subway final from milind

8/3/2019 Subway Final From Milind

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CONTENTS

1. Quickview

2. Introduction

3. Doctors Associates, Inc.

4. History

5. Products(With Nutrition Information)

6. Advertising

7. Controversies

8. Operating countries

9. Competitors10. Surveys

11. Future prospects


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1. QUICKVIEW

Type : Private Key People : Fred DeLuca (President)

Millie Shinn (EVP)

Industry :Restaurants David Worrol (Controller)

Genre : Fastfood Products : Subs

Salads

Founded : Bridgeport, Connecticut, U.S. Pizzas

(August 28, 1965)

Founder(s) : Fred DeLuca and Peter Buck Revenue : $15.2 Billion USD (2010)

Headquaters : Milford , Connecticut , U.S. Owner(s) : Doctors Associates, Inc.


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2. INTRODUCTION

Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs)and salads. It is owned and operated by Doctor's Associates, Inc. (DAI). Subway is one of thefastest growing franchises in the world with approximately 34,187 restaurants in 97countries/territories as of March 2011. It is the largest single-brand restaurant chain globallyand is the second largest restaurant operator globally after Yum! Brands (35,000 locations).

Subway's main operations office is in Milford, Connecticut, and five regional centers supportSubway's growing international operations. The regional offices for European franchises are

located in Amsterdam, Netherlands; the Australia and New Zealand locations are supportedfrom Brisbane, Australia; the Middle Eastern locations are supported from offices located inBeirut, Lebanon; the Asian locations from Singapore and India, and the Latin Americasupport center is in Miami, Florida. In the United Kingdom and Ireland the company hopes toexpand to 2,010 restaurants by sometime in 2011.

3. DOCTORS ASSOCIATES, INC.

With more than 34,000 worldwide locations, Subway-owned and operated by privately heldDoctors Associates Inc.is almost as ubiquitous as McDonalds, which it overtook in 2001 asthe United Stateslargest fast-food chain. Subway shops are increasingly visible worldwidewith shops in 77 countries including the Bahamas, Bolivia, Chile, Cyprus, Germany,Hungary, Iceland, Iraq, Paraguay, Russia, and Venezuela. Fred Deluca and Peter Buck, thepartners who control this $7 billion (in systemwide sales) private empire, have no immediate
http://en.wikipedia.org/wiki/Franchisinghttp://en.wikipedia.org/wiki/Submarine_sandwichhttp://en.wikipedia.org/wiki/Saladhttp://en.wikipedia.org/wiki/Restauranthttp://en.wikipedia.org/wiki/Yum!_Brandshttp://en.wikipedia.org/wiki/Milford,_Connecticuthttp://en.wikipedia.org/wiki/Amsterdamhttp://en.wikipedia.org/wiki/Brisbanehttp://en.wikipedia.org/wiki/Beiruthttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/Miami,_Floridahttp://en.wikipedia.org/wiki/Miami,_Floridahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Beiruthttp://en.wikipedia.org/wiki/Brisbanehttp://en.wikipedia.org/wiki/Amsterdamhttp://en.wikipedia.org/wiki/Milford,_Connecticuthttp://en.wikipedia.org/wiki/Yum!_Brandshttp://en.wikipedia.org/wiki/Restauranthttp://en.wikipedia.org/wiki/Saladhttp://en.wikipedia.org/wiki/Submarine_sandwichhttp://en.wikipedia.org/wiki/Franchising


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plans to take their goldmine public. Their collaboration has become the largest and mostsuccessful sandwich franchise in the world. Subways claim to fame continues to be its freshlymade-to-order sandwiches, several of which have seven grams of fat or lessmade famous by

Jared Fogle, the college student turned Subway poster boy who claimed to have lost 245pounds eating Subway subs.

Evolution of a Sub Sandwich: 1960s-70s

Fred DeLuca was born in Brooklyn in the late 1940s, a time when Harry S. Truman waspresident, Arthur Millers Death of a Salesmanhad won a Pulitzer Prize for drama, andRodgers and Hammersteins South Pacificwas a hit on Broadway. Although there were notmany ways a kid his age could earn money in the 1950s, DeLuca didreturning two-cent

bottles found around the Bronx housing project where he lived. When his family movedupstate to Schenectady, young Fred delivered newspapers, gradually increasing his clienteleuntil his route covered some 400 patrons on Sundays. Originally planning to study pre-medin college, DeLuca was faced with the daunting challenge of raising tuition money. It was 1965and DeLuca was 17.

Concentrating on his immediate future, he worked in a hardware store earning little cash($1.25 per hour) but possessing plenty of ambition. He was looking for another job, somethingpaying more than minimum wage, when he struck up a conversation with family friend Dr.

Peter Buck at a barbecue. Buck was a nuclear physicist, and he talked about a popularsandwich shop near his hometown. Buck wondered aloud if DeLuca should open a shopserving submarine sandwiches, a food item gaining considerable popularity. Over the nextfour hours, the two drew up a business plan; with a $1,000 start-up loan from Buck, the twobecame partners.


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DeLuca moved quickly, looking for a location the very next day. On August 25, 1965, PetesSuper Submarines opened in Bridgeport, Connecticut, serving fresh made-to-ordersandwiches with a choice of toppings and condiments, though oddly, without lettuce (itappeared on the menu later). The shop location was not ideal, but was only a short distancefrom the hardware store where DeLuca had worked. There was little fanfare and fewcustomers, but Buck and DeLuca met regularly in the latters family home, discussingstrategy over homemade pasta. The new enterprise, however, did not stop DeLuca frombeginning his freshman year at the University of Bridgeport in September (he graduated in1971 with a B.S. in psychology). Juggling his studies and the sandwich shop, weeks turnedinto months for DeLuca and the business never soared as planned. Yet rather than give upand abandon the partnership, Buck and DeLuca decided on another gambitto open asecond location in 1966. They hoped that increased visibility and name recognition would

steer more customers to Petes Super Submarines. They then decided to take their gambleeven further, by opening a third location.

The third time was the charm. The old adage proved right on the money as the third storeina highly accessible and visible locationbegan to take off. Not particularly superstitious,DeLuca and Buck did consider three their lucky number and later emphasized positivenumerology in their corporate marketing campaigns. As the business progressed, the partnersfound the name cumbersome and thought it sounded like pizza marine. Consequently,Petes Super Submarines was renamed Subway, taken from New York Citys undergroundrailways built in the early 20th century. The shops name was emblazoned in yellow, and theinside dcor consisted of faux newspaper articles heralding the new mode of transportation.

In 1974, as the partners approached the tenth year of their alliance, they were supposed tohave had 32 submarine shops according to their initial business plan. Instead, they had halfthis number and decided to explore another option: franchising. DeLuca believed franchisingwas the wave of the future and had soon convinced a friend to become the first franchisee.


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The new store opened in upstate Wallingford. The move, though a sound business decision,was a profound risk. The world was experiencing inflation, the dollar had been devalued twicein two years, an energy crisis had forced Americans to cut back on power and fuel usage, andunemployment was on the rise.

DeLuca and Buck, however, seemed to have the golden touch. The franchised Subway didwell, as did its successors (another 14 or so within the year). Although franchising was anexcellent way to expand a business, DeLuca and Buck tinkered with the system for yearsbefore finding a formula with which they were completely happy. Yet both had discovered theincontrovertible truth that new business owners needed to invent a product and entice anever-growing number of customers. Doing both was demanding, but with franchising, the ideaand product were already established so the new business owner simply had to bring in a

clientele and keep them happy.

From Nowhere to Everywhere: 1980-94

By 1983 there were 200 Subway shops and DeLuca and Buck discovered one of the largesthurdles was keeping their brand consistent in all locations. This was when the partnersdecided to have each location bake its own bread on the premises. As the first fast-food chainto bake bread at each location, Subways sales steadily increased. The bread became asignature product with its ingredients and oven time trade secrets. Just two years later, in

1985, after 20 years of partnership, DeLuca and Buck had 596 Subway stores in the UnitedStates and abroad; by 1987, the number had more than tripled to 1,810 shops.

Subways phenomenal growth continued unabated throughout the remainder of the 1980sand into the 1990s. In 1988 Subway earned the top spot on EntrepreneurmagazinesFranchise 500 as the number one sandwich franchiser in the United States (a title it wouldhold for four years in a row). By 1989 there were 4,071 stores and by 1992 there were 7,327.


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As more and more Subway franchises popped up across the nation as well as outside theUnited States, the partners had created the University of Subway, an intensive two-weekcourse at headquarters. Prospective franchisees learned the ins and outs of the Subwaybusiness, from the standard dcor to bookkeeping, from baking the signature bread to thevaried ingredients that made up the chains popular sandwiches.

