success = helping the people you can help the most and getting rich at the same time

Success =

Helping the People You Can Help the Most and

Getting Rich at the Same Time

Paul J. Krupin Direct Contact PR

First ask yourself

“WHO CAN I HELP THE MOST?”

• Personal Contacts

• People in Your Community

• Professional Contacts

• Government/Political Contacts

• Media Contacts

People

You Know Paul Krupin Direct Contact PR www.directcontactpr.com

• Your family & relatives

• Your friends

• Your neighbors

• People you exercise or entertain with

• Even strangers you meet on the street

Personal

Contacts

People close to you

Paul Krupin Direct Contact PR www.directcontactpr.com

• People who live in the town, city or area where you live

• Local support group members and organizations

• Local civic group members and organizations

• Regional, state and even national organizations

People in Your

Community

People you live near


• Colleagues, employees, supervisors, support contractors & management

• Prospects, customers and clients • Vendors & teaming partners • Competitors • Industry & association groups &

organizations

Professional

Contacts

People you work with


• Local city/county/state, regional, national government agency officials and staff

• Candidates for office • Elected Officials • Party representatives and

organizations

Government &

Political Contacts

People who govern your life


• Newspapers, magazines, radio & tv (stations and shows), news services, news syndicates

• Internet (news websites, online versions, bloggers, Podcasts, …)

• Photo/Audio/Video sites & archives (YouTube, Flickr, Pinterest, …)

• Social Media (Facebook, LinkedIn, Google+, …)

Media

Contacts

People in the media you watch, listen to or read


Identify what you can do to help solve their problem.

This enables you to appeal to people at a deep personal level and

create a lasting impression.

Now ask yourself,

“HOW EXACTLY CAN I HELP THEM?”

Do your best

and don’t hold back


Why? Because people need your help and they remember who helped them. That’s why!

They remember exactly where they get good help.

When they get really good help, they tend to trust the source of that help.

They can carry these feelings over towards anything and everything.

They often then trust these feelings so much that they are much more

willing to buy whatever that person has for sale.

People

Remember


Helping = Professional Branding

There’s a fine line between helping and selling, and it’s an important distinction.

Rather than seeing you as a peddler of products and services, you can be seen as

a truly helpful and giving person.

You must be sincere. You must be there for them, not vice versa.

Give a man a fish and you feed him for a day.

Teach a man to fish and you feed him for a lifetime.

Helping

is the Business


Helping has reciprocal effects

Helping others not only creates a feeling of goodwill, but also a sense of

reciprocal obligation.

If you help others, they will want to help you—even by purchasing your

products or services!

This is the reason why giving can result in successful personal and

professional enrichment.

Giving

leads to

greatness


Focus on what it means to help others

In order to provide help, you must first identify the problem.

Write down the problems your people are having in as much detail as possible.

Next, establish why they aren’t able to help themselves.

Now identify the ways you can help them alleviate those needs.

Give them a map that leads them to success. Make it easy for them to achieve.

Solve the

problem


Problem Solving means overcoming barriers

…take any number of forms: physical, mental, material, social, or financial.

There are many ways you can address each of these types of barriers.

Barriers to

progress


Get Physical

• Go to them

• Go with them

• Be with them

• Lift them up

• Get them down

• Transport them

• Shelter them

• Protect them

• Bring whoever they need to them

• Bring whatever they need to them

Get Up &

Move !


Go Mental

• Guide people to better choices

• Provide counsel or advice

• Listen to them

• Console them

• Teach people how to do something better

• Explain how to do something important

• Tell people exactly how to build, create, develop, find,

or achieve something

• Tell people how to avoid disaster, pain, anguish, or

negative experiences

• Simplify a complex issue

• Explain a mystery

• Tell stories to demonstrate a concept

• Humor them

• Accept them

• Forgive them

Think, Educate,

Persuade & Change

Attitudes Paul Krupin Direct Contact PR www.directcontactpr.com

Bring raw Material

• Give people what they need or want

• Give food, shelter, materials, water, or tools

• Provide tangible aid, support, or resources where too few are available

• Provide personal or technical expertise

• Volunteer time, expertise, or services

• Send manpower

• Canvass a neighborhood for supplies for the needy

• Collect and store supplies for the needy

• Deliver supplies to the needy

Quantity

& Quality

Really Matter


Get more Social

• Pick up the damn phone! Use fax & email. Get in the car. Take a bus. Use

smoke signals if you have to. Attract attention!

• Call on others and get more help. Enrage & engage people!

• Introduce the problem to others who can help them

• Communicate with others on behalf of the people in need

• Enlist others to help. Apply people force multiplication.

• Organize a group or team. Act together. Coordinate an outreach.

• Raise awareness of a need or situation using social networks.

• Get an organization to focus their resources and efforts on a problem.

Spread the word

right now!


Commit & support Financial

• Give money. Just do it.

• Give time to help raise money.

• Tell people about someone else’s financial needs.

• Create a fund for someone.

• Conduct or support a fundraiser .

• Get others involved, motivated, and committed to give or raise money.

Help

pay the bills


Actions Speak Louder than Words

All these techniques are tried and true. They work.

Some fall under the category of IDEAS, ADVICE, or GUIDANCE.

But the best and the most effective are always ACTIONS.

There are

lots of ways to help

people!


Giving your best generates credibility & media interest

Make a

real difference

The best sales, the best marketing, and the best publicity comes from helping people

solve real problems and letting the right media know what you are doing.

Share the story & engage the right media. Champion the needy and get known as an

exceptional member of the community.

These days, everybody is a publisher with a social network.

Ask them to help inform and inspire others. They can help YOU be even more successful.


Get on your feet and start helping! Now!

No excuses. No delays. No ifs, ands, or buts…

Do something good. Do what you do best.

Help the people you can help the most.

Let people know and inspire them to spread the word to others.

Help someone

today.

Help someone every

day.


Credits:

• All photos taken by Paul J. Krupin except as noted. Source locations:

– Page 1 & 19 – St. James Theatre on Broadway, New York City, NY

– Pages 2-5, & 23 – Chicago Art Museum, Chicago, IL & The Bean, Chicago, IL

– Page 7 – Port Gamble, WA

– Page 8 – Sun Gazing, Facebook photo

– Page 9 & 11 – street vendors New York City, NY

– Page 10, 12, 15, 17 & 20 – family photos, Paul Krupin

– Page 12 – Longs Pass Trail, near Cle Ellum, WA AllTrails.com, with family photo

– Page 13 – Clairmont Baptist Church, Atlanta, Georgia

– Page 14 – Protest in San Francisco, California

– Page 16 – Construction site, St. Petersburg, FL

– Page 17 – lone protester on I-5 Bridge in Seattle, WA; FunnySigns.com; family photo

– Page 20 – New York Daily Post, December 12, 2012, High Tide on Main Street, John Englander

– Page 18 & 21 – various antique shops, Colleyville, WA


Created by Paul J. Krupin, Direct Contact PR

Great Content + Custom Targeted PR = Maximum Professional Personal Branding ROI

PR and Communications

You can:

• Email me at [email protected]

• Call me on 800-457-8746 (TF US) 509-531-8390 (Cell) and 509-582-5174 (Direct)

• Find me on LinkedIn and Facebook (Direct Contact PR)

• Visit www.DirectContactPR.com

• Read more at http://Blog.DirectContactPR.com


mailto:[email protected]

http://www.DirectContactPR.com

http://blog.directcontactpr.com/