Suburban Collection Showplace

April 30 – May 3, 2015

OVERVIEW

DEMOGRAPHICS

FEATURES AND PROMOTIONS

Exciting and educational

activities on the stages,

special features, celebrity

guests and interactive

promotions were designed

to captivate and attract the

target audience.

We always have so much fun

at the Michigan International

Women’s Show! The staff is

wonderful to work with, the

decorations are beautiful and

the attendees are so much fun!

We look forward to Novi every

spring.

Linda McCulley;

Glitz Galore-N-More

A comprehensive marketing and advertising

campaign promoted the show for three weeks

through television, radio and print as well as digital,

grassroots and social media. Show sponsors and

partners increased awareness through in-store

announcements, register signage, posters and

promotions. The show was highlighted in 145 Kroger

Grocery Stores and hundreds of Boutiques, Coffee

Shops, Salons and Restaurants.

ADVERTISING EXPOSURE

TELEVISION ADVERTISING

The Michigan International

Women’s Show received

outstanding television coverage

and exposure. In addition to a

two week paid schedule on three

prime stations, the show

extended reach through

promotions, contests and live

shots from the show.

• Number of Stations: 3

• Number of TV Spots: 109

• Total TV Campaign: $69,500

Click here for TV Spot

DIGITAL ADVERTISING

DISPLAY CAMPAIGN:

Geo-targeted websites to reach women 25 – 54 in

the Greater Detroit Metro Area

Run Dates: 4/22-4/23

TOTAL impressions delivered: 95,155

• Standard Click through rate is a .07% and the

MIWS ad received a .28%, which is 4x the

standard!

EMAIL CAMPAIGN:

Geo-targeted to reach women 25 – 54 in the

Greater Detroit Metro Area

Email Dates: 4/28-4/29

TOTAL impressions delivered: 94,604

• Standard Click through rate is a .07% and the

MIWS targeted email ad received a .40%, which is

almost 6x the standard!

RADIO ADVERTISING

Five radio stations promoted the

show to listeners of many formats,

including adult contemporary, urban,

country and pop.

Numerous spots were produced to

highlight the show and ran in paid and

promotional schedules across the

region. Additional live spots and

endorsements were run on key

stations featuring sponsors and

promotions.

• Number of Stations: 5

• Number of Radio Spots: 448

• Total Campaign: $119,145 Radio Spot

NEWSPAPER AND MAGAZINES

The Michigan International

Women’s Show was

advertised through an

extensive print ad

campaign with The Detroit

News and The Detroit Free

Press as well as weekly

and monthly regional

publications in order to

saturate the market.

• Show Program

Distribution: 275,000

• Number of Print Ads: 26

• Total Print Schedule:

$299,430

PR IMPRESSIONS

A dedicated PR firm

generated buzz with

women in the market,

scheduled live

interviews and

delivered extensive

media coverage

through print,

television, radio and

online.

• Impact: 28,656,618

Impressions

SOCIAL MEDIA AND E-NEWS

•E-Newsletter Subscribers: 11,630

•Facebook Fans: 6,289

•Unique Pageviews: 133,001

•Living Social Redemptions: 1,200

• $1,094,286 Value

A social media campaign was

integrated into the marketing

plan to reach busy women

through Facebook updates,

promotions on Living Social,

Twitter, Instagram and through

the Official Show Website.

SPONSORS

Outstanding sponsors extended the reach of the Michigan International

Women’s Show and created exciting and interesting features and activities

within the show.

OUTSTANDING EXHIBITORS 99.5 WYCD

9Round

A Charming Affair

A-Box TV LLC

Abbott

"About Me" Story Books

ACE Weight Loss

ADT

Advanced Water Treatment, Inc.

Affinity Private Care & Home Care

All Natural Dips

All'asta

Allied Integrated Marketing

Allure Medical Spa

Almondina

Alphabet Art by Ashley

American Quilters Society

American Red Cross of Southeastern Michigan

Angie's List

AnnaBella's Closet

Arbonne International

Art Van PureSleep

Ask Dr. Nandi

Assai Bath and Body Treats

Atlas Home Improvement

Attractive Life, LLC

Avon Westland Mall

Baltic Amber

Bandals

Bath Fitter

Bath Planet

Baubles & Bags

Bavarian Inn Restaurant & Lodge

Beaches of Fort Myers & Sanibel

Beaute Prestige International

Beijo Bags

Bella Terra

Better Garden Tools

Big Country Family Trees

Birch Run Premium Outlets

BirdWatchers.com

BMS Great Lakes, LLC

Body Tune Plus

Bonnie's Gift Shoppe

Boone's Granite Gifts

Boop-De-Doop

Box of Fun Photo Booths

Boyne Mountain Vacation Packages

Bright Covers

Brilliance New York-Skin Care

Buckeye Chocolate Co.

Bye-Bye Pain

C&L Ward

Cadillac Area Visitors Bureau

Caitlyn's Caps

CamiNaturals

Catie Fashion USA Inc.