Another key to Subways ongoing expansion was innovation and taking convenience a stepfurther than its competitors. Subway stores began appearing in unusual locations, catering toconsumers where they might not expect a sandwich shopat convenience stores and truckstops. These nontraditional locations were a hit with traveling consumers and by 1993 some50 such shops dotted the nation, with more on the way. Although these uniquely placedshops were a fraction of Subways 8,450 locations worldwide, they thrived and came to make

up a fifth of the companys global sales in coming years.

In 1994 Subway was nearing the 10,000 mark and DeLuca was determined to take on theworlds largest fast-food chain, McDonalds Corporation. Although Subway was aggressivelytargeting the leader, the burger giant, founded in 1948, had nearly 20 years on the upstart.No slough to ingenuity, McDonalds had stores in such nontraditional locations as Wal-Martstores and gas stations. A key to the success of both chains had been consistency. Customerscounted on McDonalds dcor and menu to be virtually the same from town to town; the samewas true of Subway. Each chain, of course, made menu concessions in some countriesfor

Subway it was no pork products in areas with large Muslim populations; lots of salmon at theNorway shop; chicken salad with curry in British Subways; and chicken satay with peanutsauce in Australian locations.

A Global Leader: 1995-99


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By 1995 Subway had sales of nearly $2.6 billion and 11,420 locations. DeLuca and Buckbecame increasingly active in charitable causes, giving to a variety of groups including the GirlScouts of America, Habitat for Humanity, Junior Achievement, the Muscular DystrophyAssociation, the Yale-New Haven Childrens Hospital, and many others. The company alsoheld several business association memberships (Better Business Bureau of WesternConnecticut, the Connecticut Restaurant Association, the International FranchiseAssociation, the Milford Chamber of Commerce) and even turned to environmental issues. Inthis vein, Subway introduced the Chocolate Brazil Nut cookie in 1995, full of Brazilian nutsharvested from the Peruvian rainforests, which in turn employed some 250 people and helpedkeep the rainforest alive.

In Subways history 1996 turned out to be a stellar yearthe company continued to dominate

Entrepreneurmagazines Franchise 500 (regaining the title in 1993 and holding on to it intothe early 2000s), and revenues increased nearly 25 percent to $3.2 billion, an incrediblefinancial spurt by any standard. Part of the leap had come from further expansion to 12,516locations, much of it in nontraditional settings. This was backed up by the numbers in 1997,when nontraditional shops reached 2,700, or about 20 percent of the chains locations. Thecompany had explored a myriad of unusual possibilities, including railway and bus stations,airports, casinos, amusement parks, arenas, hospitals, museums, and department stores.Subway shops in high schools, colleges, and universities were especially successful for boththe company and the schools, as students stopped leaving campuses for lunch, bringing

profits and jobs back into these establishments. Yet another major coup had been anexclusive agreement with NEXCOM (Naval Exchange Commission) to put Subway shops onnaval bases worldwide.

With Subways ongoing success and rapid expansion, Wall Street and franchisees alikewondered if DeLuca and Buck would ever take their privately owned company public. Theresponse was usually vaguenot an unequivocal denial, but a carefully evasive statement.


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We think that going public could take the focus off developing the business for ourfranchisees, DeLuca told the Winston-Salem (N.C.) Journalin 1997, leaving the possibilityopen.

By the fall of 1998 Subway had more than 13,229 shops worldwide and made changes to bothits marketing strategy and its menu. A family-oriented advertising campaign was launched tobring kids into the stores, while three wraps (using tortillas instead of bread) were added tothe menu for health-conscious adults. The wraps, which had gained popularity in restaurantsas a healthy alternative to bread, had been tried on a limited basis and proved successfulenough to be added to the menu permanently. Although sales for 1998 did not climbsignificantly ($3.4 billion, up from $3.3 billion the year before), Subway was still in solidfinancial shape.

Having overtaken Burger King as the second largest international restaurant chain (it had lessthan 11,000 stores, though it remained the number two burger chain), Subway continued totarget McDonalds, which still owned the lions share (more than one-third) of the sandwichmarket. In 1999 McDonalds had more than 25,000 locations worldwide and 40 percent of theU.S. fast-food market. Subway planned to topple McDonalds by opening 950 shops annuallyuntil 2005, including new locations in India, Germany, and Scotland, and eventually to haveSubway shops in every country in the world.

In the submarine sandwich marketplace, however, both Blimpie (ranked second to Subway)and Quiznos (ranked third) were gaining ground. Although the New York-based BlimpieInternational had 2,000 shops by the end of 1999 and the Denver-based Quiznos Corporationhad only 600 in the United States, Canada, and Japan, each chain had ambitious plansmirroring those of Subwayto expand and conquer in 2000 and beyond. In addition, therewas the entry into the market of another specialty sandwich chain, Schlotzskys Inc., anAustin-based company. Schlotzskys was nearing 800 deli stores in 1999 and, though it did


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not consider its sub sandwiches the primary success of the company (which hadexperienced 40 percent growth from 1998 to 1999), the competitors were certainly eating intoSubways bottom line.

The Jared Phenomenon: Early 2000s

An Indiana University college student named Jared Fogle revolutionized Subways marketingwhen he claimed to have lost 245 pounds eating Subway sandwiches with six grams of fat orless, low-fat chips, and diet pop. Fogles remarkable transformation made the collegenewspaper, the Indiana Daily Student, in April 1999, and both his and Subways fortuneschanged forever. Living in an apartment next to a Subway shop, Fogle was amazed when thestores sales picked up and he became a local celebrity. Mens Healthmagazine covered the

weight loss story and Subway executives heard about it from Jareds mother, who wrote tothank them. Fogle was brought on board as a spokesman in January 2000, the year ofSubways 35th anniversary.

In addition to the Jared Fogle ads touting its low-fat sandwiches, Subway upgraded its menuwith better meats, new items (Subway Selects with flavored breads and gourmet sauces), andadditional advertising to broaden its customer base. For years Subway ads had targetedadults who wanted a quick yet healthy meal, and children who enjoyed the Nickelodeon-themed toys available in kidsmeals. In the 2000s, Subway added teenagers to their lineup,

attracting the highly fickle and yet lucrative market of 13- to 17-year-olds, who were generallymore concerned with good taste than fat content. The gambit worked, and Subway pulled inan increasing number of teens and adults who favored delicious, made-the-way-you-want-them subs.

By 2001 Subway had 15,000 stores, with sales reaching $4 billion and an estimated customerbase expanding to more than 725 million. The company credited menu additions and upbeat


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advertising campaigns featuring the increasingly popular Jared Fogle. Other sandwichfranchisees, however, were gaining ground. Quiznos had grown to 870 stores and had gainedsignificant market distinction by touting its toasted subs, while Blimpie had opened few shops(only about 100 in two years), concentrating instead on raising individual store sales ratherthan rapid expansion. Two other franchises were earning reputations as well, the East Coast-based Jersey Mikes Subs and Cousins Subs, based in the Midwest, though each chain wasconsiderably smaller than its competitors.

Subway sold a record 2,000 franchises in 2001, besting previous years by a large margin. Thechain had stores in 76 countries including new stores in France, Finland, and Poland, despiteslower sales for the fast-food industry as a whole due to the terrorist attacks of September 11and a weakened economy. These factors, however, did not prevent Subway from overtaking

McDonalds as for having the most fast-food stores in the United States. Subway had 13,247outlets by December 31, 2001, compared to McDonalds 13,099 according to NationsRestaurant News(February 11, 2002). As McDonalds struggled with market saturation, somequestioned whether Subways growth could continue without facing the same perils, despiteits burgeoning sales of nearly $5 billion for 2001 (compared with McDonalds sales of $40billion for the same period).

In 2002 Subway wore its new titleas the nations largest fast-food chainproudly anddecided to revamp its shops and image. Stores were redone in muted colors and a more

sophisticated Tuscan design, leaning toward a casual and not strictly fast-food diningexperience. The upscale image was implemented, as well, to help new franchisees locate inbetter locations, such as trendy shopping or business areas. By mid-2002 a new bilingual(English and Spanish) advertising campaign featuring Subway poster boy Jared waslaunched, touting new gourmet sandwiches such as Red Wine Vinaigrette and Chicken

Teriyaki.


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As Subway expanded internationally to further compete with rival McDonalds, the question ofgoing public continued to plague everyone but its owners. Commenting to Business WeekOnline(August 19, 2002), DeLuca said he and Buck considered the idea briefly, finding thebenefits did not outweigh the risks in their case. Do we want a bunch of additional peopleshareholdersto distract us from our mission? We did the calculations and decided we didnthave to go public.

