Success… Are we there yet?

Bb Asia-Pacific Conference 2004

Paul McKeyManaging Director - Senior Consultant

Redbean Pty Ltd

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How Redbean Works

Learning ‘Architects’ Ed Business Analysis Organisational Change Learning and Development Learning Environments Technology Selection Custom Courseware Designers and Developers

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“There’s no use trying,” said Alice. “One can’t believe in impossible things.”

“I daresay you haven’t had much practice,” said the Queen. “When I was your age, I always did it for half an hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.”

(Lewis Carroll)

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Smart Business Program

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A Smart Business is one that is poised to take advantage

of the global revolution in business and communications.

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Where do you fit?

Business Purpose Tech. People

Executive

Practitioner

Technologist

Why? What? How? Who?

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Business

Learning program will be born of a clear need or desire

Strategic,efficiency, staff, market needsWhy are you undertaking program?Set objectives in business/value termsDefine overall program needsSet outcomes and achievable metricsUse iterative design to cost and set VOI/ROI

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Purpose

Purpose is what you want to achieve/deliverProduct or service

√ Selling, promoting, informing, researching, training, educating, communicating

Major influence on learning environmentDefines learning outcomes,metricsInstructional and Interaction design

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Technology (Environment)

Technology is the servant of good business strategy and a clear sense of purpose!

Technology = Learning environmentSelection based on needs, scope and

capabilitySynchronous, asynchronous, JITLLow Tech < > High Touch!Defer to Purpose and Program design

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But the most important of all is

People

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People

Your gateway to success through:Increased performance

√ Personal fulfilment, Increased knowledge√ Improved communications√ Immersion in culture and practice√ Increased convenience and reliability

Increased community and brand allegianceEnhanced internal and external relationships

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What sort of company are you?

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Are you…

Operations focussed?√ Low Cost, efficient, commodity-based

Product focussed?√ Innovative, quality driven, the best in class

Customer focussed?√ Multiple solutions, personalised, intimate

Could be all three but choose a leader!

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A Smart Business Planfor Learning & Development

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Education Technology Plan

Institutional Strategic Plan √ Map to Strategic objectives with outcome

orientation Institutional Academic Plan

√ Map to pedagogical objectives understanding use cases

Institutional Technology Plan√ Map to infrastructures objectives with outcome

orientation

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Four Phases/levels of Online

Passive√ Straight conversion - Capability

Transaction√ Managing, LCMS - Usability

Interaction√ Proactive, personalised - Performance

Simulation√ Mutually adaptive systems

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eLearning Today!

The ‘e’ is an euphemism for technologyeLearning changes the medium yet:

√ Fails to recognise the complex individual√ Is still course centric√ Is still ‘teacher knows best’√ Is still discrete from the work place/flow√ Is largely defined by technology apologists

So is it really ePublishing?

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Future - Business & PurposePositive VOI/ROI, more than just cost

reduction…Expanding from eTraining, eEducationFrom Hard skills to Soft skillsKnowledge domain + affective domainFrom formal learning to workflow learningFrom eLearning to iLearningOutcomes focus

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Looking Forward

Is eLearning the “Fifth Language”? (Logan)

√ Speech, print/art, mathematics, science, computing

We can codify the old yet can it help us discover the new?

Is it mutually adaptive yet?Learning Objects are a step in the right

direction…but are they the answer?

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Bovine Objects

Don’t try to understand ‘emJust cut and rope and brand ‘em Soon we’ll be livin’ high and wide

- Rawhide

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Rawhide

Don’t try to understand ‘em

Just cut and rope and brand ‘em

Soon you’ll be living high and wide

Head ‘em up Move ‘em out Ride ‘em in

Rawhide…

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When the men ruled…

Industrial ageSteam engine

√ pounds/sq inch, lbs/sq inch

Computer√ kilohertz, megahertz, gigahertz

“Computers get faster and cheaper yet computing is stagnant…” (McNeally)

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Some New drivers

Women will dominate the 21st century√ Information age = communications age

Interaction will displace transaction√ Interaction = relationships

Businesses will be fluid and hunter-gatherer (or agrarian - sow, reap, disperse)

iLearning will supersede eLearningReal world + virtual world = real world

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Allow information to flow in

Orbicular Model (Gilliver et al)

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Then allow it to flow out

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Future - Technology

Build on current technologyTransaction to Interaction - real timeSimulation and scenario systemsIntegration of business planning and

learning techniquesIntegration with workflowAbsorption of knowledge management and

CRM

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Death to the ‘end user’

Three personas in any education systemSuccess requires marketing to all threeCustomer

√ Tell me the benefits of my time and moneyStudent/employee

√ Show me how this works. Can it help me?Learner

√ Excite me with new knowledge

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System & Persona design

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Learning EnvironmentDesign Principles

Uniqueness√ People√ Activities√ Resources√ = Experience

Personas and Interaction Design

Communities of Practice (CoP)

Modular Applications Semantic Web Services (XML

etc) Standards-based Three tier object- repository

design Continuous Publishing Emergent workflow Support iLearning principles

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Future - People

Could be staff, partner or customerDefined as a LearnerDefined as Human Capital…Personalised via adaptive learningConsidered in a community of practice They want control of environmentAre seen as a source of knowledge

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Change

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Design Team

Communications engineers, Human Interface designers, Interaction designers, accountants, technical writers, trainers, teachers, students, administrators, graphic & fine artists, musicians, web developers, data/knowledge base experts, computer programmers, "nomadic gatherers of knowledge" (Mcluhan), at least 50% women, entrepreneurs, at least one post-modern cynic.

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Continuous Improvement

The vendor and the clientThe Egg

√ Defines Form and Functionality√ Nurtures and Develops

The Chicken√ Develops Process and Content√ Looks for food (markets)√ Helps define the new…

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Continuous Improvement

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eLearning Futures

Emerging markets are information centricThe Information Age requires iLearning or

interaction, immediacy, individualisationeLearning will stagnate in a self-limiting

market defined by existing product/systemsiLearning markets require new products,

models and systems defined by new needs

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Success?

If you can’t describe it you might miss it!

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Thank You!

www.redbean.com.au