Succeeding as a Small Business Discussion Forum

Apr 29, 2015

OVERALL FOCUS Focus on social media and how it can help you to grow your business.

RIVERSIDE BIA PRESENTATION:

Show how your local BIA can help you promote your business using social media.

Perry Lupyrypa – Executive Director Riverside BIA Anjuli Solanki – Director of Marketing & Public Programs

1 RiversideTO @RiversideBIA #RiversideTO

RIVERSIDE BIA PRESENTATION

•What is a BIA

•Riverside Mandate and Budget

•Riverside BIA Marketing/Promo Strategy

•On-Line Channels Riverside Uses to Help Promote our Businesses .

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What is a BIA?

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BIA Mandate

Beautification Promotion .

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Riverside BIA BUDGET S M A L L .

TRADITIONAL MEDIA

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Riverside BIA Marketing/Promotion Strategy

•promote via events •form Strategic Partnership

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Strategic Event Partners

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ON-LINE CHANNELS RIVERSIDE USES TO HELP PROMOTE OUR BUSINESSES

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ON-LINE CHANNEL: Website

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Riverside BIA Website Top Landing Pages

Home Page

Directory

Events

About

Blog

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ON-LINE CHANNEL: On Line Engagement Events/Themed Blogs

Signature Events (2 – 4/year

Themed Blogs

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•ON LINE ENGAGEMENT EVENTS •Themed Blogs and Videos to support -

•Highest Facebook Reach

Event Blogs –Shared by Multiple Event Partners/Participants

Video Posts to support On-Line Engagement Events

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ON-LINE CHANNEL: Social Media (beyond Signature Events

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ON-LINE CHANNEL: Social Media (beyond events)

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ON-LINE CHANNEL EMAIL

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•Directory Listing

•Participate in BIA events leverage social media to engage and broaden your reach

•Share your stories/content and engage with the BIA and their followers

•Email to members – customers & referrals

HOW CAN THE BIA HELP PROMOTE YOUR BUSINESS WITH

SOCIAL MEDIA:

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RIVERSIDE BIA Recap

•Know what a BIA is

•Understand Riverside BIA: •Mandate •Budget •Marketing/Promo Strategy

•Have insight on how Riverside uses On-Line Channels to Help Promote our Businesses .

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@The End #ThankYou

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