Onward and Upward: 2003 and Beyond

In 2003 and 2004 Subway continued its growth both domestically and abroad. Newinternational locations included India, Chile, and Iraq (through the Army-Air Force ExchangeService to provide service men and women fighting in Iraqcomfort food), with additional

stores opening in Germany and the United Kingdom (which reached 200 outlets). Sales forinternational locations, including Canada, topped $1.1 billion for 2003, while domestic salesreached an astonishing $5.7 billion for the same period. In addition, Jared continued to popup in commercials, and his story inspired others to try the Subway diet. The companyfrequently received letters from successful dieters, crediting their weight loss to Subwaysfresh, low-fat sandwiches.

Subway continued to tweak its menu by adding salads and Aktins-friendly wraps (followingthe Atkins diet, which blamed carbohydrates for weight gain). Subway also entered into a

long-term deal with the Coca-Cola Company by signing a ten-year contract to serve Cokeproducts in its stores. The contract was a major coup for Coca-Cola, considering Cokeproducts had been available in only a fraction of Subways 22,000 stores, with the vastmajority selling Pepsi offerings. The new contract covered allSubway stores, both domesticallyand worldwide.


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As Subway approached its 40th year, there were few signs middle age would slow the sandwichchain down. In a January 2004 interview with Entrepreneurmagazine (after topping themagazines Franchise 500 for the 12th time), DeLuca discussed the importance of franchiseesin the decision-making process and the future: The important thing for me and for anybodyin this business is to appreciate the abilities of the franchisees and what they can do toimprove a company and help a company grow. DeLuca believed most franchise chains hadonly scratched the surface of their potential. Twenty-five years from now, the mostsuccessful franchise companies will have 50,000 outlets worldwide. Theres a big opportunityfor the futureespecially for those companies able to develop not only the domestic market,but also an international brand.

4. HISTORY

Fred De Luca borrowed $1,000 from family friend Peter Buck to start his first sandwich shopon August 28, 1965.Subway restaurants have been consistently ranked in Entrepreneur

Magazine'sTop 500 Franchises, and Subway was selected as the #2 overall franchise in 2008.Additionally, it was ranked as the #3 "Fastest Growing Franchise", and the #1 "GlobalFranchise" as well. In March 2011, Subway was ranked the most popular Fast-Food

Restaurant in the United States of America in a poll of over 43 thousand social media users.Atend of 2010, Subway restaurant surpassed McDonald's restaurant with 33,749 restaurantsacross the globe and 32,737 restaurants respectively, but by revenue McDonald's restaurantwas still above Subway restaurant. As of April 30, 2011, Subway operates 34,501 stores in 98

countries and territories.
http://en.wikipedia.org/wiki/Fred_De_Lucahttp://en.wikipedia.org/wiki/Peter_Buck_(restaurateur)http://en.wikipedia.org/wiki/Entrepreneur_Magazinehttp://en.wikipedia.org/wiki/Entrepreneur_Magazinehttp://en.wikipedia.org/wiki/McDonald%27shttp://en.wikipedia.org/wiki/McDonald%27shttp://en.wikipedia.org/wiki/Entrepreneur_Magazinehttp://en.wikipedia.org/wiki/Entrepreneur_Magazinehttp://en.wikipedia.org/wiki/Peter_Buck_(restaurateur)http://en.wikipedia.org/wiki/Fred_De_Luca


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5. PRODUCTS(With Nutrition Information)

Pizza

Veggie Pizza (8") -- 14o 660 cal/20 g fat/5 g fiber/101 g carbs

Cheese Pizza (8") -- 13.5o 630 cal/19 g fat/4 g fiber/96 g carbs

Pepperoni Pizza (8") -- 16.5o 730 cal/28 g fat/4 g fiber/97 g carbs

Toppings for 8" Pizza

Bacon -- 2o 70 cal/5 g fat/0 g fiber/1 g carbs

Green Peppers -- 0o 0 cal/0 g fat/0 g fiber/0 g carbs

Onions -- 0.5o 20 cal/0 g fat/1 g fiber/5 g carbs

Olives -- 0.5o 15 cal/1 g fat/0 g fiber/1 g carbs

Pepperoni -- 2.5o 100 cal/1 g fat/0 g fiber/0 g carbs

Tomatoes -- 0.5o 5 cal/0 g fat/0 g fiber/2 g carbs

Sausage -- 3o 100 cal/9 g fat/0 g fiber/0.5 g carbs


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6" Subs-Under 6

Includes wheat bread/lettuce/tomatoes/onions/green peppers/pickles/olives

Ham 6" Sub -- 5.5o 290 cal/5 g fat/4 g fiber/47 g carbs

Oven Roasted Chicken Breast 6" Sub -- 6o 330 cal/5 g fat/5 g fiber/48 g carbs

Roast Beef 6" Sub -- 5.5o 290 cal/5 g fat/4 g fiber/45 g carbs

Subway Club 6" Sub -- 6o 320 cal/6 g fat/4 g fiber/47 g carbs

Sweet Onion Chicken Teriyaki 6" Sub -- 7

o 370 cal/5 g fat/4 g fiber/59 g carbs Turkey Breast 6" Sub -- 5

o 280 cal/4.5 g fat/4 g fiber/46 g carbs Turkey Breast & Ham 6" Sub -- 5.5

o 290 cal/5 g fat/4 g fiber/47 g carbs Veggie Delite 6" Sub -- 4

o 230 cal/3 g fat/4 g fiber/44 g carbs

6" Subs

Includes wheat bread/lettuce/tomatoes/onions/green peppers/pickles/olives/cheese

Cheese Steak 6" Sub -- 7o 360 cal/10 g fat/5 g fiber/47 g carbs

Chicken & Bacon Ranch 6" Sub -- 12


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o 540 cal/25 g fat/5 g fiber/47 g carbs Chicken Parmesan 6" Sub -- 10.5o 500 cal/18 g fat/5 g fiber/61 g carbs

Chipotle Southwest Cheese Steak 6" Sub -- 10o 450 cal/20 g fat/6 g fiber/48 g carbs

Cold Cut Combo 6" Sub -- 9o 410 cal/17 g fat/4 g fiber/47 g carbs

Italian BMT 6" Sub -- 10o 450 cal/21 g fat/4 g fiber/47 g carbs

Meatball 6" Sub -- 12o 560 cal/24 g fat/7 g fiber/63 g carbs

Spicy Italian 6" Sub -- 11o 480 cal/25 g fat/4 g fiber/45 g carbs

Subway Melt 6" Sub -- 8o 380 cal/12 g fat/4 g fiber/48 g carbs

Tuna 6" Sub -- 12.5o 530 cal/31 g fat/4 g fiber/45 g carbs

Deli Sandwiches

Includes deli roll/lettuce/tomatoes/onions/green peppers/pickles/olives

Tuna w/Cheese Deli Sandwich -- 8o 350 cal/18 g fat/3 g fiber/35 g carbs

Ham Deli Sandwich -- 4o 210 cal/4 g fat/3 g fiber/36 g carbs Roast Beef Deli Sandwich -- 4

o 220 cal/4.5 g fat/3 g fiber/35 g carbs


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Turkey Breast Deli Sandwich -- 4o 210 cal/3.5 g fat/3 g fiber/36 g carbs

Wraps

Chicken Breast Wrap -- 9o 410 cal/10 g fat/2 g fiber/56 g carbs

Chicken & Bacon Ranch Wrap w/cheese -- 10o 440 cal/27 g fat/9 g fiber/18 g carbs

Ham Wrap -- 8o 390 cal/10 g fat/2 g fiber/58 g carbs

Roast Beef Wrap -- 8o

400 cal/10 g fat/2 g fiber/56 g carbs Subway Club Wrap -- 9

o 430 cal/11 g fat/2 g fiber/58 g carbs Sweet Onion Chicken Teriyaki Wrap --

o 480 cal/10 g fat/2 g fiber/70 g carbs Tuna Wrap w/Cheese -- 10

o 440 cal/32 g fat/9 g fiber/16 g carbs Turkey Breast & Bacon Melt Wrap w/Chipotle Sauce -- 9

o 380 cal/24 g fat/9 g fiber/20 g carbs Turkey Breast and Ham Wrap -- 8o 400 cal/10 g fat/2 g fiber/58 g carbs

Turkey Breast Wrap -- 8o 380 cal/9 g fat/2 g fiber/57 g carbs

Veggie Delite Wrap -- 7o 330 cal/8 g fat/2 g fiber/55 g carbs


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Salads & Toppings

Grilled Chicken & Baby Spinach Salad [w/o Dressing/croutons] -- 2.5o 140 cal/3 g fat/4 g fiber/11 g carbs

