succeeding in a world gone mobile (part i) - sip trunking
TRANSCRIPT
“Succeeding as a Partner in a World Gone Mobile”
Presenter: Michael Sterl, Exec Vice Presidentmichael@simplesignal303-242-8614 Voice, Video, SMS
New Communications TechnologiesDemand A New Business Model
Get Ready for A Paradigm Shift
Our Mission: Enabling the Cloud Uniquely positioned:•Innovative UC services•Open software platforms•Flexible licensing & packaging
SIP Trunking Background
• Standards leadership• Interoperability testing• Service integration• True GTM partner• Single solution for all services
Traditional Service Provider Opportunities for Business Trunking• Competitive service
offer vs. incumbent• Service for enterprise
mandating SIP trunking instead of ISDN
• Solution to address network equipment obsolescence
Traditional Service Provider Opportunities for Business Trucking
Typical Offer: Bundle of connectivity and lower
calling rates
IAD
PBX
“TDM Trunk”
ISDN/T1 CAS
“SIP Trunk”
SIP SIP
IMS core/PSTN
SP
Enterprise
IP PBX
Trunking Market TrendsLarge and Growing Market (52% CAGR)…but the environment is challenging
•1000+ VoIP service providers in the US alone
•Dramatic and ongoing decline in trunk price points
•Surge in Customer Demand for Cloud, Video and Mobile Applications
SIP Trunking will follow the same curve as PRI
Service Providers need differentiation beyond basic access
points
What if…
You own the connection – nowADD THE VALUE!
BusinessContinuity(User/Trunk)
Full UC
CONNECTIVITY
You had the ability to deliver UC services to your SIP trunking customers?
EnterpriseTrunking/Bursting
Group andUser Services
Mobility
Audio and Video Conferencing
Web Collaboration
IM & Presence
New Service Provider Opportunities
Connectivity
PLUS
Mobile & UC VAS that customers are looking for
82% of enterprise already using mobile apps
Requirement: A software platform that provides best-in-breed
connectivity AND advanced services
The Platform – The Apps – The End User Experience
Bursting Hybrid Hosted &Trunking
Multi-side Support& Redundancy
PBX Interoperability
BusinessContinuity
Extend the PBXTo Mobiles
Business UC forMobile Devices
Business LineText Messaging
UC Application: Extend PBX to Mobiles
*iOS, Android, Blackberry Smartphone Client or SS7 mobile network integration
ServiceProvider
OFFER
Extend the business number, directory,
features to any mobile
Separates billing for personal and business
calls
Enables your enterprise to manage employees
trend to “BYOD”
Suggested pricing: $5 – 7/month/user
Mobile Business Case: Meet Joe
Separate Secure Profiles for Work and Personal Life
Joe the Sales Engineer
Tech Start Up Company
BYOD Environment
•Easy to install “app”•Turns personal mobile into a business device•Searchable corporate directory, click to call•“PBX” features on the mobile
Joe at PlayJoe at Work
UC Application: Everywhere Productivity
*iOS, Android, Blackberry Smartphone Client or SS7 mobile network integration
OFFER
Own the service and the end user experience
Brandable client let’s users access enterprise voice, video and IM&P
from PC, tablets or mobiles
PBX down? Business continues
Suggested pricing: $10 – 15/month/user
CONTACTS
MESSAGING
VOICE
VIDEO PRESENCE
ServiceProvider
Communicator App
Business Communicator Use Case: Meet Jennifer
JenniferVP of SalesMid Sized CompanyRoadWarrior
Voice, Video, Chat/IM, Presence, Conference
UC Application: Text Messaging (Fixed Line SMS)
OFFER
Give enterprises the ability to SMS to/from their business phone
numbers
Quickly communicate with co-workers using
group messaging
Offer appointments, reservations, menus via
SMS
Suggested pricing: $2 – 3/month/user with
unlimited messaging
Business Communicator Use Case: Meet Bob
BobGeneral ContractorSmall CompanyMobile Field Employees
Bob’s Remodeling222 333 4444
222 333 4444
Customers Workers
Business Line Texting from personal or
corporate-issued mobile phone
Pre-Packaged Market Offers from SimpleSignal
UC Enterprise Trunking “Productivity and Integration”• Advanced Routing and Resource Sharing• Bursting• Mobile VPN Integration• BYOD
UC Business Trunks “Upgrade Your Trunks”
Anywhere Business Lines “Low Cost and Simple Bundles”
2
• PRI Replacement, single and multi-site• Fixed Mobile Integration• Full UC capabilities over Fixed and Mobile• BYOD
• Single site, key systems, POTS• Front Office• BYOD• Text messaging
LargeEnt
1000+
Small Business <100 seats
Micro Business<10 seats
1
3
Midmarket100 – 1000 seats
SimpleSignal BYOx - Flexibility and Solution Driven
• BYON - Bring Your Own Network
• BYOB - Bring Your Own Broadband
• BYOD - Bring Your Own Device
• BYOA - Bring Your Own App
UC Capabilities
Docs & FilesCalendaringEmailGoogle Apps &Hosted Exchange
Simple Meetup
Satellite, 4G, Cable,DSL, T-1, MPLS, Ethernet
Bring Your Own Network
SMS & MessagingVoicemail to Email
Voicemail to TextFax
Texting
Unity Toolbar& Google AppsPresence & StatusInstant Messaging
HD AudioConferencing
Voice & VisualCommunication
Mobility
Call Recording
SalesforceSugarNetsuiteACT!OutlookCRM Integration
Backup & Storage
Web ConferencingDesktop CollaborationVideo ConferencingTeam Collaboration
VideoConferencing
Thank You!Any Questions?
“Succeeding as a Partner in a World Gone Mobile”