Caution Cling, LLC

Center for Cosmetic Enhancement

Chhic Boutique

Christian Science Reading Room

City of Brighton

Closets by Design

Coldwater Country

Comfort Dental Spa

Cooland

Corry Enterprises - Aurora Lamps

Costco Wholesale

Country Cottons

Country Folk Art Creations

Creative Heart Collection LLC

Creative Motivation

Cricket Wireless

Crown Couture

Cutco Cutlery

Cuttie Creations

Daraja Imports, LLC.

Dave's Coffee Cakes - Lou's Old Fashioned

Dazzle

Delightful Scents

Design Your Lobes

Designer Nail Disc

Designs by Alex Simkin

Detroit VA Healthcare System

Diamond Resorts International

Diet Center West Bloomfield

Dip'n Good Dips

Dreams Do Come True(DDCT)

Dressbarn

DTE Home Energy Consultation Program

Dynamic Life Chiropractic

Early Career Academy

Easy Glider Storage Solutions

Easy Living Products - Power Steam Pro

Eccentric Cat

Educatius International

Eileen & Marie

Elegance eT Cetera

Elegant Accents, Inc.

Elite Cosmetics

En Masse Marketing Corporation - Garlic Grater

Endoscopic Solutions, P.C.

Erma's Closet

Essential Body Wear

Estate Planning Legal Services

Everdry Waterproofing of SE Michigan

Exquisite Collections, Inc.

EZ Collectibles

OUTSTANDING EXHIBITORS Fairytale Entertainment

Famous Amos Cleaning Services Inc.

Fantasia Designs

Fantastic Sams

Fashion Accessory

Fifteen East Salon & Boutique

Fifth Avenue Collection

Fireside Coffee Co.

First 2 Market Products

Follrod Sales

Food Notations "Represent Your Recipes"

Forever N Fashion, LLC.

Forever Sunglasses

FSG Events

Fun Marketing (Williamsburg, VA)

GaGa's Gourmet

Galaxy Watch Corp.

Ganger Dermatology

Get Personal Designer Jewelry

Gift of Life Michigan

Giftworksplus

GL' Amour

Glitz Galore-N-More

Go Pure Chiropractic

Great Lakes Bay Reg. Conv. & Visitors Bureau

Guardian Angel Animal Rescue

Hansons

Hantz Financial Services

Happy Feet

Harlequin Enterprises, LTD.

Hawaiian Moon

Hawes Michael Enterprises - The Grill Mat

Hawes-Michael Enterprises

Health Alliance Plan of Michigan

HealthQuest

Heavenly Dips

Hi-Dow Professional Series

Hip Klips

HomeZone Improvements

I Rhino

Ideal Image

Ideal Product USA, Inc.

IDLife

iheartmedia - WMXD

iHeartMedia - WNIC

imPRESS Instant Press-On Manicure

IN.PURSEinators Traveling Boutique

Initials, Inc.

InnovationX

InnovationX/ X-Vibe

Inspiration Uncorked Art Parties

Ion Jewelry

It Works! Global

J.T. & Associates

JAM Sales -Bravage

Jamberry

JD Salsa

Jenna Kator Collection

Jeunesse - Instantly Ageless

Jewel Craft

Jewell Clip Luxury Hair Extensions & Access.

Jewelry By Natures Stones

Jewelry Sky Diamond LLC

JLT Industries-Florida's Best

John Casablancas Modeling & Career Center

Jolie Touch

Jordan's Pure Michigan Honey

Jose Madrid Salsa

Keck Real Estate/MB Financial Bank

Keep-Collective

Kitchen Craft

kMa

Know Your Health Now

Kozy Collar

Kristy's Trends

Kroger

KS Handmade Kollections

Kudu Klip

LAGA Handbags

Lake Michigan's Best

Laurie's Naturals

Le-Vel

LeafFilter Gutter Protection

Leah & Co.

Lifestyle Marketplace

Light-RX Body Contouring

Lilla Rose

LMD Photography- Boudoir and Beauty

London Specialties Co.

Love, Learn & Laughter Montessori

LuLaRoe with Celeste Nicole and Erika

Luxury Med Spa

Mackenzie's Sugar House

Mackinac Island Tourism Bureau

Macy's

Macy's Oakland Mall-Aramis & Designer Fragrances

Macy's Oakland Mall - Coty Inc.

Macy's Oakland Mall - Dior

Macy's Oakland Mall - L'Oreal

Macy's Oakland Mall - Lancome

Macy's Oakland Mall - StriVectin

Macys Oakland Mall - Clarins

Majic Window

Makeup Eraser

Margaret Ross Jewelry Design Studio

Margaret Taylor, Ltd.

Mark Enterprises, Inc.

Martha's Beaded Jewelry

OUTSTANDING EXHIBITORS

Mary Kay Cosmetics

Matrix Basement Systems Inc.