Subway Club Salad [w/o Dressing/croutons] -- 2.5o 160 cal/4 g fat/4 g fiber/15 g carbs

Tuna w/Cheese Salad [w/o Dressing/croutons] -- 9o 360 cal/29 g fat/4 g fiber/12 g carbs

Veggie Delite Salad [w/o Dressing/croutons] -- 0.5o 60 cal/1 g fat/4 g fiber/12 g carbs

Atkins Dressing -- 6o 200 cal/22 g fat/0 g fiber/1 g carbs Fat Free Italian Dressing -- 0.5o 35 cal/0 g fat/0 g fiber/7 g carbs

Ranch Dressing -- 5.5o 200 cal/22 g fat/0.5 g fiber/1 g carbs

6" Double Meat

DM Ham 6" Double Meat Sub -- 7o 350 cal/7 g fat/4 g fiber/50 g carbs

DM Oven Roasted Chicken 6" Double Meat Sub -- 8o 400 cal/8 g fat/5 g fiber/51 g carbs

DM Roast Beef 6" Double Meat Sub -- 7o 360 cal/7 g fat/4 g fiber/46 g carbs

DM Subway Club 6" Double Meat Sub -- 8.5o 420 cal/8 g fat/4 g fiber/50 g carbs

DM Sweet Onion Chick. Teriyaki 6" Double Meat Sub -- 9.5


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o 490 cal/7 g fat/5 g fiber/65 g carbs DM Turkey Breast 6" Double Meat Sub -- 6.5

o 340 cal/6 g fat/4 g fiber/48 g carbs DM Turkey Breast & Ham 6" Double Meat Sub -- 7

o 360 cal/7 g fat/4 g fiber/50 g carbs DM Cold Cut Combo 6" Double Meat Sub -- 12.5

o 550 cal/28 g fat/4 g fiber/49 g carbs DM Cheese Steak 6" Double Meat Sub -- 9

o 450 cal/14 g fat/6 g fiber/50 g carbs DM Chipotle Southwest Cheese Steak 6" Double Meat Sub -- 12

o 540 cal/24 g fat/7 g fiber/51 g carbs DM Italian BMT 6" Double Meat Sub -- 14.5

o 630 cal/35 g fat/4 g fiber/49 g carbs DM Meatball 6" Double Meat Sub -- 20

o 860 cal/42 g fat/10 g fiber/82 g carbs DM Turkey Breast/Ham & Bacon Melt 6" Double Meat Sub -- 10.5

o 500 cal/17 g fat/4 g fiber/51 g carbs6" Promotional & Region

Absolute Angus Steak 6" Sub -- 9.5o 420 cal/20 g fat/4 g fiber/44 g carbs Barbecue Rib Patty 6" Sub -- 9o 420 cal/19 g fat/4 g fiber/47 g carbs Barbecue Chicken 6" Sub -- 6o 310 cal/6 g fat/5 g fiber/52 g carbs

BBQ Steak & Monterey Cheddar Cheese 6" Sub -- 8o 390 cal/11 g fat/6 g fiber/53 g carbs


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Big Hot Pastrami/Extreme Toasted Pastrami 6" Sub -- 13.5o 580 cal/30 g fat/4 g fiber/48 g carbs Bourbon Chicken 6" Sub -- 6.5o 350 cal/5 g fat/4 g fiber/54 g carbs

Buffalo Chicken 6" Sub -- 8o 390 cal/13 g fat/5 g fiber/46 g carbs

Chicken Florentine Ciabatta 6" Sub -- 11o 510 cal/19 g fat/4 g fiber/50 g carbs

Gardenburger 6" Sub -- 7o 390 cal/7 g fat/9 g fiber/66 g carbs

Pastrami 6" Sub -- 13o 570 cal/29 g fat/5 g fiber/49 g carbs

Spicy Pico Chicken 'N Cheese 6" Sub -- 7o 360 cal/9 g fat/5 g fiber/46 g carbs

Subway Seafood Sensation 6" Sub -- 10o 450 cal/22 g fat/5 g fiber/51 g carbs

Sweet Onion Steak Teriyaki 6" Sub -- 8.5o 420 cal/9 g fat/4 g fiber/59 g carbs

Turkey Breast w/Honey Mustard & Cuc 6" Sub -- 6o 310 cal/4.5 g fat/5 g fiber/53 g carbs

Turkey Pastrami 6" Sub -- 6o 330 cal/6 g fat/5 g fiber/45 g carbs Tuscan Chicken 6" Sub -- 7.5o 390 cal/8 g fat/5 g fiber/55 g carbs

Veggi-Max 6" Sub -- 7o 390 cal/8 g fat/7 g fiber/56 g carbs


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Breakfast

Cheese Sandwich on Deli Round -- 5.5o 270 cal/9 g fat/3 g fiber/35 g carbs

Chipotle Steak & Cheese Sandwich on Deli Round -- 10.5o 470 cal/25 g fat/4 g fiber/38 g carbs

Double Bacon & Cheese Sandwich on Deli Round -- 10.5o 460 cal/24 g fat/3 g fiber/37 g carbs

Honey Mustard Ham & Egg Sandwich on Deli Round -- 5o 270 cal/5 g fat/3 g fiber/42 g carbs

Western w/Cheese Sandwich on Deli Round -- 8o 360 cal/14 g fat/3 g fiber/38 g carbs

Cheese 6" Sub -- 6.5o 310 cal/9 g fat/3 g fiber/43 g carbs

Chipotle Steak & Cheese 6" Sub -- 11.5o 510 cal/25 g fat/4 g fiber/46 g carbs

Double Bacon & Cheese 6" Sub -- 11o 500 cal/24 g fat/4 g fiber/45 g carbs

Honey Mustard Ham & Egg 6" Sub -- 6o 310 cal/5 g fat/3 g fiber/50 g carbs

Western w/Cheese 6" Sub -- 8.5o 400 cal/14 g fat/4 g fiber/46 g carbs

Cheese Breakfast Wrap -- 4o 220 cal/10 g fat/8 g fiber/16 g carbs

Chipotle Steak & Cheese Breakfast Wrap -- 9o 430 cal/27 g fat/9 g fiber/19 g carbs

Double Bacon & Cheese Breakfast Wrap -- 9o 410 cal/25 g fat/8 g fiber/18 g carbs


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Honey Mustard Ham & Egg Breakfast Wrap -- 4o 230 cal/7 g fat/8 g fiber/23 g carbs

Western w/Cheese Breakfast Wrap -- 4o 210 cal/16 g fat/8 g fiber/19 g carbs

Desserts

Chocolate Chip Cookie -- 5o 210 cal/10 g fat/1 g fiber/30 g carbs Chocolate Chunk Cookie -- 5

o 220 cal/10 g fat/0 g fiber/30 g carbs Double Chocolate Chip Cookie -- 5o 210 cal/10 g fat/1 g fiber/30 g carbs

M & M Cookie -- 5o 210 cal/10 g fat/0 g fiber/32 g carbs Oatmeal Raisin Cookie -- 4.5o 200 cal/8 g fat/1 g fiber/30 g carbs

Peanut Butter Cookie -- 5o 220 cal/12 g fat/1 g fiber/26 g carbs

Sugar Cookie -- 5.5o 220 cal/12 g fat/0 g fiber/28 g carbs

White Chip Macadamia Nut Cookie -- 5.5o 220 cal/11 g fat/0 g fiber/29 g carbs

Apple Pie -- 5.5o 245 cal/10 g fat/1 g fiber/37 g carbs

Fruit Roll -- 1o 50 cal/1 g fat/0 g fiber/12 g carbs


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Misc

Berry Lishus Fruizle Express: small -- 2o 110 cal/0 g fat/1 g fiber/28 g carbs

Berry Lishus w/Banana Fruizle Express: small -- 2.5o 140 cal/0 g fat/2 g fiber/35 g carbs

Pineapple Delight Fruizle Express: small -- 2.5o 130 cal/0 g fat/1 g fiber/33 g carbs

Pineapple Delight w/Banana Fruizle Express: small -- 3o 160 cal/0 g fat/2 g fiber/40 g carbs

Peach Pizzazz Fruizle Express: small -- 2o 100 cal/0 g fat/0 g fiber/26 g carbs

Sunrise Refresher Fruizle Express: smal -- 2o 120 cal/0 g fat/1 g fiber/29 g carbs

