greece, NY 14626

$15 for Greece Chamber Members

$25 for Non-members & Guests (price includes continental breakfast)

This Intermediate QuickBooks session is designed to give a deeper understanding of QuickBooks and how your financial

recordkeeping is set up. This course is for you whether you are new to QuickBooks or have been using it for a while and wish to be more effective. It will consist of an overview of general ledger, accounts payable and receivables and basic reporting.

You won’t want to miss this fascinating seminar presented by

Del Smith, Delbert J. Smith, CPA. Register Today!

Call the Greece Chamber at 585-227-7272 to make your reservation or

register online at www.GreeceChamber.org.

Calendar of Events (cont) November

11/2, Tuesday - Canal Committee meeting at 8:00am

11/3, Wednesday - Race on the Ridge 5K Planning Committee meeting 8:00am

11/4, Thursday - Classic Italy Group Travel Information Night, 6:00pm to 7:00pm, Greece Chamber Conference Room, 2496 West Ridge Road, Suite 201 ~ Contact Chris Sortino in the Chamber office for more information

11/5, Friday - First Friday Networking, 7:30am to 8:30am, hosted by Keller Williams Realty – Greater Rochester West, Ridgecrest Plaza, 1934 West Ridge Road

11/5, Friday - Small Business of the Year Award Luncheon ~ 11:45am to 1:30pm, at Ridgemont Country Club, 3717 West Ridge Road ~ Presenting Sponsor: Genesee Regional Bank ~ Media Sponsor: Democrat & Chronicle

11/9, Tuesday - Chamber office closed for Strategic Planning Session

11/10, Wednesday - Race on the Ridge 5K Planning Committee meeting 8:00am 11/12, Friday - Leadership Greece Class Day 11/14, Sunday - Race on the Ridge 5k, Presented by Bryant & Stratton College, 8:00am Start Time at The Mall at Greece Ridge ~ Contact the Greece Chamber for registration information

11/16, Tuesday - Board of Directors meeting at 7:30am

11/18, Thursday - Power Networking Luncheon, 11:30am to 1:15pm, Barnard Exempt Restaurant, 360 Maiden Lane ~ Bring your business cards for the ultimate networking experience and make the most of your lunch hour ~ Lunch will be served at 11:30am with the networking set to begin promptly at 12:00pm ~ Contact Sue Edgett in the Chamber office for more details

11/19, Friday - Reaping the Benefits of Chamber Membership & ChamberMaster Training, 8:00am to 9:00am, Greece Chamber Con-ference Room ~ Learn about the many facets of the Chamber’s cur-rent benefits and service offerings…AND how to make the best use of your organization’s business directory listing on the Greece Cham-ber website ~ Register online or contact the Chamber office for more details

11/23, Tuesday - Small Business Success Series: Professional Devel-opment, “QuickBooks Training,” presented by Delbert J. Smith, CPA ~ 7:30am to 9:00am, in the Greece Chamber Conference Room, Suite 202 11/22, Monday - Health Insurance Open Enrollment Information Session, 2:00pm to 6:00pm, Greece Chamber Conference Room, 2496 West Ridge Road, Suite 202 ~ With representatives from Ex-cellus Blue Cross/Blue Shield and MVP ~ Contact Chris Sortino to make appointments 11/24, Wednesday - Ambassadors meeting at 8:00am

December

12/3, Friday - First Friday Networking, 7:30am to 8:30am, hosted by Genesee Regional Bank, 2300 West Ridge Road 12/7, Tuesday - Canal Committee meeting at 8:00am 12/9, Thursday - Eggs & Issues Networking Breakfast, 7:30am to 8:30am, Red Fedele’s Brook House Restaurant, 920 Elm Ridge Cen-ter Drive ~ Guest Speaker: NYS Assemblyman Bill Reilich

12/10, Friday - Leadership Greece Class Day

Reaping the Benefits of Chamber Membership & ChamberMaster Training

Sponsored by:

$

$________

$________

$________

$________

$____0___

Greece Chamber Small Business of the Year Award Luncheon

Friday, Nov. 5th, 2010

11:45am-1:15pm

Ridgemont Country Club

3717 West Ridge Road

Number attending ___________ @ $30 per person

Table of eight _________ @ $240 per table

Attendee Names:

_______________________________________________________________

_______________________________________________________________

Event Presenting Sponsor: Genesee Regional Bank

Event Media Sponsor: Democrat & Chronicle

$________

$________

Event Info Attendee Information Total

First Friday Networking Breakfast

Friday, Dec. 3rd, 2010

7:30am-8:30am

Genesee Regional Bank

2300 West Ridge Road

Number of Greece Chamber members ___________

Number of Non-Members & Guests ____________

Attendee Names:

_______________________________________________________________

_______________________________________________________________

FREE Event

Number of Greece Chamber members ___________ @ $15 each

Number of Non-Members & Guests ___________ @ $25 each

Attendee Names:

_______________________________________________________________

_______________________________________________________________

_______________________________________________________________

SMALL BUSINESS SUCCESS SERIES—PROFESSIONAL

DEVELOPMENT TRACK

INTERMEDIATE QUICKBOOKS

Tuesday, Nov. 23rd, 2010

7:30am-9:00am Greece Chamber Conference Room, 2496 West Ridge Road

EGGS & ISSUES NETWORKING BREAKFAST

THURSDAY, DEC. 9TH, 2010

7:30AM—8:30AM

Red Fedele’s Brook House Restaurant

920 Elm Ridge Center Dr.

Number of Chamber Members ___________ @ $15

Number of Non-Members & Guests ____________ @ $20

Attendee Names:

_______________________________________________________________

_______________________________________________________________

Featured Guest Speaker: NYS Assemblyman Bill Reilich

$________

$________

Greece Chamber of Commerce Power Networking Luncheon Thursday, Nov. 18th, 2010 11:30am-1:15pm Barnard Exempt Restaurant 360 Maiden Lane

Number of Greece Chamber members ___________ @ $20 each

Number of Non-Members & Guests ____________ @ $25 each

Attendee Names:

_______________________________________________________________

_______________________________________________________________

Lunch begins promptly at 11:30am

Return by fax:585-227-7275 or mail to: Greece Chamber, 2496 West Ridge Rd. , Suite 201, Greece, NY 14626

Business Name: ________________________________

Address: ______________________________________________________

Check # ___________ Please invoice me

Visa MasterCard Discover Credit Card # _____________________________

Exp. Date _____________ Sec. Code: ___________

Total Amount Due

Page 11

2496 West Ridge Road, Suite 201 Greece, NY 14626-3053

Return Service Requested