Matty

Maxey Cosmetics LLC

McDonald's

Meadow Brook Theatre

Melissa's Fancy Feet

Metro Vein Centers

MetroPCS

MI Oils, LLC

Miche

Michigan Association of Chiropractors

Michigan Hearing, LLC

Michigan Lottery

Michigan Regap

Michigan.com /Detroit Newspapers

Mike Greer Photography

Miller Vein

Minute Rice

Mobile Foot Experts LLC

Modern Family Vacation

Monat

Moonlight Diva Emporium

Moslem Shriners Lancer Unit

Mount Pleasant Area Conv. & Visitors Bureau

Ms Margo "The Bone Reader"

Munising Visitors Bureau

Muscott Custom Designs

MY Magazine

My Pillow

NAG Enterprises

Naturally Yours

Neighborhood Library Association

Nerium International

Neurocore

New York Life

Night Light Designs

Noreen Owens Photography

Northwestern Mutual

Norwex

Nuskin/Pharmanex

Odawa Casino Resort

One Time Hair Flips

Onsen Skin Care

Origami Owl

Paddycakes Natural Skincare

Pain Free Products, LLC

Paparazzi Jewerly

Pennsylvania's Laurel Highlands

Perfectly Posh

Pink Pin Lady LLC

Plexus

Pocket Pets

Pockos America, Inc.

Pockos, T/A Shabby Chic

Power Home Remodeling Group

PowerFX, Inc.

Precision Satellite Sales and Service

Prestige Products Direct /Migi Nail Art

Prestige Products Direct /Velvet Eyeliner

Prestige Products Direct/Bella Bands

Prestige Products Direct/Shower Head

Pretty Hunter

Pretty Things Boutique

Procter & Gamble

Profashion Inc.

Project Rehab, Buy Michigan Build Michigan

Prudential

Psychic Eye/Ask Laura

Pure Romance

Puro Medicine

Purple Door Store

R & R Marketing

Renewal by Michigan

ResQ Organics

Restoration Vein Center

Retrofoam of Michigan, Inc.

River Expeditions

Robin Goodfellow Designs

Rock Your Hair

Rodan and Fields

Rose Fashion Accessories, Inc.

Ruby Ribbon

Salena's Accessory Showcase

Salon 3Sixty Inc. D/B/A S 3S Jewelry

Salt Soothers

Salus Saunas

Sam's Club

Samba African Arts

Sault Sainte Marie Convention & Visitors Bureau

Scentsy Fragrance

Schoolcraft College

Sew Be It LLC

Shan Feng He

ShelfGenie of Oakland Macomb

Silpada Designs Jewelry

Simona Calla

Singles Network Magazine

Sit Means Sit

Six Lugs LLC

Sleep Number

Soul Vision Sunglasses

Sparkle Boutique Purses & Accessories

Spirit Ice Vice

St. Ignace Visitors Bureau

St. Mary Mercy Hospital

Star Fashion

State Farm Better State Crew

OUTSTANDING EXHIBITORS

Stella & Dot

Stonebridge Kitchen & Bath

Straight For You

Streak Free MI

Studio Dome Audio

Style Dots

Surprise Parties

Tallon Construction, Inc.

Tanger Outlet Center

Tantrum Boutique

Tastefully Simple

TEMO Sunrooms

Texas Approach

The Adventure Park

The Children's Center

The Crazy Cucumber

The Golden Touch

The Grainery -Fresh Milled Oats!

The Great Bread Company

The Home Depot

The Joint

Velata

Verizon Wireless

Visions Of Canada

Vitamist Spray Vitamins

Vtrendz

Waldenwoods Family Resort

Watkins Quality Products

West Michigan Tourist Association

Western Southern

Widowsweb

Wigs 4 Kids

Wounded Warriors

Wow - JF 23 LLC / Pain Relief

Xtreme Teeth Whitening LLC

Young Living Essential Oils

Younique

Your Entourage Agency, Inc.

Zeal Credit Union

Zipfizz

Zounds Hearing

The LASIK Vision Institute

The Pampered Chef

The Sherwin-Williams Company

The Shoe Guys, LLC

ThinkTank Products

Thirty-One Gifts

TITLE Boxing Club Canton MI

TLC SkinnTea

Too Much Fun Inc.

Total Comfort Marketing

Touchstone Crystal by Swarovski

Travel Ad Service

Treasure Island

Two Psychic Chicks

U.S. Park on Middlebelt

UBER Michigan

Unique Collections

United Dairy Industry of Michigan

University of Michigan Vein Centers

US Food and Drug Administration

Vacations Getaway

UNTIL WE MEET AGAIN

Thank you for helping us bring the very best in health, beauty, home, fashion and more to

the Detroit region and making the Michigan International Women’s Show a huge success. Plans are

underway for next year’s event and response is already strong. Reserve your space today!

Beth Anderson

Executive Show Manager

Sara Cochran

Assistant Show Manager

Alexandra Smith

Assistant Show Manager