Soups - 10 oz cup

Brown & Wild Rice Soup w/Chicken -- 5.5o 230 cal/11 g fat/1 g fiber/26 g carbs

Chicken & Dumpling Soup -- 2.5o 140 cal/3.5 g fat/2 g fiber/20 g carbs

Chili Con Carne -- 7o 340 cal/11 g fat/10 g fiber/35 g carbs

Cream of Broccoli Soup -- 2.5o 140 cal/5 g fat/4 g fiber/18 g carbs

Cream of Potato Soup w/Bacon -- 4o 220 cal/10 g fat/5 g fiber/28 g carbs

Golden Broccoli Soup -- 3.5


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o 180 cal/11 g fat/4 g fiber/16 g carbs Minestrone Soup -- 1.5

o 90 cal/1 g fat/3 g fiber/17 g carbs New England Style Clam Chowder -- 3

o 150 cal/5 g fat/2 g fiber/20 g carbs Roasted Chicken Noodle Soup -- 2

o 90 cal/2 g fat/1 g fiber/12 g carbs Spanish Style Chicken Soup w/Rice -- 2

o 110 cal/2.5 g fat/1 g fiber/16 g carbs Tomato Garden Vegetable Soup w/Rotini -- 1

o 90 cal/0.5 g fat/3 g fiber/20 g carbs Vegetable Beef Soup -- 1.5

o 100 cal/1.5 g fat/3 g fiber/17 g carbsBreads

6" Ciabatta Bread -- 4o 220 cal/2 g fat/2 g fiber/43 g carbs

6" Italian/White Bread -- 4o 190 cal/2.5 g fat/1 g fiber/38 g carbs

6" Wheat Bread -- 3.5o 200 cal/2.5 g fat/3 g fiber/40 g carbs 6" Parmesan Oregano Bread -- 4o 210 cal/3.5 g fat/2 g fiber/40 g carbs

6" Honey Oat Bread -- 4.5o 250 cal/3.5 g fat/4 g fiber/48 g carbs

6" Hearty Italian Bread -- 4o 210 cal/2.5 g fat/2 g fiber/41 g carbs


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6" Monterey Cheddar Bread -- 5o 240 cal/6 g fat/2 g fiber/39 g carbs

6" Italian Herbs & Cheese Bread -- 5o 240 cal/6 g fat/2 g fiber/40 g carbs

Deli Style Roll -- 3o 170 cal/2.5 g fat/3 g fiber/32 g carbs

Carb Conscious Wrap -- 2o 120 cal/4.5 g fat/8 g fiber/13 g carbs

Condiments - amount on 6" sub

Bacon [2 strips] -- 1o 45 cal/3.5 g fat/0 g fiber/0 g carbs Chipotle Southwest Sauce -- 3o 96 cal/10 g fat/0 g fiber/1 g carbs

Honey Mustard Sauce: Fat Free -- 0.5o 30 cal/0 g fat/0 g fiber/7 g carbs

Light Mayonnaise -- 1.5o 50 cal/5 g fat/0 g fiber/0 g carbs

Mayonnaise -- 3o 110 cal/12 g fat/0 g fiber/0 g carbs

Mustard yellow or deli -- 0o 5 cal/0 g fat/0 g fiber/0 g carbs

Olive Oil -- 1.5o 45 cal/5 g fat/0 g fiber/0 g carbs

Ranch Dressing -- 2o 70 cal/8 g fat/0 g fiber/0 g carbs

Red Wine Vinaigrette: Fat Free -- 0.5


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o 29 cal/0 g fat/0 g fiber/6 g carbs Sweet Onion Sauce: Fat Free -- 1

o 40 cal/0 g fat/0 g fiber/9 g carbs Vinegar -- 0

o 0 cal/0 g fat/0 g fiber/0 g carbs Banana Peppers -- 0

o 0 cal/0 g fat/0 g fiber/0 g carbs Cucumbers -- 0

o 5 cal/0 g fat/0 g fiber/0 g carbs Green Peppers -- 0

o 0 cal/0 g fat/0 g fiber/0 g carbs Jalapeno Peppers [3 rings] -- 0

o5 cal/0 g fat/0 g fiber/0 g carbs

Lettuce -- 0o 5 cal/0 g fat/0 g fiber/0 g carbs

Onions -- 0o 5 cal/0 g fat/0 g fiber/1 g carbs

Pickles -- 0o 0 cal/0 g fat/0 g fiber/0 g carbs

Olives [3 rings] -- 0o 5 cal/0 g fat/0 g fiber/0 g carbs Tomatoes [3 wheels] -- 0

o 5 cal/0 g fat/0 g fiber/2 g carbsCheeses & Meats - Amount on 6" sub

American: Processed -- 1o 40 cal/3.5 g fat/0 g fiber/1 g carbs


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Monterey Cheddar: Shredded -- 1.5o 50 cal/4.5 g fat/0 g fiber/1 g carbs

Natural Cheddar -- 1.5o

60 cal/5 g fat/0 g fiber/0 g carbs Pepperjack -- 1.5

o 50 cal/4 g fat/0 g fiber/0 g carbs Provolone -- 1.5

o 50 cal/4 g fat/0 g fiber/0 g carbs Swiss -- 1.5

o 50 cal/4.5 g fat/0 g fiber/0 g carbs Chicken Patty: Breaded Meat Only -- 4.5

o 180 cal/9 g fat/0 g fiber/14 g carbs Chicken Patty: Roasted Meat Only -- 2

o 90 cal/2.5 g fat/0 g fiber/4 g carbs Chicken Strips Meat -- 1.5

o 80 cal/1.5 g fat/0 g fiber/0 g carbs Cold Cut Combo Meats -- 3.5o 140 cal/11 g fat/0 g fiber/2 g carbs

Ham Meat -- 1.5o 60 cal/2 g fat/0 g fiber/3 g carbs

Italian BMT Meats -- 5o 180 cal/14 g fat/0 g fiber/2 g carbs

Meatballs Meat -- 7o 300 cal/18 g fat/3 g fiber/19 g carbs


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Roast Beef Meat -- 1.5o 70 cal/2 g fat/0 g fiber/1 g carbs Seafood Sensation Meat -- 5

o190 cal/16 g fat/0 g fiber/7 g carbs

Steak w/o Cheese Meat -- 2o 90 cal/3.5 g fat/1 g fiber/3 g carbs

Subway Club Meats -- 2.5o 100 cal/3 g fat/0 g fiber/3 g carbs

Tuna Meat -- 7o 260 cal/24 g fat/0 g fiber/0 g carbs

Turkey Breast Meat -- 1o 50 cal/1 g fat/0 g fiber/2 g carbs

Veggy Patty Meat -- 3o 160 cal/5 g fat/3 g fiber/12 g carbs

6. ADVERTISING

Subway uses the advertising slogan "Eat Fresh" to explain how every sandwich is made fromfreshly baked bread, using fresh ingredients, in front of the customer to their exactspecification, by employees whom Subway terms "Subway Sandwich Artists".

In November 2007, Subway's US commercials featured the Peter Griffin character fromFamilyGuyin which he extols the virtues of its new Subway Feast sandwich. Subway has also usedinstant win competitions based on the game Scrabble as promotional tools. Subway was also
http://en.wikipedia.org/wiki/Peter_Griffinhttp://en.wikipedia.org/wiki/Family_Guyhttp://en.wikipedia.org/wiki/Family_Guyhttp://en.wikipedia.org/wiki/Family_Guyhttp://en.wikipedia.org/wiki/Family_Guyhttp://en.wikipedia.org/wiki/Scrabblehttp://en.wikipedia.org/wiki/Scrabblehttp://en.wikipedia.org/wiki/Family_Guyhttp://en.wikipedia.org/wiki/Family_Guyhttp://en.wikipedia.org/wiki/Peter_Griffin


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seen in the 1996 film Happy Gilmore. Subway also has a product placement televisionadvertisement campaign for the US seriesChuck, ongoing since its first season. As ratingsdwindled in the second season, a campaign to "save Chuck" was launched by fans, whichinvolves purchasing a foot-long sandwich from Subway on April 27, 2009, the date of the

season finale. Tony Pace, Subway's marketing officer, reportedly called it the best productplacement the restaurant chain has done "in several years."

$5 Footlongs

In 2008, Subway began to offer "Five Dollar Foot-long" submarine sandwiches in thecontinental United States and Canada as a limited time only promotion. All footlongs wereavailable for $5, excluding premium and double meat subs. "Five Dollar Footlongs" quickly

became the company's most successful promotion ever. Upon the initial program'scompletion, customer response prompted Subway to create a permanent "Five Dollar Foot-long Everyday Value Menu" that includes some footlong sandwiches for $5 a piece.[21]Whichsubs are $5 varies by market.

