success and failure factors of collaborative networks of sme success and failure factors of...
TRANSCRIPT
Success and failure factors
of collaborative networks of SME
Success and failure factors
of collaborative networks of SME
USCO
Content of the presentation:
Introduction
Swiss Microtech and USCO networks
Success and failure factors
Conclusions
Introduction
Swiss Microtech and USCO networks
Success and failure factors
Conclusions
Introduction
Collaborative networks in the manufacturing sector :
Now a rather well known concept
Few real applications
Only ~5 cases in Switzerland
Analysis of 2 networks running since a couple of years, one competitor based and a complementary one.
Stable industrialcluster
Virtual EnterpriseClient
Content of the presentation:
Introduction
Swiss Microtech and USCO networks
Success and failure factors
Conclusions
Introduction
Swiss Microtech and USCO networks
Success and failure factors
Conclusions
Swiss Microtech and USCO networks
First case study : Swiss Microtech
Founded in 2001 Legal form : association with lucrative goals 8 subcontracting SME (4 competitors, 4 complementary enterprises) Objectives :
To address together new markets and develop new products beyond the possibilities of each enterprise alone
Swiss Microtech and USCO networks
Achieved results
10% reduction of the production costs through common purchases less investments needed through « outsourcing » within the
network reduction of monoculture (dependence on a few customers) common sales and marketing activities a few new products developed (medical sector) intensive exchange of information and knowledge a certain sense of security for the members
Swiss Microtech and USCO networks
Second case study : USCO
Founded in 1995 Legal form : company with limited responsibility 11 broadly complementary subcontracting SME Objectives :
To deliver complete assemblies and machines and develop new products beyond the possibilities of each enterprise alone
Swiss Microtech and USCO networks
Achieved results
delivery of assemblies and complete machines to their customers new customers found industrialisation and sale of a new hardness measurement machine
developed by a technical university reduction of monoculture (dependence on a few customers) few common sales and marketing activities a certain sense of security for the members
Content of the presentation:
Introduction
Swiss Microtech and USCO networks
Success and failure factors
Conclusions
Introduction
Swiss Microtech and USCO networks
Success and failure factors
Conclusions
Success and failure factors
Common success and failure factors :
Customer orientation (added value) Careful selection of the partners (equal chances) Strategic goal for all partners Network size adapted to the goals Similar partners (size, resources, “the rich and the poor”) Common business ethics Transparency Presence of “motors” Balance between activities for the network and for its own
company First success quickly reached
Success and failure factors
Success and failure factors depending of the network characteristics
“Narrow band networks”
Common purchase of goods and services very interesting and motivating
Common marketing and sales make sense Exchange of information and knowledge very valuable High level of fear, at least at the beginning Transparency between members not evident Trust is crucial
Success and failure factors
Success and failure factors depending of the network characteristics
“Large band networks”
Common purchase less evident Common marketing and sales make sense Level of fear and risks of conflict considerably lower Equal participation to the benefits Common activities must be organized
Content of the presentation:
Introduction
Swiss Microtech and USCO networks
Success and failure factors
Conclusions
Introduction
Swiss Microtech and USCO networks
Success and failure factors
Conclusions
Conclusions
Conclusions
Promotion of the concept of network is strongly needed in Europe
Further research is needed to answer the question “What would the participation to a network really bring to my company”, particularly to quantify the “soft” factors like
- created synergies for the customer
- exchange of information and knowledge
- reduction of the investments
- sense of security
- avoidance of monoculture
Conclusions
Thank you for your attention !