KEY SUCCESS FACTORS FOR CHEF-CONCEIVED AND CHEF-DRIVEN RESTAURANTS

BY CHEF ROBBY GOCO

KEY SUCCESS FACTORS FOR CHEF-CONCEIVED AND CHEF-DRIVEN RESTAURANTS

BY CHEF ROBBY GOCO

CHEF VS BUSINESSMANCHEF BUSINESSMAN

CHEF AS THE BUSINESSM

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KEY SUCCESS FACTORS

1. Creating the concept2. Developing the product3. Leading the team

THE CONCEPT

A. Don’t try to feed everyone

B. Don’t jump in undercapitalized

C. Don’t leave everything to your team

D. Don’t do what others can do better

THE PRODUCT - INGREDIENTS

THE PRODUCT - RECIPES

THE PRODUCT - MENU

THE TEAM

THE TEAM

THE SWEET SPOT

• Do all these right, and you will be successful

• Always serve good food, then the profit will come

• But failure will happen

• Desire and Passion

- Chef Robby Goco

“GOOD FOOD IS A RIGHT, NOT A PRIVILEGE”