Sub ClubFor many years, Subway restaurants offered a customer rewards program called the "Sub Clubbers". Customers would receive special

stamps with the purchase of a sandwich, earning one stamp for a six-inch sandwich and two for a foot-long; small cards called "Sub

Club Cards" were also provided for customers to paste the stamps onto and keep them collected in an orderly fashion. Originally,

stamps were redeemable for a free standard sandwich (charges for extras such as double meat or extra cheese still applied) with no

other purchase requiredtwelve stamps for a free six-inch, and twenty-four stamps for a free foot-long. A Sub Club for kids was alsoestablished, with one stamp earned for every children's Value Meal purchased, ultimately earning a free children's meal for eight

stamps. Later, the regular Sub Club was altered to eight stamps earning a free six-inch, and sixteen stamps for a free foot-long, with

the added condition that a 21 fl oz (621 mL) or larger drink must be purchased to redeem the stamps.

In early June 2005, Subway announced that the popular customer rewards program would be phased out due to counterfeiting.

Another reason, which was not stated by the company, for the discontinuation of the program was that there was a large amount of

internal theft of stamps by Subway employees and affiliates, including the sale of rolls of the stamps online at places such as eBay.

Officially the Sub Club program has been discontinued in the US and Canada by Doctor's Associate s[22]

and most other major markets
http://en.wikipedia.org/wiki/Happy_Gilmorehttp://en.wikipedia.org/wiki/Product_placementhttp://en.wikipedia.org/wiki/Television_advertisementhttp://en.wikipedia.org/wiki/Television_advertisementhttp://en.wikipedia.org/wiki/Chuck_(TV_series)http://en.wikipedia.org/wiki/Chuck_(TV_series)http://en.wikipedia.org/wiki/Chuck_(TV_series)http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-20http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-20http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-20http://en.wikipedia.org/wiki/EBayhttp://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-21http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-21http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-21http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-21http://en.wikipedia.org/wiki/EBayhttp://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-20http://en.wikipedia.org/wiki/Chuck_(TV_series)http://en.wikipedia.org/wiki/Television_advertisementhttp://en.wikipedia.org/wiki/Television_advertisementhttp://en.wikipedia.org/wiki/Product_placementhttp://en.wikipedia.org/wiki/Happy_Gilmore


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such as Australia[citation needed]

have also made local decisions to discontinue the program. The Sub Club program can, however, still be

found in Germany and a small number of developing markets.

Participating Subway restaurants in U.S. and Canada now offer a "Subway Card" to customers, which functions as a stored-value cash

card. In some states and provinces, the card also functions as a "Subway Rewards Card" allowing customers to earn points for free

food and sandwiches. Unlike the Sub Club program, no other purchase is needed when redeeming points, and registered cards which

are lost or stolen can be replaced.[23]Subway runs periodic promotions that provide free subs for preloading a Subway Card withcertain dollar amounts, which are usually listed at mysubwaycard.com.

Restaurants in the UK and Ireland operate the "Subcard" rewards program. Unlike the US scheme, these cards cannot be used to store

cash.

7. CONTROVERSIESSandwich sizeOn February 2, 2007 KNXV-TV with the help of the Arizona Department of Weights and Measures, reported that three Subway

sandwiches, nominally each 3-foot (91 cm) long, were only 2 feet 8 inches (81 cm), 2 feet 814 inches (81.9 cm), and 2 feet 8

12 inches

(82.6 cm) long. The maximum variance in length allowed in that state is 3%, which on a 3-foot sub is 1.08 inches (2.7 cm). Upon

further study, the report showed that the box designed to store Subway's 3-foot sandwiches were only 2 feet 1034 inches (88.3 cm) in

length; shorter than the maximum allowable variance. In response to the report, Subway stated that they are currently in the process of

reevaluating their advertising, promotional, training and packaging materials with regard to the specific or implied length of Giant

Subs and are taking steps to advise their franchisees to only discuss with customers the approximate number of expected servings and

not a specific length of measurement.

Franchise relationsThe Dallas Morning News reported on Subway's seizure of a soldier's Subway stores while he was deployed to Afghanistan in 2006.

The stores were owned by Leon Batie, Jr., an Army reservist, who was called up to Operation Enduring Freedom in March 2005, three

years after he bought his first Subway. Batie alleged that Subway violated the U.S. Servicemembers Civil Relief Act. A federal

lawsuit filed by Batie against Subway was dismissed. Batie then filed suit in state court in Dallas County, Texas. The litigation was

settled and dismissed with prejudice in December 2009.
http://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-22http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-22http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-22http://www.mysubwaycard.com/http://en.wikipedia.org/wiki/KNXVhttp://en.wikipedia.org/wiki/Dallas_Morning_Newshttp://en.wikipedia.org/wiki/Operation_Enduring_Freedomhttp://en.wikipedia.org/wiki/Servicemembers_Civil_Relief_Acthttp://en.wikipedia.org/wiki/Servicemembers_Civil_Relief_Acthttp://en.wikipedia.org/wiki/Operation_Enduring_Freedomhttp://en.wikipedia.org/wiki/Dallas_Morning_Newshttp://en.wikipedia.org/wiki/KNXVhttp://www.mysubwaycard.com/http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-22http://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Australia


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UK VAT TreatmentIn October 2010, Subway franchisees in the UK lost a high court appeal against paying standard VAT on all toasted subs, as enforced

by HM Revenue and Customs. The result of this is that in the UK, a toasted sub attracts VAT, whereas a cold sub, eaten off the

premises, does not. Competitors such as Greggs, Quiznos and McDonalds do not pay VAT on similar food.

Nutritional content of breads

Subway has come under criticism for its use of high fructose corn syrup in its breads. Its "9-grain" bread has especially been cited forcontaining more corn syrup than whole grains.

Casey's trademark case against SubwayOn January 31, 2011, Subway lawyer Valerie Pochron wrote to Casey's General Stores, a chain of Iowa-based convenience stores,

demanding they cease using the term "footlong" in their advertisements for 12-inch sandwiches. Consequently, in February 2011,

Casey's General Stores Inc. filed a lawsuit against Subway in U.S. District Court in Des Moines, seeking a legal declaration that the

word "footlong" does not violate Subway's rights. Casey's further sought a declaration that the word "footlong' is a generic description

of a sandwich measuring one foot, and that Subway's attempt to assert trademark rights is "frivolous litigation."

8. OPERATING COUNTRIES

AFGHANISTAN

ANTIGUA AND BARBUDA

ARGENTINA

ARUBAAUSTRALIA

AUSTRIABAHAMAS

BAHRAIN

BARBADOS

BELGIUMBOLIVIA

1

2

19

71266

58

10

1

219

LIECHTENSTEIN

LUXEMBOURG

MACAU

MALAYSIAMARSHALL ISLANDS

MARTINIQUEMEXICO

NETHERLANDS

NETHERLANDS BES ISLANDS

NEW ZEALANDNICARAGUA

1

7

1

681

1512

89

1

22310
http://en.wikipedia.org/wiki/HM_Revenue_and_Customshttp://en.wikipedia.org/wiki/Casey%27s_General_Storeshttp://en.wikipedia.org/wiki/Des_Moines,_Iowahttp://afg.subway.com/http://ant.subway.com/http://arg.subway.com/http://abw.subway.com/http://www.subway.com.au/http://ast.subway.com/http://bhs.subway.com/http://bhn.subway.com/http://bar.subway.com/http://bel.subway.com/http://subway.bo/http://lux.subway.com/http://mau.subway.com/http://mys.subway.com/http://rmi.subway.com/http://mar.subway.com/http://mex.subway.com/http://www.subway.nl/http://nea.subway.com/http://www.subway.co.nz/http://nic.subway.com/http://nic.subway.com/http://www.subway.co.nz/http://nea.subway.com/http://www.subway.nl/http://mex.subway.com/http://mar.subway.com/http://rmi.subway.com/http://mys.subway.com/http://mau.subway.com/http://lux.subway.com/http://subway.bo/http://bel.subway.com/http://bar.subway.com/http://bhn.subway.com/http://bhs.subway.com/http://ast.subway.com/http://www.subway.com.au/http://abw.subway.com/http://arg.subway.com/http://ant.subway.com/http://afg.subway.com/http://en.wikipedia.org/wiki/Des_Moines,_Iowahttp://en.wikipedia.org/wiki/Casey%27s_General_Storeshttp://en.wikipedia.org/wiki/HM_Revenue_and_Customs


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BRAZIL

BULGARIACANADA

CAYMAN ISLANDS

CHILECHINACOLOMBIA

COSTA RICACURACAO

CZECH REPUBLIC

DENMARK

DOMINICAECUADOR

EGYPTEL SALVADOR

FINLAND

FRANCE

GERMANY

GIBRALTARGREECE

GRENADA

GUAMGUATEMALA

HONDURAS

HONG KONGHUNGARY

ICELANDINDIA

IRAQ

604

142616

5

1920425

377

9

3

24

426

85

247

649

11

3

1335

19

1811

19204

9

NORTHERN MARIANA ISLANDS

NORWAYOMAN

PAKISTAN

PANAMAPERUPHILIPPINES

POLANDPORTUGAL

PUERTO RICO

QATAR

RUSSIAN FEDERATIONSAINT KITTS AND NEVIS

SAINT LUCIASAINT VINCENT AND GRENADINES

SAUDI ARABIA

SINGAPORE

SINT MAARTEN

SLOVAKIASOUTH AFRICA

SOUTH KOREA

SPAINST MARTIN

SWEDEN

SWITZERLANDTAIWAN

TANZANIATHAILAND

TRINIDAD AND TOBAGO

3

129

29

404

14

374

211

16

1901

21

43

92

5

715

35

381

84

8118

536

37
http://www.subway.com.br/http://www.subway.bg/http://www.subway.ca/http://cay.subway.com/http://chl.subway.com/http://subway.cn/http://col.subway.com/http://cri.subway.com/http://nea.subway.com/http://subway-sandwiches.cz/http://den.subway.com/http://dom.subway.com/http://ecu.subway.com/http://www.subwayegypt.com/http://slv.subway.com/http://www.subway.fi/http://fra.subway.com/http://www.subway-sandwiches.de/http://gib.subway.com/http://grc.subway.com/http://grn.subway.com/http://www.subwaypacific.com/http://gtm.subway.com/http://hnd.subway.com/http://www.subway.com.hk/http://hun.subway.com/http://www.subway.is/http://www.subway.co.in/http://irq.subway.com/http://www.subwaypacific.com/http://subway.no/http://oma.subway.com/http://pak.subway.com/http://pan.subway.com/http://per.subway.com/http://www.subway.com.ph/http://pol.subway.com/http://por.subway.com/http://www.subway.com/http://qat.subway.com/http://www.subway.ru/http://stk.subway.com/http://stl.subway.com/http://stv.subway.com/http://sau.subway.com/http://sgp.subway.com/http://nea.subway.com/http://slo.subway.com/http://subway.co.za/http://sko.subway.com/http://subwayspain.es/http://stm.subway.com/http://subway.se/http://swi.subway.com/http://twsubway.com/http://tnz.subway.com/http://tha.subway.com/http://tri.subway.com/http://tri.subway.com/http://tha.subway.com/http://tnz.subway.com/http://twsubway.com/http://swi.subway.com/http://subway.se/http://stm.subway.com/http://subwayspain.es/http://sko.subway.com/http://subway.co.za/http://slo.subway.com/http://nea.subway.com/http://sgp.subway.com/http://sau.subway.com/http://stv.subway.com/http://stl.subway.com/http://stk.subway.com/http://www.subway.ru/http://qat.subway.com/http://www.subway.com/http://por.subway.com/http://pol.subway.com/http://www.subway.com.ph/http://per.subway.com/http://pan.subway.com/http://pak.subway.com/http://oma.subway.com/http://subway.no/http://www.subwaypacific.com/http://irq.subway.com/http://www.subway.co.in/http://www.subway.is/http://hun.subway.com/http://www.subway.com.hk/http://hnd.subway.com/http://gtm.subway.com/http://www.subwaypacific.com/http://grn.subway.com/http://grc.subway.com/http://gib.subway.com/http://www.subway-sandwiches.de/http://fra.subway.com/http://www.subway.fi/http://slv.subway.com/http://www.subwayegypt.com/http://ecu.subway.com/http://dom.subway.com/http://den.subway.com/http://subway-sandwiches.cz/http://nea.subway.com/http://cri.subway.com/http://col.subway.com/http://subway.cn/http://chl.subway.com/http://cay.subway.com/http://www.subway.ca/http://www.subway.bg/http://www.subway.com.br/


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IRELAND

ISLE OF MANISRAEL

ITALY

JAMAICAJAPANJORDAN

KUWAITLEBANON

103

17

10

323411

425

TURKEY

UNITED ARAB EMIRATESUNITED KINGDOM

UNITED STATES

URUGUAYVENEZUELAVIET NAM

VIRGIN ISLANDS, U.S.ZAMBIA

13

1071393

24148

2156

1

94

9. COMPETITORS

McDonalds Corporation

Type : Public Number Of Locations : 32000+ Worldwide

Traded As : NYSE: MCD Key People :James A Skinner

Dow Jones Industrial (Chairman & CEO)

Average Component Products : Fast Food

Industry : Restaurant -Hamburgers

Founded : May 15, 1940 -Chicken

in San Bernardino, California; -French Fries
http://www.subway.co.uk/http://man.subway.com/http://isr.subway.com/http://ita.subway.com/http://jam.subway.com/http://jap.subway.com/http://jor.subway.com/http://kuw.subway.com/http://leb.subway.com/http://tur.subway.com/http://uae.subway.com/http://www.subway.co.uk/http://www.subway.com/http://ury.subway.com/http://www.ven.subway.com/http://vnm.subway.com/http://uvi.subway.com/http://zam.subway.com/http://zam.subway.com/http://uvi.subway.com/http://vnm.subway.com/http://www.ven.subway.com/http://ury.subway.com/http://www.subway.com/http://www.subway.co.uk/http://uae.subway.com/http://tur.subway.com/http://leb.subway.com/http://kuw.subway.com/http://jor.subway.com/http://jap.subway.com/http://jam.subway.com/http://ita.subway.com/http://isr.subway.com/http://man.subway.com/http://www.subway.co.uk/


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McDonalds Corporation, -Soft Drinks

April 15, 1955 in Des -Coffee

Plaines, IIIinos -Milkshakes

Headquaters : Oak Brook, IIlinos, US -Salads

Net Income : US$ 4.949 Billion(2010) -Desserts

Total Assets : US$ 31.975 Billion(2010) -Breakfasts

Total Equity :US$ 14.634 Billion(2010) Operating Income :US$7.473Billion(2010)

Employees : 400,000(January 2010) Website : Mcdonalds.com

TRICON GLOBAL RESTAURANTS, INC.

Type : Public Subsidiaries : -A&W Restaurants

Traded As : NYSE:YUM -East Dawning

Industry : Restaurant -KFC

Founded : 1997 as Tricon Global Restaurants,Inc. -Long John Silvers

2002-Rename merger of tricon and -Pasta Bravo

yorkshire -Pizza hut


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Founder(s) : Pepsico -Taco Bell

Headquaters : Louisville,kentucky,US -Wingstreet

Revenue : US$ 11.34 Billion(2010)

Key People :

David C. Novak

Net Income : US$ 1.16 Billion(2010) (Chairman,president & CEO)

Total Assets : US$ 8.32 Billion(2010) Samuel Su

Total Equity : US$ 1.58 Billion(2010) (Vice Chairman)

Employees : 336,000

BLIMPIE INTERNATIONAL, INC.

Type : SubsidiaryIndustry : FastfoodFounded : Hoboken, New Jersey,U.S.(1964)Founder(s) : Angelo Bandasarre

Tony Conza

Peter DeCarlo


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Headquaters : 9311 East Via De Ventura Boulevard Scottsdale, Arizona 85258, United States

Area Served :Kuwait and United States

Products :Submarine sandwichesSalads

Other food products

Parent :Kahala

Website :blimpie.com

SCHLOTZSKYS, INC.

Type : Wholly owned subsidiary

Industry :Delicatessen

Founded : 1971

Headquaters : 301 Congress Downtown Austin, Texas
http://en.wikipedia.org/wiki/Scottsdale,_Arizonahttp://en.wikipedia.org/wiki/Arizonahttp://en.wikipedia.org/wiki/Kuwaithttp://en.wikipedia.org/wiki/Kuwaithttp://en.wikipedia.org/wiki/Submarine_sandwichhttp://en.wikipedia.org/wiki/Submarine_sandwichhttp://en.wikipedia.org/wiki/Saladhttp://en.wikipedia.org/wiki/Saladhttp://en.wikipedia.org/wiki/Kahala_Corp.http://en.wikipedia.org/wiki/Kahala_Corp.http://www.blimpie.com/http://www.blimpie.com/http://www.blimpie.com/http://en.wikipedia.org/wiki/Delicatessenhttp://en.wikipedia.org/wiki/Delicatessenhttp://en.wikipedia.org/wiki/Delicatessenhttp://en.wikipedia.org/wiki/Downtown_Austinhttp://en.wikipedia.org/wiki/Austin,_Texashttp://en.wikipedia.org/wiki/Austin,_Texashttp://en.wikipedia.org/wiki/Downtown_Austinhttp://en.wikipedia.org/wiki/Delicatessenhttp://www.blimpie.com/http://en.wikipedia.org/wiki/Kahala_Corp.http://en.wikipedia.org/wiki/Saladhttp://en.wikipedia.org/wiki/Submarine_sandwichhttp://en.wikipedia.org/wiki/Kuwaithttp://en.wikipedia.org/wiki/Arizonahttp://en.wikipedia.org/wiki/Scottsdale,_Arizona


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Products :Submarine sandwiches, sandwiches

Parent : FOCUS Brands

Website : www.schlotzskys.com

QUIZNOS CORPORATIONType : Private

Industry :Fast food restaurants

Founded : 1981

Headquaters : Denver, Colorado, U.S.

Key People : Richard E. Schaden (Chairman and CEO), Greg MacDonald (President)
http://en.wikipedia.org/wiki/Austin,_Texashttp://en.wikipedia.org/wiki/Austin,_Texashttp://en.wikipedia.org/wiki/Submarine_sandwicheshttp://en.wikipedia.org/wiki/Submarine_sandwicheshttp://en.wikipedia.org/wiki/Sandwicheshttp://en.wikipedia.org/wiki/Sandwicheshttp://en.wikipedia.org/wiki/FOCUS_Brandshttp://en.wikipedia.org/wiki/Fast_food_restauranthttp://en.wikipedia.org/wiki/Fast_food_restauranthttp://en.wikipedia.org/wiki/Denverhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Denverhttp://en.wikipedia.org/wiki/Fast_food_restauranthttp://en.wikipedia.org/wiki/FOCUS_Brandshttp://en.wikipedia.org/wiki/Sandwicheshttp://en.wikipedia.org/wiki/Submarine_sandwiches


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Products :Submarine sandwiches, Salads, other food products

Revenue : US$130 million (2004)

Owner(s) : QIP Holder, LLC d/b/a Quiznos

Website :quiznos.com

10. SURVEYS

Social media users rank Subway as their favourite fast food option, while McDonald's is rated among the worst, according to

Amplicate.com

NEW YORK, March 24 Subway is the most loved Fast Food Chain in the US according to Amplicate, an online-opinion collatingresource that accounts for more than 78 million public opinions of social media users.

With a positive rating of76 percent as expressed on Twitter, Facebook and Amplicate, over 6,100 positive opinions were made about

the Jimmy Johns, Dairy Queen and Panda Express, all rating above 77 percent in positive opinion.

On the other hand, those that ranked the lowest in the category wereWendys(WEN), Pizza Hut (YUM) and fast food giant

McDonalds (MCD), which scored a love-rating of only 64 percent.

Amplicate ranks the most discussed US Fast Food Chains to show how the Top 20 compare against each other in terms of public love,reach and absolute opinion. The service also publishes rankings and real opinions for over 241 thousand topics.

About Amplicate:

Amplicate.com is an opinion-collection and advocacy service with a database of over 75 million opinions from people around the

world. Real, unsolicited and uncensored opinions are constantly collected on more than two hundred thousand topics ranging from

search engines to software, to music, movies, banking, shoes and cities around the world.
http://en.wikipedia.org/wiki/Submarine_sandwichhttp://en.wikipedia.org/wiki/Submarine_sandwichhttp://en.wikipedia.org/wiki/Saladhttp://en.wikipedia.org/wiki/Limited_liability_companyhttp://en.wikipedia.org/wiki/Doing_business_ashttp://www.quiznos.com/http://www.quiznos.com/http://www.quiznos.com/http://amplicate.com/love/subwayhttp://amplicate.com/love/subway%3erestaurant%3c/a%3e%20over%20the%20past%203%20months.%3c/p%3e%3cp%3eAlso%20among%20others%20scoring%20highly%20in%20the%20most%20favored%20list%20were%20%3ca%20href=http://amplicate.com/love/dairy-queenhttp://amplicate.com/love/panda-expresshttp://amplicate.com/love/wendyshttp://amplicate.com/love/wendyshttp://amplicate.com/love/wendyshttp://amplicate.com/love/pizza-huthttp://amplicate.com/love/mc-donaldshttp://amplicate.com/food/3106-top-fast-food-chains-in-us/http://amplicate.com/http://amplicate.com/http://amplicate.com/food/3106-top-fast-food-chains-in-us/http://amplicate.com/love/mc-donaldshttp://amplicate.com/love/pizza-huthttp://amplicate.com/love/wendyshttp://amplicate.com/love/panda-expresshttp://amplicate.com/love/dairy-queenhttp://amplicate.com/love/subway%3erestaurant%3c/a%3e%20over%20the%20past%203%20months.%3c/p%3e%3cp%3eAlso%20among%20others%20scoring%20highly%20in%20the%20most%20favored%20list%20were%20%3ca%20href=http://amplicate.com/love/subwayhttp://www.quiznos.com/http://en.wikipedia.org/wiki/Doing_business_ashttp://en.wikipedia.org/wiki/Limited_liability_companyhttp://en.wikipedia.org/wiki/Saladhttp://en.wikipedia.org/wiki/Submarine_sandwich


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ZAGAT Survey Summary2009 Fast-Food Restaurants Survey

Gender:

Male: 53%

Female: 47%

Age:

20s: 7%

30s: 19%

40s: 21%

50s: 26%

60+: 27%

Number of Fast-Food Brands: 73

Number of Surveyors: 6,107

Total Fast-Food/Full-Service Chain Meals Per Year: 806,000

Average Number of Times Eat Out Per Month at Fast-Food/Full-Service Chains: 11.0

Average Number of Times Eat Out Per Month at Fast-Food Chains: 6.3

Average Number of Times Eat Out Per Month at Full-Service Chains: 4.7


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Most Popular:Fast-FoodLarge Chains*

Fast-FoodMega Chains**

Quick-RefreshmentChains***

1. Panera Bread 1. Subway 1. Starbucks Coffee

2. Chipotle 2. Wendys 2. Dunkin Donuts

3. In-N-Out Burger 3. McDonalds 3. Cold Stone Creamery

4. Chick-fil-A 4. Taco Bell 4. Jamba Juice

5. Au Bon Pain 5. Burger King 5. Ben & Jerrys

Top Food:

Fast-FoodLarge Chains

Fast-FoodMega Chains Quick-Refreshment Chains

1. In-N-Out Burger 1. Wendys 1. Ben & Jerrys

2. Panera Bread 2. Subway 2. Ritas3. Papa Murphys 3. KFC 3. Smoothie King

4. Chipotle 4. Taco Bell 4. Jamba Juice

5. Chick-fil-A 5. Pizza Hut 5. Peets Coffee & Tea


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Top Facilities:Fast-FoodLarge Chains


1. Panera Bread 1. Wendys 1. Caribou Coffee

2. Zaxbys 2. McDonalds 2. Coffee Bean & Tea Leaf

3. Corner Bakery Cafe 3. Subway 3. Peets Coffee & Tea

4. Atlanta Bread Co. 4. Burger King 4. Starbucks Coffee

5. In-N-Out Burger 5. KFC 5. Pinkberry

Top Service:



1. In-N-Out Burger 1. Subway 1. Coffee Bean & Tea Leaf

2. Jimmy Johns 2. Wendys 2. Caribou Coffee3. Papa Murphys 3. Dominos Pizza 3. Peets Coffee & Tea

4. Chick-fil-A 4. McDonalds 4. Ritas

5. Chipotle 5. Pizza Hut 5. Starbucks Coffee


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Top Healthy Options:



1. Panera Bread 1. Subway 1. Jamba Juice

2. Baja Fresh 2. Wendys 2. Pinkberry

3. Atlanta Bread Co. 3. McDonalds 3. TCBY

4. Au Bon Pain 4. Taco Bell 4. Coffee Bean & Tea Leaf

5. Corner Bakery Cafe 5. Burger King 5. Ritas

Top Overall:


Fast-FoodMega Chains

Quick-RefreshmentChains Full-Service Chains

1. In-N-Out Burger 1. Wendys 1. Coffee Bean & TeaLeaf

1. P.F. Changs ChinaBistro

2. Panera Bread 2. Subway 2. Peets Coffee & Tea 2. Carrabbas ItalianGrill

3. Chick-fil-A 3. McDonalds 3. Ben & Jerrys 3. Cheesecake

Factory4. Chipotle 4. KFC 4. Culvers Frozen

Custard4. California PizzaKitchen

5. Corner BakeryCafe

5. Burger King 5. Caribou Coffee 5. RomanosMacaroni Grill

subway final from milind

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